Lisa McLeod, author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
Lisa McLeod and Bill Ringle discuss how finding and sharing your purpose allows your people to tap additional energy, creativity, and determination to succeed.
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Interview Insights
Top 3 Takeaways from this Interview
The real purpose of an organization is to improve life for customers.
The current crisis is revealing the stark difference between true customer intimacy and purely transactional intimacy.
When you understand who your customer is beyond their buying habits, when you have a deep understanding of their root challenges, and your team reflects that reality, you can innovate more quickly and create more compelling offerings.
Read the Show Notes from this Episode
Lisa shares how her dad, who loved his job at the FDIC, taught Lisa to connect the dots between the work we do and the impact it makes in the world. [01:19]
The false dichotomy of making a living and making a difference. [03:46]
A research project was the origin of selling with noble purpose. [06:02]
What fuels Lisa's drive to serve while considering solving other people's problems. [09:12]
Doug Williams, CEO of Atlantic Capitol, embraced a noble purpose and rose to national recognition. [18:11]
Lisa shares that strategies on how to drive revenue and customer satisfaction. [21:09]
Lisa talks about her an example of a company manager who used the pandemic conditions to embrace a larger purpose. [26:14]
My Quest for the Best Lightning Round begins. [33:12]
Expert Bio
Lisa's firm, McLeod & More, provides training and consulting, live and virtually, for organizations worldwide. Their Noble Purpose is to help leaders drive revenue and do work that makes them proud. Their team has been featured in Forbes, The Wall Street Journal, and NPR.
Leaders at organizations like LinkedIn, Kaiser Permanente, PACCAR, Roche, and Salesforce work with Lisa and her team to increase competitive differentiation and emotional engagement. She is an Executive Advisor and powerful speaker who has keynoted in 25 countries and authored 5 books.
Lisa Earle McLeod is a global expert in bringing purpose to life for sales-driven organizations. She introduced Noble Purpose® to the world in her best-selling book, Selling with Noble Purpose.
Lisa’s newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers, has been called "a breakthrough message to help leaders how to win the hearts and minds of their teams and customers."
Contact Info for Lisa McLeod
Web address: https://www.mcleodandmore.com/
Travels from: Greensboro, Georgia
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Books authored by Lisa