Abhay Singhal, visionary co-founder of InMobi and CEO of InMobi Advertising, joins Pavan R Chawla, Founder-Editor of Mediabrief.com and host of MVP – The Master’s Voice Podcast to share his masterclass perspective on the global future of mobile adtech.
InMobi, celebrated as India’s first startup unicorn in 2011, delivers a key differentiator in the industry: Return on Investment (ROI) at scale with convenience.
Unmatched Scale and Reach
InMobi Advertising provides monumental global reach. The platform connects with 80% to 90% of all mobile users worldwide and serves approximately 50 to 80 billion ads a day. For advertisers running video campaigns, InMobi consistently delivers a video completion rate of over 80%.
The AI Imperative
Singhal details how AI is rewriting the rules of the game across three dimensions: Creative, Agentic Platforms, and Insights. AI is fundamentally transforming creative development by democratizing access, drastically lowering the cost of generating custom creatives, and finally making the aspiration of the "right creative for right person at the right time" a reality. In fact, AI is expected to win major awards in advertising festivals like Cannes.
Innovation and Control: Buyer Hub
Discover the Buyer Hub, InMobi’s new self-service programmatic platform. Designed to empower mid-sized advertisers, Buyer Hub provides the precision, transparency, and control needed to plan, optimize, and purchase programmatic deals independently. Singhal argues that if you are a mid-sized advertiser, you may no longer need an external agency to run your campaigns.
Addressing Ad Fraud and Leadership
Singhal tackles the persistent challenge of ad fraud, describing the constant vigilance required as a "cat-and-mouse game". InMobi deploys sophisticated, homegrown systems that analyze hundreds of signals to block invalid traffic.
Finally, the conversation offers a critical leadership lesson: leaders must avoid "analysis paralysis" and act boldly because the future of adtech is being written now.
Listen to the full episode for deep insights into innovation, effective targeting, and how InMobi is shaping a transparent, impactful, and brand-safe digital ecosystem.
Want to pitch someone to be featured?
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
- First, follow us on Facebook, Twitter, Linkedin, Instagram.
- Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!