In this BONUS episode of the My Curious Colleague - #cpgcx Podcast, Denise and @Ibrahiem Atshan (Abe) discuss a Sneak Peek of the upcoming SOCAP/Society of Consumer Affairs Professionals’ Data and Analytics Workshop. Abe provides a line of sight into the workshop sharing insights into the event's structure, key sessions and the generous event sponsors.
Abe also reflects on his journey to becoming the President of the Northeast Regional chapter of SOCAP, emphasizing the value of volunteering and leadership. The conversation also delves into the significance of AI in customer experience and the role of data analytics in driving business decisions.
Chapters
00:00 Introduction to SOCAP and the Data & Analytics Workshop
04:14 Abe's Journey to Leadership in SOCAP
07:48 Details of the Upcoming Data & Analytics Workshop
11:55 Exploring AI in Customer Experience
14:48 Benchmarking and Data Analytics Insights
Sponsorships
This episode is sponsored by @SOCAP – the industry group for Consumer Affairs Professionals. “Come for the knowledge, Stay for the network.” Check out all the benefits of becoming a member at socap.org
#socapinternational
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Denise Venneri (00:01):
Welcome to the My Curious Colleague podcast
with your host, me, DeniseVenneri. We'll be talking all
things consumer relations with afocus on consumer product goods
organizations and the brandspecialist and analyst roles and
responsibilities. So if you likeCPGs, like I like CPGs,
(00:22):
marketing, insights, and caringdeeply for your consumers, Well,
take a listen. Hello, my curiouscolleagues. Today's bonus
episode is a SOCAP takeover ofsorts to share a sneak peek of
SOCAP's data and analyticsworkshop that's coming up.
(00:42):
Now SOCAP is that acronym youhear me talk about all the time.
It's the industry group known asthe Society of Consumer Affairs
Professionals. And to sneak peektoday is my colleague, Abe
Atshan. He is currently thepresident of the Northeast
Regional Chapter of SOCAP. Sohi, and welcome to the podcast,
(01:05):
Abe.
Abe Atshan (01:05):
Hey, Denise. Thank you for having me. Mama, look. I
made it. Yeah.
But I just I do wanna pointsomething out, so please excuse
the raspiness in my voice. Itturns out that if you go to a
Jets game in the rain and stayuntil the end to watch them lose
in the final seconds, thatthere's a really high chance
(01:27):
that you'll get sick. So I'mfeeling a lot better, but my
voice is still recovering. Butjust wanted to highlight that.
Denise Venneri (01:33):
Oh my goodness. I thank you for the background.
I think you sound pretty good.And, I really appreciate you,
like, pushing yourself to tomake this recording. I I do.
I do. Alright. Let's begin withyou know, I mentioned that
you're on the well, you wereelected the president of the
(01:54):
chapter for, for the northeastregion. How do you get to that
point in your career? How didyou get to that point in your
career?
Abe Atshan (02:01):
That's a that's a good question. Actually, it's a
long it's a pretty, pretty longanswer. But, so I've been a
member of SOCAP for, say, about9 years now. And I tell this
story a lot, but I'll share itwith you, because I I haven't
told you the story. But when Ifirst began with ACC Premier, a
(02:23):
lot of you might know Beth Ziff.
She's our EVP of, customerexperience. She invited me to a
SOCAP event at the ConsumerReports building in Yonkers, New
York. So she said she thought Iwould fit right into the
society. So, I said, okay.Thanks.
Thanks for inviting me out. I'lltry it out. So I arrived at the
(02:45):
consumer, reports building, andas soon as I walked in, I saw
Lisa Oswald of Travelzoo. Sowhat a great first impression,
because she was very welcoming.And I remember thinking to
myself, I thought I had nicehair.
Now she has nice hair. So thenwe went on
Denise Venneri (03:08):
a tour hair. Never really
Abe Atshan (03:09):
had a
Denise Venneri: a hair out of place on that (03:09):
undefined
girl. Yes. I think she's supersavvy and smart. Yeah.
Abe Atshan (03:13):
Yes. She is. She's one of a kind. So then we went
on a tour of the consumerreports building, and, you know,
we're learning how to testtreadmills, which I thought was
fascinating. And then I begannetworking with, you know, so
many great people representingso many great brands.
So I thought to myself, soyou're telling me I get to go to
(03:35):
these events, learn amazingindustry knowledge, and network
with like minded professionals,in the customer service space.
So, I've been proud to be partof the community, ever since,
and I've been loyal ever since.So, I always volunteered. It's
kinda like to to further answeryour questions. I've always
(03:57):
volunteered to help with thenortheast region, and I feel
like when you show thecharacteristics of a leader that
eventually you lead.
So I made my way up the rankingsover the years, and here I am as
the, president of the northeastregion. So I've learned a lot
from presidents before me, likeMichelle Shane and Nicole Nutil.
(04:20):
But, I've always been the typeof individual that praises act
the position you want, not theposition you're in, and the
growth will come. So here I am.
Denise Venneri (04:33):
Oh, you're dropping a couple of great
nuggets already. Love that. Lovethat. Hey. I'm a long time
member too.
I think I've got you beat.
Abe Atshan (04:43):
I like that.
Denise Venneri (04:43):
Yeah. So I'm a SOCAT member for gosh. I'll just
say I'll go with 15 plus years.Wow. And, mhmm.
And, I've attended many of, youknow, the names have changed,
but, many of the data, reportingworkshops, in the past. I think
I was even on one of thecommittees 1 year, to help out.
Abe Atshan (05:06):
Amazing.
Denise Venneri (05:06):
Yeah. And always got a, you know, minimum a
takeaway or 3 that I couldconsider going back and doing at
the office or just implement thenext day. It's like that kind of
stuff. Yeah. So, before I go onand on about that, let's let's
just start right now.
Get everybody organized, getyour calendars out. When and
(05:28):
where is the workshop, and arethere any fees to attend?
Abe Atshan (05:32):
Yes. All all good questions. So the workshop will
be taking place on Thursday,November 7th. That's next month.
It'll be a one day event from 8AM to 4 PM.
It'll be taking place at Wileyheadquarters in beautiful
Hoboken, New Jersey right alongthe Hudson River. You think New
(05:56):
York is beautiful. Well, themost beautiful view of New
Denise Venneri (05:59):
York Mhmm.
Abe Atshan (06:01):
Is from the Riverside in New Jersey
Denise Venneri (06:03):
Okay.
Abe Atshan (06:04):
Especially in Hoboken. So the Wylie building,
is very beautiful withunobstructed views of Manhattan,
which we'll be able toexperience at the event. And
then the cost is 4.95 a person,and it it will be in person,
just like it was pre COVID. Sowe're bringing it back in
(06:26):
person. But one special thingthat we're doing with pricing is
we're offering a discount whenyou bring colleagues.
So if you bring one colleague,it's 50 dollars off of both of
you. But if you bring 2 or morecolleagues, then it's a $100 off
of each of you. So I thinkthere's some great cost savings
with coming, as a group and, youknow, gaining all that great
(06:51):
knowledge that we'll be sharingat the event.
Denise Venneri (06:54):
Nice. I like those choices on the on the fee
side very much. Very much. Youhad mentioned you're bringing it
back in person after COVID, andI'm hearing you're looking to
kinda modernize the session abit this year. I'm wondering how
how will it be different?
You know? Like, will the formatbe different or the topics or
the types of speakers you'rebringing in or, you know, all of
(07:16):
the above?
Abe Atshan (07:17):
Yeah. Actually, all of the above. So I'm excited to
to share a lot, you know, a lotof the sessions, that will be
taking place. So, as youmentioned and I mentioned, it'll
be in person, so we'll be ableto see one another in person,
network together, collaborate.And I already mentioned, you
know, New York, New Jerseybeing, a great location,
(07:40):
especially in the month ofNovember.
Nothing says holiday season likeNew York, New Jersey in
November. So, our sponsors areamazing, so I'll start with
that. So a special thanks to ourour title sponsor, Qualtrics.
They'll be presenting and doinga fireside chat with Nathan
Bobay of Delta Faucet aboutDelta CX maturity journey, so
(08:05):
I'm very excited for thatsession. Another special thanks
to our silver sponsor, IASolutions.
They'll be leading a sessionnamed ensuring a seamless
multichannel customer journey.So for anyone who's eager to
take your customer experience tothe next level, Ian and the IA
(08:28):
solutions team will explore howjourney mapping leads to
improved customer satisfaction,retention, and sales. And then I
have more to share, but I do I'mvery excited about this one. So
we'll have a session by thefamous Bob Weiss, for those of
(08:49):
you who know Bob Weiss, the VPof customer service and
operations at Wiley. He'll besharing how Wiley customer
service identified trends, anddata to leverage AI and how that
led to their massive partnershipwith Salesforce.
So if you know Bob, you knowyou're in for a treat. So
Denise Venneri (09:11):
But I know that someone I trust very well, I
trust you, and Nicole works inthat organization.
Abe Atshan (09:17):
Correct.
Denise Venneri (09:17):
So it's all gotta be good, and and they're
graciously
Abe Atshan (09:20):
I'll be sure to introduce you to him.
Denise Venneri (09:22):
Please do.
Abe Atshan (09:22):
Please do. Yes. I will.
Denise Venneri (09:24):
Did you wanna go into talking deeply about the
more deeply about the firesidechat?
Abe Atshan (09:30):
Yes.
Denise Venneri (09:30):
Okay. Yes. And that's with Nathan, Bobae Bobae.
Bobae from Yep. Delta.
Yep. Interesting topic. Okay.What do you what do you envision
me there?
Abe Atshan (09:42):
Yeah. I'm excited for that one. So, alongside
Nathan from Delta, it'll beKeleche and Yanwoo, who is the
XM scientist from Qualtrics. SoQualtrics and Nathan will be
discussing how they're seeingcontact center changes, and, you
(10:04):
know, helping companies likeDelta enhance their service
strategies with advancedconversational analytics, which
is a huge topic right now. Soinstead of just relying, like,
on survey questions, you know,they're focused on understanding
all customer interactions,whether it's a website issue, a
phone call, or a chat.
(10:25):
So since these experiences arekinda all linked in customers'
minds, having all the data inone place helps brands like
Delta make their contact centersmore profitable, save costs, and
manage changes and reduce risks.So, they'll be going and taking
a in-depth dive into thosetopics.
Denise Venneri (10:48):
Sounds thorough to say the least.
Abe Atshan (10:50):
So I I'll tell you one more thing. Qualtrics also
has an afternoon session Okay.And they'll be they'll be
presenting, cases and customerexamples of how to listen,
understand, and act oncompanies' quantitative and
Mhmm. Pun intended, qualitativedata in any omnichannel
(11:12):
environment. So, it'll beinteresting to see all the data
and the cases and examples theyshare.
Denise Venneri (11:20):
Yeah. I'm hearing, like, scientists. I'm
hearing quantitative. This isall music to my ears. So you had
mentioned AI.
Of course, we'd be remiss if wedidn't go back to that and and
dig a little bit more. How'sthat one shaping up?
Abe Atshan (11:34):
Yeah. Right? The wild, wild west of AI. So we'll
we'll we'll definitely bediscussing AI in a few of our
sessions, with a big focus onanalytics and reporting, agent
assist, and conversational AI.So I don't wanna give too much
away because you have to bethere in person to to to get to
(11:55):
to get all the the information,but those are 3 major AI topics
that we'll be discussing.
Denise Venneri (12:03):
I'm jumping into an ad right now. This episode is
sponsored by SOCAP, the Societyof Consumer Affairs
Professionals. As the leading CXAssociation, SOCAP is at the
forefront of customerexperience, trends, and
innovation. Discover how SOCAPempowers its members to stay
(12:23):
ahead in the evolving CXlandscape, join the community
where members come for theknowledge, stay for the network
at socap.org. That's socap, socap.org.
Alright. We were chatting alittle bit about AI, and now
(12:45):
let's talk about your company. Iunderstand that your very own
company, ACC Premier, isgraciously going to be covering
a topic, on benchmarkbenchmarking a part of me.
Correct.
Abe Atshan (12:58):
Yeah. Of course. So our very own, Allison Buckley,
will be leading a session on CPGbenchmarking named I have the
name of the session.Benchmarking brilliance,
harnessing tech for processimprovement. So for those of you
that know Allison, a lot ofSoulCappers do, you know that in
(13:21):
a previous life, she worked, atthe Cake Boss in Hoboken, New
Jersey.
So Allison will be, in her oldstomping ground, but instead of
cooking up cakes and desserts,she'll be cooking up data and
analytics focused onbenchmarking in the CPG space.
(13:42):
So I'm very excited for hersession because she's gonna tell
a great story, and we lookforward to it.
Denise Venneri (13:49):
Now you touched on for the rest of the the
sessions. You you had mentioneda little bit about Qualtrics and
talking about listening andunderstanding, various things.
Is there anything else that youwanna sneak peek about the
remainder of any sessions?
Abe Atshan (14:04):
Yeah. Of course. I mean, just a little bit more.
The remaining sessions will bebrand led, focusing on, you
know, the topics that we'vediscussed, but also customer
journey mapping, data analytics,and the importance of data
driven decision making,predictive analytics, and
sentiment analysis and the voiceof the consumer. So I think,
(14:27):
that'll that'll kind of, coveralmost, not everything, but a
lot of great data and analyticsto share with everyone in
attendance.
Denise Venneri (14:38):
Well, sadly, a, we are at the end of our sneak
peek here. Just wanted to justlet you know how appreciative I
am, and and thank you so muchfor your time this Friday
evening.
Abe Atshan (14:50):
Listen. I appreciate you, and thank you for having
me, and providing the sneak peekto all your viewers and all the
SoCappers. So, you know, wewanna make sure that everyone
that attends the event,especially you, you'll be there,
that everyone's gonna beswimming in data and analytics,
at the end of the workshop. Sospecial topics, special
(15:13):
sponsors, special speakers,special venue. It's gonna be
extra special.
So if you haven't registeredyet, register now because space
is limited. Wiley is only givingus a certain amount of space, so
we wanna make sure everybody'scomfortable. So registration is
filling up, so please make sureyou register now, and I'll see
you there.
Denise Venneri (15:33):
If you've learned even a kernel of an idea
or was inspired by this episode,please consider rating and
reviewing the podcast on ApplePodcasts. Be sure to share out
the hashtag CPGCX because CPGCXreally and truly rocks.
You have been listening to theMy Curious Hollywood podcast,
(15:55):
w Denise Venneri.
Welcome to the My Curious Colleague podcast
with your host, me, DeniseVenneri. We'll be talking all
things consumer relations with afocus on consumer product goods
organizations and the brandspecialist and analyst roles and
responsibilities. So if you likeCPGs, like I like CPGs,
(00:22):
marketing, insights, and caringdeeply for your consumers, Well,
take a listen. Hello, my curiouscolleagues. Today's bonus
episode is a SOCAP takeover ofsorts to share a sneak peek of
SOCAP's data and analyticsworkshop that's coming up.
(00:42):
Now SOCAP is that acronym youhear me talk about all the time.
It's the industry group known asthe Society of Consumer Affairs
Professionals. And to sneak peektoday is my colleague, Abe
Atshan. He is currently thepresident of the Northeast
Regional Chapter of SOCAP. Sohi, and welcome to the podcast,
(01:05):
Abe.
Abe Atshan (01:05):
Hey, Denise. Thank you for having me. Mama, look. I
made it. Yeah.
But I just I do wanna pointsomething out, so please excuse
the raspiness in my voice. Itturns out that if you go to a
Jets game in the rain and stayuntil the end to watch them lose
in the final seconds, thatthere's a really high chance
(01:27):
that you'll get sick. So I'mfeeling a lot better, but my
voice is still recovering. Butjust wanted to highlight that.
Denise Venneri (01:33):
Oh my goodness. I thank you for the background.
I think you sound pretty good.And, I really appreciate you,
like, pushing yourself to tomake this recording. I I do.
I do. Alright. Let's begin withyou know, I mentioned that
you're on the well, you wereelected the president of the
(01:54):
chapter for, for the northeastregion. How do you get to that
point in your career? How didyou get to that point in your
career?
Abe Atshan (02:01):
That's a that's a good question. Actually, it's a
long it's a pretty, pretty longanswer. But, so I've been a
member of SOCAP for, say, about9 years now. And I tell this
story a lot, but I'll share itwith you, because I I haven't
told you the story. But when Ifirst began with ACC Premier, a
(02:23):
lot of you might know Beth Ziff.
She's our EVP of, customerexperience. She invited me to a
SOCAP event at the ConsumerReports building in Yonkers, New
York. So she said she thought Iwould fit right into the
society. So, I said, okay.Thanks.
Thanks for inviting me out. I'lltry it out. So I arrived at the
(02:45):
consumer, reports building, andas soon as I walked in, I saw
Lisa Oswald of Travelzoo. Sowhat a great first impression,
because she was very welcoming.And I remember thinking to
myself, I thought I had nicehair.
Now she has nice hair. So thenwe went on
Denise Venneri (03:08):
a tour hair. Never really
Abe Atshan (03:09):
had a
Denise Venneri: a hair out of place on that (03:09):
undefined
girl. Yes. I think she's supersavvy and smart. Yeah.
Abe Atshan (03:13):
Yes. She is. She's one of a kind. So then we went
on a tour of the consumerreports building, and, you know,
we're learning how to testtreadmills, which I thought was
fascinating. And then I begannetworking with, you know, so
many great people representingso many great brands.
So I thought to myself, soyou're telling me I get to go to
(03:35):
these events, learn amazingindustry knowledge, and network
with like minded professionals,in the customer service space.
So, I've been proud to be partof the community, ever since,
and I've been loyal ever since.So, I always volunteered. It's
kinda like to to further answeryour questions. I've always
(03:57):
volunteered to help with thenortheast region, and I feel
like when you show thecharacteristics of a leader that
eventually you lead.
So I made my way up the rankingsover the years, and here I am as
the, president of the northeastregion. So I've learned a lot
from presidents before me, likeMichelle Shane and Nicole Nutil.
(04:20):
But, I've always been the typeof individual that praises act
the position you want, not theposition you're in, and the
growth will come. So here I am.
Denise Venneri (04:33):
Oh, you're dropping a couple of great
nuggets already. Love that. Lovethat. Hey. I'm a long time
member too.
I think I've got you beat.
Abe Atshan (04:43):
I like that.
Denise Venneri (04:43):
Yeah. So I'm a SOCAT member for gosh. I'll just
say I'll go with 15 plus years.Wow. And, mhmm.
And, I've attended many of, youknow, the names have changed,
but, many of the data, reportingworkshops, in the past. I think
I was even on one of thecommittees 1 year, to help out.
Abe Atshan (05:06):
Amazing.
Denise Venneri (05:06):
Yeah. And always got a, you know, minimum a
takeaway or 3 that I couldconsider going back and doing at
the office or just implement thenext day. It's like that kind of
stuff. Yeah. So, before I go onand on about that, let's let's
just start right now.
Get everybody organized, getyour calendars out. When and
(05:28):
where is the workshop, and arethere any fees to attend?
Abe Atshan (05:32):
Yes. All all good questions. So the workshop will
be taking place on Thursday,November 7th. That's next month.
It'll be a one day event from 8AM to 4 PM.
It'll be taking place at Wileyheadquarters in beautiful
Hoboken, New Jersey right alongthe Hudson River. You think New
(05:56):
York is beautiful. Well, themost beautiful view of New
Denise Venneri (05:59):
York Mhmm.
Abe Atshan (06:01):
Is from the Riverside in New Jersey
Denise Venneri (06:03):
Okay.
Abe Atshan (06:04):
Especially in Hoboken. So the Wylie building,
is very beautiful withunobstructed views of Manhattan,
which we'll be able toexperience at the event. And
then the cost is 4.95 a person,and it it will be in person,
just like it was pre COVID. Sowe're bringing it back in
(06:26):
person. But one special thingthat we're doing with pricing is
we're offering a discount whenyou bring colleagues.
So if you bring one colleague,it's 50 dollars off of both of
you. But if you bring 2 or morecolleagues, then it's a $100 off
of each of you. So I thinkthere's some great cost savings
with coming, as a group and, youknow, gaining all that great
(06:51):
knowledge that we'll be sharingat the event.
Denise Venneri (06:54):
Nice. I like those choices on the on the fee
side very much. Very much. Youhad mentioned you're bringing it
back in person after COVID, andI'm hearing you're looking to
kinda modernize the session abit this year. I'm wondering how
how will it be different?
You know? Like, will the formatbe different or the topics or
the types of speakers you'rebringing in or, you know, all of
(07:16):
the above?
Abe Atshan (07:17):
Yeah. Actually, all of the above. So I'm excited to
to share a lot, you know, a lotof the sessions, that will be
taking place. So, as youmentioned and I mentioned, it'll
be in person, so we'll be ableto see one another in person,
network together, collaborate.And I already mentioned, you
know, New York, New Jerseybeing, a great location,
(07:40):
especially in the month ofNovember.
Nothing says holiday season likeNew York, New Jersey in
November. So, our sponsors areamazing, so I'll start with
that. So a special thanks to ourour title sponsor, Qualtrics.
They'll be presenting and doinga fireside chat with Nathan
Bobay of Delta Faucet aboutDelta CX maturity journey, so
(08:05):
I'm very excited for thatsession. Another special thanks
to our silver sponsor, IASolutions.
They'll be leading a sessionnamed ensuring a seamless
multichannel customer journey.So for anyone who's eager to
take your customer experience tothe next level, Ian and the IA
(08:28):
solutions team will explore howjourney mapping leads to
improved customer satisfaction,retention, and sales. And then I
have more to share, but I do I'mvery excited about this one. So
we'll have a session by thefamous Bob Weiss, for those of
(08:49):
you who know Bob Weiss, the VPof customer service and
operations at Wiley. He'll besharing how Wiley customer
service identified trends, anddata to leverage AI and how that
led to their massive partnershipwith Salesforce.
So if you know Bob, you knowyou're in for a treat. So
Denise Venneri (09:11):
But I know that someone I trust very well, I
trust you, and Nicole works inthat organization.
Abe Atshan (09:17):
Correct.
Denise Venneri (09:17):
So it's all gotta be good, and and they're
graciously
Abe Atshan (09:20):
I'll be sure to introduce you to him.
Denise Venneri (09:22):
Please do.
Abe Atshan (09:22):
Please do. Yes. I will.
Denise Venneri (09:24):
Did you wanna go into talking deeply about the
more deeply about the firesidechat?
Abe Atshan (09:30):
Yes.
Denise Venneri (09:30):
Okay. Yes. And that's with Nathan, Bobae Bobae.
Bobae from Yep. Delta.
Yep. Interesting topic. Okay.What do you what do you envision
me there?
Abe Atshan (09:42):
Yeah. I'm excited for that one. So, alongside
Nathan from Delta, it'll beKeleche and Yanwoo, who is the
XM scientist from Qualtrics. SoQualtrics and Nathan will be
discussing how they're seeingcontact center changes, and, you
(10:04):
know, helping companies likeDelta enhance their service
strategies with advancedconversational analytics, which
is a huge topic right now. Soinstead of just relying, like,
on survey questions, you know,they're focused on understanding
all customer interactions,whether it's a website issue, a
phone call, or a chat.
(10:25):
So since these experiences arekinda all linked in customers'
minds, having all the data inone place helps brands like
Delta make their contact centersmore profitable, save costs, and
manage changes and reduce risks.So, they'll be going and taking
a in-depth dive into thosetopics.
Denise Venneri (10:48):
Sounds thorough to say the least.
Abe Atshan (10:50):
So I I'll tell you one more thing. Qualtrics also
has an afternoon session Okay.And they'll be they'll be
presenting, cases and customerexamples of how to listen,
understand, and act oncompanies' quantitative and
Mhmm. Pun intended, qualitativedata in any omnichannel
(11:12):
environment. So, it'll beinteresting to see all the data
and the cases and examples theyshare.
Denise Venneri (11:20):
Yeah. I'm hearing, like, scientists. I'm
hearing quantitative. This isall music to my ears. So you had
mentioned AI.
Of course, we'd be remiss if wedidn't go back to that and and
dig a little bit more. How'sthat one shaping up?
Abe Atshan (11:34):
Yeah. Right? The wild, wild west of AI. So we'll
we'll we'll definitely bediscussing AI in a few of our
sessions, with a big focus onanalytics and reporting, agent
assist, and conversational AI.So I don't wanna give too much
away because you have to bethere in person to to to get to
(11:55):
to get all the the information,but those are 3 major AI topics
that we'll be discussing.
Denise Venneri (12:03):
I'm jumping into an ad right now. This episode is
sponsored by SOCAP, the Societyof Consumer Affairs
Professionals. As the leading CXAssociation, SOCAP is at the
forefront of customerexperience, trends, and
innovation. Discover how SOCAPempowers its members to stay
(12:23):
ahead in the evolving CXlandscape, join the community
where members come for theknowledge, stay for the network
at socap.org. That's socap, socap.org.
Alright. We were chatting alittle bit about AI, and now
(12:45):
let's talk about your company. Iunderstand that your very own
company, ACC Premier, isgraciously going to be covering
a topic, on benchmarkbenchmarking a part of me.
Correct.
Abe Atshan (12:58):
Yeah. Of course. So our very own, Allison Buckley,
will be leading a session on CPGbenchmarking named I have the
name of the session.Benchmarking brilliance,
harnessing tech for processimprovement. So for those of you
that know Allison, a lot ofSoulCappers do, you know that in
(13:21):
a previous life, she worked, atthe Cake Boss in Hoboken, New
Jersey.
So Allison will be, in her oldstomping ground, but instead of
cooking up cakes and desserts,she'll be cooking up data and
analytics focused onbenchmarking in the CPG space.
(13:42):
So I'm very excited for hersession because she's gonna tell
a great story, and we lookforward to it.
Denise Venneri (13:49):
Now you touched on for the rest of the the
sessions. You you had mentioneda little bit about Qualtrics and
talking about listening andunderstanding, various things.
Is there anything else that youwanna sneak peek about the
remainder of any sessions?
Abe Atshan (14:04):
Yeah. Of course. I mean, just a little bit more.
The remaining sessions will bebrand led, focusing on, you
know, the topics that we'vediscussed, but also customer
journey mapping, data analytics,and the importance of data
driven decision making,predictive analytics, and
sentiment analysis and the voiceof the consumer. So I think,
(14:27):
that'll that'll kind of, coveralmost, not everything, but a
lot of great data and analyticsto share with everyone in
attendance.
Denise Venneri (14:38):
Well, sadly, a, we are at the end of our sneak
peek here. Just wanted to justlet you know how appreciative I
am, and and thank you so muchfor your time this Friday
evening.
Abe Atshan (14:50):
Listen. I appreciate you, and thank you for having
me, and providing the sneak peekto all your viewers and all the
SoCappers. So, you know, wewanna make sure that everyone
that attends the event,especially you, you'll be there,
that everyone's gonna beswimming in data and analytics,
at the end of the workshop. Sospecial topics, special
(15:13):
sponsors, special speakers,special venue. It's gonna be
extra special.
So if you haven't registeredyet, register now because space
is limited. Wiley is only givingus a certain amount of space, so
we wanna make sure everybody'scomfortable. So registration is
filling up, so please make sureyou register now, and I'll see
you there.
Denise Venneri (15:33):
If you've learned even a kernel of an idea
or was inspired by this episode,please consider rating and
reviewing the podcast on ApplePodcasts. Be sure to share out
the hashtag CPGCX because CPGCXreally and truly rocks.
You have been listening to theMy Curious Hollywood podcast,
(15:55):
w Denise Venneri.
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