Strategic Selling: Turn Challenging Buyers into Long-Term Clients

For sales leaders trying to stay afloat in tough markets, it’s not just about what you sell but how you engage reluctant clients.

Leah Corselli, VP of US West at The Independent, has spent over two decades building relationships with hard-to-reach buyers. Leah joined me to share the strategies that helped her turn challenging clients into long-term partners and close groundbreaking deals, including a multi-picture deal with Universal Pictures.

Learn how she leverages strategic selling by mobilizing teams and maintaining clear, consistent communication with both clients and colleagues.

Join us as we discuss:

• [6:20] Closing a massive digital ad deal in the early days of the Internet

• [13:40] How to get difficult buyers to work with you

• [23:27] Why you can’t take the sales life personally 

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