In this episode of Navigating the Noise, Lindsay Drumm, a marketing professional with over 20 years of experience, shares real-world product marketing insights she’s gained during her career working for industry leaders, including Plymouth Rock Energy and Geneva Watch Group. With a marketing background that spans product marketing, service marketing, and art direction, Lindsay offers her unique perspective on how to successfully market products and services, as well as how to continuously adapt and grow as a marketer.
In this episode, host Jerry Allocca discusses the ins and outs of product marketing with Lindsay, including:
- The most critical issues facing product marketing today
- How to choose the marketing platforms that deliver the best ROI
- Key differences between product and service marketing
- The value of having a mentor
Connect with Lindsay Drumm on LinkedIn
https://www.linkedin.com/in/lindsaydrumm/
We’d love to hear from you!
Please let me know what questions you have about product marketing, and what you’d like to know as a marketing department leader. Submit your questions here or leave a reply below.
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