Surinder Chawla, President Response BCCL, on Mumbai Mirror’s Return: Bolder, Better, and Built for Mumbai | MVP Ep.129

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 Mumbai Mirror is back. In this episode of MVP – The Master’s Voice Podcast, host Pavan R Chawla is joined by Surinder Chawla, President – Response at Bennett Coleman & Company Ltd. (BCCL), to discuss the revival of Mumbai Mirror as a daily newspaper.

From editorial direction to ad sales strategies, Surinder shares how the newspaper plans to rebuild a loyal readership and serve Mumbai with a strong hyper-local lens.

In this episode:
– What led to the decision to relaunch Mumbai Mirror as a daily
– Editorial vision: “Bolder, better, badder”
– New editor Krishna Kumar Padmanaman’s leadership
– Localised content, civic coverage, reader-first journalism
– Ad sales and pricing strategy for MSMEs and neighbourhood advertisers
– Trust, credibility, and countering misinformation
– Why Surinder believes in the lasting value of print
– His leadership lessons from over three decades in BFSI and media

Mumbai Mirror returns to reconnect with its readers — not just through nostalgia, but with purpose, voice, and clear relevance in 2024 and beyond.

Listen now to this episode of MVP – The Master’s Voice Podcast.

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