Forget boring pitches — Paul McGhee, Revenue Enablement Director at Clari, knows that storytelling is the secret weapon every sales pro needs.
In this episode, Paul unpacks how killer narratives can turn lukewarm leads into loyal customers. He’s got the blueprint for keeping it simple, solving real problems, and getting buyers to open up.
Plus, he shares why focusing on your performance — not the scoreboard — will keep you sane and successful in today’s cutthroat market. Tune in if you’re ready to ditch the stale scripts and sell with swagger.
Join us as we discuss:
[2:56] How to open a new big market by closing a small $70k deal
[7:21] The different sizes and shapes of sales stories
[18:11] Why selling success must include a heavy dose of the right kind of roleplaying
Check out these resources we mentioned during the podcast:
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