Sales career growth takes more than just hitting quota. In this episode, Joe Didato — a sales veteran with over 25 years of experience in media, ad tech, and SaaS — breaks down what it really takes to advance and stay relevant. From relationship-driven selling to winning big accounts through custom value alignment, Joe shares practical wisdom that’s helped him thrive across industries. He also reflects on lessons learned the hard way, including a tough interview miss that reshaped his mindset forever.
Join us as we discuss:
[2:12] Selling urgency without being heavy-handed
[9:04] Correcting negative behavior in sales career development
[17:35] Why people won’t just put the time in for preparation
[20:27] Transitioning from traditional sales to SaaS and essential skills
Check out these resources we mentioned during the podcast:
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