November 15, 2025 • 17 mins
Hello everyone, I'm your host of Nature and Science Podcast, Don Murphy. In the episode I am interviewed by our producer, Anna Murphy to discuss, how my two time failure in chemistry ultimately led to the founding of Ky'Orda. The mission of Ky'Orda is to eliminate the fear and failure in learning complex subjects for everyone by creating an education app with a personal guide that uses behavioral science and adaptive technology. I think many of you out there can identify with failing a subject and feeling like you didn't measure up or at the worse you were not smart. You may have even abandoned a subject before you even got a chance to explore its adventures and discoveries. The guided app I will talk about is creating an entirely new world and may ultimately change the way education in done worldwide. So join us this next episode and be amazed.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:03):
Hello everyone.
I'm your host of Nature andScience Podcast, Don Murphy.
We've been away for a whileduring the summer, and during
that time, I founded a brand newcompany.
Yes, that's right.
At the young age of 74, Ifounded a startup, and in this
episode, I get to be interviewedby my daughter, daughter, and
(00:26):
producer, Anna Paula Murphy, todiscuss how my two-time failure
in organic chemistry ultimatelyled to the founding of our new
company, Keorta.
So, what does Keorta do?
What's the mission?
Well, the mission of Keorta isto eliminate the fear and the
failure and the anxiety aboutlearning complex subjects like
(00:50):
organic chemistry for everyoneby creating an education app
with a personal guide that usesbehavioral science and adaptive
technology.
I think many of you out therecan identify with failing a
subject and feeling like youdidn't measure up, or even
worse, that you just weren'tsmart.
(01:10):
You may have even abandoned thesubject before you got a chance
to discover how wonderful it wasand the wonders of it all.
Well, this guided app I will betalking about is creating an
entirely new way to learn andmay ultimately change the way
education is done worldwide.
So give a listen.
(01:31):
I think you're going to beamazed by the changes I'm
proposing.
SPEAKER_01 (01:36):
Today I'm speaking with Donald Murphy, creator of
Keorta, a revolutionary learningapp that's taking a completely
different approach to teachingchemistry.
So, Donald, let's start at thebeginning.
What personally led you tocreate this app?
SPEAKER_00 (01:50):
Well, it's actually a pretty embarrassing story.
I failed organic chemistry notonce, but twice.
Not because I wasn't smartenough, but really because I was
completely psyched out before Ieven walked into the classroom.
SPEAKER_01 (02:03):
Psyched out how?
SPEAKER_00 (02:05):
Well, from the moment I considered signing up
for that course, I was bombardedwith horror stories.
Organic chemistry is impossiblyhard.
It's a weed out class, onlygeniuses survive, all that kind
of nonsense.
So I was defeated before I evenopened the textbook.
And predictably I crashed andburned, as I said, twice.
SPEAKER_01 (02:27):
So what changed?
How did you go from failing tocreating an app all about
chemistry?
SPEAKER_00 (02:32):
Well, I had what I could only describe as an
epiphany, I mean a real liveepiphany.
I realized that a massive mindgame was being played on
students like me.
The fear, the anxiety, the weedout culture, it was all
manufactured.
It really had nothing to do withour actual ability to learn.
But the epiphany really wentdeeper than that.
(02:55):
It was, I I somehow realizedthat it was all about how I was
cosmically connected to theuniverse and that carbon, like
Carl Sagan said, you know, we'rethe stuff that's of stardust.
I mean, that's what we are.
And carbon came from explodingnovas and or exploding
(03:16):
supernovas.
And when I realized that, Imean, it really changed my whole
way of thinking about things.
SPEAKER_01 (03:23):
So what happened once you understood your
interest in chemistry in thiscosmic um kind of context?
SPEAKER_00 (03:32):
Well, once I approached organic chemistry and
other so-called impossiblesubjects with confidence instead
of fear, I got straight A's.
And it I that epiphany that Ijust explained early instilled
confidence in me.
SPEAKER_01 (03:48):
Well, that's a huge turnaround from you know
believing it's a weed-outculture to believing that you
know anything is possible.
So, what qualified you to createan educational solution to this
problem?
SPEAKER_00 (03:59):
Well, beyond my personal confirmation, I did my
PhD studies in physiology andpharmacology.
I spent 15 years leadingexecutive seminars at the Aspen
Institute, and I've homeschooledmy own children.
All of that gave me a uniqueperspective on how learning
really works, how it breaksdown.
SPEAKER_01 (04:20):
So you see a blueprint for doing something
different for education.
SPEAKER_00 (04:24):
Well, exactly.
I begin to see the possibilityfor an entirely new educational
ecosystem, one that buildsconfidence first, then
confidence.
I mean, we're really creating awhole new paradigm in education.
I mean, we're not an educ anonline education system or uh
just recreating the classroomonline.
(04:46):
This is really a different wayof approaching uh education
entirely.
SPEAKER_01 (04:51):
So Keorta has an interesting cosmic angle.
Tell me about that.
SPEAKER_00 (04:56):
Well, as I said earlier, you know, and when I
had that epiphany, once Iunderstood that we were, you
know, made of stardust, it wentdeeper than that personally for
me.
I mean it had really to do withthe fact that we have a cosmic
heritage.
And so here's where scienceemerges from wonder.
(05:18):
You've probably heard that oldsaying, as I've repeated on
several c occasions, uh, thatwe're made of stardust.
Uh the carbon atoms in your bodyand my body were forged in the
heart of ancient stars billionsof years ago.
And carbon is a fascinatingstory in itself.
Its mere existence is nothingshort of a miracle, or what
(05:41):
ancient or what scientists callreally fine-tuning.
And here's the story.
Three helium atoms, that is twoprotons, two neutrons, and two
electrons, is referred to inscience as an alpha particle.
(06:02):
And well, without getting tooesoteric about it, when three of
those beryllium atoms is what Ijust described, come together,
it forms carbon-12.
And well, here is the miracleand the fine-tuning point.
It's called the berylliumbridge.
Two alpha particles firstcombine to form unstable
(06:25):
beryllium-8, which normallydecays in now get this.
10 to the minus 16th seconds.
And to make that real for you,this is what 10 to the minus
16th means.
It's 0.0000 000 000 of onesecond.
SPEAKER_01 (06:56):
Yeah, so a very small amount.
SPEAKER_00 (06:58):
Yeah, I mean it's not just a small amount, it's
incomprehensible amount of time.
But within that tiny window of10 to the minus 16th seconds, a
third alpha particle has tocombine with beryllium-8 during
(07:19):
this incredibly small window.
And so a scientist named FredHoyle first predicted this and
was laughed at by his peersuntil experiments proved him
right.
And even though he was anatheist, he felt some divine
architect was monkeying around,monkeying around.
Is that a word?
Monkey around with physics ofthe universe.
(07:43):
And there's a lot more to sayabout this, but that's a story
for another time.
SPEAKER_01 (07:48):
And so, how does all that connect to learning
chemistry?
SPEAKER_00 (07:52):
I mean, it's it's everything.
When students understand thisprofound connection, that
they're not studying someabstract student study or
subject, excuse me, someabstract study, but exploring
their own cosmic origins, youknow, something really magical
happens.
Chemistry transforms from anightmare into an adventure.
(08:15):
Fear becomes fascination.
SPEAKER_01 (08:18):
So is that kind of the foundation of the
educational model you'rebuilding through Keorta?
SPEAKER_00 (08:23):
I mean, absolutely.
We don't just teach chemistry,we rebuild the entire
relationship between student andsubject.
We start with Stardust and guidestudents on a journey from
cosmic origins to masteringorganic chemistry, building
confidence every step of theway.
SPEAKER_01 (08:42):
So, what makes this different from the other
educational apps that might beout there trying to tackle
chemistry?
SPEAKER_00 (08:48):
Well I'm gonna go off script in answering that
question for a second becauseyou know I've really thought
about this deeply, and it's it'sall about empathy.
And what do I mean by that?
So usually when a student's in aclassroom and being lecture to,
you know, there's rarely aconnection between the student
(09:11):
and the professor.
And there's no empatheticfeeling with the professor in
saying to the students, oh, youknow, I've been where you've
been.
They're just up there scribblingstuff on a blackboard.
And so that's what traditionaleducation starts with.
They start with this high leveland they immediately erect
(09:34):
barriers to learning withoutconnecting the students to the
wonder of it all that they'reactually studying.
And so students don't fail achemistry class because they're
not smart enough, they failbecause of how the game is
designed.
And so, what I mean by that isthat you know, failing is just a
(09:56):
symptom.
And what's really going on isthat psychologically they don't
have the correct mindset and theunderstanding of their connected
to the very thing that they'relearning, and so that failure is
just a symptom.
And so most educational systemsdo nothing but, you know,
lecture uh to students, then thestudent fails, and nobody cares,
(10:23):
but we care.
SPEAKER_01 (10:25):
No, it definitely sounds like you're trying to
change the method in whichstudents will have the ability
to learn in the context in whichthey'll be able to really
internalize the information andunderstand it.
So, what are you doing at Keortato change the game for these
students?
SPEAKER_00 (10:40):
Well, it's education reimagined, where game-like
engagement meets cosmicstorytelling, where confidence
builds competence, and whereevery student can experience the
joy of truly understanding theuniverse they're made of.
And I mean, Keorta is an appthat people will be able to hold
(11:01):
in their hands.
There's going to be anempathetic avatar, if you will,
real life person interactingwith them very empathetically,
and starting off basically withsaying, look, I've been where
you've been.
I understand this can be adifficult subject, but it
(11:22):
doesn't have to be.
Let me guide you through theprocess.
That's where where we're goingto begin.
SPEAKER_01 (11:28):
So is this just going to be for students?
Do you want educators to getinto this?
What is really your your groupthat you're trying to get to pay
attention to this new app,Keorda?
SPEAKER_00 (11:37):
Well, whether you're a student struggling with
chemistry, you know, a parentwatching your child battle STEM
anxiety, or an educator lookingfor better solutions or better
outcomes to your teaching.
I mean, I can't I can't imagine,you know, that a professor is
happy with 40 to 50 percent ofhis students failing organic
(11:58):
chemistry.
Um, and a recent discussion Ihad with the provost at Revell
College at UC San Diego, where Iwent to school, you know,
demonstrated this.
He said professors want theirstudents to learn deeply and not
just memorize.
And he made the point that ifyou understand a subject deeply
(12:20):
and are connected to it, thenyou don't have to memorize
anything.
When you get a question or youget on an exam, it's not you
didn't memorize the answer.
You know the answer becauseyou've internalized it, you've
understood what you're learning.
SPEAKER_01 (12:37):
Absolutely.
It sounds like you're reallyfocused on comprehension as
opposed to the rootmemorization, which seems to be
such a large part of oureducation system.
So, what are your finalthoughts?
What does Key Orta represent toyou and what's the the future of
uh education like this?
SPEAKER_00 (12:53):
Well, it represents turning my failure, you know, if
I can make this personal, intoeveryone else's success and
connecting every learner totheir cosmic heritage.
And that connection to cosmicheritage, um, even though that
might sound a little esoteric,um, is really what Keorta
attempts to do.
(13:14):
And through this connection,there's a deeper understanding
of why they're learning asubject like organic chemistry
or any subject for that matter.
And through that connection, itconfidence will be built, you
know, leading to competence anda mastery of whatever the
subject matter might happen tobe.
(13:36):
So you're not just studying theuniverse, you are the universe
experiencing itself.
That's really what it's allabout.
SPEAKER_01 (13:47):
That is an awesome perspective to have.
I mean, it's really important tobe able to give not just the
facts of where we came from andum, you know, kind of a
separate, disparate analysis.
This is a real kind ofconnection to where we come
from, why this education isimportant and how it's the
building blocks for life as weknow it, but life as we're
(14:10):
continuing to experience it.
SPEAKER_00 (14:12):
Absolutely.
And Keorta is coming soon.
We can't wait to reallyintroduce it to students and get
it in their hands.
Well, I hope you all enjoyedthis uh brief discussion about
uh my new endeavor establishinguh Keorta.
We're really in the startupstage right now, but I wanted to
give you a little bit moreinformation about Keorta and
give you an update.
(14:33):
Uh we are legally uhincorporated as a Delaware C
Corp.
We've got a clean cap tablethat's uh managed by Carta.
We've got a great uh boardstructure and uh the
intellectual property that we'reusing uh is uh fully um uh
developed and uh we have apending patent for that
(14:55):
intellectual property.
Uh-huh.
And uh we've really also got agreat team of advisors with Dr.
Dan Ariale.
He's a Duke Professor ofBehavioral Economics and a
best-selling author of uhPredictably Irrational.
He's advising us on the adaptivelearning and the behavioral
change uh that's important inthis learning effort effort.
(15:17):
And then we've got Dr.
Zafra Lerman.
She's a chemistry educationexpert um advising on the
pedagogy and curriculum.
And so that's really uhimportant for us.
Uh, we've also got a lot oftraction uh going already.
I mentioned earlier speakingwith the provost at UC San Diego
who's helping us um get uhvolunteer students who will uh
(15:42):
beta test the app uh when it'suh ready.
We're gonna be building aprototype.
And in fact, we're in theprocess of recruiting a
co-founder, chief technicalofficer, which will be
responsible for at firstbuilding the minimum viable
product, the MVP or theprototype, uh, which is really
(16:02):
great.
We've got a great uh pitch deckwhich uh our uh potential
investors can see on ourwebsite.
And so we're really ready to uhto roll this out as uh as soon
as we get the prototype uhbuilt.
And that's just a little bitmore about uh Keorta and where
we are right now in the process.
But again, go to our website ifyou want to find out more at uh
(16:26):
keorta.org.
That's k yorda.org.
Well, coming up next, we'regonna return to our regular
nature and science programming,and we're gonna be speaking with
Vic Maris.
Uh he's a former state parkranger with California State
Parks, and he had everything todo uh with helping to establish
(16:49):
the California Desert ProtectionAct, uh protecting millions of
acres of uh of desert inCalifornia.
So you won't want to miss thatsegment.
Um Thanks for joining us, and asalways, stay safe, share
happiness, and remember neverstop questioning.
Curiosity has its own reason forexisting.
Hello everyone.
I'm your host of Nature andScience Podcast, Don Murphy.
We've been away for a whileduring the summer, and during
that time, I founded a brand newcompany.
Yes, that's right.
At the young age of 74, Ifounded a startup, and in this
episode, I get to be interviewedby my daughter, daughter, and
(00:26):
producer, Anna Paula Murphy, todiscuss how my two-time failure
in organic chemistry ultimatelyled to the founding of our new
company, Keorta.
So, what does Keorta do?
What's the mission?
Well, the mission of Keorta isto eliminate the fear and the
failure and the anxiety aboutlearning complex subjects like
(00:50):
organic chemistry for everyoneby creating an education app
with a personal guide that usesbehavioral science and adaptive
technology.
I think many of you out therecan identify with failing a
subject and feeling like youdidn't measure up, or even
worse, that you just weren'tsmart.
(01:10):
You may have even abandoned thesubject before you got a chance
to discover how wonderful it wasand the wonders of it all.
Well, this guided app I will betalking about is creating an
entirely new way to learn andmay ultimately change the way
education is done worldwide.
So give a listen.
(01:31):
I think you're going to beamazed by the changes I'm
proposing.
SPEAKER_01 (01:36):
Today I'm speaking with Donald Murphy, creator of
Keorta, a revolutionary learningapp that's taking a completely
different approach to teachingchemistry.
So, Donald, let's start at thebeginning.
What personally led you tocreate this app?
SPEAKER_00 (01:50):
Well, it's actually a pretty embarrassing story.
I failed organic chemistry notonce, but twice.
Not because I wasn't smartenough, but really because I was
completely psyched out before Ieven walked into the classroom.
SPEAKER_01 (02:03):
Psyched out how?
SPEAKER_00 (02:05):
Well, from the moment I considered signing up
for that course, I was bombardedwith horror stories.
Organic chemistry is impossiblyhard.
It's a weed out class, onlygeniuses survive, all that kind
of nonsense.
So I was defeated before I evenopened the textbook.
And predictably I crashed andburned, as I said, twice.
SPEAKER_01 (02:27):
So what changed?
How did you go from failing tocreating an app all about
chemistry?
SPEAKER_00 (02:32):
Well, I had what I could only describe as an
epiphany, I mean a real liveepiphany.
I realized that a massive mindgame was being played on
students like me.
The fear, the anxiety, the weedout culture, it was all
manufactured.
It really had nothing to do withour actual ability to learn.
But the epiphany really wentdeeper than that.
(02:55):
It was, I I somehow realizedthat it was all about how I was
cosmically connected to theuniverse and that carbon, like
Carl Sagan said, you know, we'rethe stuff that's of stardust.
I mean, that's what we are.
And carbon came from explodingnovas and or exploding
(03:16):
supernovas.
And when I realized that, Imean, it really changed my whole
way of thinking about things.
SPEAKER_01 (03:23):
So what happened once you understood your
interest in chemistry in thiscosmic um kind of context?
SPEAKER_00 (03:32):
Well, once I approached organic chemistry and
other so-called impossiblesubjects with confidence instead
of fear, I got straight A's.
And it I that epiphany that Ijust explained early instilled
confidence in me.
SPEAKER_01 (03:48):
Well, that's a huge turnaround from you know
believing it's a weed-outculture to believing that you
know anything is possible.
So, what qualified you to createan educational solution to this
problem?
SPEAKER_00 (03:59):
Well, beyond my personal confirmation, I did my
PhD studies in physiology andpharmacology.
I spent 15 years leadingexecutive seminars at the Aspen
Institute, and I've homeschooledmy own children.
All of that gave me a uniqueperspective on how learning
really works, how it breaksdown.
SPEAKER_01 (04:20):
So you see a blueprint for doing something
different for education.
SPEAKER_00 (04:24):
Well, exactly.
I begin to see the possibilityfor an entirely new educational
ecosystem, one that buildsconfidence first, then
confidence.
I mean, we're really creating awhole new paradigm in education.
I mean, we're not an educ anonline education system or uh
just recreating the classroomonline.
(04:46):
This is really a different wayof approaching uh education
entirely.
SPEAKER_01 (04:51):
So Keorta has an interesting cosmic angle.
Tell me about that.
SPEAKER_00 (04:56):
Well, as I said earlier, you know, and when I
had that epiphany, once Iunderstood that we were, you
know, made of stardust, it wentdeeper than that personally for
me.
I mean it had really to do withthe fact that we have a cosmic
heritage.
And so here's where scienceemerges from wonder.
(05:18):
You've probably heard that oldsaying, as I've repeated on
several c occasions, uh, thatwe're made of stardust.
Uh the carbon atoms in your bodyand my body were forged in the
heart of ancient stars billionsof years ago.
And carbon is a fascinatingstory in itself.
Its mere existence is nothingshort of a miracle, or what
(05:41):
ancient or what scientists callreally fine-tuning.
And here's the story.
Three helium atoms, that is twoprotons, two neutrons, and two
electrons, is referred to inscience as an alpha particle.
(06:02):
And well, without getting tooesoteric about it, when three of
those beryllium atoms is what Ijust described, come together,
it forms carbon-12.
And well, here is the miracleand the fine-tuning point.
It's called the berylliumbridge.
Two alpha particles firstcombine to form unstable
(06:25):
beryllium-8, which normallydecays in now get this.
10 to the minus 16th seconds.
And to make that real for you,this is what 10 to the minus
16th means.
It's 0.0000 000 000 of onesecond.
SPEAKER_01 (06:56):
Yeah, so a very small amount.
SPEAKER_00 (06:58):
Yeah, I mean it's not just a small amount, it's
incomprehensible amount of time.
But within that tiny window of10 to the minus 16th seconds, a
third alpha particle has tocombine with beryllium-8 during
(07:19):
this incredibly small window.
And so a scientist named FredHoyle first predicted this and
was laughed at by his peersuntil experiments proved him
right.
And even though he was anatheist, he felt some divine
architect was monkeying around,monkeying around.
Is that a word?
Monkey around with physics ofthe universe.
(07:43):
And there's a lot more to sayabout this, but that's a story
for another time.
SPEAKER_01 (07:48):
And so, how does all that connect to learning
chemistry?
SPEAKER_00 (07:52):
I mean, it's it's everything.
When students understand thisprofound connection, that
they're not studying someabstract student study or
subject, excuse me, someabstract study, but exploring
their own cosmic origins, youknow, something really magical
happens.
Chemistry transforms from anightmare into an adventure.
(08:15):
Fear becomes fascination.
SPEAKER_01 (08:18):
So is that kind of the foundation of the
educational model you'rebuilding through Keorta?
SPEAKER_00 (08:23):
I mean, absolutely.
We don't just teach chemistry,we rebuild the entire
relationship between student andsubject.
We start with Stardust and guidestudents on a journey from
cosmic origins to masteringorganic chemistry, building
confidence every step of theway.
SPEAKER_01 (08:42):
So, what makes this different from the other
educational apps that might beout there trying to tackle
chemistry?
SPEAKER_00 (08:48):
Well I'm gonna go off script in answering that
question for a second becauseyou know I've really thought
about this deeply, and it's it'sall about empathy.
And what do I mean by that?
So usually when a student's in aclassroom and being lecture to,
you know, there's rarely aconnection between the student
(09:11):
and the professor.
And there's no empatheticfeeling with the professor in
saying to the students, oh, youknow, I've been where you've
been.
They're just up there scribblingstuff on a blackboard.
And so that's what traditionaleducation starts with.
They start with this high leveland they immediately erect
(09:34):
barriers to learning withoutconnecting the students to the
wonder of it all that they'reactually studying.
And so students don't fail achemistry class because they're
not smart enough, they failbecause of how the game is
designed.
And so, what I mean by that isthat you know, failing is just a
(09:56):
symptom.
And what's really going on isthat psychologically they don't
have the correct mindset and theunderstanding of their connected
to the very thing that they'relearning, and so that failure is
just a symptom.
And so most educational systemsdo nothing but, you know,
lecture uh to students, then thestudent fails, and nobody cares,
(10:23):
but we care.
SPEAKER_01 (10:25):
No, it definitely sounds like you're trying to
change the method in whichstudents will have the ability
to learn in the context in whichthey'll be able to really
internalize the information andunderstand it.
So, what are you doing at Keortato change the game for these
students?
SPEAKER_00 (10:40):
Well, it's education reimagined, where game-like
engagement meets cosmicstorytelling, where confidence
builds competence, and whereevery student can experience the
joy of truly understanding theuniverse they're made of.
And I mean, Keorta is an appthat people will be able to hold
(11:01):
in their hands.
There's going to be anempathetic avatar, if you will,
real life person interactingwith them very empathetically,
and starting off basically withsaying, look, I've been where
you've been.
I understand this can be adifficult subject, but it
(11:22):
doesn't have to be.
Let me guide you through theprocess.
That's where where we're goingto begin.
SPEAKER_01 (11:28):
So is this just going to be for students?
Do you want educators to getinto this?
What is really your your groupthat you're trying to get to pay
attention to this new app,Keorda?
SPEAKER_00 (11:37):
Well, whether you're a student struggling with
chemistry, you know, a parentwatching your child battle STEM
anxiety, or an educator lookingfor better solutions or better
outcomes to your teaching.
I mean, I can't I can't imagine,you know, that a professor is
happy with 40 to 50 percent ofhis students failing organic
(11:58):
chemistry.
Um, and a recent discussion Ihad with the provost at Revell
College at UC San Diego, where Iwent to school, you know,
demonstrated this.
He said professors want theirstudents to learn deeply and not
just memorize.
And he made the point that ifyou understand a subject deeply
(12:20):
and are connected to it, thenyou don't have to memorize
anything.
When you get a question or youget on an exam, it's not you
didn't memorize the answer.
You know the answer becauseyou've internalized it, you've
understood what you're learning.
SPEAKER_01 (12:37):
Absolutely.
It sounds like you're reallyfocused on comprehension as
opposed to the rootmemorization, which seems to be
such a large part of oureducation system.
So, what are your finalthoughts?
What does Key Orta represent toyou and what's the the future of
uh education like this?
SPEAKER_00 (12:53):
Well, it represents turning my failure, you know, if
I can make this personal, intoeveryone else's success and
connecting every learner totheir cosmic heritage.
And that connection to cosmicheritage, um, even though that
might sound a little esoteric,um, is really what Keorta
attempts to do.
(13:14):
And through this connection,there's a deeper understanding
of why they're learning asubject like organic chemistry
or any subject for that matter.
And through that connection, itconfidence will be built, you
know, leading to competence anda mastery of whatever the
subject matter might happen tobe.
(13:36):
So you're not just studying theuniverse, you are the universe
experiencing itself.
That's really what it's allabout.
SPEAKER_01 (13:47):
That is an awesome perspective to have.
I mean, it's really important tobe able to give not just the
facts of where we came from andum, you know, kind of a
separate, disparate analysis.
This is a real kind ofconnection to where we come
from, why this education isimportant and how it's the
building blocks for life as weknow it, but life as we're
(14:10):
continuing to experience it.
SPEAKER_00 (14:12):
Absolutely.
And Keorta is coming soon.
We can't wait to reallyintroduce it to students and get
it in their hands.
Well, I hope you all enjoyedthis uh brief discussion about
uh my new endeavor establishinguh Keorta.
We're really in the startupstage right now, but I wanted to
give you a little bit moreinformation about Keorta and
give you an update.
(14:33):
Uh we are legally uhincorporated as a Delaware C
Corp.
We've got a clean cap tablethat's uh managed by Carta.
We've got a great uh boardstructure and uh the
intellectual property that we'reusing uh is uh fully um uh
developed and uh we have apending patent for that
(14:55):
intellectual property.
Uh-huh.
And uh we've really also got agreat team of advisors with Dr.
Dan Ariale.
He's a Duke Professor ofBehavioral Economics and a
best-selling author of uhPredictably Irrational.
He's advising us on the adaptivelearning and the behavioral
change uh that's important inthis learning effort effort.
(15:17):
And then we've got Dr.
Zafra Lerman.
She's a chemistry educationexpert um advising on the
pedagogy and curriculum.
And so that's really uhimportant for us.
Uh, we've also got a lot oftraction uh going already.
I mentioned earlier speakingwith the provost at UC San Diego
who's helping us um get uhvolunteer students who will uh
(15:42):
beta test the app uh when it'suh ready.
We're gonna be building aprototype.
And in fact, we're in theprocess of recruiting a
co-founder, chief technicalofficer, which will be
responsible for at firstbuilding the minimum viable
product, the MVP or theprototype, uh, which is really
(16:02):
great.
We've got a great uh pitch deckwhich uh our uh potential
investors can see on ourwebsite.
And so we're really ready to uhto roll this out as uh as soon
as we get the prototype uhbuilt.
And that's just a little bitmore about uh Keorta and where
we are right now in the process.
But again, go to our website ifyou want to find out more at uh
(16:26):
keorta.org.
That's k yorda.org.
Well, coming up next, we'regonna return to our regular
nature and science programming,and we're gonna be speaking with
Vic Maris.
Uh he's a former state parkranger with California State
Parks, and he had everything todo uh with helping to establish
(16:49):
the California Desert ProtectionAct, uh protecting millions of
acres of uh of desert inCalifornia.
So you won't want to miss thatsegment.
Um Thanks for joining us, and asalways, stay safe, share
happiness, and remember neverstop questioning.
Curiosity has its own reason forexisting.
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