My Way Or The AI Way
I’m a business and marketing consultant on a mission to master Artificial Intelligence. Over the next 12 months, whenever I have a task to perform, I will ask myself, "Could this be done with AI?" If the answer is yes, I’ll give it a try and share the results—the wins, failures and surprises. I’ll also be speaking with entrepreneurs, marketers, and business leaders who are using AI in innovative ways, so we can learn from their experiences. If you’re curious about AI but don’t know where to start, or if you're worried about getting left behind, this podcast is for you!
Episodes
In this episode, we go deep with someone who truly knows his stuff.
Isar Meitis is a CEO, tech founder, and educator with decades of experience helping businesses grow. He’s also an incredibly thoughtful voice in the world of AI. I was privileged to sit down with him for a wide-ranging conversation that took a few unexpected turns.
We talked about the big picture: where AI is headed, what it means for humanity, and why some of the ex...
AI image generation has come a long way. In this solo episode, I put ChatGPT to the test. I’ll show you 5 things it does brilliantly (like logos, thumbnails, and social assets), and 4 things it still struggles with (like text, realism, and consistency).
You’ll hear real prompts, see real examples, and walk away with a clearer idea of when to use AI and when not to.
See the prompts + images here: https://docs.google.com/documen...
Lately, I’ve found myself using Google less and relying more on tools like ChatGPT. And even when I do search, I rarely click through to websites. That got me thinking, how is AI changing SEO?
In this interview, I chat with SEO veteran Matt Hodgson, founder of Bring Digital. With over 20 years in the game, Matt recently published an article titled “SEO is Dead? Not Even Close” and in this episode, we dig into what he meant by that.
...
If you’re using ChatGPT for multiple projects, clients, or creative ideas, things can get messy fast. In this short solo episode, I share the simple system I use to stay organised — using a built-in feature called Projects.
You’ll learn:
What ChatGPT Projects are
How I use them for podcasting, consulting, and content creation
Why they’re even more powerful with the new memory update
How to set up Projects with custom files and instr...
In this interview, I chat with Steve Nuttall from Fifth Quadrant, who’s been tracking AI adoption among Australian small businesses for the past year.
We unpack what the data is showing, including:
How many businesses are actually using AI (you might be surprised),
What’s holding others back,
And the practical ways AI is already making a difference for those who’ve embraced it.
Steve also shares how his own team is using AI eve...
In this episode, I walk you through how I built my very own virtual marketing agency using a custom GPT inside ChatGPT.
It started as an experiment, but it’s quickly become one of the most useful tools I’ve created, especially for solo workers and small business owners like me who want strategic marketing input without the cost of a full agency.
I’ll explain:
What a custom GPT is and how to build one
How I came up with the idea fo...
I have a chat with brand and AI strategist Phil Pallen, author of AI for Small Business, to explore how small businesses can cut through the noise and use AI in meaningful, productive ways.
We talk about:
How to shift your mindset from “AI tools” to solving business problems
Why “Don’t Take Action Yet” might be the best AI prompt you’ll ever use
Practical examples of time tracking, automation, and AI-assisted creativity
Tips for pro...
Ever feel frustrated that ChatGPT sounds too robotic or overly enthusiastic with all those emojis?
Today, I share two simple features to help you customise and improve your interactions, making your AI feel more like a trusted intern who's tuned into your style.
You'll learn:
How to use the Custom Instructions feature to set clear expectations, reduce robotic responses, and avoid common AI giveaways.
How the Manage Memories featur...
In this episode, I share 5 beginner-friendly tips to improve your AI prompting skills immediately. Introducing the CLEAR model: Context, Like, Expectations, Ask, and Refine—you'll learn how to:
Provide effective Context to AI.
Share examples you Like to match your style.
Set clear Expectations for better results.
Encourage AI to Ask you smart questions first.
Refine prompts step-by-step.
If you're ready to boost your AI ...
The Future of Sales, with Tim Cortinovis
I chat with Tim Cortinovis—AI expert, keynote speaker, and author—about how AI is transforming the role of sales. Tim shares his journey with AI, starting from experimenting with an early chatbot in the '80s to becoming an expert in AI-driven sales strategies today.
We dive deep into the skills needed for salespeople in the AI era and why embracing AI isn't optional anymore—it's es...
I take you behind the scenes of how I launched this podcast in just two weeks—and how AI helped speed up the process.
I’ll walk you through:
- The 5-step process to launch a podcast
- How AI tools like ChatGPT, Riverside.fm, and Canva made it faster
- Why mindset (not technology) is the biggest barrier to starting
- The importance of knowing your WHY before launching
If you’ve ever considered launching a podcast—or just wan...
In this episode of 'My Way or the AI Way', Scott Davison shares his experiences using ChatGPT to enhance his parenting skills.
He discusses three main applications: creating customized bedtime stories for his children, meal planning that accommodates dietary restrictions, and brainstorming gift ideas.
Scott emphasizes the efficiency and personalization that AI brings to these tasks, making parenting a bit easier and more en...
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