My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Rank #1 on Amazon without ads using a 2026 SEO guide focused on title optimization, bullet points, and backend keywords. Learn Amazon SEO strategy with keyword research, competitor analysis, and listing structure that improves ranking, impressions, and organic traffic.
Step by step Amazon listing optimization using A+ content, alt text, and main image strategy to increase clicks, conversions, and sales organical...
Amazon FBA stranded inventory issue where listings stay live but show backend errors affecting catalog and sales tracking. Learn how sellers are fixing stranded inventory using flat file updates, resolving listing errors, and checking UPC data issues. Step by step process to handle Amazon inventory glitches, seller support tickets, and restore proper FBA inventory status fast.
Stop letting hidden Amazon err...
Are you wondering how can someone turn a side hustle into their main hustle? Steven Pope, founder of My Amazon Guy, shares his personal entrepreneurial journey from employee to owner, an truly inspiring story of creating nearly 500 jobs since 2018. He details how he mentored an employee, John Aspinall, in content creation, leading to John's remarkable linkedin personal branding success and significant linkedin ...
Amazon AMC audience targeting ranked from S to D tier to improve ad performance and results
This video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-value audience segments. Viewers will see which audiences are worth using for Amazon ads and which ones are not effective.
Get better sales and grow your brand with My ...
Are you considering selling on Amazon in Mexico? We explain how to leverage Amazon remote fulfillment, specifically NARF Amazon, to expand your ecommerce reach. While you can sell on Amazon this way, the video notes that sales volume might be limited compared to Amazon.com. Learn how to sell on Amazon effectively across borders.
If your Amazon ads are burning budget or your expansion plan feels risky, get direct...
Everyone talks about this Amazon PPC strategy but does it actually work?
In this video, Noah reviews a popular approach from Darren @FBA-Elite and breaks down the real impact of using only exact match campaigns, small ad budgets, and beginner PPC setups. Some ideas make sense while others can slow down growth.
Watch the full video to see the full breakdown and what Amazon sellers should actually do w...
Scaling looked like success until it started breaking the business.
In this video, Steven Pope talks about the scaling mistake many agency owners make when client numbers keep growing. He explains why many agencies hit a wall around 40 clients, what went wrong when the business kept expanding, and the systems that helped handle more clients without chaos.
If you run an agency or plan to scale one, this ...
Ever wonder about the roles and responsibilities within a business? This video explores the concept of infinite entrepreneur roles across various industries. We discuss how `business documentation` can help define these roles, leading to increased `productivity` and helping you save time and money.
This video explains how to hire for different business roles based on personality and job needs. It breaks down sal...
Amazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like they're just throwing money at ads without improving conversion rates, which is ineffective without a strong amazon listing. Learn how optimizing your amazon listing key...
We address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approach and our updated perspective on the Amazon product launch process. We also discuss how to launch a product on Amazon and structure PPC campaigns for better results.
Amazon price tracking can reveal whether a deal is real or just a coupon on a higher price.
In this video, Steven Pope, founder of My Amazon Guy, explains how buyers check Amazon price history using tools like Camel Camel Camel, Keepa, and Helium 10. He also shows how Amazon’s Rufus feature inside the mobile app lets users view recent price history, set price alerts, and even trigger auto-buy when the pric...
AI strategy for business is shifting toward business automation built on real data, SOPs, and repeatable systems. This episode breaks down AI automation, AI integration, Amazon AI tools like Rufus, internal company knowledge systems, AI agents, automation for sellers, and how businesses can prepare for the AI singularity. Learn how to use AI services, document processes, build AI-ready systems, automate repetitive w...
Steven Pope, founder of My Amazon Guy, shares crucial business tips emphasizing that securing sales is paramount before developing operational capabilities. He illustrates this point with the example of a saas startup that failed despite years of development due to a lack of market demand, offering key entrepreneur advice for achieving long-term success. This perspective is vital for any aspiring business growth.
Spring Sale Deals Setup for Amazon sellers step by step using Seller Central deals and event promotions. Learn how to create deals, choose products, schedule Amazon sales events, set discounts, and manage deal fees. This guide explains Amazon sales event setup, deal scheduling, discount pricing, and committing inventory for seasonal promotions.
If your Amazon deals, discounts, or event strategy are leaving ...
AI automation is changing how businesses handle sales calls, website builds, internal systems, and admin tasks using AI agents, prompt engineering, and real business data. This episode breaks down real world AI use cases including sales call analysis, website automation, email prioritization, and building internal AI software to replace manual workflows. Learn how companies can use AI integration, AI coding tools, a...
AI is no longer a future concept, it is ready for businesses right now. This video explains why AI agents can finally execute SOPs, automate workflows, handle keyword research, and support PPC decisions with real business impact. Learn why clean data, structured processes, and documented checklists make AI ready to improve operations across Amazon and ecommerce brands.
If your SOPs are a mess and your team ...
Are you wasting ad spend on Amazon due to low click-through rates?
This video identifies common Amazon PPC mistakes that prevent conversions, such as incorrect targeting and generic ad copy. We explain how these issues lead to poor ad performance and show you how to improve Amazon click through rate effectively. Learn how to optimize your Amazon ads for better results and boost your Amazon PPC CTR.
Steven Pope, founder of My Amazon Guy, shares insights on hiring first employee and navigating the early stages of `startup` growth. Learn practical `business tips` on `how to hire employees for a small business` and understand the mindset needed for `entrepreneurship`.
Hiring a first employee comes down to solving one clear problem instead of chasing perfect resumes. This video explains simple hiring choic...
This video addresses a common question: can Amazon sellers operate multiple Amazon seller account simultaneously? Noah Wickham from My Amazon Guy explains that the answer is nuanced, detailing Amazon's policy on multiple amazon account types. Learn about the conditions for seller registration amazon and how to navigate selling on amazon with more than one account.
If you are unsure whether your second ...
Are you an amazon seller dealing with the new "frequently returned item" banner?
This video addresses the frustration caused by large quantity returns on amazon, a new feature impacting ecommerce businesses. Learn what actions you can take to mitigate the effects of this banner and continue selling on amazon effectively, even with these new challenges. We discuss how it affects amazon fba seller...
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