An Episode with Bailey Brouillard: Learn about the SBDC's offerings for small business owners and the importance of tailoring certification strategies to individual needs

In the latest episode of the MWBE Times podcast, host Angelina engaged in a compelling discussion with Bailey Brouillard, Business Advisor for the SBDC. Together, they explored the pivotal role of the Small Business Development Center (SBDC) in bolstering small businesses, delving into Bailey's insightful explanations regarding the array of services provided, including business planning and loan packaging.

Their dialogue ventured into the intricate challenges encountered by small businesses in pursuit of Minority and Women-owned Business Enterprise (MWBE) certification. Bailey, drawing from her expertise, detailed her methodical approach to aiding eligible applicants, underlining the necessity of customizing support to cater to the diverse requirements of businesses, especially those owned by minorities.

The conversation also ventured into the realm of AI's impact on marketing and the indispensable nature of maintaining a robust social media presence for effective promotional strategies. Angelina and Bailey generously shared anecdotes of triumphs, narrating instances where businesses they supported successfully secured certifications and contracts. They stressed the significance of comprehending each business's nuances and recommended tailored strategies for certification acquisition.

Angelina and Bailey delved into the Buffalo Small Business Development Center's collaborative efforts with an array of economic development agencies, anchor institutions, and educational establishments, highlighting the synergy fostered for the advancement of small businesses.

Tune in to this episode for a wealth of insightful information on navigating the intricate landscape of small businesses!