Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again?
I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here’s the catch he had no system in place to encourage repeat buying.
In today’s episode, I’m sharing what I told this farmer to focus on next to boost his AOV and order frequency—and I’ll give you a checklist of ideas you can implement to build out your own post-purchase system.
Tune in now to learn how to turn first-time buyers into loyal, repeat customers!
Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
- 📆 Creating a promotion calendar that drives consistent sales
- 🛠️ Setting up & optimizing your Google Business Profile
- 📧 Writing high-converting emails (nurture, promotions, onboarding)
- 🗣️ Collecting & using customer testimonials effectively
- 🔍 Auditing & improving your sales funnel
- 💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
- 📩 Grab my freebie: 35 Ways to Build an Offer: Learn how to craft irresistible offers to increase order value and drive repeat sales.
👉 Download it here: www.mydigitalfarmer.com/offer - 📧 Zapier – Automate Your Farm’s Post-Purchase System: Connect Local Line (or your ecommerce store) with your email provider and automate post-purchase tagging and follow-ups.
- What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link: www.mydigitalfarmer.com/kit (and I get a small commission).
- 📲 Follow me on Instagram: @mydigitalfarmer <
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