January 2, 2025 • 51 mins
Here's a deep-dive into the topic of using AI... GPTs to drive very targeted, virtually unlimited FREE traffic to anyplace on the internet.
While the topic is specifically on how to create and distribute custom GPTs that feed off of the ChatGPT database, the discussion ended up going much deeper, and is practically a complete course on how to create, and build out a complete marketing funnel for a digital product... and so much more.
We dived into a lot of marketing, sales, and psychological topics that our combined 50+ years of online marketing experience make us uniquely qualified to do cover in-depth.
You also get a feel for WHO Matt is as a someone who seeks first to deliver VALUE into others lives!
When Matt first told me about his product, I obtained a copy, went through it, fell in love with it, and began planning on how I was going to put it to immediate use. I AM now doing that, but am also on a working vacation in the Philippines through the first week of 2025.
I was anxious to share this new, proven, and very easy method of generating website with my audience, and didn't want to delay if possible, despite knowing that I wouldn't be under ideal conditions for recording an interview at the tourist resort that I'd be at.
However, deciding that "the show must go on," I committing to getting this recording DONE and in your hands.
All that is to apologize for the poor lightings, the sounds of karaoke, barking dogs, motorcycles and even a crowing rooster vaguely audible in the background :-)
I think that you'll see how really easy Matt's system is to implement.
He TOTALLY demystified GPTs for me!
Honestly, beforehand, I somewhat grasped the concepts, and used numerous AI tools, but MATT really connected the dots for me.
I believe that after listening to our interview, you'll think of GPTs and related AI as friends that you can conduct deep conversations with!
Please give it a listen, and share any insights, ideas, or questions that come to mind in the Comments below. Leave your comments, but also read a few of other's comments. Turn it into a mutual learning experience.
After listening, DO check out Matt's product at: https://WillieCrawford.org/TrafficBots/
I've also put together a PDF booklet of 50 different ideas for promoting VIRTUALLY any digital product, and many physical products or projects.
I was friends with the late Jay Conrad Levinson, The Father Of Gorilla Marketing, so I'm a big fan of gorilla marketing techniques...getting your product out to the world without spending a PENNY.
If you are on a shoestring budget, that's often the way to go, although there really is no free lunch... you either spend your money or you spend your time.
Matt teaches you to really leverage your time, putting in as little as 30 minutes work, and then benefiting from the ASSET you've created forever.
My free bonus offers additional tips that compliment Matt's teachings nicely.
To claim my free BONUS, after you grab Matt's embarrassingly cheap product, simply contact me via my support desk, and I'll get you a copy!
My support desk is at: https://willie.orbitdesk.com
Thanks again for tuning in, and IF you found the interview useful, Please Subscribe to the channel. I have a LOT more interviews, training and other content that I plan on share here for free :-) Seize the Day!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
This is Willie Crawford and Matt Garrett and we've got a quite an
(00:04):
interesting show for you tonight. I will hold off on introduction for another
minute or so to allow more people to join but for those who are late we also
have a recording that will be available for a long time and hopefully
we'll get a lot of views for a long time. That's one of my reasons for broadcasting
(00:25):
over YouTube because YouTube is making it an episode, a podcast episode, which
will be on the platform until I take it down. I have stuff on the platform that's
been there over 15 years so I don't see a point in taking some things down and
I've gotten views on things that have been up over 15 years. Yeah, yeah if a
(00:49):
video is doing well we leave it on there. There are, when you're on YouTube there's
some videos that say such-and-such great for 2024, something like that. Those, if
they're popular, go back and change the date to 2025. I do that. Yeah, worth doing.
In fact, I go back and I change out my graphics right now. I have YouTube
(01:12):
videos up that I'm split testing the graphics, the thumbnails and so you can
do it with three thumbnails and it will tell you which words are converting the
best. That's worth doing. Then you select those. Yeah. I go back and I edit my titles. I'm a big fan of split testing
everything. And if anything in the video, you know, a product I mentioned or
(01:34):
something like that changes, I feel free to edit the body of it and then I share
my videos. I have videos I've shared probably 20, 30 times on numerous social
media platforms. One of the things about doing great pillar content, some really
good content, if the product that you're talking about in there changes or
disappears, you can usually find what's around now that's better to replace it
(01:57):
with. So you just go back and replace the links. There's no point in losing the
content if the content has value in training, good training in it. Just change the
link to make it relevant to what is relevant for that particular training.
Okay. Jeff Herring says, good morning Willie. Good morning Jeff. And I don't see
Jeff's comment. On the right, instead of private chat, change it to comments. Oh, okay.
(02:23):
Okay. Yeah. Jeff Herring, okay. So why don't we go ahead and get started and for those of you who
are on the call, why don't you type into the chat where you're coming in from,
both platform you're watching on and where you're at. And I've known Jeff for a
long time, so I know where he lives. So you guys can, I assume here's okay?
(02:55):
Okay, let me go ahead with the introduction and I'm one of those people
that don't remember my memory at my age and so I'm gonna be glancing at my notes.
Matt has a quite an interesting life or history. So our guest tonight on the
podcast is Matt Garrett. And from Coleman, barman, and fledgling accountant to
(03:21):
building 50,000 black hats at Senate sites, bankruptcy and divorce, the living
for watercraft and red wine, the journey has been bumpy, fun, challenging, and
ever-changing. Being an online entrepreneur has been the core of Matt's
life for over 20 years and he still finds it challenging and fulfilling.
(03:42):
There's always something new to learn and amazing people to work with. It comes
from the mindset of looking at problems as opportunities, knowing that there's
always a solution if you look at the problem from a different angle and able
to generate value for others and income for himself. It's a mindset that many
(04:02):
entrepreneurs have. It's part of what drives us, makes us seek the solution,
helps others, and in doing so creates abundance and income. Matt, welcome to the
podcast. Thank you for joining us and your... Thank you for having me on, Billy.
...reflects a lot of mine, you know, the red wine and all that stuff.
(04:24):
Yeah, my first digital info product was on Clickbank back in the day and it was
about World of Warcraft. I was playing World of Warcraft back at the time and I
discovered a way of basically making gold in the game and I wrote a book about
it that I've launched on Clickbank. I did it literally as a test to work out the
(04:45):
process of setting up a digital product so that I could then launch something in
the internet marketing world called Lazy Git Marketing, but I got the timing
really bang on and it did quite well for me. So it was a niche product that was
unexpected, unexpectedly successful. So yeah, just doing a test can turn out to
(05:05):
make you money. It would be interesting actually for you to dust the product off
and you know give it a nod and see if it still sells. The site is still there.
It's warcraftdomination.com. The product's not, but the site I keep up just for
reminiscing and looking back at that, yeah, warcraftdomination.com.
Okay, so we brought our folks on to the call tonight, you know, to offer them or
(05:31):
explain to them something that you've done and then when I found out about it
and I gained access to it, I went through the training. I was inspired and one of
the thoughts that came to my mind was because I drive traffic for other people
sometimes, I create lead generation websites and I sell leads and so I
thought wow I could use this as a side hustle but it's not what I want to do as
(05:55):
my main, you know, business but it's so easy. It would be so easy just to create some of
these bots and you know charge transfer for leads and so this is really, really
good. That's a lot of potential. The training, whilst the training concentrates on doing it for
yourself or the process of setting them up, you could easily flip them or sell
(06:17):
them for clients or sell it as a service because the process actually shows you
how to do it for pretty much any niche. You know, if there's a niche that you can
do a GPT for which you can do pretty much anything, I would say there are
some niches that the GPT marketplace won't let you do like adult I would guess,
I've not tried, but pretty much anything you can think of you should be able to
(06:38):
do a GPT or a traffic bot for it and why not as a service to clients.
Yeah, I had a customer reach out to me today saying that he needed help
driving traffic to his ministry and I thought I wonder if I could, and he has money,
his ministry has money, it's a large ministry, so they have money to spend.
(06:58):
I thought maybe I could even make that like a test station. You could do a GPT
for a psalm of the day or a quote of the day, you know, simply have the GPT ask
you for what are you doing today, what do you feel grateful for today, something
like that and it can throw out a suitable line from the Bible or any
(07:19):
other religious text that it's got and give you something to go for. So yeah,
that's, you know, all the religious texts like the Bible it knows off my
heart so it can find something that's relevant to whatever your circumstances
are today so that would be quite an easy one to do. Now the GPTs that we
(07:39):
create, where are they pulling data from? Well it's chat GPT so it's the
large language model AI so it's got all this learning, all this data, all this
knowledge in it and the GPTs, what you're actually doing is focusing down on one
particular aspect, one particular thing. For anybody familiar with WordPress,
(08:00):
they're a bit like WordPress plugins that just do one specific thing and the
GPT marketplace is a bit like the plugin marketplace but the product itself, it
came from a couple of things. First of all, I work with a guy who knows AI far
better than me, a guy called Simon Hodgkinson who is brilliant at this
(08:21):
sort of stuff and he showed me something one day that he was adding to GPTs that
he was creating that basically drives leads back to his office and I was like
that's genius, do you mind if I use it? So then I went through and
actually created one of these for myself and I was like this is brilliant, this is
a way of getting free traffic by offering value and that's it's not, you're
(08:43):
not cheating someone, you're not tricking someone, you're giving them value upfront
because you're giving them the GPT to use for free and then you're adding a
little bit of extra code that basically gives them the chance to come back to
your site, your offer that is congruent with the GPT and what it does. So you're
not trying to trick anyone, you're literally giving them something free of
(09:05):
value upfront and then saying if you want more information about this topic
come and have a look here at my whatever it is. So the training is, there's a
couple of aspects to it, I find that a lot of people are scared about playing
with AI because they've not done it and they don't know what it does and how it
works and that often means when they do first play with it they use it on a very
(09:27):
basic level. So as an example you go and ask for an article on SEO and it kicks
out a 500 page, 500 word article on SEO and you read it and it's not
really very good. So you need to understand how to use AI properly. So the
first thing you do if you want that sort of article is tell ChatGPT that it's an
expert on SEO, it knows how to do on-page, off-page SEO, it's been doing it for 20
(09:51):
years, it knows all the ins and outs of SEO, now write me a thousand word plus
article on on-page SEO giving me the top 10 things to do for on-page SEO and a
brief description of each one and please ask me if there's any more information
you need to write this article to the best of your ability. Then watch what the
(10:13):
difference is that you get out instead of just a basic article. What you then
remember is when you're reading through always always check what you get because
sometimes it will do things that it shouldn't. So read it through and if
you're not happy with something so let's say section 3 is a bit bland and not
detailed enough you simply say to it but unlike section 3 can you make it more
detailed or can you change it to something else and it will rewrite it for you.
(10:37):
So what it gives you you don't you're not stuck with you can even say to it look
this could be better how could it be better what improvements do you reckon we
can make to this and get it to make those improvements. It's like talking to
an expert keep pushing it keep asking it for better results and it will keep
doing that until you get what you want. A good example of this I actually used
(10:58):
Chatgy BT to create the whole product including the sales page copy the emails
and things like that to go with it. One of the things that it did for me when I
was creating one of the sales pages it gave me some it called them real-world
case studies and I read through these and went hang on so I said to it have
(11:21):
you got the evidence the original place where you took these real-world
real-world case studies from and it came back and said no they're hypothetical
and I was like well can't use hypothetical as real-world case studies
because I've had it before where it will go it will put testimonials into the
sales copy for you and the fake testimonials so great I know where the
(11:43):
testimonials need to go in the sales page but I need to get real testimonials
so basically I said back to chat GPT okay let's use these instead as
hypothetical case study hypothetical examples of what could be achieved and
reword this section in that way which it then did so I could then use it so
you've got to be very careful with the results you've got to read it and make sure
(12:05):
that you're happy with what comes out and if it's presenting something as
factual or real check it ask it to check it ask it where it got this information
from to make sure that you're not putting something out there that's wrong
having done that the quality of what it can generate for you is amazing as I
said for this product it created the product for me it created the upsells
(12:26):
it created all the sales copy all the emails it even I use the sales copy and
then made it create a HTML version of the sales page it was quite basic but
it's done for me so that could then literally run through that make it look
prettier and add some images in and the images could be generated by AI as well
as it happens for this one I knew a sales page design so I did pay someone
(12:47):
to design a nice page for me but if you're willing to spend the time tidying
up the sales page it's it's there for you it's done so I literally use chat GPT
to do 99% of the work on me yeah the quality of the output you get from chat
GPT or any AI is a factor of the quality of the question but the quality of the
(13:09):
prompts you give it you know and I all my thumbnails for example on my YouTube
videos are created using AI and I do use it for copywriting I use it for writing
emails I use it for a lot of things so you know a lot of people are intimidated
by AI and it's absolutely enough to be intimidated by it's the simple way of
(13:33):
doing it is consider yourself to be speaking to an expert in the area that
you're interested in who also happens to be a long-term friend what would you ask
them how would you go about that conversation because you'd be quite
happy for them to ask you more questions back for more information so tell chat
GPT that it can ask you for more information if it needs it because there
(13:54):
might be something that he thinks of that you haven't thought of so yeah
where I you tell you the URL for my web page and said give me some suggestion for
improving it and it said you know here's how you can make it copy stronger and I
like right position it as you're as an expert copywriter you know what skills
(14:16):
and NLP and persuasion and all those things you know but ethical how would
you improve the sales letter and I it came back was an excellent suggestions
you know the the initial version of the sales copy that I did with this what I
actually did was give it one of my old sales pages that converted really well
and that I like I asked it to analyze it and work out the style of the copy and
(14:39):
do a full brief on the style of the copy and then use that to create a new sales
copy for the product that we've just created using that sales page design
and brief and that's how I did it now obviously that's really easy for me to
do because I've got an existing sales page if you can write someone else's
sales page you need to be a bit careful about doing that ethically I would
(15:03):
suggest either get permission or make sure that you're saying it's got to be
we're not copying the sales page create the brief of the style of copy that's
been used for the sales page and then use that style of copy to create what I
need for my product so you're not actually copying a sales page you're
(15:24):
working out what style it's used so it could be in the style of a particular
copywriter like Gary Halbert or something like that but you're after the
style and the way that that page is written and the flow and then from that
briefing that design you can then get it to create what you want rather than just
saying copy it because that's don't do that that's not the way to do it yeah I
(15:47):
like when I as an affiliate marketer when I use a swipe copy for example I'll
drop in the chat GPT and ask it to change it to not change the meaning but
to rephrase it by 20% of whatever and maybe tell it to give me give it a real
strong call to action or something else but I will again frame it as the skills
(16:10):
that the copywriter has you know and I may even you know feed it two or three
different sales messages and let it be some combination well that's the other
way to do it get it to analyze two or three sales pages and come up with a
summary of the style combining all those sales all those styles because that
again it's going to be different it's going to be a new fresher style there's
(16:34):
also many if you're working as an affiliate marketer generally the
products owners are more willing to let you do something that's closer to theirs
because they're promoting you're promoting their product you know you're
not setting up a competitive product you're actually promoting their product
so you've got a bit more flexibility but again right ask them the smart thing to
do is always ask for permission first because that way you know you're okay
(16:57):
yes yes now let's get back to the bots that we're creating the training you
basically steps a person through the process and it includes templates though
too well this this worksheet basically there's a series of tutorial videos
(17:17):
there's a PDF guide the PDF guide is more difficult to get because it's just
depends on how you take information in I wanted the the guide to be there because
some people prefer to read the process some people prefer to watch the videos
but the worksheet basically leads you through step by step and it's very
simple to follow you need two bits of information which is what your offer is
and the core benefit of your offer it will then create the different bits that
(17:42):
you need going through it will drive you through the whole process and you're
just taking notes and it will get you to the stage where you've got the GPT and
it's in the marketplace and it's done I've literally had people come back to
me and say look I've not used AI before I've got my first one up and done in
under 30 minutes and I can do them in about 12 to 15 minutes now I think once
(18:03):
you've done one or two it is really quick so it then comes down to having
that power of multiplication because you could do one a day every day for the
next month and suddenly you've got 30 of these in the marketplace all driving
traffic towards your offer some won't pick up some won't get great traffic
others will so the more you have the better results you're going to be and how
(18:27):
long will it take the average person to sorry you cut out there for saying you
know someone who is a beginner you know how long would it take that person
typically to create a GPT you and I we've been in the business for over 20
years you know the marketing business and we're comfortable with the tech but
(18:49):
there's not a lot of tech involved here it's as I say I've had people comment
that they've done the first one in 30 minutes if you're brand new to marketing
to AI and stuff maybe 45 minutes but I mean it's you could probably make a
coffee while you're doing it it's not a difficult process yes and to the people
(19:13):
listening in your background noise it's like right now I have a dog barking
over the distance I hear a motorcycle just went by I'm in the Philippines
where I'm not too far from five bars sitting on the beach and every one of
them has a karaoke machine and people are drinking and feel like singing and
(19:34):
apparently somebody they've abandoned maybe tied it to a tree or something
it's barking so I maybe call this the barking tape and I muted my mic because
of that so I apologize that it's just when I looked at this product I said I
think we need to get this out to the world let the world know about it and so
(19:55):
I asked Matt to do this call and then I thought well my internet is not that
reliable in the Philippines and yet it's gonna be another two weeks before I get
back to my home you know where I've got internet so reliable I can upload you
know gigabyte files in minutes you know but not in some third-world places where
they have rolling blackouts and internet goes offline for weeks sometimes so
(20:21):
these places anyway just give me some background on the setting I'm in but yeah
I am I like that you actually creating you know just creating several GPT's a
week you know and getting them out there to the world and you mentioned you know a
marketplace where you basically offer them to the world but you'd also offer
(20:47):
them some social media and yeah one of the upsells is another set of prompts
for GPT both of them you can use either which will then create content for you
based on your GPT that you can then share across Facebook linked in Twitter
(21:08):
Instagram YouTube medium Facebook I said Facebook twice and tick-tock so eight
different content pieces that you can it will basically create those for you in
minutes it rolls through all you have to do is put in your GPT GPT name and the
core benefit that's all it needs and it will just roll through these one by one
creating your content for you so you can then share them and get even more
(21:32):
traffic back from social media to your GPT again all things that you can do for
free I like ways of helping people generate traffic and leads that don't
cost them anything and where they are offering real value to someone so there's
no trickery or sort of smoke and mirrors going on it's a real value so that
(21:54):
people use it go yeah this is good what else can I learn from this person and
that's where it gets in getting you the leads yeah I've participated in a number
like free giveaways and things like that where people jump into them and they
give away things that actually insults you know you give someone something of
real value to help them out then they appreciate that and that does attract
(22:17):
them back to you there's also no hidden extras here where you have to buy
something else yeah there are upsells which can add value but in the training
the process that I cover the only thing you need is chat GPT you do need chat
GPT because it's based on that but you don't need anything else and frankly
(22:38):
with chat GPT it's $20 for a month so even if you paid for a month and you did
like one a day you'd have 30 out there which should then be enough to start
paying for your chat GPT subscription and if you really have the time instead
of doing one a day do five a day do ten a day get that whole month's worth of
$20 that you've spent in chat GPT used as effectively as you can and that
(23:03):
should generate enough money to more than pay for any subscription now as a
marketer I am constantly coming up with new ideas of ways to distribute content
you know so anyone listening to this interview I'll give you an affiliate
(23:23):
with you purchase a very inexpensive product that Matt's offering I will
give you as a bonus a booklet on suggested ways to get your GPTs into
more hands you know and most people don't even look at something as
simple as your YouTube channel you know you're allowed of 5,000 characters in
(23:47):
your description on YouTube channel so why not offer free gifts there you know
and YouTube being a search engine looked at all the words in the description so
there's a thousand ways to get things in the people's hands anyone who ends up
getting this through mind link again it's very inexpensive I'll give you a
(24:08):
booklet of ideas you know because I traffic nowadays traffic is that there's
so many places you can get traffic from you just need the content the ideas to
get the content out there and most of it you can do for free yeah you can buy
tools to automate it and make quicker and easier but I'm always a fan of
bootstrapping things you know pay for a tool once you've got money coming in
(24:31):
there are plenty of ways of getting traffic there are so many different
sources that you can go to and just publish content if you've got the
content the the other upsell I will mention is oh there's two there's an
upsell for 600 online marketing GPT ideas to give you a kickstart to get
things rolling and the the last upsell is for a workshop because I'm gonna do a
(24:56):
workshop next Saturday where I'll run through the whole process of how I
actually created this product so I'm actually gonna run through every step
that I went through and show you how I use chat GPT to create the product
itself the upsells the copy the sales pages as I said I did get a professional
(25:16):
to design a really nice version but you could take the copy that you get from
chat GPT itself and the sales pay you get from that and make it pretty yourself
if you don't have the money but I'm basically gonna run through that whole
process step by step to show you how to create a product I'm also gonna do a
bonus webinar for that as well as bonus workshop which will be how to set it up
(25:37):
on Bori plus so you can see the whole process I'll probably also do if there
are questions come in I'll do an extra Q&A session to answer any extra
questions as well so that's the last upsell because for some people this will
open their eyes about what they can do with AI and if they haven't got an offer
of their own well why not use chat GPT to create one and I was like well how to
(26:00):
do that so that's what the workshops about I use chat GPT very often to to
brainstorm you know ask it you know give me 75 suggested ways to do X for example
I am offering a free ebook in many places are 100 most profitable niches
(26:22):
for lead generation you know and I just asked you pity so you know I asked
someone who generates leads you know what are the most profitable markets
where do people pay the most for a lead and chat GPT spit out a list of 100 I
asked for 100 and I compiled that into a PDF and offered it for free all over
social media and people were still requesting and thanking me for it you
(26:46):
know but chat and you know also it's very valuable because someone who wants
to know what I focus on you know a lot of people think you know metaphor feels
and stuff like that but there's a lot of others you know so I use chassis give
me all the time to create products it's you will also go to remember to reframe
things a little bit in that people go well I can do that in chat GPT yeah you
(27:09):
can but then I've done it for you and saved you the time because it does
still take time to put it all together so you are still offering value by
saving someone else the time of doing that for them so they can just go
through it and go okay out of the hundred these are the five that I want
I'm gonna work with those to start off with so it's kick-starting the process
(27:29):
for someone and providing the information for them will help them
actually get action done to take action and get things done so you know there is
always a way of making sure that you're delivering value to the customer yeah
and it is all about value it's also about niching down and itching down you
know I like many product creators tend to create a product that tries to solve
(27:54):
all the problems in the world when often all people want is to solve one problem
you know and so and you can get that product correct you can solve one
problem product that's very simple needs to get out tomorrow but you try to
solve that's what I like about this one it is quite focused on one thing keep it
narrow and it's easier to get the message across as to exactly what it
(28:16):
does and it also means at the end of the day someone's more likely to get the
benefit from it because they just after that one thing that's what I want this
will do it get on with it whereas if you present a product that does ten
different things they may only want three of those things or two of those
things and that can put them off using any of it yeah I agree with that and so
(28:38):
um I don't know did you have any specific things that you'd like to cover
with our audience you know things that you as the product creator and as a an
entrepreneur suggest they consider you know
so many things a very broad question okay one of the things I probably do
(29:04):
wrong is I work on too many different projects so concentrating on one thing
and getting it done all the way through to completion is a really good way of
actually getting results this is actually weirdly I I've done 150 digital
product launches of my own and with partners and clients and customers
(29:25):
because I also manage launches for people I've done 150 in the last 12 to
13 years this is the first one I've done entirely on my own in those 12 years so
it was one where I've gone through some personal life changes recently and I
found myself with more time on my hands and a need to focus on something other
than personal life so it was a time to focus in on this and just get on with it
(29:48):
and just get this product done and in the total time I probably created the
whole thing in less than a day it actually was over several days because
it was over Christmas and there were other things going on but it took me
less than a day to create the whole thing so when you focus in on just
getting one thing done and getting it out there the results can really pay
(30:13):
benefits this is the launch is going really well we've got a lot of support
from a lot of people we're getting a lot of good testimonials back but that's
because I got my head down took action and concentrated on getting it done and
getting out there I gave myself a very very tight time scale to do it on and I
met it just but yeah focus on one thing the results this a saying I read in a
(30:34):
book recently the Sun only burns once brought into focus I think great quote I
forget who is I think it's probably a an ancient Greek philosopher or someone
who's been a philosopher for a long time but I think it's a really good way of
looking at life you know concentrate on the now I've been learning more about
mindfulness because of things I'm going through so being in the now focus on the
(30:57):
now concentrate on the now but yeah the Sun only burns or the Sun's rays only
burn when once brought into focus great way of looking at it yeah I've had
several people remind me that you know when you've got ten products ten
you have no money coming in but you finish one product a project you have
money coming in from that one so it doesn't have to have 150 products
(31:22):
projects on you know if you don't get any of them finished so I definitely
struggle with that I have too many projects with two I have I'm lucky in
that I've been doing this 24 years now 25 years shortly so I've got a lot of
great people I work with so it's not all me which means that the projects I work
on it's not just down to me but it was really refreshing for this one to get
(31:45):
down to just doing it all myself and it's been a great process it's been kind
of therapeutic for me so really enjoyed it yeah and put that honestly and
thinking that the idea of creating a GPT is something magical rocket science you
(32:06):
know webinar with Michael same way he said you know when you get this I've got
20 GPTs I'm going to give you and I had no idea how to even import those GPTs
at the chat GPT because that's what they were meant to work with and then I did
another webinar that I was on with Barry Belcher he's like I have these GPTs that
(32:29):
do these tasks and I'm like wow how did he do that you know and after going to
your trade I'm like oh it's that simple it's not magic but that you know it's
when I was it's like my things in life until you understand it it's scary but
the moment you actually go through a process most of the time you'll be go
oh okay that's really not scary I can do that I'm gonna do that let's get one
(32:53):
done yeah I get one done which you know creating like 25 GPs and get those all
out into the loop to the world so they can drive you traffic you know it is
after you do the first one you know you see how simple it is then you it's like
riding a bicycle or yeah you know apart that worksheet part of the worksheet
(33:15):
process is when you go through the process you actually end up with ten
ideas rather than just one and start off with its concentrating on the first one
to get it done but you've got another nine there so you can just go back and
do all those as well and then as I said earlier it comes down to that the power
of multiplication that if you've got one you're not going to get that many leads
(33:36):
if you've got ten you're gonna get more leads if you've got thirty you're gonna
get more leads so keep plugging away be consistent keep banging them out do one
a day do you know if you can't do it during a week do ten on the weekend
something like that keep banging them out and you'll keep getting the leads
coming in and put them on your list start promoting stuff and you'll start
(33:57):
making money and me I grabbed my laptop fully charged battery and I go sit on
the beach in a lounge chair and just work on a project you know it doesn't
have to be very hard even in college I used to go sit in the park under a tree
and write you know term papers you know you know I'm also a procrastinator so I
(34:18):
you put off doing something until you have to get it done you know and with
the GBT's it's just a matter of sitting down focusing and doing it and and
you'll be surprised at how quickly you have it done and ready to present to the
world and they will you know if it's solving a problem the world's gonna
want it and it's gonna bring traffic back to you very focused traffic you
(34:39):
know you solve a problem for them and they were looking for a solution for
that problem you know which is the selling point you know so when you you
fulfill that need then you you make them make known that you have other solutions
related that problem and now you're bringing in very focused traffic and it
(35:00):
doesn't need to be your own office that you're sending this traffic to you can
use a free PDF or a free guide or something and capture the lead and then
promote other people's products from your list or you could send it directly
to an affiliate page if you want to personally I'd recommend sending it
through an opt-in page with a free PDF and grabbing the lead to build your list
(35:21):
because that way you can promote over and over again that makes long-term sense
business-wise but it doesn't have to be when you're starting off you know you
can start with someone else's offer there are great systems out there that
you can use to promote that you send them to that system and that system will
then promote long-term other offers to them so don't think that you need your
(35:42):
own offer and as I said earlier I mean you do local business marketing don't
you do generating leads for clients so many years that example of the ministry
but any local business could benefit from having a GPT that is relevant to
their business so you could sell this as a service yeah I mean we mentioned
businesses and I mentioned ministry but ministers they sell so their
(36:07):
congregation you know they sell the idea of eternal life and salvation and
happiness and doing good and things like that you know so they're still sales
people and I approach it from you know here's how you can sell more people into
whatever it is and so when they approach me like can you get me more traffic
(36:28):
GPT makes sense to me you know even for something like that you know anything and
I had a few other random thoughts but they escaped me because it's the strap
the background part of the process is that it will help you come up with the
ideas as well so you're not gonna be sat there looking at a blank screen going
(36:49):
okay I've got to have an idea no the ideas will be given to you okay I don't
see any questions in the comments I see we do have people on the call cat says
you have a lot more guess it's easy to focus more too many projects going on
(37:10):
yeah common thing I think being entrepreneurs we love all the different
things that we can do so sometimes we end up playing with too many different
things too many projects as we're talking about and pick one yeah one and
focus on it you mentioned you know the research that you do for the product for
first GPT that you come up with ten different ideas and you just you know you
(37:34):
jot those down I was trying to do something similar which is we get so
many ideas I think was Joel common Mitch and you know he just shots ideas down in
a notebook and then he goes back to focus on what he's working on because as
you work in the ideas are constantly coming to you and you have to just
focus on the one thing that you had in mind get that done and then go to something
(37:56):
else because it's always something that you know the shiny object thing you know
I always gonna be something that's like you're gonna go why don't I work on this
another question you have is you know should I be working on this you're
worried about fear missing out you're thinking you know if I create this I
can't be I could be creating something else you know just jot them down like
(38:18):
you said you get the ten ideas just going through your worksheet your Google
Doc jot those down but focus on one get it done in a few hours and then to turn
to the next one you know I have I have a Google Doc that is my ideas bucket and
yeah as they come to me to throw them in bucket and what you'll often find is
(38:39):
that you do that for a while and then at some point you go back and look through
it and there'll be several ideas that all fit together to make a bigger better
idea whereas if you started working on that one idea immediately it would only
be a smaller part whereas if you keep building up that ideas bucket eventually
you'll go okay that one that one and that one all fit together so that makes
(39:01):
a bigger offer a better offer more value yeah I do that in fact I dovetail
projects you know I'll say one project now perfectly with that one you know I
throw in a quick story which is a many years ago Jason Cox a young man wrote a
book on how to be a joint venture broker and he talked about you know creating
(39:24):
these packages and sending a FedEx somebody saying can you put my project
and all this other stuff and he asked me to promote his product but then someone
else came to me I got him John Evans who was in the UK he'd written a book called
success alert that he wanted so so he asked me if I would help to broker the
launch of his book and so I thought let me use Jason Cox's I book to test his
(39:49):
theory as I promote John's book and I think I made like $30,000 in sales of
each product you know $30,000 a commission of each product you know just
by using one idea and dovetailing with another so those two work beautifully
it's it's always great when you find ways of earning more money by putting
several ideas together so you're doing the work once and getting more benefit
(40:13):
I mean that's kind of what got me into working online in the first place the
way you could set up a simple little affiliate page promoting someone else's
product and just build these out and they would continue earning income for
you over time since it's where you break away from that mentality of being paid
by the hour you're actually creating assets that earn money for you long time
(40:34):
and there's so many different ways of doing that online that the biggest is
simply building your own list for which you need new leads and traffic which is
what easy traffic bought to date yeah you mentioned building a list and we've
mentioned several times and online market internet marketers are often
(40:54):
saying your list is your most your most important asset and it's true that I can
drop an email to my list today and within minutes sometimes I'll notice in
fact I get most of my responses you know within five minutes of sending an email
you know because those people are online and when it comes in the inbox and see
(41:16):
who it's from they respond and the others by the time they log in the email
scroll down their inbox so they don't respond as fast but so but I teach the
same thing that your list is your most valuable asset but you touched on another
thing which is delivering value to customers not just a list it's a
(41:36):
relationship with the customer and this whole idea of creating GPTs that
deliver value first is creating valuable customers you know you're almost like
buying buyers build almost a buyer's list well they've got a problem looking
for a solution you've already provided part of that solution there may be more
(41:57):
that you can provide so they're going to be interested if they're interested
they'll click through if they're not they won't so the ones that click through
show an interest in the solution that you can provide that's what you want you
know you don't want everyone on your list you want people who are interested
in what you have to offer so that's right I remember one that first not the
Warcraft one but the next product that I created after that was called lazy get
(42:20):
marketing it was actually about building blogs getting them ranked and getting
page rank and then selling links from the blogs through a text link broker
site but what I discovered with that was by the end of the year I think I
launched it in May and by the end of the year I've made three times as much from
(42:41):
the email list of customers that I built than the actual product launch itself
over the last 15 years the vast majority of my money has come from my email list
the having a relationship with those people on the list and letting them know
about my own products other people's products things like that and yeah it a
(43:01):
list is a very powerful part of your business yeah and also even when you're
you're giving away putting the GPT in someone's hands for free you build a
list so you can follow up with them you know maybe teach them how to get more
use out of that GPT that you gave them you know if I built ten different GPTs
(43:26):
that all all related going through different aspects of a marketing
function or something like that so if they're about SEO they could be about on
page SEO off page SEO how to get backlinks you could have ten different
GPTs and if someone's interested in one they're probably gonna be interested in
your other ones so once you've got them on your list you can then email them one
at a day saying right here's another one I've done it's related are you
(43:49):
interested in this here's another one here's another one so you're repeating
the process and giving them more value I like that why don't we go ahead and tell
them how to check out your product and the name of product is easy traffic but
easy traffic but and I should have remembered that but the URL that I'm
(44:16):
sending them to is at Willie Crawford org I don't use it comm anymore Willie
Crawford org forward slash traffic box make the T and the B and traffic bus
capital and and I made it plural traffic box not just one even though Matt's
(44:37):
product is named easy traffic but we already said that you want to generate
25 traffic box not just one and so Willie Crawford org forward slash traffic
box check it out there and anybody watching this as a replay on any of my
channels I'll make sure that link is below so you can find it in the comments
(45:00):
or wherever it is so I'll make sure that link is there for you and I'll post this
on YouTube and a few other places and I'll have a link to anything mentioned
in the car to include direct links to Matt so you can check out what he's
working on too the dogs been replaced by a cockerel now can I hear a cockerel in
(45:21):
the background it's gonna want a cockerel cockadoodledoo was that there
was a dog barking I thought I heard a cockerel name in a go no no yeah so but
yeah go to willy crawford org forward slash traffic box and and I will also
(45:44):
put everything in here in fact I can do a transcript of the call itself and post
that in the comments in remark section of the video on YouTube I mentioned
before that you want to leverage your assets and YouTube gives you a lot of
space in the comments section of your video description section so why not
(46:08):
post the transcript or parts of the transcript you know and include links
to things that you mentioned in your transfer that's another tip see that's
why you guys want to tune in to my podcast Matt I want to just go ahead and
wrap it up then if I'm not seeing any questions you're seeing comments and I'm
not seeing some reason we've had a few yeah no I guess I was looking the wrong
(46:33):
place I did see where Jeff Aaron said good morning
Willie and cat the yeah talk about being focused on more products so I was just
looking at the wrong place so I for you guys I guess I could drop the URL in the
chat box too you should be able to yeah yeah
(47:03):
you say you were gonna do that or I'm I'm not sure I can because I'm not
connected oh there we go you probably hear me typing the stream yard lets you
(47:27):
do a lot of things and I'm gonna give a shout out it's from your to including
you can try to block out external sounds while you're talking although I'm not
doing a great job of that one and it lets you filter the audio it lets you I
(47:49):
tried posting tried posting the link as a comment but it's failed for me for some
reason just to remind it is Willie Crawford org forward slash traffic bots
with an S on the yeah I just yeah cool are you've missed out the org off the
end oh okay yeah and I put it in the proper for those who are listening I
(48:15):
mentioned the capital and but if you're not familiar with the structure of a URL
everything before the well after the dot org it's Willie Crawford dot org
forward slash traffic box now things are jumping around on me I'm gonna go ahead
(48:45):
and get this typed in and then I want to thank you all for joining us and I will
probably be on it's good to chat to you and repost it so that I don't seem as
confused what what it is guys is it's a 14 hours difference from where I live
(49:08):
back in Florida and my body is still operating on quarter time it's about
3 p.m. in the after buff almost 4 p.m. in the afternoon for me on Sunday
afternoon it's gonna go out and have a bit of fresh air in a minute so almost
midnight here and everybody in the compound except for the dogs are asleep
(49:35):
so you guys thanks for joining me if you have any questions I'm gonna again post
this recording on several social media channels and wherever you heard about it
you can listen to it again cleaned out some you can download it but also go
(49:56):
ahead and check out the training that matter for still you'll be surprised
first of all how inexpensive it is although the sales page it does say that
the price may jump like ten times once the launch this is a launch offer once
the launch is over we're putting the price up this is just for a few days so
(50:17):
yeah it's it's worth it at the moment I just wanted to get it out there quickly
to a lot of people so we've got a special offer at the moment but yeah the
price will go up once the launch is over so don't don't uh the snooze you lose
it is definitely worth it as well so the price is actually going up every few
(50:37):
sales as well that's why I didn't notice that well it said on the sales page
seven dollars and I looked at it's like wait that's almost eight dollars so the
price is already 17 I'm sorry 1717 I think 1750 now as I say it's it's going
(50:59):
up so okay so why don't we go ahead and wrap up and uh again I'll thank you all
for listening and turning in and I thank you Matt thank you great to chat with
you I think last time we actually saw each other face to face was quite a
while ago it was one of marketers cruises probably 10 yeah I remember
(51:19):
where I met you because I've saw conferences in the UK too and that's where
I've met a lot of speakers from there yeah we were on one of might feel same
as marketers cruises together but yes maybe at least at least a decade ago
haven't done one of those I've done like a dozen of those but not any recent not
(51:41):
any since Kobe here so take care thank you very much Willie cheers thank you
everyone for turning up and watching cheers cheers
This is Willie Crawford and Matt Garrett and we've got a quite an
(00:04):
interesting show for you tonight. I will hold off on introduction for another
minute or so to allow more people to join but for those who are late we also
have a recording that will be available for a long time and hopefully
we'll get a lot of views for a long time. That's one of my reasons for broadcasting
(00:25):
over YouTube because YouTube is making it an episode, a podcast episode, which
will be on the platform until I take it down. I have stuff on the platform that's
been there over 15 years so I don't see a point in taking some things down and
I've gotten views on things that have been up over 15 years. Yeah, yeah if a
(00:49):
video is doing well we leave it on there. There are, when you're on YouTube there's
some videos that say such-and-such great for 2024, something like that. Those, if
they're popular, go back and change the date to 2025. I do that. Yeah, worth doing.
In fact, I go back and I change out my graphics right now. I have YouTube
(01:12):
videos up that I'm split testing the graphics, the thumbnails and so you can
do it with three thumbnails and it will tell you which words are converting the
best. That's worth doing. Then you select those. Yeah. I go back and I edit my titles. I'm a big fan of split testing
everything. And if anything in the video, you know, a product I mentioned or
(01:34):
something like that changes, I feel free to edit the body of it and then I share
my videos. I have videos I've shared probably 20, 30 times on numerous social
media platforms. One of the things about doing great pillar content, some really
good content, if the product that you're talking about in there changes or
disappears, you can usually find what's around now that's better to replace it
(01:57):
with. So you just go back and replace the links. There's no point in losing the
content if the content has value in training, good training in it. Just change the
link to make it relevant to what is relevant for that particular training.
Okay. Jeff Herring says, good morning Willie. Good morning Jeff. And I don't see
Jeff's comment. On the right, instead of private chat, change it to comments. Oh, okay.
(02:23):
Okay. Yeah. Jeff Herring, okay. So why don't we go ahead and get started and for those of you who
are on the call, why don't you type into the chat where you're coming in from,
both platform you're watching on and where you're at. And I've known Jeff for a
long time, so I know where he lives. So you guys can, I assume here's okay?
(02:55):
Okay, let me go ahead with the introduction and I'm one of those people
that don't remember my memory at my age and so I'm gonna be glancing at my notes.
Matt has a quite an interesting life or history. So our guest tonight on the
podcast is Matt Garrett. And from Coleman, barman, and fledgling accountant to
(03:21):
building 50,000 black hats at Senate sites, bankruptcy and divorce, the living
for watercraft and red wine, the journey has been bumpy, fun, challenging, and
ever-changing. Being an online entrepreneur has been the core of Matt's
life for over 20 years and he still finds it challenging and fulfilling.
(03:42):
There's always something new to learn and amazing people to work with. It comes
from the mindset of looking at problems as opportunities, knowing that there's
always a solution if you look at the problem from a different angle and able
to generate value for others and income for himself. It's a mindset that many
(04:02):
entrepreneurs have. It's part of what drives us, makes us seek the solution,
helps others, and in doing so creates abundance and income. Matt, welcome to the
podcast. Thank you for joining us and your... Thank you for having me on, Billy.
...reflects a lot of mine, you know, the red wine and all that stuff.
(04:24):
Yeah, my first digital info product was on Clickbank back in the day and it was
about World of Warcraft. I was playing World of Warcraft back at the time and I
discovered a way of basically making gold in the game and I wrote a book about
it that I've launched on Clickbank. I did it literally as a test to work out the
(04:45):
process of setting up a digital product so that I could then launch something in
the internet marketing world called Lazy Git Marketing, but I got the timing
really bang on and it did quite well for me. So it was a niche product that was
unexpected, unexpectedly successful. So yeah, just doing a test can turn out to
(05:05):
make you money. It would be interesting actually for you to dust the product off
and you know give it a nod and see if it still sells. The site is still there.
It's warcraftdomination.com. The product's not, but the site I keep up just for
reminiscing and looking back at that, yeah, warcraftdomination.com.
Okay, so we brought our folks on to the call tonight, you know, to offer them or
(05:31):
explain to them something that you've done and then when I found out about it
and I gained access to it, I went through the training. I was inspired and one of
the thoughts that came to my mind was because I drive traffic for other people
sometimes, I create lead generation websites and I sell leads and so I
thought wow I could use this as a side hustle but it's not what I want to do as
(05:55):
my main, you know, business but it's so easy. It would be so easy just to create some of
these bots and you know charge transfer for leads and so this is really, really
good. That's a lot of potential. The training, whilst the training concentrates on doing it for
yourself or the process of setting them up, you could easily flip them or sell
(06:17):
them for clients or sell it as a service because the process actually shows you
how to do it for pretty much any niche. You know, if there's a niche that you can
do a GPT for which you can do pretty much anything, I would say there are
some niches that the GPT marketplace won't let you do like adult I would guess,
I've not tried, but pretty much anything you can think of you should be able to
(06:38):
do a GPT or a traffic bot for it and why not as a service to clients.
Yeah, I had a customer reach out to me today saying that he needed help
driving traffic to his ministry and I thought I wonder if I could, and he has money,
his ministry has money, it's a large ministry, so they have money to spend.
(06:58):
I thought maybe I could even make that like a test station. You could do a GPT
for a psalm of the day or a quote of the day, you know, simply have the GPT ask
you for what are you doing today, what do you feel grateful for today, something
like that and it can throw out a suitable line from the Bible or any
(07:19):
other religious text that it's got and give you something to go for. So yeah,
that's, you know, all the religious texts like the Bible it knows off my
heart so it can find something that's relevant to whatever your circumstances
are today so that would be quite an easy one to do. Now the GPTs that we
(07:39):
create, where are they pulling data from? Well it's chat GPT so it's the
large language model AI so it's got all this learning, all this data, all this
knowledge in it and the GPTs, what you're actually doing is focusing down on one
particular aspect, one particular thing. For anybody familiar with WordPress,
(08:00):
they're a bit like WordPress plugins that just do one specific thing and the
GPT marketplace is a bit like the plugin marketplace but the product itself, it
came from a couple of things. First of all, I work with a guy who knows AI far
better than me, a guy called Simon Hodgkinson who is brilliant at this
(08:21):
sort of stuff and he showed me something one day that he was adding to GPTs that
he was creating that basically drives leads back to his office and I was like
that's genius, do you mind if I use it? So then I went through and
actually created one of these for myself and I was like this is brilliant, this is
a way of getting free traffic by offering value and that's it's not, you're
(08:43):
not cheating someone, you're not tricking someone, you're giving them value upfront
because you're giving them the GPT to use for free and then you're adding a
little bit of extra code that basically gives them the chance to come back to
your site, your offer that is congruent with the GPT and what it does. So you're
not trying to trick anyone, you're literally giving them something free of
(09:05):
value upfront and then saying if you want more information about this topic
come and have a look here at my whatever it is. So the training is, there's a
couple of aspects to it, I find that a lot of people are scared about playing
with AI because they've not done it and they don't know what it does and how it
works and that often means when they do first play with it they use it on a very
(09:27):
basic level. So as an example you go and ask for an article on SEO and it kicks
out a 500 page, 500 word article on SEO and you read it and it's not
really very good. So you need to understand how to use AI properly. So the
first thing you do if you want that sort of article is tell ChatGPT that it's an
expert on SEO, it knows how to do on-page, off-page SEO, it's been doing it for 20
(09:51):
years, it knows all the ins and outs of SEO, now write me a thousand word plus
article on on-page SEO giving me the top 10 things to do for on-page SEO and a
brief description of each one and please ask me if there's any more information
you need to write this article to the best of your ability. Then watch what the
(10:13):
difference is that you get out instead of just a basic article. What you then
remember is when you're reading through always always check what you get because
sometimes it will do things that it shouldn't. So read it through and if
you're not happy with something so let's say section 3 is a bit bland and not
detailed enough you simply say to it but unlike section 3 can you make it more
detailed or can you change it to something else and it will rewrite it for you.
(10:37):
So what it gives you you don't you're not stuck with you can even say to it look
this could be better how could it be better what improvements do you reckon we
can make to this and get it to make those improvements. It's like talking to
an expert keep pushing it keep asking it for better results and it will keep
doing that until you get what you want. A good example of this I actually used
(10:58):
Chatgy BT to create the whole product including the sales page copy the emails
and things like that to go with it. One of the things that it did for me when I
was creating one of the sales pages it gave me some it called them real-world
case studies and I read through these and went hang on so I said to it have
(11:21):
you got the evidence the original place where you took these real-world
real-world case studies from and it came back and said no they're hypothetical
and I was like well can't use hypothetical as real-world case studies
because I've had it before where it will go it will put testimonials into the
sales copy for you and the fake testimonials so great I know where the
(11:43):
testimonials need to go in the sales page but I need to get real testimonials
so basically I said back to chat GPT okay let's use these instead as
hypothetical case study hypothetical examples of what could be achieved and
reword this section in that way which it then did so I could then use it so
you've got to be very careful with the results you've got to read it and make sure
(12:05):
that you're happy with what comes out and if it's presenting something as
factual or real check it ask it to check it ask it where it got this information
from to make sure that you're not putting something out there that's wrong
having done that the quality of what it can generate for you is amazing as I
said for this product it created the product for me it created the upsells
(12:26):
it created all the sales copy all the emails it even I use the sales copy and
then made it create a HTML version of the sales page it was quite basic but
it's done for me so that could then literally run through that make it look
prettier and add some images in and the images could be generated by AI as well
as it happens for this one I knew a sales page design so I did pay someone
(12:47):
to design a nice page for me but if you're willing to spend the time tidying
up the sales page it's it's there for you it's done so I literally use chat GPT
to do 99% of the work on me yeah the quality of the output you get from chat
GPT or any AI is a factor of the quality of the question but the quality of the
(13:09):
prompts you give it you know and I all my thumbnails for example on my YouTube
videos are created using AI and I do use it for copywriting I use it for writing
emails I use it for a lot of things so you know a lot of people are intimidated
by AI and it's absolutely enough to be intimidated by it's the simple way of
(13:33):
doing it is consider yourself to be speaking to an expert in the area that
you're interested in who also happens to be a long-term friend what would you ask
them how would you go about that conversation because you'd be quite
happy for them to ask you more questions back for more information so tell chat
GPT that it can ask you for more information if it needs it because there
(13:54):
might be something that he thinks of that you haven't thought of so yeah
where I you tell you the URL for my web page and said give me some suggestion for
improving it and it said you know here's how you can make it copy stronger and I
like right position it as you're as an expert copywriter you know what skills
(14:16):
and NLP and persuasion and all those things you know but ethical how would
you improve the sales letter and I it came back was an excellent suggestions
you know the the initial version of the sales copy that I did with this what I
actually did was give it one of my old sales pages that converted really well
and that I like I asked it to analyze it and work out the style of the copy and
(14:39):
do a full brief on the style of the copy and then use that to create a new sales
copy for the product that we've just created using that sales page design
and brief and that's how I did it now obviously that's really easy for me to
do because I've got an existing sales page if you can write someone else's
sales page you need to be a bit careful about doing that ethically I would
(15:03):
suggest either get permission or make sure that you're saying it's got to be
we're not copying the sales page create the brief of the style of copy that's
been used for the sales page and then use that style of copy to create what I
need for my product so you're not actually copying a sales page you're
(15:24):
working out what style it's used so it could be in the style of a particular
copywriter like Gary Halbert or something like that but you're after the
style and the way that that page is written and the flow and then from that
briefing that design you can then get it to create what you want rather than just
saying copy it because that's don't do that that's not the way to do it yeah I
(15:47):
like when I as an affiliate marketer when I use a swipe copy for example I'll
drop in the chat GPT and ask it to change it to not change the meaning but
to rephrase it by 20% of whatever and maybe tell it to give me give it a real
strong call to action or something else but I will again frame it as the skills
(16:10):
that the copywriter has you know and I may even you know feed it two or three
different sales messages and let it be some combination well that's the other
way to do it get it to analyze two or three sales pages and come up with a
summary of the style combining all those sales all those styles because that
again it's going to be different it's going to be a new fresher style there's
(16:34):
also many if you're working as an affiliate marketer generally the
products owners are more willing to let you do something that's closer to theirs
because they're promoting you're promoting their product you know you're
not setting up a competitive product you're actually promoting their product
so you've got a bit more flexibility but again right ask them the smart thing to
do is always ask for permission first because that way you know you're okay
(16:57):
yes yes now let's get back to the bots that we're creating the training you
basically steps a person through the process and it includes templates though
too well this this worksheet basically there's a series of tutorial videos
(17:17):
there's a PDF guide the PDF guide is more difficult to get because it's just
depends on how you take information in I wanted the the guide to be there because
some people prefer to read the process some people prefer to watch the videos
but the worksheet basically leads you through step by step and it's very
simple to follow you need two bits of information which is what your offer is
and the core benefit of your offer it will then create the different bits that
(17:42):
you need going through it will drive you through the whole process and you're
just taking notes and it will get you to the stage where you've got the GPT and
it's in the marketplace and it's done I've literally had people come back to
me and say look I've not used AI before I've got my first one up and done in
under 30 minutes and I can do them in about 12 to 15 minutes now I think once
(18:03):
you've done one or two it is really quick so it then comes down to having
that power of multiplication because you could do one a day every day for the
next month and suddenly you've got 30 of these in the marketplace all driving
traffic towards your offer some won't pick up some won't get great traffic
others will so the more you have the better results you're going to be and how
(18:27):
long will it take the average person to sorry you cut out there for saying you
know someone who is a beginner you know how long would it take that person
typically to create a GPT you and I we've been in the business for over 20
years you know the marketing business and we're comfortable with the tech but
(18:49):
there's not a lot of tech involved here it's as I say I've had people comment
that they've done the first one in 30 minutes if you're brand new to marketing
to AI and stuff maybe 45 minutes but I mean it's you could probably make a
coffee while you're doing it it's not a difficult process yes and to the people
(19:13):
listening in your background noise it's like right now I have a dog barking
over the distance I hear a motorcycle just went by I'm in the Philippines
where I'm not too far from five bars sitting on the beach and every one of
them has a karaoke machine and people are drinking and feel like singing and
(19:34):
apparently somebody they've abandoned maybe tied it to a tree or something
it's barking so I maybe call this the barking tape and I muted my mic because
of that so I apologize that it's just when I looked at this product I said I
think we need to get this out to the world let the world know about it and so
(19:55):
I asked Matt to do this call and then I thought well my internet is not that
reliable in the Philippines and yet it's gonna be another two weeks before I get
back to my home you know where I've got internet so reliable I can upload you
know gigabyte files in minutes you know but not in some third-world places where
they have rolling blackouts and internet goes offline for weeks sometimes so
(20:21):
these places anyway just give me some background on the setting I'm in but yeah
I am I like that you actually creating you know just creating several GPT's a
week you know and getting them out there to the world and you mentioned you know a
marketplace where you basically offer them to the world but you'd also offer
(20:47):
them some social media and yeah one of the upsells is another set of prompts
for GPT both of them you can use either which will then create content for you
based on your GPT that you can then share across Facebook linked in Twitter
(21:08):
Instagram YouTube medium Facebook I said Facebook twice and tick-tock so eight
different content pieces that you can it will basically create those for you in
minutes it rolls through all you have to do is put in your GPT GPT name and the
core benefit that's all it needs and it will just roll through these one by one
creating your content for you so you can then share them and get even more
(21:32):
traffic back from social media to your GPT again all things that you can do for
free I like ways of helping people generate traffic and leads that don't
cost them anything and where they are offering real value to someone so there's
no trickery or sort of smoke and mirrors going on it's a real value so that
(21:54):
people use it go yeah this is good what else can I learn from this person and
that's where it gets in getting you the leads yeah I've participated in a number
like free giveaways and things like that where people jump into them and they
give away things that actually insults you know you give someone something of
real value to help them out then they appreciate that and that does attract
(22:17):
them back to you there's also no hidden extras here where you have to buy
something else yeah there are upsells which can add value but in the training
the process that I cover the only thing you need is chat GPT you do need chat
GPT because it's based on that but you don't need anything else and frankly
(22:38):
with chat GPT it's $20 for a month so even if you paid for a month and you did
like one a day you'd have 30 out there which should then be enough to start
paying for your chat GPT subscription and if you really have the time instead
of doing one a day do five a day do ten a day get that whole month's worth of
$20 that you've spent in chat GPT used as effectively as you can and that
(23:03):
should generate enough money to more than pay for any subscription now as a
marketer I am constantly coming up with new ideas of ways to distribute content
you know so anyone listening to this interview I'll give you an affiliate
(23:23):
with you purchase a very inexpensive product that Matt's offering I will
give you as a bonus a booklet on suggested ways to get your GPTs into
more hands you know and most people don't even look at something as
simple as your YouTube channel you know you're allowed of 5,000 characters in
(23:47):
your description on YouTube channel so why not offer free gifts there you know
and YouTube being a search engine looked at all the words in the description so
there's a thousand ways to get things in the people's hands anyone who ends up
getting this through mind link again it's very inexpensive I'll give you a
(24:08):
booklet of ideas you know because I traffic nowadays traffic is that there's
so many places you can get traffic from you just need the content the ideas to
get the content out there and most of it you can do for free yeah you can buy
tools to automate it and make quicker and easier but I'm always a fan of
bootstrapping things you know pay for a tool once you've got money coming in
(24:31):
there are plenty of ways of getting traffic there are so many different
sources that you can go to and just publish content if you've got the
content the the other upsell I will mention is oh there's two there's an
upsell for 600 online marketing GPT ideas to give you a kickstart to get
things rolling and the the last upsell is for a workshop because I'm gonna do a
(24:56):
workshop next Saturday where I'll run through the whole process of how I
actually created this product so I'm actually gonna run through every step
that I went through and show you how I use chat GPT to create the product
itself the upsells the copy the sales pages as I said I did get a professional
(25:16):
to design a really nice version but you could take the copy that you get from
chat GPT itself and the sales pay you get from that and make it pretty yourself
if you don't have the money but I'm basically gonna run through that whole
process step by step to show you how to create a product I'm also gonna do a
bonus webinar for that as well as bonus workshop which will be how to set it up
(25:37):
on Bori plus so you can see the whole process I'll probably also do if there
are questions come in I'll do an extra Q&A session to answer any extra
questions as well so that's the last upsell because for some people this will
open their eyes about what they can do with AI and if they haven't got an offer
of their own well why not use chat GPT to create one and I was like well how to
(26:00):
do that so that's what the workshops about I use chat GPT very often to to
brainstorm you know ask it you know give me 75 suggested ways to do X for example
I am offering a free ebook in many places are 100 most profitable niches
(26:22):
for lead generation you know and I just asked you pity so you know I asked
someone who generates leads you know what are the most profitable markets
where do people pay the most for a lead and chat GPT spit out a list of 100 I
asked for 100 and I compiled that into a PDF and offered it for free all over
social media and people were still requesting and thanking me for it you
(26:46):
know but chat and you know also it's very valuable because someone who wants
to know what I focus on you know a lot of people think you know metaphor feels
and stuff like that but there's a lot of others you know so I use chassis give
me all the time to create products it's you will also go to remember to reframe
things a little bit in that people go well I can do that in chat GPT yeah you
(27:09):
can but then I've done it for you and saved you the time because it does
still take time to put it all together so you are still offering value by
saving someone else the time of doing that for them so they can just go
through it and go okay out of the hundred these are the five that I want
I'm gonna work with those to start off with so it's kick-starting the process
(27:29):
for someone and providing the information for them will help them
actually get action done to take action and get things done so you know there is
always a way of making sure that you're delivering value to the customer yeah
and it is all about value it's also about niching down and itching down you
know I like many product creators tend to create a product that tries to solve
(27:54):
all the problems in the world when often all people want is to solve one problem
you know and so and you can get that product correct you can solve one
problem product that's very simple needs to get out tomorrow but you try to
solve that's what I like about this one it is quite focused on one thing keep it
narrow and it's easier to get the message across as to exactly what it
(28:16):
does and it also means at the end of the day someone's more likely to get the
benefit from it because they just after that one thing that's what I want this
will do it get on with it whereas if you present a product that does ten
different things they may only want three of those things or two of those
things and that can put them off using any of it yeah I agree with that and so
(28:38):
um I don't know did you have any specific things that you'd like to cover
with our audience you know things that you as the product creator and as a an
entrepreneur suggest they consider you know
so many things a very broad question okay one of the things I probably do
(29:04):
wrong is I work on too many different projects so concentrating on one thing
and getting it done all the way through to completion is a really good way of
actually getting results this is actually weirdly I I've done 150 digital
product launches of my own and with partners and clients and customers
(29:25):
because I also manage launches for people I've done 150 in the last 12 to
13 years this is the first one I've done entirely on my own in those 12 years so
it was one where I've gone through some personal life changes recently and I
found myself with more time on my hands and a need to focus on something other
than personal life so it was a time to focus in on this and just get on with it
(29:48):
and just get this product done and in the total time I probably created the
whole thing in less than a day it actually was over several days because
it was over Christmas and there were other things going on but it took me
less than a day to create the whole thing so when you focus in on just
getting one thing done and getting it out there the results can really pay
(30:13):
benefits this is the launch is going really well we've got a lot of support
from a lot of people we're getting a lot of good testimonials back but that's
because I got my head down took action and concentrated on getting it done and
getting out there I gave myself a very very tight time scale to do it on and I
met it just but yeah focus on one thing the results this a saying I read in a
(30:34):
book recently the Sun only burns once brought into focus I think great quote I
forget who is I think it's probably a an ancient Greek philosopher or someone
who's been a philosopher for a long time but I think it's a really good way of
looking at life you know concentrate on the now I've been learning more about
mindfulness because of things I'm going through so being in the now focus on the
(30:57):
now concentrate on the now but yeah the Sun only burns or the Sun's rays only
burn when once brought into focus great way of looking at it yeah I've had
several people remind me that you know when you've got ten products ten
you have no money coming in but you finish one product a project you have
money coming in from that one so it doesn't have to have 150 products
(31:22):
projects on you know if you don't get any of them finished so I definitely
struggle with that I have too many projects with two I have I'm lucky in
that I've been doing this 24 years now 25 years shortly so I've got a lot of
great people I work with so it's not all me which means that the projects I work
on it's not just down to me but it was really refreshing for this one to get
(31:45):
down to just doing it all myself and it's been a great process it's been kind
of therapeutic for me so really enjoyed it yeah and put that honestly and
thinking that the idea of creating a GPT is something magical rocket science you
(32:06):
know webinar with Michael same way he said you know when you get this I've got
20 GPTs I'm going to give you and I had no idea how to even import those GPTs
at the chat GPT because that's what they were meant to work with and then I did
another webinar that I was on with Barry Belcher he's like I have these GPTs that
(32:29):
do these tasks and I'm like wow how did he do that you know and after going to
your trade I'm like oh it's that simple it's not magic but that you know it's
when I was it's like my things in life until you understand it it's scary but
the moment you actually go through a process most of the time you'll be go
oh okay that's really not scary I can do that I'm gonna do that let's get one
(32:53):
done yeah I get one done which you know creating like 25 GPs and get those all
out into the loop to the world so they can drive you traffic you know it is
after you do the first one you know you see how simple it is then you it's like
riding a bicycle or yeah you know apart that worksheet part of the worksheet
(33:15):
process is when you go through the process you actually end up with ten
ideas rather than just one and start off with its concentrating on the first one
to get it done but you've got another nine there so you can just go back and
do all those as well and then as I said earlier it comes down to that the power
of multiplication that if you've got one you're not going to get that many leads
(33:36):
if you've got ten you're gonna get more leads if you've got thirty you're gonna
get more leads so keep plugging away be consistent keep banging them out do one
a day do you know if you can't do it during a week do ten on the weekend
something like that keep banging them out and you'll keep getting the leads
coming in and put them on your list start promoting stuff and you'll start
(33:57):
making money and me I grabbed my laptop fully charged battery and I go sit on
the beach in a lounge chair and just work on a project you know it doesn't
have to be very hard even in college I used to go sit in the park under a tree
and write you know term papers you know you know I'm also a procrastinator so I
(34:18):
you put off doing something until you have to get it done you know and with
the GBT's it's just a matter of sitting down focusing and doing it and and
you'll be surprised at how quickly you have it done and ready to present to the
world and they will you know if it's solving a problem the world's gonna
want it and it's gonna bring traffic back to you very focused traffic you
(34:39):
know you solve a problem for them and they were looking for a solution for
that problem you know which is the selling point you know so when you you
fulfill that need then you you make them make known that you have other solutions
related that problem and now you're bringing in very focused traffic and it
(35:00):
doesn't need to be your own office that you're sending this traffic to you can
use a free PDF or a free guide or something and capture the lead and then
promote other people's products from your list or you could send it directly
to an affiliate page if you want to personally I'd recommend sending it
through an opt-in page with a free PDF and grabbing the lead to build your list
(35:21):
because that way you can promote over and over again that makes long-term sense
business-wise but it doesn't have to be when you're starting off you know you
can start with someone else's offer there are great systems out there that
you can use to promote that you send them to that system and that system will
then promote long-term other offers to them so don't think that you need your
(35:42):
own offer and as I said earlier I mean you do local business marketing don't
you do generating leads for clients so many years that example of the ministry
but any local business could benefit from having a GPT that is relevant to
their business so you could sell this as a service yeah I mean we mentioned
businesses and I mentioned ministry but ministers they sell so their
(36:07):
congregation you know they sell the idea of eternal life and salvation and
happiness and doing good and things like that you know so they're still sales
people and I approach it from you know here's how you can sell more people into
whatever it is and so when they approach me like can you get me more traffic
(36:28):
GPT makes sense to me you know even for something like that you know anything and
I had a few other random thoughts but they escaped me because it's the strap
the background part of the process is that it will help you come up with the
ideas as well so you're not gonna be sat there looking at a blank screen going
(36:49):
okay I've got to have an idea no the ideas will be given to you okay I don't
see any questions in the comments I see we do have people on the call cat says
you have a lot more guess it's easy to focus more too many projects going on
(37:10):
yeah common thing I think being entrepreneurs we love all the different
things that we can do so sometimes we end up playing with too many different
things too many projects as we're talking about and pick one yeah one and
focus on it you mentioned you know the research that you do for the product for
first GPT that you come up with ten different ideas and you just you know you
(37:34):
jot those down I was trying to do something similar which is we get so
many ideas I think was Joel common Mitch and you know he just shots ideas down in
a notebook and then he goes back to focus on what he's working on because as
you work in the ideas are constantly coming to you and you have to just
focus on the one thing that you had in mind get that done and then go to something
(37:56):
else because it's always something that you know the shiny object thing you know
I always gonna be something that's like you're gonna go why don't I work on this
another question you have is you know should I be working on this you're
worried about fear missing out you're thinking you know if I create this I
can't be I could be creating something else you know just jot them down like
(38:18):
you said you get the ten ideas just going through your worksheet your Google
Doc jot those down but focus on one get it done in a few hours and then to turn
to the next one you know I have I have a Google Doc that is my ideas bucket and
yeah as they come to me to throw them in bucket and what you'll often find is
(38:39):
that you do that for a while and then at some point you go back and look through
it and there'll be several ideas that all fit together to make a bigger better
idea whereas if you started working on that one idea immediately it would only
be a smaller part whereas if you keep building up that ideas bucket eventually
you'll go okay that one that one and that one all fit together so that makes
(39:01):
a bigger offer a better offer more value yeah I do that in fact I dovetail
projects you know I'll say one project now perfectly with that one you know I
throw in a quick story which is a many years ago Jason Cox a young man wrote a
book on how to be a joint venture broker and he talked about you know creating
(39:24):
these packages and sending a FedEx somebody saying can you put my project
and all this other stuff and he asked me to promote his product but then someone
else came to me I got him John Evans who was in the UK he'd written a book called
success alert that he wanted so so he asked me if I would help to broker the
launch of his book and so I thought let me use Jason Cox's I book to test his
(39:49):
theory as I promote John's book and I think I made like $30,000 in sales of
each product you know $30,000 a commission of each product you know just
by using one idea and dovetailing with another so those two work beautifully
it's it's always great when you find ways of earning more money by putting
several ideas together so you're doing the work once and getting more benefit
(40:13):
I mean that's kind of what got me into working online in the first place the
way you could set up a simple little affiliate page promoting someone else's
product and just build these out and they would continue earning income for
you over time since it's where you break away from that mentality of being paid
by the hour you're actually creating assets that earn money for you long time
(40:34):
and there's so many different ways of doing that online that the biggest is
simply building your own list for which you need new leads and traffic which is
what easy traffic bought to date yeah you mentioned building a list and we've
mentioned several times and online market internet marketers are often
(40:54):
saying your list is your most your most important asset and it's true that I can
drop an email to my list today and within minutes sometimes I'll notice in
fact I get most of my responses you know within five minutes of sending an email
you know because those people are online and when it comes in the inbox and see
(41:16):
who it's from they respond and the others by the time they log in the email
scroll down their inbox so they don't respond as fast but so but I teach the
same thing that your list is your most valuable asset but you touched on another
thing which is delivering value to customers not just a list it's a
(41:36):
relationship with the customer and this whole idea of creating GPTs that
deliver value first is creating valuable customers you know you're almost like
buying buyers build almost a buyer's list well they've got a problem looking
for a solution you've already provided part of that solution there may be more
(41:57):
that you can provide so they're going to be interested if they're interested
they'll click through if they're not they won't so the ones that click through
show an interest in the solution that you can provide that's what you want you
know you don't want everyone on your list you want people who are interested
in what you have to offer so that's right I remember one that first not the
Warcraft one but the next product that I created after that was called lazy get
(42:20):
marketing it was actually about building blogs getting them ranked and getting
page rank and then selling links from the blogs through a text link broker
site but what I discovered with that was by the end of the year I think I
launched it in May and by the end of the year I've made three times as much from
(42:41):
the email list of customers that I built than the actual product launch itself
over the last 15 years the vast majority of my money has come from my email list
the having a relationship with those people on the list and letting them know
about my own products other people's products things like that and yeah it a
(43:01):
list is a very powerful part of your business yeah and also even when you're
you're giving away putting the GPT in someone's hands for free you build a
list so you can follow up with them you know maybe teach them how to get more
use out of that GPT that you gave them you know if I built ten different GPTs
(43:26):
that all all related going through different aspects of a marketing
function or something like that so if they're about SEO they could be about on
page SEO off page SEO how to get backlinks you could have ten different
GPTs and if someone's interested in one they're probably gonna be interested in
your other ones so once you've got them on your list you can then email them one
at a day saying right here's another one I've done it's related are you
(43:49):
interested in this here's another one here's another one so you're repeating
the process and giving them more value I like that why don't we go ahead and tell
them how to check out your product and the name of product is easy traffic but
easy traffic but and I should have remembered that but the URL that I'm
(44:16):
sending them to is at Willie Crawford org I don't use it comm anymore Willie
Crawford org forward slash traffic box make the T and the B and traffic bus
capital and and I made it plural traffic box not just one even though Matt's
(44:37):
product is named easy traffic but we already said that you want to generate
25 traffic box not just one and so Willie Crawford org forward slash traffic
box check it out there and anybody watching this as a replay on any of my
channels I'll make sure that link is below so you can find it in the comments
(45:00):
or wherever it is so I'll make sure that link is there for you and I'll post this
on YouTube and a few other places and I'll have a link to anything mentioned
in the car to include direct links to Matt so you can check out what he's
working on too the dogs been replaced by a cockerel now can I hear a cockerel in
(45:21):
the background it's gonna want a cockerel cockadoodledoo was that there
was a dog barking I thought I heard a cockerel name in a go no no yeah so but
yeah go to willy crawford org forward slash traffic box and and I will also
(45:44):
put everything in here in fact I can do a transcript of the call itself and post
that in the comments in remark section of the video on YouTube I mentioned
before that you want to leverage your assets and YouTube gives you a lot of
space in the comments section of your video description section so why not
(46:08):
post the transcript or parts of the transcript you know and include links
to things that you mentioned in your transfer that's another tip see that's
why you guys want to tune in to my podcast Matt I want to just go ahead and
wrap it up then if I'm not seeing any questions you're seeing comments and I'm
not seeing some reason we've had a few yeah no I guess I was looking the wrong
(46:33):
place I did see where Jeff Aaron said good morning
Willie and cat the yeah talk about being focused on more products so I was just
looking at the wrong place so I for you guys I guess I could drop the URL in the
chat box too you should be able to yeah yeah
(47:03):
you say you were gonna do that or I'm I'm not sure I can because I'm not
connected oh there we go you probably hear me typing the stream yard lets you
(47:27):
do a lot of things and I'm gonna give a shout out it's from your to including
you can try to block out external sounds while you're talking although I'm not
doing a great job of that one and it lets you filter the audio it lets you I
(47:49):
tried posting tried posting the link as a comment but it's failed for me for some
reason just to remind it is Willie Crawford org forward slash traffic bots
with an S on the yeah I just yeah cool are you've missed out the org off the
end oh okay yeah and I put it in the proper for those who are listening I
(48:15):
mentioned the capital and but if you're not familiar with the structure of a URL
everything before the well after the dot org it's Willie Crawford dot org
forward slash traffic box now things are jumping around on me I'm gonna go ahead
(48:45):
and get this typed in and then I want to thank you all for joining us and I will
probably be on it's good to chat to you and repost it so that I don't seem as
confused what what it is guys is it's a 14 hours difference from where I live
(49:08):
back in Florida and my body is still operating on quarter time it's about
3 p.m. in the after buff almost 4 p.m. in the afternoon for me on Sunday
afternoon it's gonna go out and have a bit of fresh air in a minute so almost
midnight here and everybody in the compound except for the dogs are asleep
(49:35):
so you guys thanks for joining me if you have any questions I'm gonna again post
this recording on several social media channels and wherever you heard about it
you can listen to it again cleaned out some you can download it but also go
(49:56):
ahead and check out the training that matter for still you'll be surprised
first of all how inexpensive it is although the sales page it does say that
the price may jump like ten times once the launch this is a launch offer once
the launch is over we're putting the price up this is just for a few days so
(50:17):
yeah it's it's worth it at the moment I just wanted to get it out there quickly
to a lot of people so we've got a special offer at the moment but yeah the
price will go up once the launch is over so don't don't uh the snooze you lose
it is definitely worth it as well so the price is actually going up every few
(50:37):
sales as well that's why I didn't notice that well it said on the sales page
seven dollars and I looked at it's like wait that's almost eight dollars so the
price is already 17 I'm sorry 1717 I think 1750 now as I say it's it's going
(50:59):
up so okay so why don't we go ahead and wrap up and uh again I'll thank you all
for listening and turning in and I thank you Matt thank you great to chat with
you I think last time we actually saw each other face to face was quite a
while ago it was one of marketers cruises probably 10 yeah I remember
(51:19):
where I met you because I've saw conferences in the UK too and that's where
I've met a lot of speakers from there yeah we were on one of might feel same
as marketers cruises together but yes maybe at least at least a decade ago
haven't done one of those I've done like a dozen of those but not any recent not
(51:41):
any since Kobe here so take care thank you very much Willie cheers thank you
everyone for turning up and watching cheers cheers
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