Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. Instead of reinventing the wheel, you’ll learn how to track what works, streamline your marketing efforts, and save tons of time.
In this episode, you'll discover:
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📂 Why most farmers waste time recreating marketing materials every year
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📝 What to document in your Farm Promotions Logbook
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✅ How to organize your past promotions for easy access next season
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🚜 Real-life examples of how I’ve streamlined my marketing using this method
Your Homework: Create a simple Farm Promotions Google folder/doc today and add your last major promo materials to it.
Need help? 👉 Grab my free Farm Promotion Google Doc Template here: www.mydigitalfarmer.com/promolog
Thank you to our Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
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📆 Creating a promotion calendar that drives consistent sales
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🛠️ Setting up & optimizing your Google Business Profile
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📧 Writing high-converting emails (nurture, promotions, onboarding, cart recovery)
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🗣️ Collecting & using customer testimonials effectively
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🔍 Auditing & improving your sales funnel
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💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
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📄 Farm Promotion Playbook Template: www.mydigitalfarmer.com/promolog
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🎙️ Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long
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📲 Follow me on Instagram: @mydigitalfarmer
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📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
- Free Canva Tutorial: I walk you step by step through how to use Canva's graphic des
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