July 21, 2025 • 33 mins
Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral.
We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Whether you’re doing it all yourself or thinking about outsourcing, this conversation will help you rethink your strategy and reclaim your time.
Tune in for practical ideas, mindset shifts, and a smarter way to approach content creation, especially if you're a busy entrepreneur looking to simplify.
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Episode Transcript
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Janice Hostager (00:04):
I'm Janice Hostager.
After three decades in themarketing business and many
years of being an entrepreneur,I've learned a thing or two
about marketing.
Join me as we talk aboutmarketing, small business and
life in between.
Welcome to My Weekly Marketing.
If showing up on social mediafeels more like a time-sucking
(00:31):
chore than a business-buildingtool, then you're going to love
today's episode.
I'm chatting with KatieBrinkley of Next Step Social.
Katie is a social mediastrategist who has cracked the
code on making social media workwithout posting every day or
dancing on TikTok.
She's here to break down herfour-post strategy, which is a
(00:51):
smarter way to grow yourbusiness online that's clear,
doable and surprisinglyeffective.
If you've ever stared at yourscreen and thought, oh my gosh,
what the heck am I going to posttoday, or if you feel like
you're burning out, postingevery single day without seeing
the results, this one's for you.
So here's my chat with Katie.
Hey, Katie, welcome to MyWeekly Marketing.
Katie Brinkley (01:14):
Thanks so much for having me.
Janice Hostager (01:17):
So let's talk about the basics and we're
talking about your four poststrategy.
So tell me a little bit aboutyou and how you developed that.
Katie Brinkley (01:26):
Yeah, well, it's funny because when I mean like
it's always crazy to peoplebecause I own a social media
agency, right, and here I amtelling people well you don't
need to post on social media somuch.
But you know, let me post onsocial media for you.
We're not going to do it verymuch for you, but I always
(01:48):
thought there had to be a betterway when it came to social
media.
And it feels like witheverything on social media it's
like, oh well, the key is goingviral.
All you got to do is get thatone viral video and your life's
going to be completely different.
But it's kind of like, well,yeah, your life can be
(02:08):
completely different if you winthe lotto too.
All you got to do is just pickthe winning numbers, right, yeah
, and but that's, that's not a,that's not a strategy, right,
that's, that's not, that's,that's, that's just getting
lucky.
And I'm tired of kind of justgetting lucky when it comes to
social media, and I didn't wantto just try and get lucky with
(02:31):
marketing.
So I spent some time looking tosee what was working on each of
the social media platforms,with different goals and
different objectives, and I sawcertain posts did better on
certain platforms for certainobjectives and I started to
(02:51):
really kind of track those and Ibuilt out the four post
strategy based on this entireframework of.
Okay, if I reverse, engineer anentire framework to have people
do this end goal at the end ofthe week, how can I post less?
(03:12):
And that's when the four-poststrategy was born.
Janice Hostager (03:17):
I love it.
Well, I'll have you walk usthrough that, but prior to doing
that, how did you get intosocial media marketing in the
first place?
Katie Brinkley (03:26):
Yeah, so I got into social media marketing back
in the days of MySpace.
I was in college at the timeand I was working at the college
radio station and part of theduties at the college radio
station was to get bands to sendyou their music for free.
And we were, get this, we werewriting letters and shipping
(03:53):
them off in the mail.
I know it tells you how old Iam, but yeah, I was like I know
I'm like a dinosaur here, but Iwas like man, there has to be a
better way than this.
You know, there has to be afaster way for me to get more
music in.
And there was this new thingcalled MySpace.
(04:16):
I was like, well, what if Ijust send messages to bands I
like on MySpace and see if theysend me their CDs?
And then it started working.
And so I was getting all thismusic into the radio station and
I was like, what if maybe theystart sending me some merch and
I give it away on air when Ihave my show?
(04:36):
What if I just pass their CDoff to, you know, some of the
other stations around here?
What if?
And as I kept asking, what if,I was able to get more
opportunities for these bandsand I was getting more
opportunities for myself andkind of promoting them and it
really showed me a lot ofopportunities that can happen
(04:59):
just because of a social mediaapp and asking what if?
Janice Hostager (05:09):
you went out and we're about giving right.
We want music so we can shareit.
We want to, you know, have somemerch so we can share it and
give it out.
And you know, you started outhelping, which I love, because
so many, so many times we thinkabout what we want and we don't
really think about how we cangive.
You know, but why don't youtake a slightly deeper dive here
(05:31):
and walk us through each of thefour types of posts and what
role they play in businessgrowth for a small business
owner?
Katie Brinkley (05:38):
Yeah.
So I mean, if you think aboutit, all these social media
platforms, they have a differentfeel, right?
I mean, if you go on Instagram,you go on there kind of
expecting a different experiencethan when you go on to LinkedIn
.
And then if you were to open upTikTok or Facebook or Reddit or
YouTube, I mean you go to eachof these platforms expecting a
(06:00):
different experience, right?
And if you're posting and I getit there's a ton of social
media schedulers out there.
They're designed to make iteasy so that you can post
everywhere and be everywhere.
But if you're posting the samecontent everywhere, really are
you going to get the sameoutcome or a good outcome
(06:25):
everywhere?
Probably not, because there's adifferent culture and there's a
different way of creatingcontent on these platforms.
So I mean, if you think aboutit, tiktok, I mean short form
video, right, short form videodoes the best on TikTok.
Linkedin, you can writearticles over on and newsletters
on LinkedIn.
Instagram, the carousel postyou know the swipable image
(06:49):
that's killing it over onInstagram.
Facebook, you can go live.
You can have just the boldsentence with a different
colored background.
I mean there's so many differentways to create content on each
platform that if you're copyingand pasting and just posting the
same type of content on all theplatforms, it's really content
for nobody, and this four-poststrategy is designed to really
(07:15):
create the content for thecustomer or the person that you
want to take action.
And so the very first thing Iwant you to do, listener, is say
okay, what platform do youenjoy being on the most?
So tell me, which platform doyou enjoy being on the most?
Janice Hostager (07:38):
Me?
Katie Brinkley (07:39):
Yeah.
Janice Hostager (07:39):
I like Instagram.
Katie Brinkley (07:41):
Instagram, okay, cool.
So, like you're in theStarbucks lane and the line is
long, you immediately regrettedthis decision and someone pulled
up behind you and you're stuckthere now for at least 15
minutes.
So you opened up Instagram,right?
Okay.
So on Instagram, you're on hereand you have a feed of short
(08:02):
form video.
You have carousels, you havepictures, you have stories.
You have a ton of differentways to consume that content.
Now, if you are going to spendyour time on Instagram, your
clients are on Instagram as well, and so the very first post for
your audience is going to be anawareness post.
(08:23):
Now, depending on what your endgoal is let's just say, for
simplicity purposes now is tolisten to today's podcast
episode.
That's your end goal at the endof the week is you want people
to listen to this podcastepisode?
Your very first post for theweek is going to be an awareness
post, and maybe it's anInstagram reel of you doing
(08:49):
something with trending audio,where it's you saying something
like biggest misconception isthat you need to post 42 times a
day on Instagram.
What if I said you only need topost four times a week?
Something like that?
You caught the right people'sattention.
You said a bold statement, youstopped at the scroll, you got
in, you got out.
(09:10):
People are going to say, huh,you're lying, or, yeah, you're
right, or they're going to likeit, whatever it is.
You made an awareness post, youmade people problem aware and
you used a trending audio, whichagain is working in the
algorithm so you're going to getshown to a larger audience, and
(09:31):
you did a reel which is goingto get seen in the feed more.
So that was the awareness postand we just chose Instagram.
We're not talking Facebook orLinkedIn or TikTok or anything
else.
We're only talking about onesocial media platform, right?
Right?
The next post that you're goingto do tomorrow will be an
elaboration post, and this postwill be a carousel post.
(09:52):
And a carousel post again.
A carousel post again are thoseswipable images.
I'm going to say the 10 ways Igrew my Instagram by posting
three times last month.
And then first was you know, Idid this and I did it.
So, like each slide is a tip,so every time someone slides,
(10:18):
that counts as an engagement.
Everybody is going to be goingthrough there and engaging with
it and it's going to be helpingyou with the algorithm.
You're educating people andyou're elaborating on the thing
that you made people problemaware of yesterday.
Janice Hostager (10:33):
Love it.
Katie Brinkley (10:34):
The next post is the community post, so this is
kind of the storytelling post.
Are you familiar with DonaldMiller at all?
Janice Hostager (10:41):
Yes
Katie Brinkley (10:43):
So listeners that are not aware of Donald
Miller, he is the story brandguy.
He also wrote Hero on a Mission, which is this book here.
It's another great book.
Highly highly recommend it.
But this is where you placeyour audience member in the hero
(11:07):
journey.
So how have you overcome thisproblem?
How have you helped the clientovercome this?
It makes it so that you arerelatable and your audience can
say oh man, I can trust Janice.
She's been there too.
I had no idea that she hatedsocial media as much as me, or I
(11:27):
had no idea that she, you know,wanted to grow her Instagram to
10,000 followers and she did itin 60 days or whatever.
Oh, and she did it this way.
This is where you tell yourstory.
Janice Hostager (11:41):
So just to be clear with the hero's journey,
you are the guide, right?
Katie Brinkley (11:45):
Yes.
Janice Hostager (11:45):
Your customer's a hero, right.
But as a guide you haveexperience.
Katie Brinkley (11:50):
Exactly.
And you can use and this issuper easy post to make.
It can be a selfie picture.
It can be a picture of you andmaybe we got together like in
real life, Janice, and like snapa picture of us together,
whatever you and your customeror your client that you're
sharing the story of, whateverit can be a picture of, maybe
(12:10):
the lake, whatever you want.
This would take two seconds foryou to make this post because
it's a picture of whatever.
And then the last post is theaction post.
If you notice, we didn'tmention that this podcast exists
yet.
We haven't asked them to leavesocial media.
We've told them nothing.
All we've done is give valuewith all these other posts.
(12:34):
Now this last post is askingthem to take action, asking them
to leave social media, to golisten to the podcast, to go one
step further with us, you know,and say, hey, you could include
maybe a cool, maybe a snippetfrom this podcast episode.
Maybe I say something reallysmart.
Who knows what's gonna happenin this episode here where I say
(12:57):
something smart and say, hey,if you want to listen to the
whole episode, comment podcastbelow and I'll send you the link
.
Or maybe you include a coolpicture, or who knows.
And this is where you askpeople to leave social media, to
go one step further with youand listen to the podcast, go to
your website, whatever it is.
But now you have the rightpeople who have been seeing your
content all week, are actuallyinterested in your content and
(13:21):
are willing to leave socialmedia to go one step further.
Janice Hostager (13:25):
That's really great.
So you gave me Instagram as anexample, and so it would work on
any of the platforms, right?
As long as you were platformspecific with your content.
Katie Brinkley (13:37):
Yes, yes, exactly.
So, like, I chose Instagram foryou because you said Instagram
is your favorite, so I basicallydid an entire weeks of content
for you, if you just go back andlisten to the episode.
But I mean, like, if you wouldhave said Facebook, I would have
given you different examples of, like the best performing kind
of awareness post, or LinkedIn,it would have been, in you know,
a poll for your awareness andthen the elaboration would have
(13:59):
been a LinkedIn newsletter and,yeah.
Janice Hostager (14:01):
Gotcha.
I love that.
It's very simple.
Now did you do, you did fourdays in a row, right?
Katie Brinkley (14:09):
So this is where, do you look at your
metrics regularly?
Janice Hostager (14:14):
I have an assistant that takes care of
that.
She does a great job.
Katie Brinkley (14:17):
Well great, then it'll be really easy for you to
say, hey, what are the bestdays for posting?
and there's I mean Instagram,LinkedIn, Facebook.
They give you the metrics.
But there's tools out therelike Agorapulse or Metricool and
they give you all the analyticsand a nice, real easy to
understand report.
Look at your metrics at leastonce a month and just be like,
(14:39):
oh okay, it looks like myaudience is on X day at this
time.
I should probably do myawareness post on this day and
then do my you know elaborationpost this day and then kind of
follow it out that way.
So for me, I do my posts Monday, Tuesday, Wednesday, Thursday
(15:00):
and then Friday, Saturday,Sunday.
I just take off.
But I mean, for some of ourclients we do Monday, Tuesday,
Thursday, Friday.
Other clients it's Monday,Wednesday, Friday, Saturday.
It all depends on what yourbest days are.
Janice Hostager (15:16):
Do you feel like the algorithm, it doesn't
like, so, I've had this drilledinto my head for so many years
that you want to post daily, ifpossible, right, or do whatever
you can, that's within areasonable amount of time, and I
felt like if I post daily, ifI'm posting the stories on
weekends or whatever, then thealgorithm is going to reward
(15:40):
that.
Right.
Do you do the four posts justbecause it's more manageable or
do you feel like it's beneficial?
Katie Brinkley (15:48):
So I do it because I want to create content
that people want to see, and Iknow that all those posts are
designed with purpose.
They're designed like okay,this is who this is for.
This is what I want them towalk away with, as opposed to
just like here's another post,come buy from me or you know
(16:10):
anything like that.
Like here's more fluff, that'swhat my stories are for.
My stories are 100.
Like, if you want, I thinkboring content, check out my
stories.
Lots of pictures of my kids inthere.
That's just 100% fluff materialright there.
Like is what I'm up to as a momis my stories.
But like if you want to see mypersonal life, that's what
(16:31):
stories is for, and I kind ofjust keep everything else.
Like business is in, like we'reactually focused, getting
helpful and getting new leadsand getting, making quality
stuff.
If someone's going to seeanything, it's in my feed.
Janice Hostager (16:47):
But through that personal stuff, your
audience learns to know, likeand trust you as well.
Like, I follow people that Iknow through business and then I
get pulled into, you know themlooking for a new house, or you
know their kids, just whateveryou know, it's just, it's nice,
because then I feel like, oh,they're not just somebody I
(17:07):
follow on social media, they'resomebody that's a friend,
because I feel like I haveinside knowledge of their life,
I don't know.
So I think those have value too, right?
Katie Brinkley (17:16):
Yeah, and I mean like, and that's where, like
stories, like Instagram andFacebook have stories, and
that's where I do think it'simportant to add the stories,
like I said, kind of thepersonal stuff, because the only
people that see those arepeople that follow you, and so
it allows you to kind of showthe personal, your personal side
.
Strangers don't see it unlessthey're like actively like
"who's this person I follow'You're not just showing a bunch
of randos unless they activelyseek you out.
Janice Hostager (17:50):
Right, right, right.
Love it.
So do you use any tools forposting or do you just post
directly?
Katie Brinkley (17:57):
Like I said, I like Metricool.
Metricool and Agorapulse.
We use Agorapulse for ourclients, and then Metricool is
what I use for all of my postsand my reporting.
Those are two phenomenal toolsthat I highly recommend.
Janice Hostager (18:13):
So I'm just going to go in and because I
have clients that ask me socialmedia questions all the time and
I feel like I have tried a lotof different strategies over the
years and I'm not a socialmedia strategist and, frankly,
social media changes so muchthat you know what worked a year
ago isn't necessarily going towork today anyway.
So I don't feel terrible aboutdoing this, but really it is
(18:37):
just a matter of communicatingwith them and writing the
changes in the algorithm,because, heaven knows, I mean,
it's changing all the time,right?
So some of the questions I getis like I've got clients that
are posting four or five times aweek.
They're trying to put outvaluable content, they're just
(18:57):
not getting traction.
They think that the algorithmhates them, and I'm sure that
you've encountered these clientsas well right so what do
you have to say to them?
Katie Brinkley (19:06):
So with the four post strategy.
It's designed to feed thealgorithm what it wants.
If you noticed, all those weredifferent types of posts.
If you're only doing reels,then you're not giving the
platform what it wants.
If Instagram wanted only reels,it would only give you the
(19:30):
option to create reels, but itgives you the option to make
stories.
It gives you the option to makecarousels.
Honestly, at the time of thispodcast recording, carousels get
the best reach.
That's why I said you should docarousels for your elaboration
posts, because those are thethought leadership posts I mean.
But I mean, like, this is where, like, you're giving the
(19:52):
platform what it wants, You'regiving the algorithm what it
wants and kind of saying like,OK, you want a reel, here you go
.
You're wanting a carousel, hereyou go.
You want a single image, hereyou go.
I've given you everything thatyou want a variety of posts, and
I mean, like heck, on theaction post, if you want to go
live, that's your wild card.
On the action post, if you wantto go live, that's your wild
card.
(20:12):
You do what you want.
You know you can do a reel ifyou wanted to.
I mean, whatever you want to do, it's the mystery, the mystery
post, whatever the poster'schoice.
But that way you're giving thealgorithm a little bit of
everything.
You're posting a variety ofdays, You're posting a variety
of ways and you're looking atyour metrics, you're looking at
(20:33):
your insights and posting on thedays that your audience is
already on, so that you'regetting the boost already from
your audience that's alreadythere before the algorithm comes
in to help you.
Janice Hostager (20:47):
Love it.
So how do you come up with postideas?
Katie Brinkley (20:52):
Well, it helps a lot if you have a podcast.
I mean, if you have a podcastor if you guest on podcasts,
you're like golden.
Especially if you want to usethe four post strategy, I really
recommend anybody that owns abusiness should have a podcast
or should guest on podcasts.
(21:16):
I think that it is one of thebest ways to really get clear
about what it is that you'repassionate about.
It's how I was able to getclear on the four post strategy.
I mean, it really was.
So I think that podcasting is agreat way to create more
content.
If you have a podcast, you canhave blogs, you can have social
media content, you can havenewsletter content.
(21:37):
The world is your oyster.
But if you say, Katie, thatsounds great, I just don't have
the time.
I don't really want to talkinto a microphone.
It's not my jam.
Go to your website, go to yourfrequently asked questions.
Start there.
That is a week's worth ofcontent.
I promise you Just that onefrequently asked question.
(22:00):
Move down the list and then youcan move on and then micro
content out off of the veryfirst question.
Okay, so now that we answeredthis question, you know, of how
we help, what makes us different?
And now let's answer what makesus different for ideal client
(22:24):
one.
What makes us different forideal client two what makes us
different?
You know, you can go down thelist like that and again using
the four post strategy ofawareness, elaboration.
Believe it or not, Reddit isstill around folks and Reddit is
a great spot to go and findwhat people are talking about.
So if you take your frequentlyasked questions and put it into
(22:49):
Reddit and then put your idealclient in there, you'll find
that there's a lot of thingsthat people are talking about
and you can say, oh OK, I couldrework that in there.
That's how I could turn thisinto social media posts.
It's a gold mine, but I like myfirst answer better of starting
(23:10):
a podcast.
I think you should start apodcast.
Janice Hostager (23:14):
Yeah, I agree.
I think there's always goodcontent that comes from podcasts
, even blog posts, for sure,because I mean they're important
for SEO reasons.
You don't want to totallyabandon the blog because people
are, you know, even AI is usingblogs.
Katie Brinkley (23:27):
Oh yeah.
Janice Hostager (23:27):
Do you use AI?
Katie Brinkley (23:29):
Oh, yeah, in fact, a number of our clients
who, we have a lot of clientsthat we are launching AI
podcasts for.
So one of our clients she has apodcast, but she has launched a
Spanish division of herbusiness.
She does not speak Spanish, butshe has Spanish speaking
(23:50):
employees, but none of themwanted to do the podcast, so we
just re-translated her currentpodcast into Spanish with her
voice, so now she has an entirepodcast that's in her voice,
spoken in Spanish, that we'veused AI to do.
So, yeah.
Janice Hostager (24:07):
Crazy right?
Katie Brinkley (24:08):
Yeah.
Janice Hostager (24:10):
So obviously you're a client, so you probably
are a fan of outsourcing socialmedia, right?
Katie Brinkley (24:16):
Yeah, yes.
Janice Hostager (24:18):
Yeah.
Yeah, when is it a good timefor a small business owner to
start outsourcing their socialmedia, or when it may be just to
take a break?
Katie Brinkley (24:42):
One of the biggest mistakes that I made as
a business owner was waiting tohire, because I've, nobody could
do my job as good as I could.
Right?
And whether it's social media,bookkeeping, I don't, I don't
care what it is, can you do it?
But could your time be spentdoing something else that you're
probably better at?
Yeah, so I mean, I think thatreally one of the best things I
(25:04):
did.
There's this tool called Toggl,t-o-g-g-l, and it's free, and I
tracked myself for a month withevery single task that I was
doing, and even like when I tookbathroom breaks and stuff, and
it blew my mind how long certaintasks took me, and that was how
(25:24):
I figured out one, how longcertain tasks took me and two,
what tasks I enjoyed doing andwhich tasks I didn't like doing.
And that's how I figured out.
You know what?
My podcast, I'm thinking it'staking me an hour a week.
It takes me six because I'mediting it, I'm booking the
(25:46):
pre-interviews, I'm creating thesocial media assets.
I'm doing this, I'm doing that,and I was only saying it takes
me an hour a week.
That's crazy.
I should probably hire somebodyto help me with this, because
I'm not giving it up.
I love my podcast but like Ireally shouldn't be spending all
this time doing this part of it.
So I mean again, like I wouldwhether it's social media, like
(26:08):
I said, social media,bookkeeping, whatever it is,
look at where I would track yourhours, literally everything
that you do, and say like I'mspending a lot of time doing
this.
This would be a great thing forme to outsource, because maybe
it is social media and you'reoutsourcing it for $1,000 a
(26:31):
month, because that's $1,000 amonth that you could spend doing
a sales call a month, becausethat's a thousand dollars a
month, that you could spenddoing a sales call a month to
bring in five thousand dollars amonth.
Janice Hostager (26:40):
There's a really good book called Buy Back
Your Time by Dan Martell.
Yeah, I recommend that to everyentrepreneur I meet.
I think I've done, I've donefull podcast episodes talking
about this.
But absolutely, the reason Iwas asking about social media in
particular is because I feellike sometimes we're a little
inauthentic if we have somebodyelse doing our social media.
You know if it's, I'm posting apicture of myself and maybe
(27:04):
even my family or something Idid.
I kind of feel like, well, thisreally wasn't from me.
You know I was like I havesomebody else working on it and
she's doing a great job, but atthe same time, you know, I'm
just wondering how.
If you know, maybe nobody cantell, I don't know, Probably
nobody can tell.
I just feel like I can tellsometimes.
(27:26):
But so I'm just curious aboutthat one.
But yeah, you have a businessto run.
You cannot wear all the hats.
It is impossible to grow whileyou're wearing all the hats, so
you do have to decide whatyou're going to outsource and
what you're going to keep in.
So now you have a book aboutthis.
I see it in your video.
I see the social shift and doesthat talk about the four post
(27:52):
formula?
Katie Brinkley (27:53):
Four post strategy.
Yes, it does so.
It's The Social Shift (27:55):
The Road Back to Community.
It's you know I was actuallyjust talking about this today at
lunch with somebody was that.
With social media, it wasdesigned to help us find
connection with people all overthe world.
(28:16):
You know, think about I wasable to make connections with
people, all these bands, and itwas amazing.
And now we're building theseconnections and it's hurting our
in-person relationships.
You know, we're more interestedin spending time like this than
(28:37):
we are like this, you know.
So look for people that arelistening.
I was making eye-to-eye contactas a symbol of emotions.
And it really makes me sadbecause I love social media and
the relationships it's built,the connections it's given me,
the community that it's given me, and I think that all these
(29:01):
platforms, they all exist fordifferent reasons.
They all exist for a reason,especially with AI.
If we're all just havingcomputers, talk to computers and
we're all just AI, I mean, likewhat is happening here, you
know, like there's a personbehind the screen and it'd be
amazing if we can have thatperson make a connection and go
(29:26):
and talk to the person in reallife and have a great in-person
relationship.
You know, and it happened.
And how can we make that happen?
Well, it's through social mediaand it's by showing up less and
building a business and byspending less time on that
screen to have more of an impact.
So I talk about that in TheSocial Shift: The Road Back to
(29:47):
Community.
You can get it atkatiebrinkleycom slash book or
on Amazon and hopefully it willgive you the keys to getting you
know, getting back to the waythat social media was originally
intended, so that you're notspending all your time on social
media, making a bunch ofdancing videos and just wasting
(30:09):
away in front of a screen.
Yeah, and I mean like I get it.
Like I have.
I have a social media agencyand I speak on a lot of stages
about social media.
I actually just was at SocialMedia Week and it's it's one of
my favorite conferences.
I've gone three years in a rownow and I love it because I get
to see a lot of my social mediafriends that I only see on like
(30:32):
Facebook and stuff.
But it's so funny because I wasjust talking with my social
media manager and she's like Ireally want to post some
pictures and stuff from theevent and I was like I think I
have like three and she was likewhat?
And I was like I didn't takeany pictures.
And she's like why?
And I was like I don't know Iwas having too much fun, like I
(30:52):
didn't take any pictures, I hadmy phone in my back pocket, I
wasn't doing any, I was justenjoying the moment, you know,
and that's I mean like kind oflike screwed things up for my
social media person, but like Iwas making memories, you know.
Janice Hostager (31:06):
So yeah, yeah, yeah, I 100% agree with that.
I think we remember thoseinteractions so much better too,
and you actually can makereal-life friends.
I feel, like I've made a lot ofconnections, especially through
my podcast and just reaching outto people on social media.
But I love those events likeSocial Media Marketing World.
I was at this one and just sawso many people that I had
(31:29):
interacted with online and itwas so nice to see them in the
flesh, you know, and to reallymake that connection and I
really feel like that.
I think social media can be astepping stone to that.
Katie Brinkley (31:41):
Totally.
Janice Hostager (31:41):
You can reach out to people, find somebody
that you'd like to work with orthat can.
Maybe you could help each otherand so much of that.
I think we're getting soisolated in our little offices
or in front of our screens andwe forget that we can just reach
out to people, talk to them.
If they reply, great, if theydon't, that's okay, and, you
(32:05):
know, make plans to meet up to,you know, gather in some day,
some place and really makeconnections that can help each
other, because we all areconnected to other people and
you know, I think, especially aswomen, we are hardwired for
relationships, so I love thatidea for that too, yeah, but
(32:27):
this is kind of off on anothertangent, but anyway.
Well, where can people find outmore about you, Katie?
Katie Brinkley (32:35):
Yeah, go to katiebrinkleycom.
That's where you can get thebook, you can listen to the
podcast, you can connect with meon social.
Do all the things,katiebrinkleycom.
Janice Hostager (32:44):
Love it.
Well, thanks so much for beingwith me today.
Katie Brinkley (32:46):
Yeah, thanks for having me.
Janice Hostager (32:49):
How amazing does that sound?
Katie just gave us permissionto simplify and get better
results, and I don't know aboutyou, but I'm already planning my
next four posts.
If you want to learn more aboutKatie and the four-post
strategy, then head on over tokatiebrinkleycom and check out
her resources.
I'll also link everything wetalked about today in the show
(33:09):
notes.
You can find those atmyweeklymarketingcom, forward
slash 117.
Thank you so much for listeningtoday.
We'll see you next time.
Bye for now.
I'm Janice Hostager.
After three decades in themarketing business and many
years of being an entrepreneur,I've learned a thing or two
about marketing.
Join me as we talk aboutmarketing, small business and
life in between.
Welcome to My Weekly Marketing.
If showing up on social mediafeels more like a time-sucking
(00:31):
chore than a business-buildingtool, then you're going to love
today's episode.
I'm chatting with KatieBrinkley of Next Step Social.
Katie is a social mediastrategist who has cracked the
code on making social media workwithout posting every day or
dancing on TikTok.
She's here to break down herfour-post strategy, which is a
(00:51):
smarter way to grow yourbusiness online that's clear,
doable and surprisinglyeffective.
If you've ever stared at yourscreen and thought, oh my gosh,
what the heck am I going to posttoday, or if you feel like
you're burning out, postingevery single day without seeing
the results, this one's for you.
So here's my chat with Katie.
Hey, Katie, welcome to MyWeekly Marketing.
Katie Brinkley (01:14):
Thanks so much for having me.
Janice Hostager (01:17):
So let's talk about the basics and we're
talking about your four poststrategy.
So tell me a little bit aboutyou and how you developed that.
Katie Brinkley (01:26):
Yeah, well, it's funny because when I mean like
it's always crazy to peoplebecause I own a social media
agency, right, and here I amtelling people well you don't
need to post on social media somuch.
But you know, let me post onsocial media for you.
We're not going to do it verymuch for you, but I always
(01:48):
thought there had to be a betterway when it came to social
media.
And it feels like witheverything on social media it's
like, oh well, the key is goingviral.
All you got to do is get thatone viral video and your life's
going to be completely different.
But it's kind of like, well,yeah, your life can be
(02:08):
completely different if you winthe lotto too.
All you got to do is just pickthe winning numbers, right, yeah
, and but that's, that's not a,that's not a strategy, right,
that's, that's not, that's,that's, that's just getting
lucky.
And I'm tired of kind of justgetting lucky when it comes to
social media, and I didn't wantto just try and get lucky with
(02:31):
marketing.
So I spent some time looking tosee what was working on each of
the social media platforms,with different goals and
different objectives, and I sawcertain posts did better on
certain platforms for certainobjectives and I started to
(02:51):
really kind of track those and Ibuilt out the four post
strategy based on this entireframework of.
Okay, if I reverse, engineer anentire framework to have people
do this end goal at the end ofthe week, how can I post less?
(03:12):
And that's when the four-poststrategy was born.
Janice Hostager (03:17):
I love it.
Well, I'll have you walk usthrough that, but prior to doing
that, how did you get intosocial media marketing in the
first place?
Katie Brinkley (03:26):
Yeah, so I got into social media marketing back
in the days of MySpace.
I was in college at the timeand I was working at the college
radio station and part of theduties at the college radio
station was to get bands to sendyou their music for free.
And we were, get this, we werewriting letters and shipping
(03:53):
them off in the mail.
I know it tells you how old Iam, but yeah, I was like I know
I'm like a dinosaur here, but Iwas like man, there has to be a
better way than this.
You know, there has to be afaster way for me to get more
music in.
And there was this new thingcalled MySpace.
(04:16):
I was like, well, what if Ijust send messages to bands I
like on MySpace and see if theysend me their CDs?
And then it started working.
And so I was getting all thismusic into the radio station and
I was like, what if maybe theystart sending me some merch and
I give it away on air when Ihave my show?
(04:36):
What if I just pass their CDoff to, you know, some of the
other stations around here?
What if?
And as I kept asking, what if,I was able to get more
opportunities for these bandsand I was getting more
opportunities for myself andkind of promoting them and it
really showed me a lot ofopportunities that can happen
(04:59):
just because of a social mediaapp and asking what if?
Janice Hostager (05:09):
you went out and we're about giving right.
We want music so we can shareit.
We want to, you know, have somemerch so we can share it and
give it out.
And you know, you started outhelping, which I love, because
so many, so many times we thinkabout what we want and we don't
really think about how we cangive.
You know, but why don't youtake a slightly deeper dive here
(05:31):
and walk us through each of thefour types of posts and what
role they play in businessgrowth for a small business
owner?
Katie Brinkley (05:38):
Yeah.
So I mean, if you think aboutit, all these social media
platforms, they have a differentfeel, right?
I mean, if you go on Instagram,you go on there kind of
expecting a different experiencethan when you go on to LinkedIn
.
And then if you were to open upTikTok or Facebook or Reddit or
YouTube, I mean you go to eachof these platforms expecting a
(06:00):
different experience, right?
And if you're posting and I getit there's a ton of social
media schedulers out there.
They're designed to make iteasy so that you can post
everywhere and be everywhere.
But if you're posting the samecontent everywhere, really are
you going to get the sameoutcome or a good outcome
(06:25):
everywhere?
Probably not, because there's adifferent culture and there's a
different way of creatingcontent on these platforms.
So I mean, if you think aboutit, tiktok, I mean short form
video, right, short form videodoes the best on TikTok.
Linkedin, you can writearticles over on and newsletters
on LinkedIn.
Instagram, the carousel postyou know the swipable image
(06:49):
that's killing it over onInstagram.
Facebook, you can go live.
You can have just the boldsentence with a different
colored background.
I mean there's so many differentways to create content on each
platform that if you're copyingand pasting and just posting the
same type of content on all theplatforms, it's really content
for nobody, and this four-poststrategy is designed to really
(07:15):
create the content for thecustomer or the person that you
want to take action.
And so the very first thing Iwant you to do, listener, is say
okay, what platform do youenjoy being on the most?
So tell me, which platform doyou enjoy being on the most?
Janice Hostager (07:38):
Me?
Katie Brinkley (07:39):
Yeah.
Janice Hostager (07:39):
I like Instagram.
Katie Brinkley (07:41):
Instagram, okay, cool.
So, like you're in theStarbucks lane and the line is
long, you immediately regrettedthis decision and someone pulled
up behind you and you're stuckthere now for at least 15
minutes.
So you opened up Instagram,right?
Okay.
So on Instagram, you're on hereand you have a feed of short
(08:02):
form video.
You have carousels, you havepictures, you have stories.
You have a ton of differentways to consume that content.
Now, if you are going to spendyour time on Instagram, your
clients are on Instagram as well, and so the very first post for
your audience is going to be anawareness post.
(08:23):
Now, depending on what your endgoal is let's just say, for
simplicity purposes now is tolisten to today's podcast
episode.
That's your end goal at the endof the week is you want people
to listen to this podcastepisode?
Your very first post for theweek is going to be an awareness
post, and maybe it's anInstagram reel of you doing
(08:49):
something with trending audio,where it's you saying something
like biggest misconception isthat you need to post 42 times a
day on Instagram.
What if I said you only need topost four times a week?
Something like that?
You caught the right people'sattention.
You said a bold statement, youstopped at the scroll, you got
in, you got out.
(09:10):
People are going to say, huh,you're lying, or, yeah, you're
right, or they're going to likeit, whatever it is.
You made an awareness post, youmade people problem aware and
you used a trending audio, whichagain is working in the
algorithm so you're going to getshown to a larger audience, and
(09:31):
you did a reel which is goingto get seen in the feed more.
So that was the awareness postand we just chose Instagram.
We're not talking Facebook orLinkedIn or TikTok or anything
else.
We're only talking about onesocial media platform, right?
Right?
The next post that you're goingto do tomorrow will be an
elaboration post, and this postwill be a carousel post.
(09:52):
And a carousel post again.
A carousel post again are thoseswipable images.
I'm going to say the 10 ways Igrew my Instagram by posting
three times last month.
And then first was you know, Idid this and I did it.
So, like each slide is a tip,so every time someone slides,
(10:18):
that counts as an engagement.
Everybody is going to be goingthrough there and engaging with
it and it's going to be helpingyou with the algorithm.
You're educating people andyou're elaborating on the thing
that you made people problemaware of yesterday.
Janice Hostager (10:33):
Love it.
Katie Brinkley (10:34):
The next post is the community post, so this is
kind of the storytelling post.
Are you familiar with DonaldMiller at all?
Janice Hostager (10:41):
Yes
Katie Brinkley (10:43):
So listeners that are not aware of Donald
Miller, he is the story brandguy.
He also wrote Hero on a Mission, which is this book here.
It's another great book.
Highly highly recommend it.
But this is where you placeyour audience member in the hero
(11:07):
journey.
So how have you overcome thisproblem?
How have you helped the clientovercome this?
It makes it so that you arerelatable and your audience can
say oh man, I can trust Janice.
She's been there too.
I had no idea that she hatedsocial media as much as me, or I
(11:27):
had no idea that she, you know,wanted to grow her Instagram to
10,000 followers and she did itin 60 days or whatever.
Oh, and she did it this way.
This is where you tell yourstory.
Janice Hostager (11:41):
So just to be clear with the hero's journey,
you are the guide, right?
Katie Brinkley (11:45):
Yes.
Janice Hostager (11:45):
Your customer's a hero, right.
But as a guide you haveexperience.
Katie Brinkley (11:50):
Exactly.
And you can use and this issuper easy post to make.
It can be a selfie picture.
It can be a picture of you andmaybe we got together like in
real life, Janice, and like snapa picture of us together,
whatever you and your customeror your client that you're
sharing the story of, whateverit can be a picture of, maybe
(12:10):
the lake, whatever you want.
This would take two seconds foryou to make this post because
it's a picture of whatever.
And then the last post is theaction post.
If you notice, we didn'tmention that this podcast exists
yet.
We haven't asked them to leavesocial media.
We've told them nothing.
All we've done is give valuewith all these other posts.
(12:34):
Now this last post is askingthem to take action, asking them
to leave social media, to golisten to the podcast, to go one
step further with us, you know,and say, hey, you could include
maybe a cool, maybe a snippetfrom this podcast episode.
Maybe I say something reallysmart.
Who knows what's gonna happenin this episode here where I say
(12:57):
something smart and say, hey,if you want to listen to the
whole episode, comment podcastbelow and I'll send you the link
.
Or maybe you include a coolpicture, or who knows.
And this is where you askpeople to leave social media, to
go one step further with youand listen to the podcast, go to
your website, whatever it is.
But now you have the rightpeople who have been seeing your
content all week, are actuallyinterested in your content and
(13:21):
are willing to leave socialmedia to go one step further.
Janice Hostager (13:25):
That's really great.
So you gave me Instagram as anexample, and so it would work on
any of the platforms, right?
As long as you were platformspecific with your content.
Katie Brinkley (13:37):
Yes, yes, exactly.
So, like, I chose Instagram foryou because you said Instagram
is your favorite, so I basicallydid an entire weeks of content
for you, if you just go back andlisten to the episode.
But I mean, like, if you wouldhave said Facebook, I would have
given you different examples of, like the best performing kind
of awareness post, or LinkedIn,it would have been, in you know,
a poll for your awareness andthen the elaboration would have
(13:59):
been a LinkedIn newsletter and,yeah.
Janice Hostager (14:01):
Gotcha.
I love that.
It's very simple.
Now did you do, you did fourdays in a row, right?
Katie Brinkley (14:09):
So this is where, do you look at your
metrics regularly?
Janice Hostager (14:14):
I have an assistant that takes care of
that.
She does a great job.
Katie Brinkley (14:17):
Well great, then it'll be really easy for you to
say, hey, what are the bestdays for posting?
and there's I mean Instagram,LinkedIn, Facebook.
They give you the metrics.
But there's tools out therelike Agorapulse or Metricool and
they give you all the analyticsand a nice, real easy to
understand report.
Look at your metrics at leastonce a month and just be like,
(14:39):
oh okay, it looks like myaudience is on X day at this
time.
I should probably do myawareness post on this day and
then do my you know elaborationpost this day and then kind of
follow it out that way.
So for me, I do my posts Monday, Tuesday, Wednesday, Thursday
(15:00):
and then Friday, Saturday,Sunday.
I just take off.
But I mean, for some of ourclients we do Monday, Tuesday,
Thursday, Friday.
Other clients it's Monday,Wednesday, Friday, Saturday.
It all depends on what yourbest days are.
Janice Hostager (15:16):
Do you feel like the algorithm, it doesn't
like, so, I've had this drilledinto my head for so many years
that you want to post daily, ifpossible, right, or do whatever
you can, that's within areasonable amount of time, and I
felt like if I post daily, ifI'm posting the stories on
weekends or whatever, then thealgorithm is going to reward
(15:40):
that.
Right.
Do you do the four posts justbecause it's more manageable or
do you feel like it's beneficial?
Katie Brinkley (15:48):
So I do it because I want to create content
that people want to see, and Iknow that all those posts are
designed with purpose.
They're designed like okay,this is who this is for.
This is what I want them towalk away with, as opposed to
just like here's another post,come buy from me or you know
(16:10):
anything like that.
Like here's more fluff, that'swhat my stories are for.
My stories are 100.
Like, if you want, I thinkboring content, check out my
stories.
Lots of pictures of my kids inthere.
That's just 100% fluff materialright there.
Like is what I'm up to as a momis my stories.
But like if you want to see mypersonal life, that's what
(16:31):
stories is for, and I kind ofjust keep everything else.
Like business is in, like we'reactually focused, getting
helpful and getting new leadsand getting, making quality
stuff.
If someone's going to seeanything, it's in my feed.
Janice Hostager (16:47):
But through that personal stuff, your
audience learns to know, likeand trust you as well.
Like, I follow people that Iknow through business and then I
get pulled into, you know themlooking for a new house, or you
know their kids, just whateveryou know, it's just, it's nice,
because then I feel like, oh,they're not just somebody I
(17:07):
follow on social media, they'resomebody that's a friend,
because I feel like I haveinside knowledge of their life,
I don't know.
So I think those have value too, right?
Katie Brinkley (17:16):
Yeah, and I mean like, and that's where, like
stories, like Instagram andFacebook have stories, and
that's where I do think it'simportant to add the stories,
like I said, kind of thepersonal stuff, because the only
people that see those arepeople that follow you, and so
it allows you to kind of showthe personal, your personal side
.
Strangers don't see it unlessthey're like actively like
"who's this person I follow'You're not just showing a bunch
of randos unless they activelyseek you out.
Janice Hostager (17:50):
Right, right, right.
Love it.
So do you use any tools forposting or do you just post
directly?
Katie Brinkley (17:57):
Like I said, I like Metricool.
Metricool and Agorapulse.
We use Agorapulse for ourclients, and then Metricool is
what I use for all of my postsand my reporting.
Those are two phenomenal toolsthat I highly recommend.
Janice Hostager (18:13):
So I'm just going to go in and because I
have clients that ask me socialmedia questions all the time and
I feel like I have tried a lotof different strategies over the
years and I'm not a socialmedia strategist and, frankly,
social media changes so muchthat you know what worked a year
ago isn't necessarily going towork today anyway.
So I don't feel terrible aboutdoing this, but really it is
(18:37):
just a matter of communicatingwith them and writing the
changes in the algorithm,because, heaven knows, I mean,
it's changing all the time,right?
So some of the questions I getis like I've got clients that
are posting four or five times aweek.
They're trying to put outvaluable content, they're just
(18:57):
not getting traction.
They think that the algorithmhates them, and I'm sure that
you've encountered these clientsas well right so what do
you have to say to them?
Katie Brinkley (19:06):
So with the four post strategy.
It's designed to feed thealgorithm what it wants.
If you noticed, all those weredifferent types of posts.
If you're only doing reels,then you're not giving the
platform what it wants.
If Instagram wanted only reels,it would only give you the
(19:30):
option to create reels, but itgives you the option to make
stories.
It gives you the option to makecarousels.
Honestly, at the time of thispodcast recording, carousels get
the best reach.
That's why I said you should docarousels for your elaboration
posts, because those are thethought leadership posts I mean.
But I mean, like, this is where, like, you're giving the
(19:52):
platform what it wants, You'regiving the algorithm what it
wants and kind of saying like,OK, you want a reel, here you go
.
You're wanting a carousel, hereyou go.
You want a single image, hereyou go.
I've given you everything thatyou want a variety of posts, and
I mean, like heck, on theaction post, if you want to go
live, that's your wild card.
On the action post, if you wantto go live, that's your wild
card.
(20:12):
You do what you want.
You know you can do a reel ifyou wanted to.
I mean, whatever you want to do, it's the mystery, the mystery
post, whatever the poster'schoice.
But that way you're giving thealgorithm a little bit of
everything.
You're posting a variety ofdays, You're posting a variety
of ways and you're looking atyour metrics, you're looking at
(20:33):
your insights and posting on thedays that your audience is
already on, so that you'regetting the boost already from
your audience that's alreadythere before the algorithm comes
in to help you.
Janice Hostager (20:47):
Love it.
So how do you come up with postideas?
Katie Brinkley (20:52):
Well, it helps a lot if you have a podcast.
I mean, if you have a podcastor if you guest on podcasts,
you're like golden.
Especially if you want to usethe four post strategy, I really
recommend anybody that owns abusiness should have a podcast
or should guest on podcasts.
(21:16):
I think that it is one of thebest ways to really get clear
about what it is that you'repassionate about.
It's how I was able to getclear on the four post strategy.
I mean, it really was.
So I think that podcasting is agreat way to create more
content.
If you have a podcast, you canhave blogs, you can have social
media content, you can havenewsletter content.
(21:37):
The world is your oyster.
But if you say, Katie, thatsounds great, I just don't have
the time.
I don't really want to talkinto a microphone.
It's not my jam.
Go to your website, go to yourfrequently asked questions.
Start there.
That is a week's worth ofcontent.
I promise you Just that onefrequently asked question.
(22:00):
Move down the list and then youcan move on and then micro
content out off of the veryfirst question.
Okay, so now that we answeredthis question, you know, of how
we help, what makes us different?
And now let's answer what makesus different for ideal client
(22:24):
one.
What makes us different forideal client two what makes us
different?
You know, you can go down thelist like that and again using
the four post strategy ofawareness, elaboration.
Believe it or not, Reddit isstill around folks and Reddit is
a great spot to go and findwhat people are talking about.
So if you take your frequentlyasked questions and put it into
(22:49):
Reddit and then put your idealclient in there, you'll find
that there's a lot of thingsthat people are talking about
and you can say, oh OK, I couldrework that in there.
That's how I could turn thisinto social media posts.
It's a gold mine, but I like myfirst answer better of starting
(23:10):
a podcast.
I think you should start apodcast.
Janice Hostager (23:14):
Yeah, I agree.
I think there's always goodcontent that comes from podcasts
, even blog posts, for sure,because I mean they're important
for SEO reasons.
You don't want to totallyabandon the blog because people
are, you know, even AI is usingblogs.
Katie Brinkley (23:27):
Oh yeah.
Janice Hostager (23:27):
Do you use AI?
Katie Brinkley (23:29):
Oh, yeah, in fact, a number of our clients
who, we have a lot of clientsthat we are launching AI
podcasts for.
So one of our clients she has apodcast, but she has launched a
Spanish division of herbusiness.
She does not speak Spanish, butshe has Spanish speaking
(23:50):
employees, but none of themwanted to do the podcast, so we
just re-translated her currentpodcast into Spanish with her
voice, so now she has an entirepodcast that's in her voice,
spoken in Spanish, that we'veused AI to do.
So, yeah.
Janice Hostager (24:07):
Crazy right?
Katie Brinkley (24:08):
Yeah.
Janice Hostager (24:10):
So obviously you're a client, so you probably
are a fan of outsourcing socialmedia, right?
Katie Brinkley (24:16):
Yeah, yes.
Janice Hostager (24:18):
Yeah.
Yeah, when is it a good timefor a small business owner to
start outsourcing their socialmedia, or when it may be just to
take a break?
Katie Brinkley (24:42):
One of the biggest mistakes that I made as
a business owner was waiting tohire, because I've, nobody could
do my job as good as I could.
Right?
And whether it's social media,bookkeeping, I don't, I don't
care what it is, can you do it?
But could your time be spentdoing something else that you're
probably better at?
Yeah, so I mean, I think thatreally one of the best things I
(25:04):
did.
There's this tool called Toggl,t-o-g-g-l, and it's free, and I
tracked myself for a month withevery single task that I was
doing, and even like when I tookbathroom breaks and stuff, and
it blew my mind how long certaintasks took me, and that was how
(25:24):
I figured out one, how longcertain tasks took me and two,
what tasks I enjoyed doing andwhich tasks I didn't like doing.
And that's how I figured out.
You know what?
My podcast, I'm thinking it'staking me an hour a week.
It takes me six because I'mediting it, I'm booking the
(25:46):
pre-interviews, I'm creating thesocial media assets.
I'm doing this, I'm doing that,and I was only saying it takes
me an hour a week.
That's crazy.
I should probably hire somebodyto help me with this, because
I'm not giving it up.
I love my podcast but like Ireally shouldn't be spending all
this time doing this part of it.
So I mean again, like I wouldwhether it's social media, like
(26:08):
I said, social media,bookkeeping, whatever it is,
look at where I would track yourhours, literally everything
that you do, and say like I'mspending a lot of time doing
this.
This would be a great thing forme to outsource, because maybe
it is social media and you'reoutsourcing it for $1,000 a
(26:31):
month, because that's $1,000 amonth that you could spend doing
a sales call a month, becausethat's a thousand dollars a
month, that you could spenddoing a sales call a month to
bring in five thousand dollars amonth.
Janice Hostager (26:40):
There's a really good book called Buy Back
Your Time by Dan Martell.
Yeah, I recommend that to everyentrepreneur I meet.
I think I've done, I've donefull podcast episodes talking
about this.
But absolutely, the reason Iwas asking about social media in
particular is because I feellike sometimes we're a little
inauthentic if we have somebodyelse doing our social media.
You know if it's, I'm posting apicture of myself and maybe
(27:04):
even my family or something Idid.
I kind of feel like, well, thisreally wasn't from me.
You know I was like I havesomebody else working on it and
she's doing a great job, but atthe same time, you know, I'm
just wondering how.
If you know, maybe nobody cantell, I don't know, Probably
nobody can tell.
I just feel like I can tellsometimes.
(27:26):
But so I'm just curious aboutthat one.
But yeah, you have a businessto run.
You cannot wear all the hats.
It is impossible to grow whileyou're wearing all the hats, so
you do have to decide whatyou're going to outsource and
what you're going to keep in.
So now you have a book aboutthis.
I see it in your video.
I see the social shift and doesthat talk about the four post
(27:52):
formula?
Katie Brinkley (27:53):
Four post strategy.
Yes, it does so.
It's The Social Shift (27:55):
The Road Back to Community.
It's you know I was actuallyjust talking about this today at
lunch with somebody was that.
With social media, it wasdesigned to help us find
connection with people all overthe world.
(28:16):
You know, think about I wasable to make connections with
people, all these bands, and itwas amazing.
And now we're building theseconnections and it's hurting our
in-person relationships.
You know, we're more interestedin spending time like this than
(28:37):
we are like this, you know.
So look for people that arelistening.
I was making eye-to-eye contactas a symbol of emotions.
And it really makes me sadbecause I love social media and
the relationships it's built,the connections it's given me,
the community that it's given me, and I think that all these
(29:01):
platforms, they all exist fordifferent reasons.
They all exist for a reason,especially with AI.
If we're all just havingcomputers, talk to computers and
we're all just AI, I mean, likewhat is happening here, you
know, like there's a personbehind the screen and it'd be
amazing if we can have thatperson make a connection and go
(29:26):
and talk to the person in reallife and have a great in-person
relationship.
You know, and it happened.
And how can we make that happen?
Well, it's through social mediaand it's by showing up less and
building a business and byspending less time on that
screen to have more of an impact.
So I talk about that in TheSocial Shift: The Road Back to
(29:47):
Community.
You can get it atkatiebrinkleycom slash book or
on Amazon and hopefully it willgive you the keys to getting you
know, getting back to the waythat social media was originally
intended, so that you're notspending all your time on social
media, making a bunch ofdancing videos and just wasting
(30:09):
away in front of a screen.
Yeah, and I mean like I get it.
Like I have.
I have a social media agencyand I speak on a lot of stages
about social media.
I actually just was at SocialMedia Week and it's it's one of
my favorite conferences.
I've gone three years in a rownow and I love it because I get
to see a lot of my social mediafriends that I only see on like
(30:32):
Facebook and stuff.
But it's so funny because I wasjust talking with my social
media manager and she's like Ireally want to post some
pictures and stuff from theevent and I was like I think I
have like three and she was likewhat?
And I was like I didn't takeany pictures.
And she's like why?
And I was like I don't know Iwas having too much fun, like I
(30:52):
didn't take any pictures, I hadmy phone in my back pocket, I
wasn't doing any, I was justenjoying the moment, you know,
and that's I mean like kind oflike screwed things up for my
social media person, but like Iwas making memories, you know.
Janice Hostager (31:06):
So yeah, yeah, yeah, I 100% agree with that.
I think we remember thoseinteractions so much better too,
and you actually can makereal-life friends.
I feel, like I've made a lot ofconnections, especially through
my podcast and just reaching outto people on social media.
But I love those events likeSocial Media Marketing World.
I was at this one and just sawso many people that I had
(31:29):
interacted with online and itwas so nice to see them in the
flesh, you know, and to reallymake that connection and I
really feel like that.
I think social media can be astepping stone to that.
Katie Brinkley (31:41):
Totally.
Janice Hostager (31:41):
You can reach out to people, find somebody
that you'd like to work with orthat can.
Maybe you could help each otherand so much of that.
I think we're getting soisolated in our little offices
or in front of our screens andwe forget that we can just reach
out to people, talk to them.
If they reply, great, if theydon't, that's okay, and, you
(32:05):
know, make plans to meet up to,you know, gather in some day,
some place and really makeconnections that can help each
other, because we all areconnected to other people and
you know, I think, especially aswomen, we are hardwired for
relationships, so I love thatidea for that too, yeah, but
(32:27):
this is kind of off on anothertangent, but anyway.
Well, where can people find outmore about you, Katie?
Katie Brinkley (32:35):
Yeah, go to katiebrinkleycom.
That's where you can get thebook, you can listen to the
podcast, you can connect with meon social.
Do all the things,katiebrinkleycom.
Janice Hostager (32:44):
Love it.
Well, thanks so much for beingwith me today.
Katie Brinkley (32:46):
Yeah, thanks for having me.
Janice Hostager (32:49):
How amazing does that sound?
Katie just gave us permissionto simplify and get better
results, and I don't know aboutyou, but I'm already planning my
next four posts.
If you want to learn more aboutKatie and the four-post
strategy, then head on over tokatiebrinkleycom and check out
her resources.
I'll also link everything wetalked about today in the show
(33:09):
notes.
You can find those atmyweeklymarketingcom, forward
slash 117.
Thank you so much for listeningtoday.
We'll see you next time.
Bye for now.
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