In his book Cash and Carry: The Spectacular Rise and Hard Fall of C.C. Pyle, America’s First Sports Agent, biographer Jim Reisler described Pyle as a combination of “the talents of P.T. Barnum, Don King, Col. Tom Parker and Oral Roberts.” In this episode of Music Row Dealmakers, from composing to closing, Shrum & Disney discuss Pyle's first successful deal with NFL Hall of Famer Red Grange. Their successful collaboration generated more than $500,000 in endorsement and sponsorship deals, the present day equivalent of over $10M, and kicked off what is now known as the National Football League.
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