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July 2, 2025 31 mins

Have you ever walked into a place so often that the staff knew your name—and your order?

There’s something magical about being recognized and treated like a regular. It creates loyalty.

That’s the idea behind a VIP strategy—and your farm needs one.

In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of.

You’ll learn:

  • Why your business needs a VIP strategy

  • What behaviors to track to spot your most loyal customers

  • The kinds of perks that work best (by farm type!)

  • And how to design a VIP tier that feels intentional and doable

💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier.
👉 Download it now at www.mydigitalfarmer.com/vipworksheet

🎧 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.

Our Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School
Marketing doesn’t have to feel overwhelming, and you don't have to do it alone.
Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
✅ Promotion calendar planning
✅ Google Business Profile optimization
✅ Writing email sequences
✅ Customer testimonials and funnel building
✅ Monthly live coaching calls for support

Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms

Helpful Links Mentioned in This Episode

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