The Hustler’s Playbook: The Four P’s of Strategic Sales Skills

Katie Barrett knows what it takes to win in sales — a mix of strategy, belief, and relentless preparation.

The Head of Strategic Sales at LG Ad Solutions has spent two decades honing her craft, from career-defining wins to perfecting the art of internal and external partnerships. Katie shares why belief in yourself is the foundation of every successful sale, why preparation is the ultimate sales advantage, and why savvy sellers need to be thorough when reading their contracts and not leaving it up to their manager. 

Whether you're closing deals or building relationships, Katie’s insights will inspire you to elevate your game.

Join us as we discuss:

• [3:01] The underlying importance of confidence when pitching yourself 

• [9:25] A love for sales contracts and their evolution in the Digital Age

• [16:43] Why the greats make preparation their number one priority

• [23:15] Stepping back and resetting when the sales life gets tough
  

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