4. Education Marketing – Anthony Sarchiapone Shares Insights with Jerry Allocca

In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department.

Meet Anthony Sarchiapone

Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings.

He shares his experiences on pitfalls to avoid when entering a new marketing department.

In this episode, host Jerry Allocca discusses the ins and outs of education marketing with Anthony, including:

• Persona development and making the case
• How to work together with your sales department
• Critical issues facing education marketing today
• Advice for walking into a new marketing department

Quotables

“…it reduced the amount of emails and reduced the amount of meetings we had to have.”

Recommended resources

Resources that were mentioned during this episode.

• Google Postmaster Tools - Be a Better Sender
  https://www.gmail.com/postmaster/
• Return Path
  https://www.validity.com/products/returnpath/
• Anthony Sarchiapone's LinkedIn Profile
  https://www.linkedin.com/in/sarchiaponecontentmarketing/

We’d love to hear from you!

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.