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December 12, 2025 75 mins

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In this episode, we sit down with Angelica Govaert — aka Yogalebrity — a yoga teacher and digital entrepreneur with 40+ years of practice. She blends meditation, quantum physics, and business strategy to help yoga teachers thrive online.

Angelica has created multiple successful courses, including a best-selling program on yoga assists, and leads the Empowered Yoga Teacher Project. Her marketing expertise also earned her a spot in Russell Brunson’s Inner Circle.

Join us as Angelica shares her journey, key lessons, and what it takes to succeed as a modern yoga professional. A must-listen for yoga teachers and wellness entrepreneurs ready to elevate their impact.

Visit Angelica here: https://www.angelicagovaert.com/

Key Takeaways:

  • Visualization and Meditation: Angelica highlights how Joe Dispenza's techniques enabled her to overcome imposter syndrome and visualize her path to success, aligning her daily actions with her goals.
  • Building an Online Business: She underscores the necessity of financial investment and strategic planning when establishing an online presence, stressing that creating content is crucial for sustained growth.
  • The Importance of Marketing: Angelica offers insights into the power of smart marketing over having a superior product, sharing her experiences with social media and ClickFunnels to substantiate her points.

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8IN8 Ashtanga Yoga for Beginners Course Online- Learn 8 Limb Yoga in 8 Days - Get FREE coupon code for a limited time only (Regular price $88) https://info.nativeyogacenter.com/8in8-ashtanga-yoga-for-beginners-8-limbs-in-8-days/

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Todd McLaughlin (00:33):
Welcome to Native Yoga Toddcast. So happy
you are here. My goal with thischannel is to bring
inspirational speakers to themic in the field of yoga,
massage, body work and beyond.
Follow us at @Nativeyoga andcheck us out at
Nativeyogacenter.com. All right,let's begin.

(01:03):
Welcome to Native Yoga Toddcast.
My name is Todd McLaughlin, andI have a very special guest for
you today. Her name is AngelicaGovaert, and she is a yoga
teacher for many years, yogapractitioner for many years, and
she's also successful onlineentrepreneur teaching yoga. And
you may have already found heron social media at yogalebrity.

(01:26):
I have the link for her website,angelicagovaert.com in the
description, and you'll be ableto find her very easily. Gosh, I
had so much fun speaking withAngelica. I am really happy that
you're here to listen. Why Ithink it's important to hear
what she has to say. Well, ifyou are a yoga practitioner and

(01:48):
or teacher, the insights thatshe gives into the world of the
online entrepreneurial nature isvery insightful. So whether you
are thinking about starting anonline yoga practice/ business,
or you could care less, I thinkthere is so much wisdom that
Angelica shares here in relationto the nitty gritty details of

(02:11):
how it all goes down. So ifanything, it opens my eyes up
to, Hey, pay attention to whenyou're watching and looking and
see what's happening. And at thesame time, you can do it, I can
do it, you can do it. It'spossible. So with all that being
said, All right, let's getstarted. Angelica Govaert, here

(02:33):
we go. I'm so happy to have thisopportunity to both meet and
speak with Angela Govaert.
Angelica, sorry I said. Angela.
Angelica, Angelica, thank you somuch for being here today with
me and just curious. How are youfeeling? How's your day going?

Angelica Govaert (02:54):
Oh, it's good.
It's good. Yay. Above ground's agood day.

Todd McLaughlin (03:00):
True that?
Well, that's cool. So youpractice gratitude, then you
have a gratitude practice.

Angelica Govaert (03:05):
Definitely do that's a big part of my, my
daily life. I think that, like,happiness is a daily practice
that you got to wake up everymorning and be like, today, I'm
going to be happy. And I think alot of people don't know that. A
lot of people think that, likeyou just you know you're either
happy or you're not happy, or ithas something to do with
chemicals. But like, literally,like, you decide your destiny,

(03:27):
and a lot of it has to do withgratitude. I'm a big I do a lot
of Joe dispen says meditation.
So I'm really into, like,quantum physics, mind and
neuroscience.

Todd McLaughlin (03:36):
I recently read you'll be able to help me with
the title. I probably won't nailit, the habit of breaking your
set oneself,

Unknown (03:43):
oh, breaking the habit of being yourself. Thank you.

Todd McLaughlin (03:47):
Thank you.
Loved it. I love the idea of,like, kind of visualizing where
I would like to be. And as Itake steps, I'm slowly walking
or traveling into that sort ofincarnation, so to speak. When I
read that, I thought, wow, I wasgoing through a really tough
time, and I thought I'd reallylike to heal a little bit. And
so I found that really positiveand powerful. What sort of

(04:07):
experiences have you had inbreakthroughs with his work?

Unknown (04:12):
Yeah, so a few years ago, when I first started
online, so I'm more known asyoga lebrity, and that's like it
was kind of a joke between meand my teacher, and it just
stuck.

Todd McLaughlin (04:24):
I wasn't sure if that was serious or if it
was, if you were just taking alittle jab, I'm happy to hear
that.

Unknown (04:30):
So it's everything's, you know, a little bit of
sarcasm. But because there is noyoga liberties, it's kind of
like Caesar's Palace in LasVegas. Jay Sarno, when he made
it, he didn't put in apostrophebecause he said that it's not
the palace doesn't belong toCaesar, but that all of us are
Caesar's right? So it'severyone's Palace, right? So

(04:52):
it's kind of the same way. It'slike we're all yoga celebrities,
right? Like it's everybody's ayoga liberty. So that's the name
of my company. It's the name ofmy. Social media, but my name
really is Angelica Govert, andso I started online, you know, a
few years ago. And when I firststarted, I dealt with a lot of

(05:12):
imposter syndrome that I think alot of people deal with, and I
dealt with a lot of feelings oflack and not thinking like this
couldn't happen for me, and thatthere was something mystical and
magical about going online.
Like, spoiler alert, there'snot, it's it's literally, like,
take these steps and you'll besuccessful. Now looking back,
I'm like, Oh, I was I ever likethat? But I started to do a lot

(05:33):
of study on meditation and,like, the, you know, I'd been
doing yoga for 40 years, and alot of what I did was Asana
Yoga, you know. And so I wantedto step into the whole
meditation part of yoga and see,because, you know, they say that
you can rewire your brain dodoing meditation. I was like,

(05:54):
Can you? And I was exposed toJoe Dispenza through that movie,
What the Bleep Do We Know? Yeah,I remember, and I was like,
Well, I'm gonna try some of thisguy's meditations on YouTube.
And we were living in our camperat the time and traveling. We'd
been living in a sailboat, andthen we moved into a camper, and
we were traveling around. And soI had a lot of time on my hands,

(06:14):
and I'm trying to build thisonline business so I can have
freedom, so I can travel more.
And I decide that I'm going todo an hour meditation every day
with Joe Dispenza, and Iliterally rewired my neural
network to see myself in acompletely different way, and it

(06:35):
transformed my entire life likenow I just when I want to create
something in my life, I decide,what does a person who has that
already? How do they go throughtheir day? How do they walk in
their day? What kind of habitsdo they have? How do they work
out? How do they manage theirschedule? What kind of reactions

(06:58):
do they have to situations? Andthen I just start acting in that
way. Like, if you it's theideology of like manifestation,
and the secret, like, kind ofturned people in the wrong
direction. I think there'sreally, like, a sense of
visualization that you cancreate in your life that will
actually wrap your life intoexactly what it is that you want
it to become. So like, let'ssay, like on a surface level,

(07:22):
you want a new car. Imagine whatit's like to turn into your
driveway driving that car. Whatif your hands feel like on the
steering wheel? What does thecar smell like? What does your
house look like through thewindow of the car as you're
turning into it? What kind ofmusic is playing on the radio as
you're pulling in and the brain,like, literally, like Napoleon

(07:42):
Hill said, Ah, that's so cool.
Mind can conceive whatever themind can conceive the body can
achieve, right? So, like, onceyou think in a way, like I
started to read, Think and GrowRich, and I was like, Oh, I got
this, like, in, like, the secondchapter.

Todd McLaughlin (07:57):
So glad you're bringing it up, because as you
were talking just before, I'mlike, Oh, I gotta ask her if
she's read. If she's read, Thinkand Grow Rich by Napoleon Hill,
though, when he said his name,I'm like, and it makes sense
that those two are connected. Imean, obviously it's not. We
didn't just have a psychicmoment, but maybe we did. But at
the same time, I that's so cool,and I keep going. I didn't mean
to interrupt. Please keepcontinue. Continue line.

Unknown (08:18):
Just saying that, like 10 minutes of visualization
every day can change your life.
And one of the Joe Dispenza,like, one of my favorite
meditations, is one calledturning into new potentials. And
you can, like, you can get it onYouTube, but it doesn't do the
whole thing. And what's reallyinteresting is the YouTube ones,
they cut out the pranayama thathe does. Like Joe is literally

(08:38):
teaching Kundalini Yoga, but hedoesn't call it that, because
the masses would be like No,right? So you do a pranayama
exercise in the beginning. Thenyou go into emptying the mind.
Then you go into thesevisualizations, where you
visualize your life and whatit's like, and you feel it from
a tactile way in your brain. Andthe brain doesn't know any

(08:59):
different. Like, the brainthinks that that's reality, and
so it becomes your reality, andit literally became my reality.
And I had a friend contact methe other day, and he was like,
Angelica, I saw that you joinedRussell brunson's Inner Circle,
and I saw that you've, you know,made a million dollars online.
Like, how did you do that? Youknow, like, all my friends are
like, this is insane. I'mgetting like, because I just
kind of quietly do the work. Anddon't, you know, you people will

(09:23):
poo poo on your ideas, you know,if they're just extraordinary
and outside of the realm of whatthey can understand. And so I
just do the work, right? And soa lot of my friends have been
contacting me, how did you dothat? And I was like, well,
first thing I did was I did JoeDispenza meditations, and I
rewired my brain to believe itwas possible, and inside of I
run a course called theEmpowered yoga teacher, where I

(09:44):
teach people how to do what I'vedone over the past years,
creating yoga online andcreating courses online. And the
people who are successful arethe people who believe that it's
possible for themselves. Andthey do the work that we say,
like, it's just as it's a setthing to you, like, Do this, do
this, do this, do this. It'sset. You create content, you

(10:06):
build a landing page, you buildemail sequences, like, you use
the right software, like you doall this, you run ads, you know,
like, and people that do thatstuff, and they believe that
it's going to work for them. Itworks for them. And people who
get stuck in their brain andthey're like, I'm I'm bad at
Tech. I have imposter syndrome,like those people always And
invariably, do they, they dowrong. They do, they they don't

(10:28):
do as well. They inadvertently,they don't do as well. But one
of the things I've noticed aboutpeople who don't do well in the
course, is they say, Well, whatare your guarantees? Can I talk
to somebody who's already beensuccessful? Let me tell you
right now, this is how the worldworks. There are no guarantees

(10:48):
in the universe, and if you haveto talk to somebody else to
figure out your success, youwill never be successful. I am
wildly more successful than mostpeople I know, than all of my
friends, right? Which was aproblem, which was why I joined
the inner circle with RussellBrunson, because I was like, I'm

(11:09):
not around anybody that'sachieving more than me, and now
I'm around all these people thatare like, just, it's insane.
That room is insane, what peopleare doing. But I think that, you
know, people think that, like,somehow, because somebody else
did it, that means there's goingto be a guarantee, and that's
not how it works. Like we giveyou the tools to be successful,

(11:30):
but you have to actually do thework that is true of everything
in life, that is true ofeverything in life. And I think
people don't understand that. Sowhen you sign up for a course
online, and this is why so manyonline courses get so much
shade, and they're like, it's ascam. It's a scam, right? It's
because people will tell you,Oh, we have a guarantee that if
you don't make this many sales,and this time, we'll give you

(11:52):
your money back. Well, theydon't tell you they have an iron
clad contract that says you haveto do these things, these things
that you would the norm personwould never be able to do like
you have to spend, like, $2,500an ad spend, and you have to do
like, all these different thingsthat like normal people wouldn't
do before you know to get thatguarantee. Got it those things.
When you see those things, thoseare actually the red flags. That

(12:14):
is the red flag. Realize thatthat is when you see anything
that says this is a 30 day moneyagain, I can guarantee that
those are 100

Todd McLaughlin (12:27):
got it? Well, that's good enough. That's great
advice. Yeah, it's great advicefor all of us, budding yoga
teacher wanting to be able to doit online, and that is one of
the first things that I cameacross was, yeah, you start
looking at some of the startupcosts to sign up for some of
these courses and programs, andit's like, Well, dude, I don't
even have nearly enough money topull that off to get started. So

(12:49):
yeah, well, that is expensive.
I'm not gonna lie on that note.
Then where do we start? If,like, if we're starting at zero,
and most of us have a cellphone, most of us, you know,
there is no such thing as truezero, because true zero, I don't
know we'd be Naked and Afraidout in the woods like, I don't
know.

Unknown (13:07):
I feel like some people are like that, though. I don't,
I'm gonna be really honest. Idon't think that you can build
an online business with nomoney. I don't think you can do
that. It's just like Bill, it'slike, people need to understand.
It's like opening a yoga studiothat there is a small number of
people who will go viral andthey'll but they're still really

(13:28):
smart about what they do. Like,I have friends that have, you
know, millions of followers, andit's not that didn't happen by
accident. They were very smartabout how they did it, and a lot
of them get training. Like yousee these people on Tiktok shop
making a lot of money, thesepeople are getting training on
how to be effective sellers onTiktok shop, how to create their

(13:49):
content. So I don't think that.
I think there's thismisconception that, like people
want to sell the dream, right?
That's what they always tell youin marketing, sell the dream.
Sell the dream. But the realityis that it's work. It's work,
and if you want to get therefaster, you hire somebody who's
doing what you want to do, andhave them tell you how they got
there, and then you get therefaster. But it would be like

(14:12):
saying, like, I'm going to opena yoga studio, but I don't have
any money, which is, ironically,my top performing YouTube video
of all time. Is how i It'scalled How I opened a yoga
studio with no money.

Todd McLaughlin (14:24):
And everybody wants to know, how do I do that?
I know, but that

Unknown (14:27):
actually is not what happened. I I run a poker pot
and made a bunch of money anduse that money to open my first
studio. So it was kind of like Ididn't have any money, but then
I was playing poker, and theuniverse did for me what I could
not do for myself. But my firstcoach that taught me how to do
online was it was $15,000 andthen I had another coach that

(14:53):
taught me how to do salesfunnels. That was another that
was like 4900 and then I hired a$6,000 coach to teach. Me how to
make short film video likeTiktok and Instagram, it was
basically like, going back tocollege, yeah, and then people
don't realize, like, there arecosts for platforms. Platforms
cost money, and so I use ClickFunnels. Obviously, I'm in

(15:14):
Russell brunson's Inner Circle,so I'm a big fan of Click
Funnels because you can scalewith it. You can use it to run
really high level ads. You know,we have AD spends up to $1,000 a
day sometimes. And, you know, weneed to be able to know where
that traffic is coming from, sowe can track all that inside of
Click Funnels. And I do like itfor that. And I mean, I think

(15:36):
that's kind of affordable,because it also has email
marketing and everything. It's$97 a month. But there's a lot
out there. There's a lot that Iwould say don't use, don't, you
know, don't bother with Kajabi.
That's very expensive. You don'tneed that. You can do that with
something much less expensive.
I've heard good things about gohigh level. I heard that it's,
it's like a kind of a rip off ofclip funnels. There's some other

(15:59):
ones out there, like offeringtree offered me a year free, and
I turned it down because thesoftware doesn't it doesn't
allow you to scale. See, a lotof people want to start their
online business, and they justthink that creating the course
is is all they need to do.
They're like, I'm going tocreate a course. But here's the
thing that people don'tunderstand. It's like, 5%
creating your course, 95%promoting it, which is a lot

(16:22):
like teaching in real life,right? Like, it's people say to
people, you need to create twoto three videos a day on
Instagram, Tiktok and YouTubeshorts. And they're like, that's
crazy. I'm not doing that. I'mlike, then you don't want to
make money online. Yeah, that'swhat. That's what going online
means you can't make enoughcontent. You You could make 10

(16:44):
videos a day, and that stillwouldn't be enough. Yes, like
you. And you know, there's waysto do it that are more
manageable in your life. Andways to like these people aren't
just like filming videos all thetime. I mean, in some and they
kind of are. But also, you know,you have a batching schedule.
You schedule things out, and alot of things, people think

(17:05):
like, oh, it's just, like, offthe cuff, but most of this stuff
is really planned out and and,you know, there's a greater
conversation to be had aboutsocial media and how it's, it's
setting up our brains, and,like, how we're being warped
into thinking certain thingswhere, like, social media is the
new product placement, you know.
So like, people think, like, Oh,someone's genuinely sharing me

(17:27):
with me this because they likethis, or they have this certain
viewpoint. But honestly, they'vebeen paid, like lobbyists are
paying people to to createcontent on levels you would
never even believe.

Todd McLaughlin (17:40):
Like a lot of stuff that I'm looking at, I
just think this is just thisbasic person doing their thing.
They're actually being paid by acompany. It's like a paid
testimonial, more or less,right? But they're really good
actors, and that's how they'remaking me feel that this is
legit.

Unknown (17:58):
So the people who lived behind me in my last house. They
were really big influencers, andthey had over, they have over 2
million on YouTube. They haveover a million on Tiktok, and
then each of them have their ownpersonal accounts that has over
a million on Tiktok, plus theyhave over, I think, 10 million

(18:18):
on Facebook, where they make alltheir money from Facebook reels,
Facebook will actually pay youat some point, depending on your
level of content creation. I'mpaid by Facebook to create reels
on there as well. I don't reallydo it that much. You need a lot
of views to make it worth it, tomake the money from that, but,
but my friends do have that, andone of the things they do, they

(18:40):
work for an agency, and theagency writes the scripts for
them, and then they do thevideos, and they'll go in to
work with the agency, andthey'll film hundreds of videos
at a time. The agency will editthem. They look like they're
really like, just wow. They looklike they're really just videos
that they just kind of made attheir house or whatever, but

(19:00):
they're actually all edited, allput in there, all everything's
chosen for you to look at aspecific thing. And I think that
people don't realize there'sthis whole world to social
media, that it's now like, it'snot like people are like, oh,
big media, like NBC, CBS, ABC,all that. That's what is on
social media. Now, like theyfigured out, the big companies

(19:22):
have figured out that this iswhere they can influence people
the most, and that's what theydo. But it also means that
there's a big opportunity forpeople like you and me and
anybody who's listening to thisto create something online. And
it may seem like people say,well, oh, it's the market
saturated. It It may seem likethat to you, but the reality is,

(19:42):
the market is not saturated.
This is the beginning. This islike the.com boom, like when
people were buying, you know,iphone.com and, like, you know,
headache.com or whatever, right?
I remember that yes, ton ofmoney. Like, something about
yogalebrity.com and they want5000 $1,000 for it. I'm like,
No, forget about it. My my webaddress can just be

(20:04):
angelicagobert.com that's mine,by me. I don't care, but, but
this is a huge time, especiallyin course, creation, because you
can rank for that right now andreally build up your presence.

Todd McLaughlin (20:16):
That's that's awesome, Angela. I'm really
grateful to hear all thisinformation. I think that if
somebody, if I'm trying to putmy mind in the listener that has
no clue what we're talking aboutright now, I just want to remind
them that the information that Ijust heard you say is very
valuable, because as I've beenresearching different all these

(20:38):
things that you're talkingabout, click funnels and all
these different teachableplatforms and Kajabi and all
that stuff. It's there's a lotto sift through. So you gave us
a lot of information rightthere. So even if right now
you're not thinking you want togo down this path when you do or
if you do, there's a lot to gothrough. So thank you, Angelica,

(21:00):
for sharing all that, becausethat takes a lot of time to sift
through, and I appreciate that.
Now I'm curious.

Unknown (21:07):
Whatever you do, don't sign up for Wix. Dear God,
please stay away from Wix. Andthey're like, I have a Wix
website. I'm like,

Todd McLaughlin (21:17):
Well, that's good information too. I know
I've looked at Wix. I haven'tpulled the trigger on that one,
but thank you. Answer my thankyou. You solved my problem
there. So imposter syndrome, youmade mention of having a
difficult time with this in thebeginning. And I think it's
probably what all of us have areally difficult time. So then,
if you had to give us, like, akey tidbit, what do we what

(21:37):
about ourselves do we need toget over to be able to just,
like, get over it.

Unknown (21:43):
I'm really passionate about that. Actually, I realized
along the way, working with alot of different people, that
impostor syndrome, it's notimposter syndrome. It's not that
you feel like you can't do it.
It's not that you feel likeyou're not capable. It's not
that you feel like you're notqualified enough, right? A lot
of these people come in and theyhave like, multiple
certifications. They're like, Igot Yin, I got restorative, I

(22:03):
got jimbomukti, I got ashanga, Igot vinyasa, you know, like they
got all the stuff, right?
They're like, I even did bootyyoga, right? Like they did all
this stuff, right? I used to doBikram way back in the day. It's
not that they feel like they'reimposters, it's that they're
perfectionists. You think youneed to be perfect to go online.
You think you need to be perfectat all this. That's not how it

(22:26):
happens. And that would be likecoming to having somebody come
to your yoga class and saying,um, girl, you can't touch your
toes. Don't come here until youcan. Don't come to this class
until you can touch your youwould never say that. You would
never say that. So why would youthink that you would get online
and instantly be as good asthese people who literally work

(22:50):
for agencies have their scriptswritten and someone edits for
them? You know like, yes, no,you can't even touch your toes
yet. But does that mean youshouldn't post content? Does
that mean you shouldn't get yourreps in no How do you get more
flexible by going to yoga? Howdo you get better at creating
content? By creating 1000s ofvideos, it is not going to

(23:14):
happen for you in 10 videos.
It's going to happen in 1000s ofvideos. Go on a content sprint,
post every day, two times a day,for 90 days minimum. Never ask
for anything from those people.
Never ask them for money. Neverask them to buy your stuff.
Never promote yourself. Justprovide value to the people who

(23:36):
are watching. That's a hugemistake that people make, is
that they think that people careabout them. And to be totally
bluntly honest, no one caresabout you. They care about what
you can do for them, right? Sospit I did it for two years. For
two years, I posted two to threetimes a day on Instagram and
Tiktok.

Todd McLaughlin (23:57):
How did you?
How did you when you weren'tlike, oh my gosh, what am I
going to do today? You know, Ithink that's one of my biggest
challenges, is I'll be like,Okay, I know I could and I
should, and it'd be fun, and Ilike the interaction that
happens when I do it, and then Ithink about it, and I don't act
like, what is the what's thecatalyst for because maybe I
just feel like I don't have anidea or what's one of the
breakthrough moments that youcould recommend to help to

Unknown (24:22):
get there. You teach yoga, right? I do? Yeah, okay,
so when you started teachingyoga, were you like? I know all
the sequences. I know everysequence I could possibly do. I
have all the ideas. And everyday I generate great new ideas
for sequences, right? No, youdidn't. How did you get there by
just teaching, right? So, like,the more content you create, got

(24:45):
it, the more often you're goingto be like, okay, oh, I could do
this, or I

Todd McLaughlin (24:48):
could do that.
Just create. Just create.

Unknown (24:51):
You just created. I am a content creator. I am not a
content consumer. I am a contentcreator. So when I'm looking.
Content. I'm watching it. I'mnot looking at it to consume it.
I'm looking at it and I'm like,what was their hook? How did
they provide their CTA? How didthey deliver value? How did they
set themselves in the frame?
What kind of microphone did theyuse? Did they use a microphone

(25:12):
at all? Where was theirplacement? How did they
consistently place? There'slike, different things. There's
different strategies to do it.
Yeah, yeah. And I would, I, foryears, I would just watch
content and see, like, how arepeople doing it? And then I
would model that. I don'ttypically model anything from my
industry. I find the yogaindustry to be like, really

(25:34):
like, they don't. They don'tunderstand how social media
works sometimes.

Todd McLaughlin (25:39):
And what industry do you study the
closest now?

Unknown (25:43):
So you know, who has the best videos? Is Realtors

Todd McLaughlin (25:47):
really right?
Yeah, my realtor friends are socreative. They really are.

Unknown (25:53):
This realtor video one time where this realtor was
like, she had these people inthe back of her her SUV, and she
was like, it doesn't bother mewhen you go with a different
realtor. And then she closed theSUV trunk, you know, and it
looks like there were, like,dead bodies in the back, you
know. And she's like, it's fine.
You can pick any realtor youwant. And so I was like, That is

(26:13):
great. So when I was doing myyoga retreat, we filmed a bunch
of videos at that time, and Iput some of the girls in the
back of the SUV that we hadrented. And I was like, it
doesn't matter to me, if youchoose another yoga teacher, I'm
fine. Click, click, and thenslowly close with their dead
bodies in there.

Todd McLaughlin (26:38):
How do you get okay, you made mention that,
like you did this with thepeople that came on the retreat
with you. One of the things Ifeel have a studio. My wife and
I have had a studio for 19years. We have a nice, great,
amazing clientele. When theycome in, I have this feeling of
like they don't want to getinvolved in my social media
making a lot of them are like, Idon't want to be in the camera.

(27:01):
How do you break through withthat little group? I mean, is it
just like, just having fun andjust doing figuring it out, and
just being vivacious and justlike asking them or, like, how
do you break through that littlebarrier?

Unknown (27:14):
Yeah, I definitely think that one. I'm like, you've
only known me a short period oftime, but I'm very outgoing, and
I'm kind of, like, one of thosepeople that's like, I'm doing
this. We should all do it. It'llbe fun. Let's do it. Yeah. And
people like, yeah, it will beand they just kind of know that
I'm crazy. Like, I had thisvideo that went viral where I
was there was a guy who, DanielRama, he does this video where

(27:39):
he's, like doing a verydifficult posture and but his
manhood is very obvious. And soI stitched the video where I
would go back and forth him andme, but I put a squeaky toy in
my yoga pants, and one of mystudents walked in while I was
filming that video. That videohas gotten well over 2 million

(28:01):
views. Like it's it went likecrazy because women, I was like,
he was like, how to do thedragon supine twist, and I was
like, how to do yoga withoutpeeing your pants while in
perimenopause. So anyhow, butone of my clients walked in
while I was filming it at thestudio, and they just started

(28:23):
laughing. I mean, I think peoplejust know I'm kind of crazy,
like I'll do whatever I don'tcare, like anything for a laugh.
But I have noticed that my inperson students that were always
in person go to the studio,their vibe really isn't online,
that it's a different customerthat's online, and I didn't
think that online would be cool,like, I started my first online

(28:46):
courses for online yoga teachertraining, which is a highly
competitive market, and I stilldid really well. So if you're
thinking about going online andyou're like, Oh, it's too
competitive. No, it's not likeyou. There's always, there's
millions of people online,billions like you think you
can't find 10 people to takeyour teacher training that will
like you? You know, like, that'scrazy thoughts. Yeah. But

(29:07):
anyhow, I started with onlineyoga teacher trainings, and I
noticed that the student wasvery different than the student
in person. So typically, thepeople who would take my online
teacher trainings are people whowould never go into a studio
because they feel like theywouldn't be welcome there. They
feel like they're physically notwhat other people are in there,

(29:31):
which I know isn't true as astudio owner, like I know
there's all kinds of bodies inthere, but it just depends on,
you know, what someone thinksanother thing would be time,
like a lot of people do online,because they their time doesn't
allow them to, like, I can'tdrive where we live now to go to
a yoga class would be way too itwould be, like, three hours
round trip. It just wouldn't be.
It would take too much time outof my day. So I do. I have a

(29:54):
subscription to om stars. Ipractice with Sean corn. She's
been my teacher. For 25 years, Ipractice with her online. You
know, I have a subscription tothe aerial yoga because I have
the trapeze set out in mybackyard, you know, like, I like
to do the online yoga too, but Ithink it is a different
customer. So the people who cometo my retreats, like now, like,

(30:15):
I've been online for so longthat the majority of my current
customers are from online, andso they want to do that. They
want to be active in it. Theywant to be a part of it. In the
beginning, I didn't have that,you know, it's just like
anything. It was almost likestarting from scratch, you know,
like when you first became ayoga teacher, you first opened a
yoga studio, you didn't have abig following. But then over the

(30:37):
years, when I when I sold mystudio, I had a huge following,
right? And then I went online,and nobody knew me, and it was
very humbling, you know, and Ihad to start from scratch and
build it up. But now I'veliterally made 1000s and 1000s
and 1000s of videos on multipleplatforms. I have hundreds of
videos on YouTube, 1000s ofvideos on Tiktok, 1000s of

(30:58):
videos on Instagram, hundreds ofpodcast episodes, right? So like
so many, people have heard meand seen me, and if people
overestimate what they can do ina week and underestimate what
they can do in a year, you knowwhat I'm saying?

Todd McLaughlin (31:13):
Good advice.
That's cool. Angelica, I'mcurious if, if we go off the
axiom of we don't use the bodyto get into a pose. We use the
pose to get into the body. Canyou explain a little bit about
your journey from or throughperformative versus healing?
Yeah?

Unknown (32:20):
Yeah, yeah. So that's interesting, because I, like so
many of us, I started reallygetting serious with yoga, with
Ashtanga, right? And I studiedwith patabi Joy, I studied with
Keno McGregor, and I got my 300from Doug Swenson, you know. So

(32:41):
I was in there, you know. And Ialways, I was always very
strong. I struggled with theflexibility, but I could still
do like, you know, akapadakondiasana, and I could still
do, you know, like peacock pose.
And, you know, I struggled morethan some of the other people
with, like, the the presshandstand and stuff like that,
but that I could still do jumpthroughs and things like that,

(33:03):
you know. And as I got older, mybody shifted, things changed. My
priorities changed as Iexperienced traumas, you know,
my my grandfather unalivedhimself during the shutdowns
because he was depressed,because he was alone. He was in
Michigan, he felt very isolated.

(33:24):
That was really traumatic forme. My mom passed away, my uncle
died from colon cancer, whichall that took, like a toll on me
and and it took a toll on mypractice, and I really like
after I sold the studio, andthen all that happened, I really
walked away from my practice anddid not practice yoga as much,
and that's when I started to getinto meditation. But now I'm

(33:47):
coming back to a daily yogapractice again, and I find that
I'm not doing like, it's my Iwasn't like, let's just jump
back into Ashtanga, you know. Orwhen I do do Ashtanga, it's like
a highly modified version of theprimary series, right? And I do,

(34:08):
I have to say that Ashtangareally did, like, fix my plantar
fasciitis. So not mad aboutthat, but I hear you. I think
that, like you, when we'reyounger, we're really focused on
what we look like, and we'rereally focused on using the
physical aspects of yoga tobring us to a physical space, to

(34:29):
be attractive to a partner, tobe attractive to ourselves, for
like, all of the outside things.
But then when we get older, andespecially when you teach for a
long time, you've been teachinga long time, I've been teaching
for 25 years, when you see, likea lot of people, come through,
and you see the transformationsthat are possible. That are
possible for people, you realizethat it it's not about forcing
yourself into a pose. It's noteven about alignment anymore,

(34:50):
like that. That's an individualideology, you know, and that.
And I'm a hardcore alignmentjunkie, you know, but I think
it's more about like, feelingwhere you're at today, and and
just having a high quality oflife, because life is short, you
know? And so when you're doingthe practice, that's when it
becomes more spiritual. I don'thave you heard of Neil's Buke.

(35:13):
Do you know about the wholething?

Todd McLaughlin (35:16):
No. How do I spell that?

Unknown (35:18):
Um, Buke meals with an S, and then I think it's b, u,
let me just type it in here,

Todd McLaughlin (35:28):
n, e, i, L,

Unknown (35:29):
S, okay. I think b, u k h, b, u k h, thank you. So
Neil's Buke was a Danish gymnastin the early 1900s Hundreds,
okay, and he he was born in 1880and he died in 1950 and he did

(35:49):
something called primarygymnastics. And there's a book
called origins of the poses by aman named Mark Singleton, who I,
like, desperately tried to gethim on my podcast. He's retired.
He won't talk to anybody. So ifyou can get him, let me know.
That's exciting. But I heard hewon't, he won't come on. I've
tried

Todd McLaughlin (36:08):
so hard to get him. I like his work. I've read
some of his some of his work.
He's amazing.

Unknown (36:11):
Yes, he he exposed that Asana yoga, the postures that we
do really are only like from theearly 1900s like Krishnamacharya
saw this primary gymnastics atthe YMCA, and he was like, Oh, I
could make some money on this byshowing people yoga poses and
and getting money from that. Andthen he created what we see. And

(36:35):
then that's why primarygymnastics, the primary series,
Tommy Joy created that. And Ireally didn't know any of that.
Yes, up until that point, it wasall Hatha Yoga Pradipika was the
only postures. There's nopostures in the yoga sutras.
There's no postures in themarabhata or in the Bhagavad
Gita or in the Vedas, right?
It's just like 15 in the HathaYoga Pradipika. And they're all
meant to prepare us formeditation. So when people say,

(36:56):
like, Oh, you're not doing yoga,or, you know, the poses, or
whatever, like, the poses arejust gymnastics. Y'all, the
poses are just gymnastics. Soreally, the spiritual connection
is what it's about. So I thinkfor me, when you say, like
putting yourself into the pose,or like having the pose become
you, it's like it's a whole,it's a whole spiritual

(37:17):
connection. Now I realize nowthat, like, it has nothing to do
with the posture. The posture isjust an exercise. Yes, the real
thing is in the mind, right?
Amazing.

Todd McLaughlin (37:27):
Yes. Isn't that a nice thing about aging,
though? Yeah. I mean, there's afew kind of bummer things about
aging too, but, you know, someof the nice things about it are
like, Oh my gosh, I'm like, juston a different focus. Now I'm
not so hyper focused on thephysical, and you get a little
more, they'll go a littledeeper. Well, that's amazing.

(37:50):
Angelica, that's so cool. I knowI recently interviewed Andrew
Eppler. Do you do know whoAndrew is? He? He was kind of
clueing me in on some of thesimilar storyline of what you're
talking about with Marksingleton in relation to looking
at one of the theories that hadgone down in the Ashtanga Yoga
World, was that the yoga karuntawas the text that potentially

(38:12):
had the primary second or firstintermediate and advanced series
in it, but it just miraculouslyhas been eaten by some mites,
You know, and then, and but thenthrough further research and
speaking with folks in theMysore community in India, that
pointing a little bit more tothe fact that, no, it actually
was codified via patapi Joyce,and that those sequences were

(38:36):
actually created by him. Solike, like, what you're saying
in terms of, like, I want topractice yoga that's really,
really ancient, because thereally, really ancient stuff is
going to be much better than themore modern stuff. And then the
arguments that happen between,well, no, my style is more
ancient than your style, so mystyle is better. And I think,
like, what you're alluding to isthis sort of, then opening up

(38:58):
into the world of none of thatreally matters.

Unknown (39:02):
Yeah, yeah, I don't know, yeah, I agree. I agree.
None of that really matters.

Todd McLaughlin (39:09):
I know that can push buttons, but I think so.
One thing I noticed online thathappened, I was following you,
and my wife actually introducedme to you because she saw you on
Facebook, and she's like, Oh,you gotta check this post out.
And and are

Unknown (39:23):
you talking about the one where I do like an
adjustment with reversetriangle?

Todd McLaughlin (39:26):
Yeah, exactly.
And I noticed somebody that Iknow I won't use names,
commented and got a little upsetwith you about teaching assists
period. I don't even think itwas about teaching assists,
whether you should teach assistin person versus if you should
teach assisting out of person oronline. And then we could go

(39:48):
into a further discussion there,but that was more just like
anger that you were eventeaching assisting period and
with the argument that we shouldnever touch anybody, ever in a
yoga room, and I really likedthe way you responded. I think
that's what attracted me to wantto reach out to you, is I liked
the way that you just yourauthenticity and your way of

(40:09):
responding was very thorough andpersonal, but also, you know,
just like respectful, and whichI all those characteristics I
appreciate. Can you talk alittle bit about what you are
witnessing as being a yogateacher in person versus
teaching online, and then theworld of assist. How is that
going down for you?

Unknown (40:31):
Yeah, so interesting.
That video. It that ad. It's anad. It's a paid advertising, and
that. That paid ad went viral,and that ad alone, that singular
ad, has made me $30,000 off of a$77 offer. So and it's because
of all of those comments thatare like, You shouldn't touch

(40:55):
people. You're doing this wrong.
You're bad at this. This isn'thow the Masters wouldn't want
this. And it was interesting,someone actually commented, and
was like, the original yogateachers, wouldn't you want you
to do it this way? This isn'tright. I was, I was trained by a
real teacher. Obviously, you'renot. And I literally went to her
page, and she was also trainedby Doug Swenson. And I was like,

(41:18):
Girl in another conversation,you and I would be friends,

Todd McLaughlin (41:22):
best friends, yeah, or friends at

Unknown (41:25):
least, that we weren't right. And I think that there's
a couple of things.

Todd McLaughlin (41:30):
One that's interesting, that's super
interesting, isn't that fast?
That's fascinating. I mean, thatsays so much about the human
mind, doesn't it?

Unknown (41:38):
Yeah, yeah. People are like, just, I I think there's a
wall that they instantly put uponline. And I used to feel that
way too, like I get it, like Iget it. I I understand you feel
like only in person. Yoga is theway. But here's the thing, there
are people in Nebraska, thereare people in South Dakota,
there are people in the middleof Montana. There are people in,

(41:59):
you know, Western Washingtonthat don't are Eastern
Washington, that don't haveaccess to a yoga studio, or they
are the yoga studio owner, andthey don't have access to
continuing education, and thisis the only way they can get it,
because they financially cannotafford, or time wise, cannot
afford to take the time offbecause they have families to go

(42:19):
somewhere else and Get trainedlike they they just can't. And
so it's beautiful that we canoffer it on the internet. Would
I love to teach everybody inperson? Yes, I'm going to be in
Pasadena in February for yogaExpo, doing hands on adjustments
and assist. I would love foreverybody to come. I'll touch
you if you want to be touched. Iwon't touch you if you don't
want to be touched. Don't cometo my class if you don't want to

(42:41):
be touched. But all I'm sayingis, yes, it there are people
that can't get that educationany other way. It's just like
when I started my 200 hourteacher training online, a lot
of people were just so remote.
They could never they couldnever do an in person training,
or didn't fit with theirschedule and their work. You
know, we have to be realisticthat that people have lives
like, why not use the tools thatare available to us in a good

(43:03):
way? And so what I realized is Ialways also thought like, you
can't do hands on adjustmentsand assists online. That has to
be in person. It just has to bein person. And I was hosting a
retreat in Costa Rica, and wewere doing reels. And I, you
know, I always, whenever I'mtogether with a bunch of people

(43:26):
that are Yoga people, I was justfilms a video, you know, like,
we gotta get video filmed. Wegotta get as much as possible. I
need content. So you can neverhave enough content. So I was
like, What can I do withmultiple people? And I was like,
Oh, I could do assist. I'mreally good at assist. I could
do assist. So I start justmaking videos about me doing
assists and and the audienceloved it, and they're like, I

(43:46):
want to learn more. And I waslike, whoa, what if we filmed a
clock, a course on this? Wouldpeople like that? And we did,
and it became one of my bestselling courses on all time. And
that course actually became thatthe ideology to which we
modeled, the Empowered yogateacher project that I do, where

(44:07):
I help people build their ownbusinesses online. We teach them
how to create a simple coursethat you can sell on autopilot.
You film it one time, and thenyou promote it. I filmed that
course two and a half, threeyears ago, and we still sell it
every day. It's still sold thismorning. I sold three this
morning, you know, like, Ididn't do anything else. I never

(44:28):
created any more content onthat, you know, like, it's just
the course that I made. Like,that's the beauty of online.
What else is amazing aboutonline? You get to be your best
self all the time. You just getto edit out all the time. So
amazing. I'm like, No, sometimesI'm really not, but it's hard
when you're in person, like, I'msure you've done teacher

(44:50):
trainings if you own a studio,because it's the best way to
stay afloat.

Todd McLaughlin (44:54):
But that's a whole. That's a big one. Well,
let me break you right there.
Let me, let me pause you rightthere. Before you say anymore, I
stopped doing teacher trainingin person, and without going
into a lot of too much nittygritty, oh, I just have to, just
had to push the pause button onthat puppy, you know, just have

(45:19):
to just pause that, and I'mfiguring it, yeah, I'm figuring
out other ways to make it work.
And it feels so good to notthink I have to do that, like I
want to do it, because I loveit, not because I have to do it.
And I know work isn't alwayslike that. We have to work
because we have to, right? It'snot because we want to do it.

(45:40):
But I'm at a point. My lifewhere I want to I want at least
50% want to do it, and if it'ssuch a struggle and people
aren't fun to be with in thatsetting, then I got to pause it.
So um, but now, now unpause ourbutton, and I want to hear what
you have

Unknown (45:56):
to say. When I did teacher training in person,
there were some greatexperiences. The primary reason
why I did it was to bring anincome for my studio, but also
to create more teachers for mystudio, because I was very
particular about what the vibe Iwanted at the studio and the
style of yoga I wanted taughtthere. And also it's like a 10

(46:18):
week long interview. You know,my trainings were typically 10
weeks long, so I knew if you'regoing to be on time, if you're
going to be kind to my mystudents, if other people were
going to get along with you, ifyou're going to be a lot of
work, people with bigpersonalities that are like,
always have a complaint. I neverhire people like that. It's
fascinating, because at the endof teacher training, people
would always be like, Why didn'tyou hire me? I'm like, because

(46:40):
your attitude was bad. You werelate every single day of
training. Why you think I'mgoing to give you a key to my
palace? You know, that's theyou're never going to work for
me. Great point. You have a badattitude. So anyhow, but online,
it's interesting, because peoplewould have meltdowns with
teacher training in person andjust just so I had one person

(47:01):
call me on my personal line.
That was like, you keep teachingthe sutras about me every time I
go in, you're picking on me.
You're picking the sutra that isabout me, and you just teach
your lessons to me, and it'srude, and I won't have it. And I
was like, Girl, I am not doingthat. Like I'm just teaching the
sutras if they're resonatingwith you, that's because they're

(47:22):
resonating with you. And what Ifound online is that I don't get
any of that because they gothrough the journey like the way
I do. I do all my online teachertrainings one on one, because I
don't think that group works,and I think that go at your own
pace means go at no pace. So Ido one on one teacher training
so they watch, like, prerecorded material, and then they
meet with us once a week, wherewe go over what they've learned,

(47:45):
and we talk about it and helpto, like, put it into
perspective for them and workwith every person on an
individual level, which isinteresting, kind of, like, back
to the way yoga really was inthe beginning, right? Yeah,
yeah, so, but one thing I foundis no one's ever mad at me
because of their selfrealizations, right? Because
they they're like, they don'teven think that because they're

(48:07):
watching a recording they knowthat was recorded some time ago.
That isn't a, you know, it can'tpossibly be about them. But in
person, they're always thinkingit's about them, and it's really
fascinating, right? Like, it'sbeen so much less stressful to
teach online. I have to tellyou, as a studio

Todd McLaughlin (48:26):
owner for 10 years, thank you for that I love
online. Thank you for that.
That's very encouraging. That'sa really cool insight. Wow,
fascinating.

Unknown (48:36):
Hosting teacher training so hard you're like,
holding space for somebody wholiterally like. What I realized
is people came into teachertraining, and it had really
nothing to do with yoga. Whatthey wanted was a better life,
and they saw me be happy, andthey didn't want to do the work
that I had to do to get there.
They just wanted me to somehow,over 10 weeks, transmit that to
them and have an instantaneousbreakthrough. But what took me

(49:00):
20 years to become was not goingto happen for them in 10 weeks.

Todd McLaughlin (49:07):
And right there, you just laid out the
flaw of yoga Alliance.

Unknown (49:12):
Oh god, don't get me started. I can't send me a
survey this morning, I was likeunsatisfied zero would not
recommend,

Todd McLaughlin (49:22):
I mean that that just lays down the you hit
the nail on the head with that,and we won't go down too far of
a crazy discussion there,because I don't I agree with
you, but that's almost startingto go down politics, and both
you and I are like, Nope, we'renot going there.

Unknown (49:39):
So oh my gosh, I have a podcast episode on yoga lions,
and how much I don't like them,but, you know, it's,

Todd McLaughlin (49:47):
it's hard let me be honest and transparent.
I'm still affiliated, so I

Unknown (49:53):
know I still pay that

Todd McLaughlin (49:55):
$50 yeah, yeah, more than that for me. So, um,
but, and you know that's maybesomeone listening to say, Well,
why are you doing it? Then ifyou're going to complain, why
are you doing it? Because we'rekind of caught in this really
weird, funky place, and it iswhat it is. But, um, well,
anyway, yeah, let's go somewhereelse. Let's talk about

Unknown (50:18):
is, it's not the best product that wins, it's the best
marketed product that wins, andyoga alliance is an excellent
marketer, so it doesn't matter,you can have the there was
another one that wanted tostart, called Yoga unify, and it
was actually really cool. Andthey would like, you'd have to
get like your students wouldhave to recommend you to move up

(50:38):
levels. You'd have to getletters of recommendation from
your teacher. And stuff. It wasmuch more in alignment with,
like, how the lineage of Yogaworks, but they, I can't get a
hold of anybody there. I don'tthink they're doing it anymore,
because yoga alliance is, like,cornered the market on that. So
it's not that they might havebeen a better product, but they
can't. They don't have themarketing budget, right? So it's

(50:58):
not the best, it's the bestmarketed. So if, if you can't,
it brings it just back toonline. If you can't be the best
at something, or if you can't,if you can have the biggest
budget of something, be the bestat something, don't compete at
the bottom of the market.
Compete at what you can be thebest at. So like, I wasn't, I
couldn't compete with yoga. Whatare they called Yoga renew

(51:21):
right? Where they do like, three$50 this weekend, or my vinyasa
practice $99 for yoga teachertraining, right? Like, I can't
compete with those people. Like,no shade to them. Whatever good
job they they did great. They'regoing for the bottom of the pay
scale. They're going for thelowest price. Okay, I can't
compete with that. So if I tryto compete with lowest price,
I'm going to always lose, butwhat I can provide is an ultra

(51:43):
high quality education forpeople that's one on one. Now
I'm competing not against price,but I'm competing against
quality, and I'm competing to bethe best at quality. And so if
you're creating something onlineand you're in a more competitive
market. That's the way to lookat it. Like, how can I be the
best at whatever it is that myarea of expertise is, you know,

(52:08):
like, if you want to do a courseon, like, seven days to
chaturanga, right? Like, how canI create an image that if I
can't compete on price, youknow, how can I create something
where I can compete in thatindustry? So I don't know. I
love the business of all of it.

(52:29):
I appreciate that.

Todd McLaughlin (52:29):
That's, that's what I'm so glad we're talking
about. I feel like it'ssomething that gets under I
mean, if we go back to therequirements on a yoga Alliance
training, I think out of 200hours, like five of them, or
somewhere, five or 10 of themneed to be business focused like
so then here

Unknown (52:46):
mine back. They sent mine back and said they wouldn't
approve me unless I lowered theamount of hours I spent on
business.

Todd McLaughlin (52:51):
You spent too much time. And that's
interesting because, I mean, Iguess you What are, what are
people coming to yoga for? Whatare they wanting to get out of a
teacher training? I've comeacross a lot of people that
would like to actually make aliving. You have kind of two
categories. One, I just want tolearn more. And then you have
one that, no, I actually want todo it. I want to make it
successful. So it's a part thatwould you agree that? Well, you

(53:16):
kind of already alluded to thiswhen you said, I know we're
getting close to our time, soI'll be prompt, I promise. If I
take you down a whole new trackor like, oh, we can open a new
candle. A new can of worms whenyou made, when you made mention
about I

Unknown (53:27):
have another meeting for like, 30 minutes. Okay,
awesome.

Todd McLaughlin (53:30):
Thank you for that. I appreciate that. Thank
you. Um, so, oh, gosh. Now Ialready went down there and I
lost my train of thought. If Iwas thinking business
orientation with students. Oh,yeah, some want to make it work,
and if people are okay? Yeah, soa lot of people say yoga
teachers are horrible atbusiness like, because we're too
new agey, we're too airy,fluffy, and we're like, just not

(53:52):
really focused in the businessworld. Do you agree with that?

Unknown (53:56):
I don't agree with that. I agree that there's some
people who have bought into thatstereotype, but I think you
cannot continue to do thereality is this is just the
reality. The reality is youcannot continue to do something
full time that you are not paidfor. And if you are truly a

(54:16):
gifted yoga teacher who has alot to share with this world,
then it is your duty andresponsibility to figure out a
way to get paid for it at a ratethat makes sense. The yoga sutra
says that we cannot take care ofothers until we take care of
ourselves. It doesn't specifywhat that means. It doesn't say
like, well, that you know, liketaking care for you might mean

(54:37):
feeding your children, having ahouse that is nice for people to
live in, go living in aneighborhood where your kids can
go to school at a good school,you know, like, if that's taking
care of yourself first, then youneed to make the kind of money
that is in alignment with thatso that you can do your soul's
work and help people like end ofday, like, stop gaslighting
yourself about money. It is howit works. We're not even

(55:00):
teaching yoga anyway, we'reteaching gymnastics and calling
it yoga. There is nothingspiritual about Trikonasana.
Like, just wake up and know thereality. You know what I'm
saying? Like, I'm sure themessage is in there, and the
poses are the gateway to thereal message. But you can't even

(55:21):
get to the Gateway if you don'thave enough money to sustain
yourself to be there, you know,like I had somebody say to me
one time, oh, I had to close myyoga studio. I said, why? Why'd
you have to close your yogastudio? She said, well, people
just stopped coming. I said,Well, what did you do to bring
in new people? You know, youcan't just depend on the 10
people that came in thebeginning to just keep coming.
Then you got to promote, youknow? Yeah, not to always be

(55:44):
promoting. Always be promoting.
Good point.

Todd McLaughlin (55:47):
Why is that so hard to stomach, though? Why is
it so hard? Because it's hardwork. We don't want to work so
hard. We kind of like to rideoff the laurels of the 10 people
we got, and then we get stuck.
And we have this frame of mindof thinking that I'm not going
to grow anymore, therefore Idon't have to push anymore.
Where do you see that?

Unknown (56:04):
I'm going to tell you one thing that I learned from
being an inner circle in Russellbrunson's Inner Circle, which
you have to meet, you have tomake at least a million dollars
online. To be an inner circle.
Have to be $50,000 to go in andand you have to go through an
interview. Okay, so all thepeople in there are very high
level thinkers. And one of thethings I realized about all of
them was that not one of thosepeople didn't believe in

(56:28):
themselves. There was not oneperson that was there that was
like, Oh, I don't believe that Ican do this, or it's not
possible for me, whatever. Like,I gave my speech. Everybody
gives, like, a speech, and thenyou, you do what's called an A
give. And then you, you can makean ask. You can ask for help on
your business, but you have togive some information first. So

(56:48):
I did my give, where I talkedabout, you know, how to do sales
calls and that kind of stuff,because that's what I'm really
good at. And I've been sellingsince I've worked at the limited
in the 90s, you know. And soanyhow, at the end, I asked, you
know, we want to scale ourbusiness. And Myron golden, I
don't know if you know who thatis. He's a big marketer. He was

(57:12):
like, you sound to me a lot likeAlex hermosi. And have you heard
of Alex hermosi?

Todd McLaughlin (57:21):
I'm writing these down. I write him down on
research after his name again,same last one,

Unknown (57:27):
Alex hermosi, thank you, Alex's at ALEC, the guy who
did Alex's video, who doesAlex's video, lived next door to
me. So any I'm like, surroundedby all the Internet people. So
anyhow, Myron said, you soundedme like Alex hermosi, and gave
me advice and, and I, my firstthought was like, Oh, wow, he's,

(57:49):
he's comparing me to Alex formosey, like, he sees that I have
that kind of potential in me,right? Like, my first thought
wasn't like, Oh, I could neverbe as good as Alex. Like, No, I
didn't even think that, right?
And everybody in that room waslike that. It was so awesome to
be in a room of people that noone was standing in their own
way. See when we are when we'resaying things like, I can't do

(58:10):
that. And it's not you're like,thinking like the everybody
else. You're thinking likeeverybody else. We've been
programmed to think a certainway, right? And that's how
everybody thinks. And if you goout of that you're super gas
lit, like, oh, you can't dothat. That's what you got to
work in silence. That's why myfamily didn't know what I was
doing. My cousin contacted me acouple months ago. He's like,

(58:30):
Hey, Sis, what you've been upto, what you've been doing?
Like, what do you do for work?
And I was like, Oh, I didn'tknow. No idea. I was like, I
have 30,000 followers onInstagram, and I run, you know,
about $1,000 a day in ADS. Andwe, you know, I help yoga
teachers build online empires.
And he's like, you what? Hestarted watching my videos. He

(58:51):
was like, what? And then like,and then I posted that I got in
Russell brunson's Inner Circle,and all these people have been
texting me like, whoa, girl, Ididn't know that you were doing
that. And I was like, yes,because I didn't tell you,
because if I would have toldyou, you would have told me how
it was impossible. If I wouldhave told you, you would have
told me how it wasn't possible.
You know how the people aroundyou do that? But the reality is,

(59:13):
is that whatever the mind canconceive the body can achieve,
right? So you have to be yourbiggest cheerleader. Stop
standing in your way. That'swhat everybody's doing. They're
standing in their own way. Yougot to just get out of your own
way. Stop focusing on what youcan't do. Stop focusing on what
isn't working. Focus on what isworking. There's no such thing
as failure. I just learn. I'mjust learning new things. The

(59:37):
people who win are the peoplewho fail and fail and fail and
fail and fail. Richard Bransonhad eight failed businesses
before he made Virgin Airlines.
Richard Branson was at a pointwhere he was like, I can stick
with Virgin Records, which Ilove, and that's what my heart
says, and I want to do that, orI can stick with the airlines
and go full force on VirginAirlines. And he decided to do

(01:00:00):
Virgin Airlines. Now imagine ifhe had decided to do Virgin
Records, how that would not havemade it, because DVD or CDs went
out of the way, and everythingbecame digital, right? And that
business would have ended upclosing, right? So there's like,
just this tenacity of keepinggoing, Yeah, that people who are
successful online, have peoplewho are successful in person.

(01:00:24):
When you own a studio, it's thesame you're saying to me. You're
like, I don't want to do thismodel anymore, but I still want
to have my studio. So how can Itransition into something that
makes more sense for my studiofinancially? But you're not
saying to me, I'm going to giveup and close my studio. I don't
want to do teacher traininganymore, right? Like, that's
all. Whole different thoughtprocess. So don't say, like, Oh,
I'm not good at making content.

(01:00:46):
Nobody wants to watch my videos.
I'm not getting any views. Youmade 10 you made 10 videos. You
made 10 videos. You think, youthink you're you didn't even do
your reps. You think people aregoing to watch you because you
made 10 videos. You're not thatimportant. You know what I'm
saying? Like, yes, yes. You'renot famous, you know, like, yes,
and even famous people aren'tfamous, those people, for the
most part, bought theirfollowers. You can always tell

(01:01:08):
if somebody bought theirfollowers because you see how
many followers they have, andthen you see their views to
follower ratio, and you see thatit's really low, and that's how
you know they bought it. Mostthose people bought their
followers anyway, and they'renot making their own content.
Even Russell Brunson doesn'tmake his own content. I was
sitting at dinner with the guythat does Russell's content. Was
sitting right next to me, and hewas telling me all the things

(01:01:31):
that they do and how they createcontent, and all the ads that
they run and everything. And Iwas like, my mind was just
blown. I was like, whoa. Really,I I didn't create all my own
content. Like, there's nomyself. I write my own captions.
Chat GPT doesn't write that.
There are no shortcuts. Chat GPTcannot write your captions. You
cannot do it in AI. It doesn'twork that way. You have to do

(01:01:53):
the work. Why do you have to dothe work? Not because you have
to do the work to put thecontent out, but because doing
the work helps you to understandyour customer on the highest
level, so that you're creatingsomething that people actually
want to consume. But not onlythat, imagine if you were like,
I'm gonna ask chat GPT to do myyoga class for me. Like, that's

(01:02:15):
not fun. Nobody wants to come tothat class. Yeah, it's like
humans should be sharing withhumans. You know what I'm
saying? I don't want to readyour chat GPT. You know how I
know it was chat GPT, becauseit's got because it's got the M
dash in there. At least deletethe M dash. Yeah, yeah. You want
to level up like chat GPT is soobvious for me now.

Todd McLaughlin (01:02:35):
Oh my gosh.
When I heard recently about howif you ask chat GPT a question,
and then I didn't even notice. Ididn't pick up on this until I
got pointed out to me that it'llthen that it'll then respond to
you. That's a really good idea.
Let me map out now how you'regoing to do it. And then someone
said, Well, how many humans doyou know that every time you
tell them of an idea that youhave, that they respond and say,
That's such a great idea. Let'sgo ahead and just now build upon

(01:02:58):
that. And I think maybe thatplacation is just so
comfortable, in a way, becausewe're like, I want to hear
somebody tell me how great I amand and let me know that I'm
making a good decision. But am Istanding in my own way by then,
following that statement up withsaying that's not how life is.
People don't always just tellyou you're doing such a good

(01:03:22):
job. Can you talk a little bitabout the darker side of fame,
money and online? Is there adarker side? And I don't want to
you know only what you'recomfortable with, but I'm, I
guess everything has differentsides to it that are important
to understand when we're gettinginvolved now, like, I'm just

(01:03:43):
curious if you'd be open tothat.

Unknown (01:03:45):
Yeah, I think I'm really careful to not share my
location, because there arepeople you don't know, who's
looking at your stuff. I whenmost of my stories that I share,
those happened in the past.
They're not like instant posts.
They're like, I recorded thatvideo and then I uploaded as a

(01:04:06):
story later, because I don'twant people to know where I'm
at. A lot of the videos that yousee, they've been filmed a long
time ago. They weren't filmedright in that moment. They
usually were filmedsignificantly long, as sometimes
two years ago. So I'm very vagueabout location and time.

Todd McLaughlin (01:04:27):
You'll eventually release something
that two years ago. You Youframed the idea, filmed it,
yeah,

Unknown (01:04:35):
or repost it. You know, like a lot of stuff, like,
people don't people aren'tpaying attention.

Todd McLaughlin (01:04:40):
And is that that they think you are. So is
that somewhat for the idea ofprotection, in the sense that,
you know, if I film it in CostaRica two years ago and then I
post now, they're not going togo looking for me in Costa Rica.

Unknown (01:04:53):
Yeah, that's part of it. But also part of it is
because you should just repostcontent I'm creating it so you
might it's not one and done,like you're getting new
followers. Your followers don'tthink it like, think about,
like, recycling somebody youreally like online, you know,
like just any creator that youreally like. Can you tell me
what their last five posts were?
No you have no idea. No ideawhat they posted. You probably

(01:05:14):
don't even know that the lastthing they posted, thank you.
There's two they're not thinkingabout. You can repost your stuff
about every 90 days. Some stuffcan be reposted, not everything,
but some stuff can Wow. But II'm very liberal with the block
button. If somebody sayssomething that I don't like, I

(01:05:37):
just block them. There's thisincredible. Feature on Instagram
that a lot of people don't knowabout, where you can block
someone from commenting. Solike, if someone's, like, going
a crazy town on comments and,like, some of it, I'll allow
because it does push me outfurther. So it's like, every
time you get a hater, like,you're like, oh, cool, great.

(01:05:58):
You just put my video in frontof more people every time
somebody tells me I'm doing anassist wrong or incorrectly or I
shouldn't be touching somebodyGreat, awesome. Thanks. You just
made me another sale. Iappreciate you. You know,

Todd McLaughlin (01:06:14):
interesting, yeah, oh, my God, it's crazy
insight. I just don't know allthis yet. I mean, yeah, so,

Unknown (01:06:23):
but if they get really like over the top, like I had
somebody the other day, and itwas Christy, and she was like,
you fat hog. You have no rightteaching yoga. You're
disgusting. And that really tookit way too far. So what I did
was I screenshot her commentbecause she and then she posted

(01:06:45):
all these pictures of this iswhat a real yoga teacher looks
like, and it was her, wow. Youknow, she wasn't, she wasn't
smart enough to not post thestudio that she works at in
their their logo in one of thepictures. So I took us, I
blocked her, deleted hercomment, took a screenshot of
it, though, put it on mypersonal Facebook and tagged the

(01:07:06):
studio that she worked at. Andwas like, Oh, hey, Christy, did
this studio know that you arelike that you feel this way
about other yoga teachers. Whoa,yeah.

Todd McLaughlin (01:07:16):
And then let the studio owner realize, hey,
this is one of my employees aredoing. Yeah, that's not gonna
help inspire people to come inand practice all class, creed,
color, size, what, belief,whatever you were wanting to
keep an open door, you know,like, let everybody experience
this. So wow,

Unknown (01:07:36):
when people say, I feel like I'm too fat to go to a yoga
studio, or I've been judged tothe yoga studio that they have,
yeah, they have been, yeah, theyhave been, and they've been
judged by people like Christy,yeah, you know. But when people
get out of hand like that, thenI'll just block them, because
there's no need for that. Andyou know, the other thing is,
this is really important tounderstand. Don't respond to the

(01:07:58):
hate comments if they're reallybad, because all you're doing is
letting that person know thatyou want them to come back into
your life, right, like you.
They've already forgot aboutyou. They made that comment and
then they moved on. Theycompletely forgot about you.
They've moved on with their day.
They're never going to thinkabout you again. But if you

(01:08:19):
comment on that and respond tothem. They're coming back. Now,
I will do that in ads, because Iwant to push my ad out further.
I also have a very strongbackbone. I've been doing this
for years, so I'm used to likegetting a certain level of hate.
It's always Facebook is theworst. Facebook is the worst of
all of them. It's like abreeding ground for it. And then

(01:08:41):
you'll go and look at thesepeople profiles. It's like a
mom, she got her Christmaspictures or profile with her
three kids, and she works atsuch and such hot yoga studio on
the beach, you know? And you'relike, oh, girl, like, I can't
believe you just said that stuffto me. Yeah, it's crazy. And
it's in people say, Oh, yogateachers would never be like
that. Oh, they are. They'd bevicious. They're just people.

(01:09:04):
They're just people, people.
That's what I learned,

Todd McLaughlin (01:09:07):
people doing people doing gymnastics,

Unknown (01:09:10):
people doing gymnastics. And then there's the
whole fight

Todd McLaughlin (01:09:13):
about they try to prove that they're actually
spiritual.

Unknown (01:09:17):
None of it's real yoga, y'all, unless you're down there
like Hare Krishna, you ain'tdoing really okay, it's fine.
Yeah, stop fighting with eachother. Just, just, just help
each other. Yes, yes, literally,actually, be inclusive.

Todd McLaughlin (01:09:33):
Agreed. That's so insightful. Angelica, wow, I
am so excited that I got achance to speak with you. This
has been great. Thank you. Iwould love to have you on my
podcast. If you want to come, Iwould love to very kind. You're
very kind hear your stuff. Oh mygosh. Well, a couple of key

(01:09:55):
takeaways that I want to thankyou for. Well, number one, I've
never met anybody that actuallyhas actually, I take this back,
I've been very curious aboutClick Funnels. I did my
research, and I was like, Okay,well, maybe eventually. And then
I was at a theme park where Isaw somebody wearing a click
funnel t shirt, and I went up tohim, and I said, No way. That's

(01:10:15):
so cool, man. I was justwatching Russell on a video, or
whatever, and he was sofriendly. He was really excited
that I came up to him, like, andso you're the first person that
I've met that actually hasworked. He's working with and
closely, so a that's been reallycool just to hear how
enthusiastic and excited youare. So thank you for that.

Unknown (01:10:34):
Russell's the real deal, by the way. You know how
sometimes you meet your idol andthey're, you're like, uh, like,
I met autumn Caleb. Reese fromBeachbody, and she was not a
very nice person. I was like,this sucks, but I met Russell,
and what you see Russell on TVis who he really is. Like, he
like, not TV, whatever. When yousee him on the internet, that's

(01:10:54):
who he really is. Like, he'sreally like, he's a very kind,
genuine, like, he's a he's aMormon, he's LDS, but he like he
lives by that, you know, like hetruly is a good human being. And
I have never experienced thatbefore. On that level, it was
incredible to meet him. I'm sograteful. I'm cool, inspired by
him all the time. Well, I

Todd McLaughlin (01:11:15):
was really excited to talk to you after I
saw, when we email corresponded,that you were we had to wait a
little bit of time until afterthat you had a meeting there. So
I was excited to talk to youabout that, but thank you for
sharing all that, and Iappreciate your honesty and just
forthcoming, and your excitementand passion and and I do feel
motivated, and I'm going toattempt to try your idea of just

(01:11:39):
post two times a day. I'll picka I'll do it for a week at
least, and then I'll get back toyou and say, Yay or Nay, yeah,
but thank you for that. Yeah, 90days. 90 days. Do it for night.
You can't sell anything. Justpost and just share, just just
share posts. Okay, I'll take onyour challenge. I'll take on the
challenge, and I appreciatebeing pushed a little
encouraged. Thank you so much.
So I really enjoyed thisAngelica, and I look forward to

(01:12:02):
just, I'm glad I get to meet theperson and that, um, and that,
like you said, like when you geta chance to meet somebody, you
watch them, like, is that reallythem? And I'm so happy that you
are nicer, even, even betterthan what you know I mean, you
know what I mean, you do a greatjob. But like, when you said you
can edit out your bad stuff, Ikind of almost don't. I'm sure

(01:12:23):
you have it, but I don't know. Ifeel like you're being pretty
honest and real.

Unknown (01:12:28):
So thank you. Yeah, I'm Sagittarius. I'm very
straightforward. I couldn't lieif I wanted to be like, it's,
it's hard in the online world,because, you know, I had
somebody the other day that waslike, That's predatory and it's
scammy, and I'm like, No girl, Ipromise you, it's not like, we
don't sign everybody up for ourprogram. I'm not going to take

(01:12:49):
money from people who are ontheir last pennies. If people
think they're going to sign upfor my program, it's gonna be
some kind of miracle, andthey're gonna give me their last
time. So I don't want them tosign up. Because that's not, I'm
not. I'm not interested in that.
Like, I want people to bewealthy in their heart and in
their pocketbook, you know, butthere are a lot of scammy people
out there, so it is really hardfor people to know. So I don't
blame them for thinking thateverything online is a scam, but

(01:13:11):
everything online isn't a scam,you but Buyer beware. You do
have to do your research. Yeah,you know, yeah.

Todd McLaughlin (01:13:18):
Good advice.
Yeah. Oh, thank you, Angelica. Ican't wait till next time. I
really appreciate it. Yeah, it'sgreat to meet you. Thank you.
Same. Oh, what do you think Ireally enjoyed this, and I
personally, I need to be pushedand motivated to keep creating
content, and I really enjoy theprocess. But meeting someone
like Angelica Govert gives me alot of motivation. So I hope,

(01:13:41):
though some of the insights camethrough for you and you can find
them applicable. My goal at thisshow is really just to put
information out here for you soyou can sift through and see
what resonates. If you want togo ahead and check her out, you
can click the link in thedescription Angelica govert.com
Her last name is spelled G, O,V, A, E, R t, if you're driving

(01:14:02):
and listening, you can, youknow, keep that as a visual in
your mind. And I think that'sabout it. If you enjoyed this
and want to share it, that'salways appreciated. And I
release an episode every singleFriday, and I love it so much
fun meeting other yogapractitioners and teachers in
the around the world. Oh mygosh. What a cool experience. So

(01:14:22):
I hope you're enjoying it too.
All right, until next time, havea wonderful day. Native yoga.
Todd cast is produced by myself.
The theme music is dreamed up byBryce Allen. If you like this
show, let me know if there'sroom for improvement, I want to
hear that too. We are curious toknow what you think and what you

(01:14:45):
want more of what I can improve.
And if you have ideas for futureguests or topics, please send us
your thoughts to info at Nativeyoga center. You can find us at
Native yoga center.com and hey,if you did like this episode,
share it with your friends, Rateit and review and join us next

(01:15:09):
time you.

Unknown (01:15:25):
For you.
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