Sales Storytelling: Making the Buyer the Hero

What are the ingredients to a great sales pitch?

According to Matt Rosenberg, Principal Consultant at First Chair Marketing, they’re storytelling, collaboration, knowing how to find and use sales enablement help.

Matt shares insights with me from his experience leading sales solutions teams and working hand-in-hand with sellers as well as consulting for businesses with widely different sales cultures.

He discusses why team selling creates better outcomes, how sales enablement teams should (and shouldn’t) frame proposals, and why the best salespeople make the buyer the hero of the story.

From practical strategies to get enablement teams on your side to the importance of excitement and confidence in a sales pitch, this conversation is packed with insights every B2B seller needs.

Join us as we discuss:

• [3:32] How to build your sales storytelling round your buyer

• [9:49] Where sellers often struggle in their storytelling scripts

• [20:14] Crafting a custom narrative that gets your buyer talking

  
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