Mumbai Mirror is back. In this episode of MVP – The Master’s Voice Podcast, host Pavan R Chawla is joined by Surinder Chawla, President – Response at Bennett Coleman & Company Ltd. (BCCL), to discuss the revival of Mumbai Mirror as a daily newspaper.
From editorial direction to ad sales strategies, Surinder shares how the newspaper plans to rebuild a loyal readership and serve Mumbai with a strong hyper-local lens.
In this episode:
– What led to the decision to relaunch Mumbai Mirror as a daily
– Editorial vision: “Bolder, better, badder”
– New editor Krishna Kumar Padmanaman’s leadership
– Localised content, civic coverage, reader-first journalism
– Ad sales and pricing strategy for MSMEs and neighbourhood advertisers
– Trust, credibility, and countering misinformation
– Why Surinder believes in the lasting value of print
– His leadership lessons from over three decades in BFSI and media
Mumbai Mirror returns to reconnect with its readers — not just through nostalgia, but with purpose, voice, and clear relevance in 2024 and beyond.
Listen now to this episode of MVP – The Master’s Voice Podcast.
Want to pitch someone to be featured?
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
- First, follow us on Facebook, Twitter, Linkedin, Instagram.
- Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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