March 25, 2025 • 16 mins
I can’t believe we’ve hit 100 episodes! When I started this podcast, I wasn’t sure I’d make it past the first few. As someone who wasn’t exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But now, 100 episodes later, I’m reflecting on what kept me going, what I’ve learned, and how this journey has shaped me as a host and a marketer.
If you’ve ever thought about starting a podcast (or any kind of content for your business), I’m sharing the honest truth about what worked, what didn’t, and the lessons that made it all worth it. Mistakes, wins, and everything in between; it’s all here in this special milestone episode.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Janice Hostager (00:04):
I'm Janice Hostager.
After three decades in themarketing business and many
years of being an entrepreneur,I've learned a thing or two
about marketing.
Join me as we talk aboutmarketing, small business and
life in between.
Welcome to My Weekly Marketing.
(00:29):
Hey, hey, and welcome to the100th episode of My Weekly
Marketing.
I am so thrilled you are herebecause this is a special
episode for me.
I have worked so hard to getthis podcast up and growing and
today I want to share a bitabout my experience with
podcasting and just doing itwhile running a business in
general.
(00:49):
I'm going to talk about why Istarted My Weekly Marketing and
what I was afraid of mypodcasting experience, including
one big mistake I made that Iwant you to watch out for.
I'll hit on a few questions Iget about podcasting, some
lessons I've learned, my mostdownloaded episodes, what I'd do
differently if I started today,and some advice for staying
(01:12):
consistent and keeping momentumfor 100 episodes.
So if you're considering apodcast for your own business,
you can learn from myexperiences too.
So first up, I want to expressmy gratitude for you, the
listener.
I didn't know what to expectwhen I started and I really
wasn't sure if I wanted to starta podcast at all.
(01:32):
I'm a bit of a committaphobeand the thought of having to do
a task week in, week out made mejust a little bit nervous.
So I don't love to commit.
But one thing I have learnedabout myself is that once I do
commit, I am all in.
But I also realized I didn'thave to set a schedule, which is
very freeing.
(01:52):
I could record as many episodesas I wanted to at once and be
done.
In fact, the idea of batchingis what made me reconsider doing
the podcast at all.
My other fear was that I wouldput in a ton of work and get no
listeners.
Thankfully, that has nothappened, and although it's
growing more slowly than I'dlike, it's growing with every
(02:13):
single episode that I'm doing.
So I am so thankful to all ofyou who've made this happen.
So, while I feared it would bea flop, I also knew that there
was a lot of people who couldbenefit from what I've learned
for more than 30 years in themarketing world.
Maybe it's because I grew up ina small business family, but I
have a passion for people whostart businesses and I really
(02:33):
wanted to help.
I'm also a marketing nerd and Ihave played just about every
role in marketing over the years, so I feel like I have a unique
perspective.
Marketing has become a verysiloed industry.
You have social media experts,ad experts, seo experts, but
there aren't a lot of people whocan pull everything together to
(02:54):
make all the pieces work inunison.
100% of the businesses I'veworked with are missing part of
what I call the Trail to theSale, so their marketing doesn't
work.
Understanding the wholemarketing journey is what's
required for marketing to besuccessful for a business, and
that's what clients tell me ismy secret sauce.
So that was my aim for MyWeekly Marketing.
(03:16):
I also want to do podcastsbecause there's so much wisdom
that my guests bring to eachshow.
Marketing is like shifting sandand no one person can know
everything in depth, so I wantedto bring in experts where
they're needed.
So the more I thought about it,the more I realized that this
podcast was the right thing forme to do.
When I recorded my firstepisode, I was crazy nervous.
(03:38):
In fact, I re-recorded theentire episode three times.
Not gonna lie, it was reallyhard for me to listen to my own
voice, and it still kind of istoday.
I'm, without a doubt, my ownworst critic, and I know that
many of you are too.
In my first episode, you canalmost hear my voice shaking.
It was especially difficultbecause I talked about why I was
(03:59):
qualified to have a podcast,and although expressing personal
things has gotten easier for meover the years.
It's still a littlenerve-wracking to talk up my
accomplishments.
I was raised to be very humble,and when you hear your mom's
voice in the back of your headsaying things like don't brag,
it's hard to talk yourself up.
I also know that I have a longway to go, especially when
(04:20):
speaking off the cuff, and I'mworking on that too.
But I am the type of person whois stubborn enough to keep going
at something until I get itright, no matter what it is, and
I want you to remember that,with anything in business, doing
it consistently is what paysoff.
While it's difficult topinpoint an exact percentage, a
significant portion of podcastslike 90% don't get past episode
(04:45):
three, and a huge majority ofthose that continue like another
90% quit after 20 episodes.
So I was, and still am,determined to become better at
what I do, and even if I getfive downloads, I know that I'm
making a difference in the livesof those five people, and
that's what gives me thefortitude to keep going.
(05:06):
And that's something I want youto remember too.
If you're podcasting on socialmedia or if you're just writing
a blog, it's better to go deepand connect with those who
really need to hear what youhave to say than to go shallow
and try and talk to everyone,because that never works.
So, anyway, after I got goingwith the podcast, it became
easier, and I love bringing onnew guests.
(05:27):
I have interviewed so manypeople I would have never met
because of my podcast, and I'velearned a ton from my guests as
well.
But remember, I told you I madea big mistake when I started.
What I didn't take into accountis if my ideal customer, an
ambitious woman business owner,listened to podcasts.
I know, duh right, I onlyassumed they did.
(05:50):
I really violated my own firstrule of marketing, which is go
where your customer is.
But in my defense, thereweren't a lot of statistics
available at the time about whoexactly listens to podcasts.
But I often ask my newcustomers and they tend to not
be podcast listeners.
That's why I always make a PDFtranscript available for each
(06:11):
episode and why I'll continue todo that.
But that's the one thing Iwould encourage you to do if
you're considering starting apodcast.
Podcasts can be an amazingoutreach tool if your ideal
customer is listening to them.
But keep that in mind.
Find out first if they listen.
Plus, if I were going to be100% truthful with myself.
(06:31):
The appeal of podcasts is thatI don't need to get on camera,
so I think it kind of dissuadedme a little bit in that area.
But that's a therapy sessionright there, so I won't get into
that, okay, I get a lot of thesame questions about podcasting
from friends and listeners, sohere are some of my favorite
FAQs.
Number one do I use a script?
(06:53):
Yes, I do.
I found that I'm a much betterwriter than a speaker, so I
script out all of my soloepisodes, including this one,
although if I'm feeling extraconfident, I do go off script
from time to time, including onthis one.
Number two do my guests knowthe questions I'm going to ask
them in advance?
Sometimes they do, butsometimes they don't.
(07:15):
I try not to throw anycurveballs, of course, but
sometimes they like to know thequestions in advance and I
totally get that.
Most of the time we have aconversation-like format which
brings up questions I hadn'tintended to ask them, so I
definitely go off script a lotwhen I'm interviewing someone on
my podcast.
Number three how much time doesit take?
(07:40):
So I'm not really sure how toanswer that because I never
really clocked it.
But here's my process and maybeyou can kind of figure it out
from there.
For me,I brainstorm the type of guests
I'd like to have and recruitsome of those, and many come to
me directly, which, by the way,you can too if you'd like to be
considered as a guest on my show.
I'll put the link in the shownotes.
After that I do some screeninginterviews or short meetings
(08:00):
with the potential guests totalk about what I'd like to have
in the episode, and then theyschedule a recording date.
The most time is spent doingthe actual recording, including
recording the intro and theoutro and writing the script.
If it's a solo episode, theediting process also takes a lot
of time, but I outsource thatpart of it and then I listen to
(08:21):
each one after it's complete andbefore it's uploaded.
The show notes also take timeto put together and I have my
assistant who does that.
It takes her several hours aweek to do that.
All told, it does take severalhours a week to do this podcast,
but it's my crown content.
It's the thing that I spend themost time on, so I share it to
(08:41):
my newsletter each week forsecondary content, and on social
media after that, if I have aguest on, I typically ask them
to share it with their networkas well, and that's how it's
growing and that's how I fit itin with my other outreach.
Question number four how do Iget my podcast on major
platforms like Apple and Spotify?
I use a hosting platform calledBuzzsprout and I'll put a link
(09:06):
to that in the show notes whereyou get $20 credit if you
subscribe.
I started with their freeaccount and they were great.
I love Buzzsprout becausethey'll walk you through exactly
what to do to get your podcastup on those big platforms.
Once our podcast is edited eachweek, we upload it to
Buzzsprout and then they do itall.
They make it sound good, theytranscribe it, they suggest
(09:28):
titles and they export eachepisode to the big podcast
players like Apple and Spotify,and they also give you analytics
and, if you choose to monetizeit, they even help you with that
too.
So Buzzsprout is a pretty gooddeal and it helps me save so
much time each week.
Number five what equipment andtools do you use to record a
(09:50):
podcast?
So my initial costs were amicrophone, of course, but mine
was very affordable and it's areally good mic for the money.
It drowns out household noise,including my barking dog, when
she's actually barking in theoffice while I'm recording.
It's pretty amazing.
Plus, it makes my voice soundso much better.
(10:10):
It's made by Audio-Technica, soI'll put a link to that in the
show notes too.
We edit it on GarageBand, whichis included on a Mac computer.
I'm not sure about a PC, butit's just a typical editing tool
.
That's where I also record mysolo episodes like this one.
Right now I'm recording on aGarageB and.
(10:31):
For interviews I use Zoom, sincethey allow you to record a
separate audio file for eachspeaker.
So if I start coughing, forexample when my guest is talking
, it's easier to edit that outthan if they were both on the
same track.
And then Buzzsprout, of course,which I talked about earlier,
and my computer, of course, andI use ring lights and an
(10:52):
additional light if I'm going tobe doing video snippets, which
I do for my interviews.
And I also use ChatGPT togenerate some questions and
outlines for podcasts.
But then I work on from there.
It's a really goodbrainstorming tool, but it's not
at the point where I can trustit for questions for the guests,
but it does help me think ofsome ideas.
(11:14):
Of course, the biggest expenseis going to be time.
It's my time, my assistant'stime and my editor's time.
I've also learned a ton aboutpodcasting from Pat Flynn, who
has a free course, and I'll addthe link to that to my show
notes as well.
Okay, I have learned a fewlessons in this process.
(11:34):
There have been some typicalthings like tech fails and
awkward silences, which, ofcourse, can be expected, and
I've learned that interviewingis a skill, and a skill can
always be improved, right.
I would say.
The biggest challenge, though,is the guest who isn't chatty.
A few guests answer thequestions, and kind of that's it
.
Those guests are a little moreof a challenge to work with,
(11:57):
since I feel like theirinterview is a little forced, so
I do pre-screen all my gueststo get a feel for how well they
do on an episode before I havethem on, and to just make sure
that we kind of connect.
It's also something to keep inmind if you are a guest on a
podcast too.
If you're chattier, you'regoing to be easier to interview,
and your podcast host is reallygoing to like that, and the
(12:21):
other thing I've learned is thatyou don't want to pressure
anyone to be on your podcast.
Early on, I begged and pleadedwith people that I knew to come
on my podcast because I justdidn't have any guests signed up
at the time.
But many were not comfortablewith it and you could really
tell on the interview.
So I've learned not to pressureanyone to be a podcast guest.
(12:41):
Okay, so I thought aboutsharing my favorite guests, but
honestly, there have been somany amazing guests that I have
loved so I just can't do that.
So I will share my mostdownloaded episode.
That was one of my firstepisodes and it was with my good
friend, Tammy McKinney, who isa coach, and she talked about
how to keep running yourbusiness when your personal life
(13:03):
falls apart.
I think that really hit a nervewith so many business owners.
We all want to appear to haveeverything together and
Instagrammable, but that's notlife, and when we get sick or
our parents get sick and ourkids go off the rails, we still
have to keep our business going,and that's not easy.
So if you want to hear thatepisode, it's number three.
(13:24):
She provided what she did asshe was faced with a plethora of
personal challenges all at once, so it's a very good episode,
and that one is also tied withepisode 10, which is how I used
ChatGPT to market your smallbusiness, which did really well
early on, before anyone had muchexperience with using ChatGPT.
(13:45):
So I want to continue to doepisodes on how to use ChatGPT
in marketing too, as it becomesmore of a powerful tool.
Okay, and then what I would dodifferently if I started a
podcast today.
I would have started earlier,but of course there's no way to
do that now.
It's become more competitive,so it's important to be unique
(14:06):
and stand out in a sea ofsameness.
And because there are so manypodcasts out now, I wish I would
have started long before.
It was so competitive, but Ididn't.
So it's important to just kindof keep focusing on what I do
best and really speaking to thepain points of my ideal customer
.
And also, I think one otherthing I would have done
(14:28):
differently is I would haverehearsed more on my own before
starting my first recording.
That would have helped with mynerves.
But honestly, the way to getgood at something is to just do
it, and that was true whenyou're learning.
We're learning to walk or ridea bike or start a podcast.
So repetition pays off, andtotally true in podcasting.
(14:52):
And I just recommend, if youare wanting to do a podcast and
you're a little nervous aboutstarting, just jump right in.
That's the best way to do it.
And last but not least, I dohave a little advice for staying
consistent and keeping momentum.
For the last 100 episodes, Ibelieve we can do anything in
our business.
(15:12):
If we can schedule it, if it'sa priority, you can make sure
you have time for it.
If you leave it to when youjust have the time, it won't
happen, or at least it won'thappen consistently and perhaps
not even at all.
Once you're committed, keep itgoing and don't give up.
You have it in you to improve,and so do I, and that's the
(15:33):
advice I give to anyone inbusiness.
There is no failure.
There are only lessons learned.
We just pick ourselves up andtry again next time.
This time you can find the shownotes for this episode and any
links that we talked about todayat myweeklymarketingcom forward
slash 100.
(15:54):
And a big thank you to myguests, supporters and, most of
all, you, my listener, whohelped me get to 100 episodes.
If you want to continue tolearn more about marketing
strategy for your business,please consider subscribing.
Thanks again, see you next time.
Bye for now.
I'm Janice Hostager.
After three decades in themarketing business and many
years of being an entrepreneur,I've learned a thing or two
about marketing.
Join me as we talk aboutmarketing, small business and
life in between.
Welcome to My Weekly Marketing.
(00:29):
Hey, hey, and welcome to the100th episode of My Weekly
Marketing.
I am so thrilled you are herebecause this is a special
episode for me.
I have worked so hard to getthis podcast up and growing and
today I want to share a bitabout my experience with
podcasting and just doing itwhile running a business in
general.
(00:49):
I'm going to talk about why Istarted My Weekly Marketing and
what I was afraid of mypodcasting experience, including
one big mistake I made that Iwant you to watch out for.
I'll hit on a few questions Iget about podcasting, some
lessons I've learned, my mostdownloaded episodes, what I'd do
differently if I started today,and some advice for staying
(01:12):
consistent and keeping momentumfor 100 episodes.
So if you're considering apodcast for your own business,
you can learn from myexperiences too.
So first up, I want to expressmy gratitude for you, the
listener.
I didn't know what to expectwhen I started and I really
wasn't sure if I wanted to starta podcast at all.
(01:32):
I'm a bit of a committaphobeand the thought of having to do
a task week in, week out made mejust a little bit nervous.
So I don't love to commit.
But one thing I have learnedabout myself is that once I do
commit, I am all in.
But I also realized I didn'thave to set a schedule, which is
very freeing.
(01:52):
I could record as many episodesas I wanted to at once and be
done.
In fact, the idea of batchingis what made me reconsider doing
the podcast at all.
My other fear was that I wouldput in a ton of work and get no
listeners.
Thankfully, that has nothappened, and although it's
growing more slowly than I'dlike, it's growing with every
(02:13):
single episode that I'm doing.
So I am so thankful to all ofyou who've made this happen.
So, while I feared it would bea flop, I also knew that there
was a lot of people who couldbenefit from what I've learned
for more than 30 years in themarketing world.
Maybe it's because I grew up ina small business family, but I
have a passion for people whostart businesses and I really
(02:33):
wanted to help.
I'm also a marketing nerd and Ihave played just about every
role in marketing over the years, so I feel like I have a unique
perspective.
Marketing has become a verysiloed industry.
You have social media experts,ad experts, seo experts, but
there aren't a lot of people whocan pull everything together to
(02:54):
make all the pieces work inunison.
100% of the businesses I'veworked with are missing part of
what I call the Trail to theSale, so their marketing doesn't
work.
Understanding the wholemarketing journey is what's
required for marketing to besuccessful for a business, and
that's what clients tell me ismy secret sauce.
So that was my aim for MyWeekly Marketing.
(03:16):
I also want to do podcastsbecause there's so much wisdom
that my guests bring to eachshow.
Marketing is like shifting sandand no one person can know
everything in depth, so I wantedto bring in experts where
they're needed.
So the more I thought about it,the more I realized that this
podcast was the right thing forme to do.
When I recorded my firstepisode, I was crazy nervous.
(03:38):
In fact, I re-recorded theentire episode three times.
Not gonna lie, it was reallyhard for me to listen to my own
voice, and it still kind of istoday.
I'm, without a doubt, my ownworst critic, and I know that
many of you are too.
In my first episode, you canalmost hear my voice shaking.
It was especially difficultbecause I talked about why I was
(03:59):
qualified to have a podcast,and although expressing personal
things has gotten easier for meover the years.
It's still a littlenerve-wracking to talk up my
accomplishments.
I was raised to be very humble,and when you hear your mom's
voice in the back of your headsaying things like don't brag,
it's hard to talk yourself up.
I also know that I have a longway to go, especially when
(04:20):
speaking off the cuff, and I'mworking on that too.
But I am the type of person whois stubborn enough to keep going
at something until I get itright, no matter what it is, and
I want you to remember that,with anything in business, doing
it consistently is what paysoff.
While it's difficult topinpoint an exact percentage, a
significant portion of podcastslike 90% don't get past episode
(04:45):
three, and a huge majority ofthose that continue like another
90% quit after 20 episodes.
So I was, and still am,determined to become better at
what I do, and even if I getfive downloads, I know that I'm
making a difference in the livesof those five people, and
that's what gives me thefortitude to keep going.
(05:06):
And that's something I want youto remember too.
If you're podcasting on socialmedia or if you're just writing
a blog, it's better to go deepand connect with those who
really need to hear what youhave to say than to go shallow
and try and talk to everyone,because that never works.
So, anyway, after I got goingwith the podcast, it became
easier, and I love bringing onnew guests.
(05:27):
I have interviewed so manypeople I would have never met
because of my podcast, and I'velearned a ton from my guests as
well.
But remember, I told you I madea big mistake when I started.
What I didn't take into accountis if my ideal customer, an
ambitious woman business owner,listened to podcasts.
I know, duh right, I onlyassumed they did.
(05:50):
I really violated my own firstrule of marketing, which is go
where your customer is.
But in my defense, thereweren't a lot of statistics
available at the time about whoexactly listens to podcasts.
But I often ask my newcustomers and they tend to not
be podcast listeners.
That's why I always make a PDFtranscript available for each
(06:11):
episode and why I'll continue todo that.
But that's the one thing Iwould encourage you to do if
you're considering starting apodcast.
Podcasts can be an amazingoutreach tool if your ideal
customer is listening to them.
But keep that in mind.
Find out first if they listen.
Plus, if I were going to be100% truthful with myself.
(06:31):
The appeal of podcasts is thatI don't need to get on camera,
so I think it kind of dissuadedme a little bit in that area.
But that's a therapy sessionright there, so I won't get into
that, okay, I get a lot of thesame questions about podcasting
from friends and listeners, sohere are some of my favorite
FAQs.
Number one do I use a script?
(06:53):
Yes, I do.
I found that I'm a much betterwriter than a speaker, so I
script out all of my soloepisodes, including this one,
although if I'm feeling extraconfident, I do go off script
from time to time, including onthis one.
Number two do my guests knowthe questions I'm going to ask
them in advance?
Sometimes they do, butsometimes they don't.
(07:15):
I try not to throw anycurveballs, of course, but
sometimes they like to know thequestions in advance and I
totally get that.
Most of the time we have aconversation-like format which
brings up questions I hadn'tintended to ask them, so I
definitely go off script a lotwhen I'm interviewing someone on
my podcast.
Number three how much time doesit take?
(07:40):
So I'm not really sure how toanswer that because I never
really clocked it.
But here's my process and maybeyou can kind of figure it out
from there.
For me,I brainstorm the type of guests
I'd like to have and recruitsome of those, and many come to
me directly, which, by the way,you can too if you'd like to be
considered as a guest on my show.
I'll put the link in the shownotes.
After that I do some screeninginterviews or short meetings
(08:00):
with the potential guests totalk about what I'd like to have
in the episode, and then theyschedule a recording date.
The most time is spent doingthe actual recording, including
recording the intro and theoutro and writing the script.
If it's a solo episode, theediting process also takes a lot
of time, but I outsource thatpart of it and then I listen to
(08:21):
each one after it's complete andbefore it's uploaded.
The show notes also take timeto put together and I have my
assistant who does that.
It takes her several hours aweek to do that.
All told, it does take severalhours a week to do this podcast,
but it's my crown content.
It's the thing that I spend themost time on, so I share it to
(08:41):
my newsletter each week forsecondary content, and on social
media after that, if I have aguest on, I typically ask them
to share it with their networkas well, and that's how it's
growing and that's how I fit itin with my other outreach.
Question number four how do Iget my podcast on major
platforms like Apple and Spotify?
I use a hosting platform calledBuzzsprout and I'll put a link
(09:06):
to that in the show notes whereyou get $20 credit if you
subscribe.
I started with their freeaccount and they were great.
I love Buzzsprout becausethey'll walk you through exactly
what to do to get your podcastup on those big platforms.
Once our podcast is edited eachweek, we upload it to
Buzzsprout and then they do itall.
They make it sound good, theytranscribe it, they suggest
(09:28):
titles and they export eachepisode to the big podcast
players like Apple and Spotify,and they also give you analytics
and, if you choose to monetizeit, they even help you with that
too.
So Buzzsprout is a pretty gooddeal and it helps me save so
much time each week.
Number five what equipment andtools do you use to record a
(09:50):
podcast?
So my initial costs were amicrophone, of course, but mine
was very affordable and it's areally good mic for the money.
It drowns out household noise,including my barking dog, when
she's actually barking in theoffice while I'm recording.
It's pretty amazing.
Plus, it makes my voice soundso much better.
(10:10):
It's made by Audio-Technica, soI'll put a link to that in the
show notes too.
We edit it on GarageBand, whichis included on a Mac computer.
I'm not sure about a PC, butit's just a typical editing tool
.
That's where I also record mysolo episodes like this one.
Right now I'm recording on aGarageB and.
(10:31):
For interviews I use Zoom, sincethey allow you to record a
separate audio file for eachspeaker.
So if I start coughing, forexample when my guest is talking
, it's easier to edit that outthan if they were both on the
same track.
And then Buzzsprout, of course,which I talked about earlier,
and my computer, of course, andI use ring lights and an
(10:52):
additional light if I'm going tobe doing video snippets, which
I do for my interviews.
And I also use ChatGPT togenerate some questions and
outlines for podcasts.
But then I work on from there.
It's a really goodbrainstorming tool, but it's not
at the point where I can trustit for questions for the guests,
but it does help me think ofsome ideas.
(11:14):
Of course, the biggest expenseis going to be time.
It's my time, my assistant'stime and my editor's time.
I've also learned a ton aboutpodcasting from Pat Flynn, who
has a free course, and I'll addthe link to that to my show
notes as well.
Okay, I have learned a fewlessons in this process.
(11:34):
There have been some typicalthings like tech fails and
awkward silences, which, ofcourse, can be expected, and
I've learned that interviewingis a skill, and a skill can
always be improved, right.
I would say.
The biggest challenge, though,is the guest who isn't chatty.
A few guests answer thequestions, and kind of that's it
.
Those guests are a little moreof a challenge to work with,
(11:57):
since I feel like theirinterview is a little forced, so
I do pre-screen all my gueststo get a feel for how well they
do on an episode before I havethem on, and to just make sure
that we kind of connect.
It's also something to keep inmind if you are a guest on a
podcast too.
If you're chattier, you'regoing to be easier to interview,
and your podcast host is reallygoing to like that, and the
(12:21):
other thing I've learned is thatyou don't want to pressure
anyone to be on your podcast.
Early on, I begged and pleadedwith people that I knew to come
on my podcast because I justdidn't have any guests signed up
at the time.
But many were not comfortablewith it and you could really
tell on the interview.
So I've learned not to pressureanyone to be a podcast guest.
(12:41):
Okay, so I thought aboutsharing my favorite guests, but
honestly, there have been somany amazing guests that I have
loved so I just can't do that.
So I will share my mostdownloaded episode.
That was one of my firstepisodes and it was with my good
friend, Tammy McKinney, who isa coach, and she talked about
how to keep running yourbusiness when your personal life
(13:03):
falls apart.
I think that really hit a nervewith so many business owners.
We all want to appear to haveeverything together and
Instagrammable, but that's notlife, and when we get sick or
our parents get sick and ourkids go off the rails, we still
have to keep our business going,and that's not easy.
So if you want to hear thatepisode, it's number three.
(13:24):
She provided what she did asshe was faced with a plethora of
personal challenges all at once, so it's a very good episode,
and that one is also tied withepisode 10, which is how I used
ChatGPT to market your smallbusiness, which did really well
early on, before anyone had muchexperience with using ChatGPT.
(13:45):
So I want to continue to doepisodes on how to use ChatGPT
in marketing too, as it becomesmore of a powerful tool.
Okay, and then what I would dodifferently if I started a
podcast today.
I would have started earlier,but of course there's no way to
do that now.
It's become more competitive,so it's important to be unique
(14:06):
and stand out in a sea ofsameness.
And because there are so manypodcasts out now, I wish I would
have started long before.
It was so competitive, but Ididn't.
So it's important to just kindof keep focusing on what I do
best and really speaking to thepain points of my ideal customer
.
And also, I think one otherthing I would have done
(14:28):
differently is I would haverehearsed more on my own before
starting my first recording.
That would have helped with mynerves.
But honestly, the way to getgood at something is to just do
it, and that was true whenyou're learning.
We're learning to walk or ridea bike or start a podcast.
So repetition pays off, andtotally true in podcasting.
(14:52):
And I just recommend, if youare wanting to do a podcast and
you're a little nervous aboutstarting, just jump right in.
That's the best way to do it.
And last but not least, I dohave a little advice for staying
consistent and keeping momentum.
For the last 100 episodes, Ibelieve we can do anything in
our business.
(15:12):
If we can schedule it, if it'sa priority, you can make sure
you have time for it.
If you leave it to when youjust have the time, it won't
happen, or at least it won'thappen consistently and perhaps
not even at all.
Once you're committed, keep itgoing and don't give up.
You have it in you to improve,and so do I, and that's the
(15:33):
advice I give to anyone inbusiness.
There is no failure.
There are only lessons learned.
We just pick ourselves up andtry again next time.
This time you can find the shownotes for this episode and any
links that we talked about todayat myweeklymarketingcom forward
slash 100.
(15:54):
And a big thank you to myguests, supporters and, most of
all, you, my listener, whohelped me get to 100 episodes.
If you want to continue tolearn more about marketing
strategy for your business,please consider subscribing.
Thanks again, see you next time.
Bye for now.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.