Sales Director at Utility Aid: Kindness Over Ego and Why I'm Helping Reshape UK Energy for Good

Episode Guest:

Sally-Ann Beaver is the Sales Director at Utility Aid, where she champions energy solutions for charities and not-for-profits. With a deep passion for people and decades of experience, she’s dedicated to creating impact through kindness, leadership, and advocacy.

Episode Timestamps:

0:00 Introduction

0:54 Welcome Sally-Anne Beaver to My Duvet Flip

1:48 First job and early lessons from youth training

3:10 Lifelong learning in a changing energy industry

4:17 Facing self-doubt and proving yourself without a degree

5:25 From overlooked to empowered: Sally-Anne’s turning point

6:35 The power of support and building strong teams

7:46 Mistakes, accountability, and growing from conflict

9:24 Becoming just a number in the corporate world

11:30 Starting over after 17 years and finding a new path

13:13 Rediscovering purpose through leadership

14:43 Politics and frustration in local government

16:08 Deprivation, emotional toll, and shifting focus

17:57 Why Utility Aid was the right move

19:47 Lobbying to help the most vulnerable

21:02 The unconventional route to Sales Director

23:40 Interview advice: how to stay grounded through multiple rounds

26:03 Spotting and nurturing potential in people

27:07 What exactly does a broker do for charities?

29:25 Real impact: saving millions for not-for-profits

30:02 What’s broken in the UK energy system?

31:43 The challenge of doing the right thing affordably

34:00 A call for better broker partnerships and discounted products

35:59 What's working well in the energy sector

36:37 Explaining the energy crisis in one word

38:48 Carrying the emotional weight of the crisis

40:04 What Utility Aid is doing differently

42:42 Sally-Anne's My Duvet Flip: making someone’s day worth it

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