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January 24, 2025 7 mins

Trust is easier to lose than to gain—whether in personal relationships, business networks, or with your team. A growing lack of trust in each other and our institutions is fueled by politics, social media, and misinformation. But when things go wrong, we’re not doomed. If trust is lost, according to trust expert Rachel Botsman, and her new book, How To Trust and Be Trusted, the key to rebuilding trust lies in meaningful, sometimes uncomfortable conversations. Studies show that nearly 60% of people recognize the need to improve trust, but many avoid the tough talks. By addressing issues directly, fostering connection, and showing respect, trust can be restored. While it seems obvious, it’s seldom practiced, but it goes a long way in rebuilding the bridge that was once there.


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