Charlie Peterson - Brokerage Owner Tyler York

Season 2, Episode 10 with Tyler York Brokerage Owner Charlie Peterson. We covered a lot of ground in this episode! You'll hear about how Charlie went from 4 closings in year 1, to 28 closing in year 2. You'll also learn what inspired him to start Tyler York, how Tyler York differs from other brokerages and so much more! Get ready to take some notes.

About Charlie: Charlie is the Founder and CEO of Tyler York Real Estate Brokers, and Managing Broker of the Nashville Market. He believes in a consumer-focused approach to running a brokerage, and developing hyper-specialized agents that are IRREPLACEABLE to their niche markets.

Connect with Charlie: [e-mail] | IG @tyleryorkbrokers

Connect with Jarrod: IG @nashvillerealestatepodcast | Email: [e-mail]

Connect with our Sponsor Mid State Title & Escrow @midstatetitle and visit their website www.mid-statetitle.com for all of your title questions!

Favorite Restaurants in Nashville [00:01:13] Charlie Peterson shares his favorite restaurants in Nashville, including Cinema.

Charlie Peterson's Background [00:05:19] Charlie Peterson talks about his background, including his move from Tyler, Texas to Nashville and his previous jobs in software sales and business development.

Charlie's journey into real estate [00:08:42] Charlie talks about getting fired from his previous job and reinventing himself in real estate, including the challenges he faced and the advice he received from his mentor.

Building a personal brand [00:09:22] Charlie discusses the importance of building a personal brand and finding a unique position in the market to stand out from the competition.

Balancing buyers and listings [00:12:59] Charlie shares his experience of balancing buyers and listings and how having a balanced diet of both is crucial for longevity in the real estate industry.

Importance of personal relationships [00:15:36] Charlie emphasizes the importance of building personal relationships and trust with clients, rather than relying solely on social media for business.

Establishing Trust and Learning the Workflow [00:18:35] Charlie's journey from doing four to 28 transactions and how he prioritized client acquisition above learning the job. The importance of establishing trust and learning the transaction workflow.

Providing Value and Consistency [00:21:35] Charlie's approach to setting up meetings with friends, family, and connections. The importance of providing value and consistency to build trust with your audience.

Transition to Tyler York Brokerage [00:24:13] Charlie's decision to start his own brokerage after three and a Hyper-Specialization and Commission Sharing [00:37:23] Tyler York's focus on hyper-specialization and lack of overlap between agents, leading to commission sharing partnerships.

Saturation in the Real Estate Industry [00:25:10] Charlie Peterson discusses the problem of saturation in the industry and how it can be solved by brokers being more selective.

Starting a Brokerage [00:28:24] Charlie Peterson explains that starting a brokerage requires a broker's license and an escrow account, but it's important to have a clear vision and purpose for the brokerage.

Hyper-Specialization in Real Estate [00:31:09] Charlie Peterson advocates for hyper-specialization in real estate and focusing on delivering the best client experience, which will ultimately benefit agen