Your story will make or break your solopreneur business success, depending on how you use it. If you are intentional about creating a new story about your business, how you sell, how you serve clients, how you deliver value, how you market and promote your business, you'll find each area rewards you with positive results. If your story is defeatist, negative, or self-demeaning, like you're not good enough, and you keep telling that story, you'll see the results in struggle, challenges, and difficulty growing your business. The great news is you can choose the path you want and it's as easy as writing/telling a new story.
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