May 26, 2025 • 32 mins
Have you discovered what truly matters to you? What is your passion or purpose that motivates and drives you?
Our guest today is Hoss Notarkesh, who shares with us his Passion Discovery Framework.
TODAY'S WIN-WIN:
Synchronicity.
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ABOUT OUR GUEST:
An Executive Business Coach and Tony Robbins Certified Life Strategist, Hoss Coaching passion has been fostered through his 17 years of Senior Corporate Healthcare Executive career. In his last role, he was responsible for a team of 9 Executives, over 100 directors, and about 3000 frontline staff. Hoss owns and supports businesses on three continents.
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The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tom DuFore (00:01):
Welcome to the Multiply your Success podcast,
where each week, we helpgrowth-minded entrepreneurs and
franchise leaders take the nextstep in their expansion journey.
I'm your host, tom Dufour, ceoof Big Sky Franchise Team, and
as we open today, I'm wonderingif you have discovered what
truly matters to you, or maybeasked another way what is your
(00:22):
passion or purpose thatmotivates and drives you?
Well, our guest today is HaasNatarkesh, and he shares with us
his passion discovery framework.
Now Haas is an executivebusiness coach and Tony Robbins
certified life strategist.
Haas's coaching passion hasbeen fostered through his 17
years of senior corporatehealthcare executive career.
(00:44):
In his last role, he wasresponsible for a team of more
than 3,000 people, includingnine executives, over 100
directors and roughly 3,000frontline staff.
Haas owns and supportsbusinesses on three continents.
You're going to love thisinterview, so let's go ahead and
jump right into it.
I'd love for you to talkthrough your journey of how you
(01:08):
came to kind of bridging thiswhole idea of philosophy,
neuroscience, action, optimalgrowth.
How did you end up getting tothis point here?
Hoss Notarkesh (01:20):
Fair question.
First of all, it's lovely to behere, tom.
You've done quite a bit of work.
I appreciate what you've beendoing.
Fair question.
First of all, it's lovely to behere, tom.
You've done quite a bit of work.
I appreciate what you've beendoing.
So what it is is that I thinkin my background I'm a
(01:41):
microbiologist by practice and Ihave a master of business and
in that thing you're hittingthose, I would say, milestones
of, like financial gains, andyou know education and career
achievements, you know yourdating, whatever, that is, your
fitness goals.
So I kind of hit in my bestability.
Again, I had probably, maybe Iwas a seven figure.
(02:02):
Yeah, I could say that Again,it was quite a bit back in the
day.
I would say Then, yeah, Ithought that would give me all
the happiness that I want.
And it wasn't like that.
I was a party animal, for sure.
I had a lot of good friends andwhatever.
But you know, definitelyshallow to some degree, because
you know, when I sensed thathappens, you look, you know,
(02:24):
through your self-reflection, tothe best of your ability,
ability, ability to realize, hey, listen, you know what?
What am I missing out?
Does not give me the happiness.
So, anyway to be, you know, tobe more included.
I had a decent sized house,sold the house, got a penthouse,
to be more included and to be alittle more around people.
Not that I was a loser.
I already had many differentlocations in the corporation
(02:46):
that I was working with and Iwas serving a lot of individuals
in the domain of senior livingand healthcare.
But I want to be changing thescene to see if that will help
me out.
Got a penthouse, sunrise tosunset view and a gorgeous high
ceiling Dicted out the best ofmy ability and you can see my
background.
That's my office.
So I work in an office.
(03:06):
I have a little bit of styleand taste too when it comes to
design.
Not that I'm proud of it, butat the time that phase of life
that I was at, you know, evenPlaybill reached out, booked a
place you know, flew in theirmodels to shoot a scene there
and again, you think that wouldmake a boy happy, especially
when it comes to that kind ofwhat they call status, seeking
significance, seeking phase ofyour life.
I'm not even 30 at that point.
(03:27):
So what I'm saying is that, youknow, man, like shortly after I
realized nothing really isworking Like you're not really
feeling the life.
Like you know, life is likeslipping through your fingers.
And I'm supposed to be the onewho's feeling it, because all my
buddies were like, to somedegree, feeling like dude, like
abcd.
That must be make you feelhappy, you know and my
compulsive dating behaviordidn't really help either that's
(03:50):
when you're hitting rock bottom, that's the dark night of soul.
In my book I talk about it andI go listen, you know.
Then you don't know where toturn.
So one evening I think again.
You know, I felt what, what ifI?
I ended all with one lastthought off the balcony and I
think that was like that momentof that's too far out.
So again, on the professionalside, my corporate role was
(04:13):
hitting new ground every month,almost because I was good at
what I was doing.
But again and I was only anentrepreneur from a personal
side, because I was into realestate and some other stuff.
So things were from, like Iwould say, surface it looked
pretty decent.
But man, when life has not beenfelt through the dimension that
(04:35):
you're experiencing and you'rehoping to experience, it's sad.
So again, I closed the door,quit my job.
You know, I soul searched fortwo years, traveled quite a bit.
I got into neuroscience tounderstand what is really
missing.
Like you know, that is thebiggest puzzle.
Was that what is missing here?
The mystery of likeunderstanding and connection
within life.
(04:55):
So psychiatry and psychologywas big for me to bridge them
together.
So I studied them like day andnight like this is what I'm
doing, traveling, but day andnight I'm studying all about
these stuff.
So quantum physics, tounderstand like the unseen world
, if you will.
So and then again through that,I got to know a lot of cool
people from like differentreligions, and they were happy.
(05:16):
Judaism was the number one Istudied deeply.
And again, all Abrahamicreligions, obviously, judaism,
christianity, islam.
I really dove hard on them tosee what are, what is all about?
And again, I learned the factthat some of these beautiful
souls, they don't have much tolive on, but they are so happy,
so there must be something inthere.
So again, you know, I startedliving, like you know, almost an
(05:37):
Orthodox Jew for a few monthsto see what it feels like, and
again, I loved it.
You know, there's so much thatI learned about it.
But what does it feel like?
And again, I loved it.
There's so much that I learnedabout it.
But then I got into Buddhism aswell.
I learned about that as well.
But one thing that really gotme to feel the life again was
transcendental meditation.
So deep in woods I would go outthere, I get lost and, man, I
would get into it.
So that was the beginning of myunderstanding of quantum field.
(06:01):
It was all about the unifiedfield, the consciousness, and
that was all about meunderstanding life from
different perspectives.
You know, man, by the time Igot back to Toronto and I said,
listen, man, I'm going to livemy life as if I'm going to die
tomorrow.
There's no way I'm going towait until God knows how old I
am to fulfill my, you know,bucket list.
I'm going to live my life theway I want it.
(06:21):
So that's how it happened.
So I love Toronto.
Obviously I still go to Torontooften.
I have a lot of clients inToronto.
I have a lot of business inToronto myself as well.
But again, I lived like two anda half hours north of Toronto.
I'm a boy from the state,beautiful neighborhood, gorgeous
city, it's called the Bay, andI love them.
It's just a lot of lovelypeople out here.
And I've been living my lifesince then, to be honest with
(06:42):
you, and I got into executivebusiness coaching and I came
with the passion discovery atthat point because I said, if
I'm miserable, god knows whoelse who is not having some of
these materialistic stuff.
And they are in thatsignificant seeking phase of
their life, what they arefeeling.
So what I'm trying to say is,though then I hired, you know, I
would just say, psychologistsand then some other folks who
(07:04):
were my coaches to help me toput it together.
It's a proprietary process andglobal is trademarked to me
through US, so it's one of thekind.
For those of you who are intobusiness, you know how much it
costs to get a trademark on theword passion discovery, because
it's such a common thing, right?
So, yeah, through that processwe serve a lot of executives,
entrepreneurs and athletes.
They're all high achievers.
(07:25):
So that's the goal and thenthat's how we got into it.
So Dr Ryan is the leadscientist of the VIA Institute,
which they are the mostscientifically proven assessment
in the world for characterstrength analysis.
He's my coach as well.
We work with him too, and,again, many other coaches we
work with and, honestly,everybody who is doing what
we're doing at my firm one wayor another.
(07:47):
Not only they are highachievers, but also they have
experience.
What I've experienced it's notlike I just had a client here
just left and what happens.
They come here and they see theoffice and everything else.
It's not a theory behind thebusiness we do, it's a we live
and breathe.
I hustle through business everysingle day.
I have my own businesses thatwe run and we support.
(08:08):
Then we support these highachievers.
It's not that, you know, I reada few books and I say, guess
what?
This is how it's done.
We live and breathe this thing.
So passion discovery ishonestly we call it as a, you
know, biohack to selectiveattention because we deliver
that, you know, through theprocess that we're going to talk
about eventually.
Tom DuFore (08:27):
I love it.
I thank you for sharing thejourney and the story.
What a journey you went through, and I know that's our audience
.
Right, these are successfulentrepreneurs, business leaders,
executives right, you know thekinds of folks that are tuning
into this.
You mentioned that passiondiscovery framework that you
came up with in this process, soI'd like to talk a little bit
(08:49):
about that and what that lookslike, how you work with that,
maybe with some of your clientsor help some high achievers that
maybe had a passion and, whilethey were achieving, either lost
the passion or maybe it changeda little bit, or maybe they
reached a successful milestoneand turned back around, kind of
like what you did, when you said, well, I kind of have achieved
(09:10):
or had all of this success alongthe way, but there's maybe some
emptiness or there's not thatfulfillment, maybe, that you
were hoping to feel at thatmoment.
So I'd love for you to talk alittle bit about that.
Hoss Notarkesh (09:22):
Yeah, man, you nailed it.
So often what happens is mostof my athletes.
So we have some national andinternational athletes, olympic
gold medalists, some of thesolidest, solidest of all the
athletes we have here that theyhave that gold medal and then
now they lost the touch withlife, now they have achieved
their personal goals and theydon't really feel the life they
(09:44):
want.
I have 80% of my clients arefemales and they're all high
achievers.
You know, obviously there's areason they hire my services and
what happens is that you knowsame thing again.
You know they have sacrificedquite a bit for sake of
achieving what they thought itwould be meaningful and then
give them the purpose, but nowthey have it and they're not
really feeling the fulfillmentand intrinsic reward.
Purpose, but now they have itand they're not really feeling
(10:06):
the fulfillment and intrinsicreward.
So what it comes down to isthat you know, we need to
understand that many of us, likeyou know, some of most of the
audience, if they're highachievers, they drive, probably
nice fancy.
You know cars, designerclothing, whatever.
I do it as well, but at thispoint and this phase of my life,
I don't do it for seeking.
Seekingeking is moreappreciation of art, the utility
of, you know, the custom cars,the custom clothes, custom stuff
(10:27):
like that, but again, it's forsake of the appreciation of the
art and the artist who gave thelife to it, if you will.
What I'm trying to say is,though, the utility of these
passions becomes the essence oflife that we have missed out on.
With these individuals, I helpto really dive deep into it.
That.
What does it really mean to youas who you are, deep down,
(10:48):
rather than what it looks likefrom outside?
And this is how I simplify.
You know, when we are until theage of so very quickly, when
we're born into delta brainwave,which is like around zero to
four cycles per second.
So your brain is in sleepingmode as a baby.
Until a year, year and a half,you don't know nothing about
what's outside.
You're sleeping mode, you'rereally understanding what's
(11:10):
happening, you're bringing thatequilibrium all together.
From a year and a half to six,you're in hypnosis.
Four cycles per second to eightcycles per second.
The inner world is really anouter world.
So from around the age of fourto eight, to 12, around that age
your brain like imagine, likeyou know, your cycle per second
(11:32):
is from like now, 7.8 or eightcycle per second to 12 cycle per
second.
That is when it is alphabrainwave.
That is the magic.
That is when you feel the innerworld and outer world is real
and you feel everything ispossible and the only thing
that's between you and yourreality is a matter of time.
So what happens?
That is a time when you believethe fact I've become the best
(11:53):
NBA player, best astronaut onEarth on undiscovered planets,
the scientists, the balletdancers, you name it.
But around the age of 11, 12years, the prefrontal cortex
starts.
You know, that's the crown ofhuman achievement.
That is still, you know,exponentially growing fast.
That's when you get into thebeta brainwave, which is like 12
(12:14):
cycles per second and above.
Brain is not fully, the humanbrain is not fully developed
until age of 25.
That age is the age that you'regoing to learn that analytical
mind and judgment.
But it's a double-edged sword.
It cuts outwards and inwards,meaning you learn more about
outside, but also cuts throughas well.
What happens is that at thatpoint, this is your natural
(12:36):
version of you.
I've always put it this way.
So this is natural version ofyou.
I'm just going to take a stepback there.
So this is your heart.
This is when you're deep withinyour essence.
Then what happens?
This one is adopted version ofyou, meaning that this is the
face, the mask that you want toput on for society.
This is the one that becomesyour persona.
(12:56):
This is the one that you think,oh, I'm going to become this
person to achieve these things,to make me this emotion.
What happens?
From the age of, again, 11, 12,you start evolving, basically
separating yourself from thedeep essence from within, and
then you start adopting newbehaviors, that is more, along
(13:18):
with that persona, again, oneyear at a time.
One year at a time.
The degree of your separationis a true reflection of your ego
.
You develop that becomes yourpersona along the way.
So, until the age of from 35 to40, some, you are now at that
point you realize enough isenough.
(13:38):
I thought I'm going to beachieving everything that is
going to give me the truemeaning to be happy as I can be,
but right now, miserable asfuck.
I've achieved whatever Ithought, my checklist, my
blueprint, but it's not givingme the happiness, the gold medal
that you were going to get, theexecutive role that you want to
get, the money through yourentrepreneurship, you know,
those social status that youwant to have it, the education,
(14:01):
some people that have two PhDs,for God's sake, you think you're
happy, but they reflect backand they realize what they have
lost through the process.
So what I'm trying to say isthis space between the natural
version of you with the adoptedversion of you.
When you come to your sensesand you realize okay, man, you
know what I'm going to beaccepting myself.
The degree of this space is thesame degree of the fakeness
(14:25):
that you have gone through as aform of self-betrayal.
Everything you have achievedthrough your life is as a result
of that self.
What you call betrayal, becausewe all you're a result of that
self.
What we call betrayal Becausewe all you're high achiever
yourself, tom, so as me.
So, basically, we have betrayedourselves to a degree to
achieve what we have achieved.
But at one point you startsaying you know what I'm not
really truly feeling the love oflife that I was expecting at
(14:47):
this phase of life.
Then you start acceptingyourself for who you have become
through your journey.
That's the key.
Then, one step at a time, youcome closer to your true essence
.
That takes time.
That's shedding the skin.
That's the uroboros.
That's eating your tail.
That's the individuation byCarl Jung.
That is when you become, tryingto become one with yourself,
(15:08):
the true values that you havewithin you, the true values that
you have within you.
So the degree of rejection fromothers is the hallmark of your
progress in your self-acceptance.
Because, again, whoever you havebecome at this point in your
persona which is in this face,my right hand on the top that is
the persona you put on thesocial mask, that is the person
(15:31):
that became to entertainso-and-so's idea and ideology,
not you.
So when you become more of you,obviously they don't connect
with this version of you anymore.
It's no fault of theirs, it'snot judgment against them, but
they don't like this Tom,because this clown is not the
one that who used to entertainthem for sake of their happiness
.
Now you're becoming one withyourself.
(15:52):
Through many years you gothrough ego disillusion.
The ego disillusion is aclosing the gap.
Become one with you.
When you become one with you,that is when you become one with
the essence.
That's when you serve the lifein form of synchronicity.
That's when you realize you'reat the right time, right place,
saying the right things anddoing the right things that is
(16:13):
happening simultaneously,without any effort.
That's what I mean by when yourealize these high achievers
when they reach out to you.
They have gone through almostthe same.
Now they're on the path ofcoming back to their true
essence Passion discovery is allabout that.
And when I say is the bioh hasto selective attention is
because attention is a currencyof consciousness.
(16:35):
What is the most expensivecommodity in the world, tom,
right now?
Even more precious than any ofthe diamond, gold and anything
else.
And that is what you are doingright now with your podcast.
You're trying to bring the mostvaluable content to your
audience to get their attention.
Their attention will give youwhat you're hoping to get the
(16:57):
most valuable content to youraudience to get their attention.
Their attention will give youwhat you're hoping to get, which
is a lot of things, butdefinitely as a byproduct of it,
it's going to be profitability.
Am I right?
That's what it comes down to.
Attention has a price Americanattention and Canadian attention
, european attention versusdifferent attention has a
different price for it.
Attention is a currency ofconsciousness, meaning if you
can hone down your attention todo what you want to do, you are
(17:18):
going to be invincible.
You become that Michelangelo,you become whoever you want to
become, if you can just reallybring it down.
So that's what I mean by thatSelective attention is that
biohack.
Then your attention is honeddown to the task at hand.
So passion discovery notnecessarily mean, though it used
to be a doctor First of all.
I had many doctors that theyleft behind their physician
(17:40):
world.
Now they're doing somethingelse.
What happens is not as if thatis the case, but you are going
to at least know more aboutyourself and your true passion
from within.
That you connect with it fromwithin rather than oh, from
within.
That you connect with it fromwithin rather than oh.
This car or this office, thishouse, this muscle or social
status means A, b, c, d.
(18:00):
There's no interpretationanymore.
You feel it, you become onewith it.
So that's basically the essenceof passion discovery, and
that's why I have had a chanceto serve all of these high
achievers, executives, athletesand entrepreneurs through their
journey.
Because we get through theegoistic behaviors, that becomes
the obstacle in your way thateventually you realize I got
(18:23):
nothing to prove here why wouldI really overcome these
obstacles that it was projectedby my ego in the first place?
It doesn't matter the byproductof your love for that
mastercraft, it will become yoursuccess.
Does that make sense?
Tom DuFore (18:37):
It absolutely makes sense for sure.
Thank you for walking throughand giving an overview on that.
And when someone, I guess,starts going through this, as
you've described, what are maybesome common obstacles that they
might run into or that youmaybe see your clients struggle
with as they start to get intothis?
Hoss Notarkesh (18:59):
It comes at the cost of you letting your old
self die, and that's painful.
That difficulty, that peacethat you know wandering desert
phase, that from the old self tobecome the new self, is painful
.
That's why it's not foreverybody, it's just.
It is something that, becauseyou're giving up everything you
have ever become, like you werethrough that.
(19:20):
What do you call it?
Goal setting?
Am I right?
Like you thought this will makeyou happy, that persona that,
whatever the status that youwere working on.
So what happens is, though,when you are not really feeling
it anymore, it comes to thepoint that you have to choose.
Oh, you know what, though?
I'm going to give up everythingthat I've ever become for a
destination that I've neverexperienced the unknown,
(19:40):
exploring something that I'dnever thought it would give me
the satisfaction, because mostpeople around you didn't do it.
Most people, like 55% of NorthAmerican people, don't like what
they do because they are scaredof the unknown.
So they stick with that thing.
They say I'd rather to do a jobthat I'm unhappy, right, I do
something that is, I don't knowwhat we look like.
(20:01):
That's such an unknown.
So what is it?
60% of marriages are miserable.
They don't leave the partner.
Why is that?
Just because, again, they saywhat is it?
The devil that I know is betterthan the one that I don't, so
what a miserable life, for God'ssake.
So what I'm saying is, thoughit's not easy, what I'm
proposing is not forever.
(20:22):
It's a hero journey.
You're familiar with that.
It's a hero journey.
You got to let the old self dieto become that.
Through the ashes, the phoenixrise above the ashes.
So what I'm saying is, though,through the process, we have
obviously our own, you know,supports that would help you to
navigate through that process.
But, no matter what, it's goingto be definitely torturous in
(20:42):
many ways, because we have ourown ways up, so we have to cut
back on sugar.
There's definitely co-plunging.
We have our own biohacks,integrated body trainings, many
things that will help youthrough the process, but still,
you got to go through theprocess, Otherwise it's not
going to happen.
Tom DuFore (20:58):
How can someone learn more about what you're
doing and get connected with you?
Hoss Notarkesh (21:02):
Oh, I appreciate the question, tom.
So yeah, passiondiscoveryca,it's simple, passiondiscoveryca,
so that's what it is.
And again, usually on oursocial media hosts, that's what
it is.
So, and again, usually, youknow, on our social media, haas
usually is a very what do youcall it, I would say rare name.
So if you Google me as wellHaas, executive business coach,
also, I come up as well onGoogle and then all of our
(21:22):
social media is the same thingHaas, I'm an executive coach and
Passion Discovery is somethingthat is.
That's the program that I'mreferring to.
Tom DuFore (21:31):
Haas.
This is a great time in theshow and we make a transition
and we ask every guest the samefour questions before they go.
And the first question we askis have you had a miss or two on
your journey and something youlearned from it?
Hoss Notarkesh (21:41):
Oh my, God, yeah , man, I miss it.
It's hard to pick from becausea lot of I miss a lot, quite a
bit.
But one of them was I landed myfirst keynote speaking and I
prepared for that thing for solong.
It was my this, right throughthe covid.
It was big, I would blow it.
They loved it.
They became number one throughthe whole thing that the whole
(22:03):
conference was like thing likefour or five days, my session
was was the most favorite one,as per the ce's comment on
Google review, on my Google.
But, man, I blow it because Ijam my content so much.
Like right now, when I go back,if I would have done the same
gig, I would have done maybejust one fifth of it.
(22:23):
If even I jammed it and my egothough I'm all right, like I
wasn't trying to like prove itcome out and say I was done.
You know, man, that was a miss.
And then, following six monthslater, I landed another gig,
same approach.
I said you know what I jam allthe content into, like one hour,
and again, people loved it.
But when I look back right now,so, coach Steph, she's the
(22:46):
founder and the president ofspeak by design university,
she's my coach.
And then when she watches, shegoes what were you thinking you
were doing?
So what I'm saying is, man,sometimes when you're super
excited and also some of youregoistic approach that is
subconsciously is trying to getbetter of you, and then you come
out and then you overdo it.
Tom DuFore (23:07):
So yeah, man, let's talk about, on the other side, a
make or a win, or a highlightor two you'd like to share.
Hoss Notarkesh (23:13):
Yeah, I think you know what.
One of the things that I'm mostproud of is that I prepared
with Coach Steph.
She prepared with me and again,these are thousands of dollars
of you know coaching one-on-one,because some of these coaches
are very, you know, pricey forwhat they do.
Obviously, and you know it goeswithout saying I prepared a
speech for like 700 people andthen I prepared it for months
(23:36):
and I practiced it, blah, blah,blah.
Go up there and, man, the nightbefore the speech I threw it all
apart.
I said no way.
I threw it away.
I said there's no way I'm goingto be doing it.
I will do what my heart and mydesire is going to say.
I'm not going to do it for thesake of business.
I'm going to get up there, I'mgoing to say what I feel about
it.
And it turned out to be justawesome Because, again, I let it
(23:56):
out just the way that it spoketo my heart and I'm so proud of
that move and I tried to.
I honestly carry the samemomentum for any of my other
talks afterwards and you know, Ibecame more personable.
I connect with people moregenuinely, actually, and I'm
discovering that every singleday, every breath that I take
I'm trying to again become amore authentic version of myself
(24:20):
as much as possible, so thatwas a big win for me.
Again, I'm not measuring itfrom the conversions or more
leads or whatever we got afterit.
No, it was a true feeling ofthe liberation that I felt on
that stage.
I felt I loved it.
Tom DuFore (24:35):
And it's interesting sharing that contrast where you
were really almost maybeoverprepared or making it too
processed right that it was tooprocessed and you realized, wait
, this is not what the audiencethey need to hear.
So I love that you followedthat.
The name of the show isMultiply your Success and the
next question we ask is have youused a multiplier to grow
(24:56):
yourself personally,professionally, or any of the
organizations you've run?
Hoss Notarkesh (25:00):
No for sure.
Yeah, in my past role, you know, as a former corporate
executive, so I think you know alot of great stuff.
For sure you know that's whereZen Team Building was born.
Zenteambuildingcom is one ofour best selling product.
We help a lot of you knoworganizations and you know
healthcare settings and again,non-healthcare settings with
that program.
That's for sure you know.
(25:21):
But also, though, personallyyou know, all my biohacks are
very simple, like the first oneis meditation, then it's cold
plunge.
We have also designed a newcold plunge that's going to be
launched very soon as well.
So it's definitely meditation,cold plunge.
Fasting I usually fast like 20hours, 22 hours a day, so sugar
cut back.
And then I had 22 years ofdrinking lifestyle that I
(25:44):
enjoyed every single of it.
No more drinking.
I haven't been drinking foryears.
Smoking quit smoking for 20after 20 years.
So many of these habits thatused to give me that what they
call temporary, I would say youknow, satisfaction, you know
none of those have happened.
So, yeah, I would say those aremy biohacks.
So Integrated Mind Training,which is yoga and Pilates, and
(26:06):
some other ones that you connectwith it as well.
Also, it will help you to.
Again, they're all multiplefactor.
And again, when you're talkingabout these multiple factors, I
think what happens intrinsicallythey're so.
What do you call it meaningfulto you as a byproduct?
That when you can see it alsoin your bank account?
That's what it comes down to.
(26:26):
So yeah, for me if I was goingto just again repeat it again.
So it would be a cold plunge,meditation, fasting, and then
again sugar cut back, no alcohol, no drugs, anything else that
used to be fun for so many years.
And then definitely come toyoga and some other integrated
body-mind training.
Tom DuFore (26:44):
The final question we ask every guest is what does
success mean to you?
Hoss Notarkesh (26:49):
Yeah, I love that question.
You know what I'm going tocheat here.
So success to me is to be atthe right time at the right
place to do the same right thing.
So that to me is a success.
And a true meaning of it issynchronicity you live and
breathe synchronicity meaningyou are where you're supposed to
be, at that time in that placeto do and say what you're
(27:10):
supposed to say.
That's truly a success.
And I cheated because that'sfrom Dr Jordan Peterson, so I
added my version to it, but thedeep soul of it is from him and
I love it how when he said it,I've been a student of his for
many years.
So, yeah, when you are at theright, and again, every time
that you might have your ownversion of it, but when you peel
(27:31):
it off, they all come down tothat You're at the right time at
the right place to do that andsay the right things.
I think that's what it comesdown to.
No matter what that's the book,basically it's a mighty book.
It's called the Journey ofConsciousness and the subtitle
is the Path of Least Resistanceto Ego Dissolution.
So there are a lot of personalanecdotes here.
(27:52):
There are a lot of individualswho have gone through the
journey with us.
If you have a chance to read it, you know, and all the proceeds
, all the money from the bookgoes to an account that helps
individuals and the corporationsto reach their full potential.
So that's what it is.
Tom DuFore (28:07):
Where can someone get a?
Hoss Notarkesh (28:07):
copy of the book .
Yeah, passiondiscoveryca, itwill be halfway through, you
will see it.
You will see it there and rightnow, with our publisher, it's
printed and published in the USand you know, right now they are
actually tweaking some of thelaunch on that as well.
But when you go topassiondiscoveryca, there's a
link and the book in there and,yeah, I hope that it's not a lot
(28:30):
of pages, because what is it?
It took us three years to editit with two top editors and to
really bring it down.
Keep the goal in there.
So at least you know people whenthey're reading every page.
It will mean something to them.
Anybody gets to the if they getto, if that is a F, because
there's a F.
If you get to chapter seven,which is the last chapter, it's
impossible you will be the sameperson, just because, yeah, the
(28:52):
first four or five pages warm up, but there's definitely chapter
six and seven.
You can write to me and say,hey, dude, I read this book, I'm
still the same person that Ipick up the book and I give you
$1,000.
Here's a recorder right here onthis podcast.
Hold me to it, I'll give you$1,000.
Tom DuFore (29:10):
Before we go.
Is there anything you're maybehoping to share that you haven't
had a chance to yet?
Hoss Notarkesh (29:17):
At the end of the day, I want to wish
everybody best of luck in theirjourney, and I want to.
You know, I contributed my bookto everyone who are ordinary
and they're letting their ownself die for the sake of their
masterpiece to become theirlegendary self.
Every single, every single oneout there is doing that in their
own capacity.
(29:37):
Keep up the great work.
There are going to be somesetbacks along the way, but
that's the price to pay andthat's what makes the life not
only living for but dying for.
You know, we've got only onelife.
Let's live it like we mean it.
Tom DuFore (29:50):
Haas, thank you for a fantastic interview and let's
go ahead and jump into today'sthree key takeaways.
So takeaway number one is whenhe talked about deciding that he
was going to live his life asif he were going to die tomorrow
, essentially really seeking andpursuing what is of greatest
interest and passion for him.
(30:11):
Takeaway number two he talkedabout the most valuable
commodity in the world beingattention your attention, my
attention, getting the attentionof our customers, and so on.
Takeaway number three is whenhe talked about a multiplier.
For him is when he gave upthese temporary joys that come
(30:32):
in his life in the form of whathe was doing at the time.
He was smoking and drinking andeating sugar and lots of other
things that he did and decidedhe was going to implement a
better body and mind training.
And now it's time for today'swin-win.
So today's win-win comes at theend of the episode when he
(30:56):
talked about what success meansto him and he said it's to be at
the right time, at the rightplace to do and say the right
thing.
And really, for him, hesummarized it as saying
synchronicity and being in syncand synchronized with himself,
his purpose, his plan, all ofthe things that he wants to do,
and I think that's a greatreminder for all of us just to
(31:19):
really be thinking about am I ina rhythm, in sync, or am I
trying to force something tohappen or force something that
doesn't seem to flow?
And I think that recognition isa great way to close the
podcast today.
So that's the episode today.
Folks, please make sure yousubscribe to the podcast and
(31:39):
give us a review.
So that's the episode today.
Folks, please make sure yousubscribe to the podcast and
give us a review.
And remember if you or anyoneyou know are ready to franchise
their business or take theirfranchise company to the next
level, please connect with us atBigSkyFranchiseTeamcom.
Thanks for tuning in and welook forward to having you back
next week.
Welcome to the Multiply your Success podcast,
where each week, we helpgrowth-minded entrepreneurs and
franchise leaders take the nextstep in their expansion journey.
I'm your host, tom Dufour, ceoof Big Sky Franchise Team, and
as we open today, I'm wonderingif you have discovered what
truly matters to you, or maybeasked another way what is your
(00:22):
passion or purpose thatmotivates and drives you?
Well, our guest today is HaasNatarkesh, and he shares with us
his passion discovery framework.
Now Haas is an executivebusiness coach and Tony Robbins
certified life strategist.
Haas's coaching passion hasbeen fostered through his 17
years of senior corporatehealthcare executive career.
(00:44):
In his last role, he wasresponsible for a team of more
than 3,000 people, includingnine executives, over 100
directors and roughly 3,000frontline staff.
Haas owns and supportsbusinesses on three continents.
You're going to love thisinterview, so let's go ahead and
jump right into it.
I'd love for you to talkthrough your journey of how you
(01:08):
came to kind of bridging thiswhole idea of philosophy,
neuroscience, action, optimalgrowth.
How did you end up getting tothis point here?
Hoss Notarkesh (01:20):
Fair question.
First of all, it's lovely to behere, tom.
You've done quite a bit of work.
I appreciate what you've beendoing.
Fair question.
First of all, it's lovely to behere, tom.
You've done quite a bit of work.
I appreciate what you've beendoing.
So what it is is that I thinkin my background I'm a
(01:41):
microbiologist by practice and Ihave a master of business and
in that thing you're hittingthose, I would say, milestones
of, like financial gains, andyou know education and career
achievements, you know yourdating, whatever, that is, your
fitness goals.
So I kind of hit in my bestability.
Again, I had probably, maybe Iwas a seven figure.
(02:02):
Yeah, I could say that Again,it was quite a bit back in the
day.
I would say Then, yeah, Ithought that would give me all
the happiness that I want.
And it wasn't like that.
I was a party animal, for sure.
I had a lot of good friends andwhatever.
But you know, definitelyshallow to some degree, because
you know, when I sensed thathappens, you look, you know,
(02:24):
through your self-reflection, tothe best of your ability,
ability, ability to realize, hey, listen, you know what?
What am I missing out?
Does not give me the happiness.
So, anyway to be, you know, tobe more included.
I had a decent sized house,sold the house, got a penthouse,
to be more included and to be alittle more around people.
Not that I was a loser.
I already had many differentlocations in the corporation
(02:46):
that I was working with and Iwas serving a lot of individuals
in the domain of senior livingand healthcare.
But I want to be changing thescene to see if that will help
me out.
Got a penthouse, sunrise tosunset view and a gorgeous high
ceiling Dicted out the best ofmy ability and you can see my
background.
That's my office.
So I work in an office.
(03:06):
I have a little bit of styleand taste too when it comes to
design.
Not that I'm proud of it, butat the time that phase of life
that I was at, you know, evenPlaybill reached out, booked a
place you know, flew in theirmodels to shoot a scene there
and again, you think that wouldmake a boy happy, especially
when it comes to that kind ofwhat they call status, seeking
significance, seeking phase ofyour life.
I'm not even 30 at that point.
(03:27):
So what I'm saying is that, youknow, man, like shortly after I
realized nothing really isworking Like you're not really
feeling the life.
Like you know, life is likeslipping through your fingers.
And I'm supposed to be the onewho's feeling it, because all my
buddies were like, to somedegree, feeling like dude, like
abcd.
That must be make you feelhappy, you know and my
compulsive dating behaviordidn't really help either that's
(03:50):
when you're hitting rock bottom, that's the dark night of soul.
In my book I talk about it andI go listen, you know.
Then you don't know where toturn.
So one evening I think again.
You know, I felt what, what ifI?
I ended all with one lastthought off the balcony and I
think that was like that momentof that's too far out.
So again, on the professionalside, my corporate role was
(04:13):
hitting new ground every month,almost because I was good at
what I was doing.
But again and I was only anentrepreneur from a personal
side, because I was into realestate and some other stuff.
So things were from, like Iwould say, surface it looked
pretty decent.
But man, when life has not beenfelt through the dimension that
(04:35):
you're experiencing and you'rehoping to experience, it's sad.
So again, I closed the door,quit my job.
You know, I soul searched fortwo years, traveled quite a bit.
I got into neuroscience tounderstand what is really
missing.
Like you know, that is thebiggest puzzle.
Was that what is missing here?
The mystery of likeunderstanding and connection
within life.
(04:55):
So psychiatry and psychologywas big for me to bridge them
together.
So I studied them like day andnight like this is what I'm
doing, traveling, but day andnight I'm studying all about
these stuff.
So quantum physics, tounderstand like the unseen world
, if you will.
So and then again through that,I got to know a lot of cool
people from like differentreligions, and they were happy.
(05:16):
Judaism was the number one Istudied deeply.
And again, all Abrahamicreligions, obviously, judaism,
christianity, islam.
I really dove hard on them tosee what are, what is all about?
And again, I learned the factthat some of these beautiful
souls, they don't have much tolive on, but they are so happy,
so there must be something inthere.
So again, you know, I startedliving, like you know, almost an
(05:37):
Orthodox Jew for a few monthsto see what it feels like, and
again, I loved it.
You know, there's so much thatI learned about it.
But what does it feel like?
And again, I loved it.
There's so much that I learnedabout it.
But then I got into Buddhism aswell.
I learned about that as well.
But one thing that really gotme to feel the life again was
transcendental meditation.
So deep in woods I would go outthere, I get lost and, man, I
would get into it.
So that was the beginning of myunderstanding of quantum field.
(06:01):
It was all about the unifiedfield, the consciousness, and
that was all about meunderstanding life from
different perspectives.
You know, man, by the time Igot back to Toronto and I said,
listen, man, I'm going to livemy life as if I'm going to die
tomorrow.
There's no way I'm going towait until God knows how old I
am to fulfill my, you know,bucket list.
I'm going to live my life theway I want it.
(06:21):
So that's how it happened.
So I love Toronto.
Obviously I still go to Torontooften.
I have a lot of clients inToronto.
I have a lot of business inToronto myself as well.
But again, I lived like two anda half hours north of Toronto.
I'm a boy from the state,beautiful neighborhood, gorgeous
city, it's called the Bay, andI love them.
It's just a lot of lovelypeople out here.
And I've been living my lifesince then, to be honest with
(06:42):
you, and I got into executivebusiness coaching and I came
with the passion discovery atthat point because I said, if
I'm miserable, god knows whoelse who is not having some of
these materialistic stuff.
And they are in thatsignificant seeking phase of
their life, what they arefeeling.
So what I'm trying to say is,though then I hired, you know, I
would just say, psychologistsand then some other folks who
(07:04):
were my coaches to help me toput it together.
It's a proprietary process andglobal is trademarked to me
through US, so it's one of thekind.
For those of you who are intobusiness, you know how much it
costs to get a trademark on theword passion discovery, because
it's such a common thing, right?
So, yeah, through that processwe serve a lot of executives,
entrepreneurs and athletes.
They're all high achievers.
(07:25):
So that's the goal and thenthat's how we got into it.
So Dr Ryan is the leadscientist of the VIA Institute,
which they are the mostscientifically proven assessment
in the world for characterstrength analysis.
He's my coach as well.
We work with him too, and,again, many other coaches we
work with and, honestly,everybody who is doing what
we're doing at my firm one wayor another.
(07:47):
Not only they are highachievers, but also they have
experience.
What I've experienced it's notlike I just had a client here
just left and what happens.
They come here and they see theoffice and everything else.
It's not a theory behind thebusiness we do, it's a we live
and breathe.
I hustle through business everysingle day.
I have my own businesses thatwe run and we support.
(08:08):
Then we support these highachievers.
It's not that, you know, I reada few books and I say, guess
what?
This is how it's done.
We live and breathe this thing.
So passion discovery ishonestly we call it as a, you
know, biohack to selectiveattention because we deliver
that, you know, through theprocess that we're going to talk
about eventually.
Tom DuFore (08:27):
I love it.
I thank you for sharing thejourney and the story.
What a journey you went through, and I know that's our audience
.
Right, these are successfulentrepreneurs, business leaders,
executives right, you know thekinds of folks that are tuning
into this.
You mentioned that passiondiscovery framework that you
came up with in this process, soI'd like to talk a little bit
(08:49):
about that and what that lookslike, how you work with that,
maybe with some of your clientsor help some high achievers that
maybe had a passion and, whilethey were achieving, either lost
the passion or maybe it changeda little bit, or maybe they
reached a successful milestoneand turned back around, kind of
like what you did, when you said, well, I kind of have achieved
(09:10):
or had all of this success alongthe way, but there's maybe some
emptiness or there's not thatfulfillment, maybe, that you
were hoping to feel at thatmoment.
So I'd love for you to talk alittle bit about that.
Hoss Notarkesh (09:22):
Yeah, man, you nailed it.
So often what happens is mostof my athletes.
So we have some national andinternational athletes, olympic
gold medalists, some of thesolidest, solidest of all the
athletes we have here that theyhave that gold medal and then
now they lost the touch withlife, now they have achieved
their personal goals and theydon't really feel the life they
(09:44):
want.
I have 80% of my clients arefemales and they're all high
achievers.
You know, obviously there's areason they hire my services and
what happens is that you knowsame thing again.
You know they have sacrificedquite a bit for sake of
achieving what they thought itwould be meaningful and then
give them the purpose, but nowthey have it and they're not
really feeling the fulfillmentand intrinsic reward.
Purpose, but now they have itand they're not really feeling
(10:06):
the fulfillment and intrinsicreward.
So what it comes down to isthat you know, we need to
understand that many of us, likeyou know, some of most of the
audience, if they're highachievers, they drive, probably
nice fancy.
You know cars, designerclothing, whatever.
I do it as well, but at thispoint and this phase of my life,
I don't do it for seeking.
Seekingeking is moreappreciation of art, the utility
of, you know, the custom cars,the custom clothes, custom stuff
(10:27):
like that, but again, it's forsake of the appreciation of the
art and the artist who gave thelife to it, if you will.
What I'm trying to say is,though, the utility of these
passions becomes the essence oflife that we have missed out on.
With these individuals, I helpto really dive deep into it.
That.
What does it really mean to youas who you are, deep down,
(10:48):
rather than what it looks likefrom outside?
And this is how I simplify.
You know, when we are until theage of so very quickly, when
we're born into delta brainwave,which is like around zero to
four cycles per second.
So your brain is in sleepingmode as a baby.
Until a year, year and a half,you don't know nothing about
what's outside.
You're sleeping mode, you'rereally understanding what's
(11:10):
happening, you're bringing thatequilibrium all together.
From a year and a half to six,you're in hypnosis.
Four cycles per second to eightcycles per second.
The inner world is really anouter world.
So from around the age of fourto eight, to 12, around that age
your brain like imagine, likeyou know, your cycle per second
(11:32):
is from like now, 7.8 or eightcycle per second to 12 cycle per
second.
That is when it is alphabrainwave.
That is the magic.
That is when you feel the innerworld and outer world is real
and you feel everything ispossible and the only thing
that's between you and yourreality is a matter of time.
So what happens?
That is a time when you believethe fact I've become the best
(11:53):
NBA player, best astronaut onEarth on undiscovered planets,
the scientists, the balletdancers, you name it.
But around the age of 11, 12years, the prefrontal cortex
starts.
You know, that's the crown ofhuman achievement.
That is still, you know,exponentially growing fast.
That's when you get into thebeta brainwave, which is like 12
(12:14):
cycles per second and above.
Brain is not fully, the humanbrain is not fully developed
until age of 25.
That age is the age that you'regoing to learn that analytical
mind and judgment.
But it's a double-edged sword.
It cuts outwards and inwards,meaning you learn more about
outside, but also cuts throughas well.
What happens is that at thatpoint, this is your natural
(12:36):
version of you.
I've always put it this way.
So this is natural version ofyou.
I'm just going to take a stepback there.
So this is your heart.
This is when you're deep withinyour essence.
Then what happens?
This one is adopted version ofyou, meaning that this is the
face, the mask that you want toput on for society.
This is the one that becomesyour persona.
(12:56):
This is the one that you think,oh, I'm going to become this
person to achieve these things,to make me this emotion.
What happens?
From the age of, again, 11, 12,you start evolving, basically
separating yourself from thedeep essence from within, and
then you start adopting newbehaviors, that is more, along
(13:18):
with that persona, again, oneyear at a time.
One year at a time.
The degree of your separationis a true reflection of your ego
.
You develop that becomes yourpersona along the way.
So, until the age of from 35 to40, some, you are now at that
point you realize enough isenough.
(13:38):
I thought I'm going to beachieving everything that is
going to give me the truemeaning to be happy as I can be,
but right now, miserable asfuck.
I've achieved whatever Ithought, my checklist, my
blueprint, but it's not givingme the happiness, the gold medal
that you were going to get, theexecutive role that you want to
get, the money through yourentrepreneurship, you know,
those social status that youwant to have it, the education,
(14:01):
some people that have two PhDs,for God's sake, you think you're
happy, but they reflect backand they realize what they have
lost through the process.
So what I'm trying to say isthis space between the natural
version of you with the adoptedversion of you.
When you come to your sensesand you realize okay, man, you
know what I'm going to beaccepting myself.
The degree of this space is thesame degree of the fakeness
(14:25):
that you have gone through as aform of self-betrayal.
Everything you have achievedthrough your life is as a result
of that self.
What you call betrayal, becausewe all you're a result of that
self.
What we call betrayal Becausewe all you're high achiever
yourself, tom, so as me.
So, basically, we have betrayedourselves to a degree to
achieve what we have achieved.
But at one point you startsaying you know what I'm not
really truly feeling the love oflife that I was expecting at
(14:47):
this phase of life.
Then you start acceptingyourself for who you have become
through your journey.
That's the key.
Then, one step at a time, youcome closer to your true essence
.
That takes time.
That's shedding the skin.
That's the uroboros.
That's eating your tail.
That's the individuation byCarl Jung.
That is when you become, tryingto become one with yourself,
(15:08):
the true values that you havewithin you, the true values that
you have within you.
So the degree of rejection fromothers is the hallmark of your
progress in your self-acceptance.
Because, again, whoever you havebecome at this point in your
persona which is in this face,my right hand on the top that is
the persona you put on thesocial mask, that is the person
(15:31):
that became to entertainso-and-so's idea and ideology,
not you.
So when you become more of you,obviously they don't connect
with this version of you anymore.
It's no fault of theirs, it'snot judgment against them, but
they don't like this Tom,because this clown is not the
one that who used to entertainthem for sake of their happiness
.
Now you're becoming one withyourself.
(15:52):
Through many years you gothrough ego disillusion.
The ego disillusion is aclosing the gap.
Become one with you.
When you become one with you,that is when you become one with
the essence.
That's when you serve the lifein form of synchronicity.
That's when you realize you'reat the right time, right place,
saying the right things anddoing the right things that is
(16:13):
happening simultaneously,without any effort.
That's what I mean by when yourealize these high achievers
when they reach out to you.
They have gone through almostthe same.
Now they're on the path ofcoming back to their true
essence Passion discovery is allabout that.
And when I say is the bioh hasto selective attention is
because attention is a currencyof consciousness.
(16:35):
What is the most expensivecommodity in the world, tom,
right now?
Even more precious than any ofthe diamond, gold and anything
else.
And that is what you are doingright now with your podcast.
You're trying to bring the mostvaluable content to your
audience to get their attention.
Their attention will give youwhat you're hoping to get the
(16:57):
most valuable content to youraudience to get their attention.
Their attention will give youwhat you're hoping to get, which
is a lot of things, butdefinitely as a byproduct of it,
it's going to be profitability.
Am I right?
That's what it comes down to.
Attention has a price Americanattention and Canadian attention
, european attention versusdifferent attention has a
different price for it.
Attention is a currency ofconsciousness, meaning if you
can hone down your attention todo what you want to do, you are
(17:18):
going to be invincible.
You become that Michelangelo,you become whoever you want to
become, if you can just reallybring it down.
So that's what I mean by thatSelective attention is that
biohack.
Then your attention is honeddown to the task at hand.
So passion discovery notnecessarily mean, though it used
to be a doctor First of all.
I had many doctors that theyleft behind their physician
(17:40):
world.
Now they're doing somethingelse.
What happens is not as if thatis the case, but you are going
to at least know more aboutyourself and your true passion
from within.
That you connect with it fromwithin rather than oh, from
within.
That you connect with it fromwithin rather than oh.
This car or this office, thishouse, this muscle or social
status means A, b, c, d.
(18:00):
There's no interpretationanymore.
You feel it, you become onewith it.
So that's basically the essenceof passion discovery, and
that's why I have had a chanceto serve all of these high
achievers, executives, athletesand entrepreneurs through their
journey.
Because we get through theegoistic behaviors, that becomes
the obstacle in your way thateventually you realize I got
(18:23):
nothing to prove here why wouldI really overcome these
obstacles that it was projectedby my ego in the first place?
It doesn't matter the byproductof your love for that
mastercraft, it will become yoursuccess.
Does that make sense?
Tom DuFore (18:37):
It absolutely makes sense for sure.
Thank you for walking throughand giving an overview on that.
And when someone, I guess,starts going through this, as
you've described, what are maybesome common obstacles that they
might run into or that youmaybe see your clients struggle
with as they start to get intothis?
Hoss Notarkesh (18:59):
It comes at the cost of you letting your old
self die, and that's painful.
That difficulty, that peacethat you know wandering desert
phase, that from the old self tobecome the new self, is painful
.
That's why it's not foreverybody, it's just.
It is something that, becauseyou're giving up everything you
have ever become, like you werethrough that.
(19:20):
What do you call it?
Goal setting?
Am I right?
Like you thought this will makeyou happy, that persona that,
whatever the status that youwere working on.
So what happens is, though,when you are not really feeling
it anymore, it comes to thepoint that you have to choose.
Oh, you know what, though?
I'm going to give up everythingthat I've ever become for a
destination that I've neverexperienced the unknown,
(19:40):
exploring something that I'dnever thought it would give me
the satisfaction, because mostpeople around you didn't do it.
Most people, like 55% of NorthAmerican people, don't like what
they do because they are scaredof the unknown.
So they stick with that thing.
They say I'd rather to do a jobthat I'm unhappy, right, I do
something that is, I don't knowwhat we look like.
(20:01):
That's such an unknown.
So what is it?
60% of marriages are miserable.
They don't leave the partner.
Why is that?
Just because, again, they saywhat is it?
The devil that I know is betterthan the one that I don't, so
what a miserable life, for God'ssake.
So what I'm saying is, thoughit's not easy, what I'm
proposing is not forever.
(20:22):
It's a hero journey.
You're familiar with that.
It's a hero journey.
You got to let the old self dieto become that.
Through the ashes, the phoenixrise above the ashes.
So what I'm saying is, though,through the process, we have
obviously our own, you know,supports that would help you to
navigate through that process.
But, no matter what, it's goingto be definitely torturous in
(20:42):
many ways, because we have ourown ways up, so we have to cut
back on sugar.
There's definitely co-plunging.
We have our own biohacks,integrated body trainings, many
things that will help youthrough the process, but still,
you got to go through theprocess, Otherwise it's not
going to happen.
Tom DuFore (20:58):
How can someone learn more about what you're
doing and get connected with you?
Hoss Notarkesh (21:02):
Oh, I appreciate the question, tom.
So yeah, passiondiscoveryca,it's simple, passiondiscoveryca,
so that's what it is.
And again, usually on oursocial media hosts, that's what
it is.
So, and again, usually, youknow, on our social media, haas
usually is a very what do youcall it, I would say rare name.
So if you Google me as wellHaas, executive business coach,
also, I come up as well onGoogle and then all of our
(21:22):
social media is the same thingHaas, I'm an executive coach and
Passion Discovery is somethingthat is.
That's the program that I'mreferring to.
Tom DuFore (21:31):
Haas.
This is a great time in theshow and we make a transition
and we ask every guest the samefour questions before they go.
And the first question we askis have you had a miss or two on
your journey and something youlearned from it?
Hoss Notarkesh (21:41):
Oh my, God, yeah , man, I miss it.
It's hard to pick from becausea lot of I miss a lot, quite a
bit.
But one of them was I landed myfirst keynote speaking and I
prepared for that thing for solong.
It was my this, right throughthe covid.
It was big, I would blow it.
They loved it.
They became number one throughthe whole thing that the whole
(22:03):
conference was like thing likefour or five days, my session
was was the most favorite one,as per the ce's comment on
Google review, on my Google.
But, man, I blow it because Ijam my content so much.
Like right now, when I go back,if I would have done the same
gig, I would have done maybejust one fifth of it.
(22:23):
If even I jammed it and my egothough I'm all right, like I
wasn't trying to like prove itcome out and say I was done.
You know, man, that was a miss.
And then, following six monthslater, I landed another gig,
same approach.
I said you know what I jam allthe content into, like one hour,
and again, people loved it.
But when I look back right now,so, coach Steph, she's the
(22:46):
founder and the president ofspeak by design university,
she's my coach.
And then when she watches, shegoes what were you thinking you
were doing?
So what I'm saying is, man,sometimes when you're super
excited and also some of youregoistic approach that is
subconsciously is trying to getbetter of you, and then you come
out and then you overdo it.
Tom DuFore (23:07):
So yeah, man, let's talk about, on the other side, a
make or a win, or a highlightor two you'd like to share.
Hoss Notarkesh (23:13):
Yeah, I think you know what.
One of the things that I'm mostproud of is that I prepared
with Coach Steph.
She prepared with me and again,these are thousands of dollars
of you know coaching one-on-one,because some of these coaches
are very, you know, pricey forwhat they do.
Obviously, and you know it goeswithout saying I prepared a
speech for like 700 people andthen I prepared it for months
(23:36):
and I practiced it, blah, blah,blah.
Go up there and, man, the nightbefore the speech I threw it all
apart.
I said no way.
I threw it away.
I said there's no way I'm goingto be doing it.
I will do what my heart and mydesire is going to say.
I'm not going to do it for thesake of business.
I'm going to get up there, I'mgoing to say what I feel about
it.
And it turned out to be justawesome Because, again, I let it
(23:56):
out just the way that it spoketo my heart and I'm so proud of
that move and I tried to.
I honestly carry the samemomentum for any of my other
talks afterwards and you know, Ibecame more personable.
I connect with people moregenuinely, actually, and I'm
discovering that every singleday, every breath that I take
I'm trying to again become amore authentic version of myself
(24:20):
as much as possible, so thatwas a big win for me.
Again, I'm not measuring itfrom the conversions or more
leads or whatever we got afterit.
No, it was a true feeling ofthe liberation that I felt on
that stage.
I felt I loved it.
Tom DuFore (24:35):
And it's interesting sharing that contrast where you
were really almost maybeoverprepared or making it too
processed right that it was tooprocessed and you realized, wait
, this is not what the audiencethey need to hear.
So I love that you followedthat.
The name of the show isMultiply your Success and the
next question we ask is have youused a multiplier to grow
(24:56):
yourself personally,professionally, or any of the
organizations you've run?
Hoss Notarkesh (25:00):
No for sure.
Yeah, in my past role, you know, as a former corporate
executive, so I think you know alot of great stuff.
For sure you know that's whereZen Team Building was born.
Zenteambuildingcom is one ofour best selling product.
We help a lot of you knoworganizations and you know
healthcare settings and again,non-healthcare settings with
that program.
That's for sure you know.
(25:21):
But also, though, personallyyou know, all my biohacks are
very simple, like the first oneis meditation, then it's cold
plunge.
We have also designed a newcold plunge that's going to be
launched very soon as well.
So it's definitely meditation,cold plunge.
Fasting I usually fast like 20hours, 22 hours a day, so sugar
cut back.
And then I had 22 years ofdrinking lifestyle that I
(25:44):
enjoyed every single of it.
No more drinking.
I haven't been drinking foryears.
Smoking quit smoking for 20after 20 years.
So many of these habits thatused to give me that what they
call temporary, I would say youknow, satisfaction, you know
none of those have happened.
So, yeah, I would say those aremy biohacks.
So Integrated Mind Training,which is yoga and Pilates, and
(26:06):
some other ones that you connectwith it as well.
Also, it will help you to.
Again, they're all multiplefactor.
And again, when you're talkingabout these multiple factors, I
think what happens intrinsicallythey're so.
What do you call it meaningfulto you as a byproduct?
That when you can see it alsoin your bank account?
That's what it comes down to.
(26:26):
So yeah, for me if I was goingto just again repeat it again.
So it would be a cold plunge,meditation, fasting, and then
again sugar cut back, no alcohol, no drugs, anything else that
used to be fun for so many years.
And then definitely come toyoga and some other integrated
body-mind training.
Tom DuFore (26:44):
The final question we ask every guest is what does
success mean to you?
Hoss Notarkesh (26:49):
Yeah, I love that question.
You know what I'm going tocheat here.
So success to me is to be atthe right time at the right
place to do the same right thing.
So that to me is a success.
And a true meaning of it issynchronicity you live and
breathe synchronicity meaningyou are where you're supposed to
be, at that time in that placeto do and say what you're
(27:10):
supposed to say.
That's truly a success.
And I cheated because that'sfrom Dr Jordan Peterson, so I
added my version to it, but thedeep soul of it is from him and
I love it how when he said it,I've been a student of his for
many years.
So, yeah, when you are at theright, and again, every time
that you might have your ownversion of it, but when you peel
(27:31):
it off, they all come down tothat You're at the right time at
the right place to do that andsay the right things.
I think that's what it comesdown to.
No matter what that's the book,basically it's a mighty book.
It's called the Journey ofConsciousness and the subtitle
is the Path of Least Resistanceto Ego Dissolution.
So there are a lot of personalanecdotes here.
(27:52):
There are a lot of individualswho have gone through the
journey with us.
If you have a chance to read it, you know, and all the proceeds
, all the money from the bookgoes to an account that helps
individuals and the corporationsto reach their full potential.
So that's what it is.
Tom DuFore (28:07):
Where can someone get a?
Hoss Notarkesh (28:07):
copy of the book .
Yeah, passiondiscoveryca, itwill be halfway through, you
will see it.
You will see it there and rightnow, with our publisher, it's
printed and published in the USand you know, right now they are
actually tweaking some of thelaunch on that as well.
But when you go topassiondiscoveryca, there's a
link and the book in there and,yeah, I hope that it's not a lot
(28:30):
of pages, because what is it?
It took us three years to editit with two top editors and to
really bring it down.
Keep the goal in there.
So at least you know people whenthey're reading every page.
It will mean something to them.
Anybody gets to the if they getto, if that is a F, because
there's a F.
If you get to chapter seven,which is the last chapter, it's
impossible you will be the sameperson, just because, yeah, the
(28:52):
first four or five pages warm up, but there's definitely chapter
six and seven.
You can write to me and say,hey, dude, I read this book, I'm
still the same person that Ipick up the book and I give you
$1,000.
Here's a recorder right here onthis podcast.
Hold me to it, I'll give you$1,000.
Tom DuFore (29:10):
Before we go.
Is there anything you're maybehoping to share that you haven't
had a chance to yet?
Hoss Notarkesh (29:17):
At the end of the day, I want to wish
everybody best of luck in theirjourney, and I want to.
You know, I contributed my bookto everyone who are ordinary
and they're letting their ownself die for the sake of their
masterpiece to become theirlegendary self.
Every single, every single oneout there is doing that in their
own capacity.
(29:37):
Keep up the great work.
There are going to be somesetbacks along the way, but
that's the price to pay andthat's what makes the life not
only living for but dying for.
You know, we've got only onelife.
Let's live it like we mean it.
Tom DuFore (29:50):
Haas, thank you for a fantastic interview and let's
go ahead and jump into today'sthree key takeaways.
So takeaway number one is whenhe talked about deciding that he
was going to live his life asif he were going to die tomorrow
, essentially really seeking andpursuing what is of greatest
interest and passion for him.
(30:11):
Takeaway number two he talkedabout the most valuable
commodity in the world beingattention your attention, my
attention, getting the attentionof our customers, and so on.
Takeaway number three is whenhe talked about a multiplier.
For him is when he gave upthese temporary joys that come
(30:32):
in his life in the form of whathe was doing at the time.
He was smoking and drinking andeating sugar and lots of other
things that he did and decidedhe was going to implement a
better body and mind training.
And now it's time for today'swin-win.
So today's win-win comes at theend of the episode when he
(30:56):
talked about what success meansto him and he said it's to be at
the right time, at the rightplace to do and say the right
thing.
And really, for him, hesummarized it as saying
synchronicity and being in syncand synchronized with himself,
his purpose, his plan, all ofthe things that he wants to do,
and I think that's a greatreminder for all of us just to
(31:19):
really be thinking about am I ina rhythm, in sync, or am I
trying to force something tohappen or force something that
doesn't seem to flow?
And I think that recognition isa great way to close the
podcast today.
So that's the episode today.
Folks, please make sure yousubscribe to the podcast and
(31:39):
give us a review.
So that's the episode today.
Folks, please make sure yousubscribe to the podcast and
give us a review.
And remember if you or anyoneyou know are ready to franchise
their business or take theirfranchise company to the next
level, please connect with us atBigSkyFranchiseTeamcom.
Thanks for tuning in and welook forward to having you back
next week.
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