My Amazon Guy

My Amazon Guy

Seller Central Expertise. Technical how to advice to improve sales. With more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products.


June 8, 2023 โ€ข 5 mins

0:00 Tips for Seller Feedback Management on Amazon in 2023
0:14 Tips for Addressing Ratings and Appeals on Amazon
0:48 Order Check, Tracking Validation, and Removal Requests
2:17 Effective Strategies for Handling Seller Feedback Appeals on Amazon
4:07 Writing Effective Appeals for Removing Negative Seller Feedback on Amazon
4:33 Key Factors to Consider for Boosting Sales and Addressing Performance Issues on Amaz...

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0:00 Strategies for Winning A-to-Z Claims on Amazon and Protecting Your Business
0:17 Providing Succinct and Relevant Information in Ticket Filing
1:01 Utilizing Valid Tracking Information to Protect Your Seller Rights and Revenue
1:54 Identifying and Addressing Abusive Customer Behavior for Effective Appeal Strategies
2:57 How to Handle A to Z Claims During Return Transit
3:21 The Importance of Appealing A to Z...

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Tired of seeing low profits on Amazon despite putting in all the effort? Well, I've got some good news for you! In this video, I'm going to share 7 practical and effective ways to increase your profits on Amazon. And wait, there's more - Tip Number 5 is going to blow your mind!

The first thing you need to do is to optimize your product listings. You need to ensure that your titles, descriptions, and images a...

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I understand the frustrations of managing a large number of SKUs and dealing with messy PPC performance. Iโ€™ve got valuable insights to share to you on this latest video.

With 417 active and 940 inactive products, you're handling over 2,500 sponsored product campaigns. Despite May being a peak month, your recent performance around Mother's Day was disappointing. But I've discovered a little-known feature that...

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Looking to dominate Amazon and increase your sales? Helium10's powerful keyword analysis and optimization tools are here to help. In this video, we demonstrate how the Magnet tool can analyze up to 200 keywords and show you how the Misspellinator tool can check for misspellings in your listings. You'll also learn how to interpret the search query performance report and use shapes like "tornado" and "pyramid...

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June 3, 2023 โ€ข 2 mins

In this video, Jason, an Amazon expert with years of experience, shares valuable insights and step-by-step instructions on creating a new SKU on Amazon, specifically an FBA SKU. An FBA SKU refers to a product that is fulfilled by Amazon, meaning Amazon stores, packs, and ships the product to customers.

He begins by discussing the benefits of creating a new SKU, such as preserving existing reviews or changing packaging for ...

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In this video, we will delve into the Search Query Performance Report within Amazon's Seller Central and explore how to interpret and use the data provided for keyword research and product development. Learn about the differences between search query volume and suggested search volume, how to trust the data in the report, and how to use it as a baseline for new products. We will also discuss Helium's trend analysis, sorti...

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In this video, we're going to reveal 7 practical tips that will help you fix Amazon FBA mislabels. Whether you're an experienced seller or just getting started, mislabeling your products can be a costly mistake that can eat away at your profits. But don't worry, we've got you covered.

Tip number one is to double-check your product labels before sending them to Amazon. This may seem obvious, but it'...

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I know how crucial it is to understand the difference between a closed listing and a broken listing, and why it matters to your business.

First, let's clarify what a closed listing is. A closed listing is when you, as the seller, deliberately remove a product from the marketplace. This can be for a variety of reasons, such as a product becoming obsolete or out of stock for an extended period of time. It is important t...

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When it comes to creating a successful Amazon listing, there are a few key things you need to keep in mind. First and foremost, you need to create a compelling brand story. By telling your story and connecting with your audience, you can build trust and increase your chances of making a sale.

But it's not enough to just create a great story. You also need to optimize your content for SEO. This means using relevant key...

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In this tutorial video, Steven Pope, the founder of My Amazon Guy, shares valuable insights and step-by-step instructions on how to add image swatches to your Amazon product listings.

The video begins with an introduction to the topic, emphasizing the importance of showcasing color variations on a parentage to provide a better visual representation of the product. Steven advises viewers to access their inventory reports by...

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Effective keyword research is an essential aspect of any successful Amazon business. The right keywords can make all the difference when it comes to optimizing product listings and boosting sales. In this article, we'll explore the importance of keyword research and provide tips for conducting effective research.

The first step in effective keyword research is understanding your target audience. Who are your customers...

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May 27, 2023 โ€ข 2 mins

Today, I want to talk to you about why culture matters. As the founder of My Amazon Guy, I've had the privilege of building a company that I'm truly proud of. And one of the most important things I've learned along the way is that a strong culture is the foundation for success.

You see, at its core, culture is all about people. It's about the values, beliefs, and behaviors that shape how we work togethe...

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Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check.

The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign...

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When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.

First things first, let's talk about ...

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When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.

First things first, let's talk about ...

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Have you received a re-verification email from Amazon? If so, you're not alone. Thousands of accounts have been asked to re-verify their business information, and Amazon is being a little bit unclear about the process. But don't worry, we're here to help.

I'll be sharing what to expect and how to go about taking care of the re-verification process. So, let's get started.

First, it's i...

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If you're looking to boost your sales and take control of your inventory management, then you need to know where your FBA inventory is stored. In this video, Jason Mastermatteo from My Amazon Guy shows you exactly how to find out where your inventory warehouse is located in Amazon Seller Central. Trust us, this is crucial information that can help you stay ahead of the game and maximize your profits.

Jason takes you t...

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Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.

In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answe...

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May 20, 2023 โ€ข 6 mins

Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!

My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.

With our professional video analys...

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