NerdBrand Podcast

NerdBrand Podcast

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.

Episodes

December 2, 2022 10 min

OTT is hot right now, especially with the news that Netflix is offering an ad based subscription version of its platform. It’s likely Disney+ will follow. So like it or not, here comes the ads.  

Now let’s try to help with understanding some rules about ads. 

  • Don’t be boring
  • Stay on brand
  • Have a clear message or the message be clear.
  • Support the show

    ABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Loui...

    Mark as Played

    This week on the NerdBrand Podcast we’re talking about planning for a holiday sale, or event must start farther ahead than you think. 

    A marketing timeline allows your entire marketing team to see all projects, events, campaigns, and sales that will be happening throughout the year. 

    POP QUIZ! - Which is the best to begin to plan?

  • 3 weeks?
  • 3 months?
  • 1 year?
  • Have we seen things fail due to poor planning? How was your black Friday shopping...

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    This week on the NerdBrand Podcast we’re talking about fundraising but in a new light. Let’s reframe this as BRAND-raising, and discuss why brand is important for raising funds. 

    We’ll start with Dave introducing himself, and VOA, then we move to the question for the show and define brand-raising (see link below for reference).

    From Sarah Durham at Big Duck. https://bigduck.com/insights/brandraising/

    What you need to consider:

  • How comm...
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    On this episode of the NerdBrand podcast we’re talking about that time you stretched too far and pulled your back out… oh wait different podcast. Don’t extend your brand too fast on this episode! 

    If you rush to plaster your Brand everywhere too quickly you may lose its potency. Be careful with where you place your brand because potential fans will make associations and assumptions based on where they see your marketing.

    Take your ti...

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    On this episode of the NerdBrand podcast which is it? Customer support? Customer Success? Account Management? All are different, and we’re talking about it. Up next.

    This week on the NerdBrand Podcast we’re talking about Customer Success experts vs account management vs customer support. Working with an agency is not like working with a solo-penuer or freelancer, or even a friend.

    Client Success…

  • is not customer support. 
  • is not ticket...
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    BOO! It’s our annual Nerd-O-Ween show! Stay tuned for something scary: lost time!

    This week on the NerdBrand Podcast, we’re talking about lost time. This episode is brought to you by Mikayla, you all asked for more of her, so here you go. 

    Mikayla - explain your love of time management:

    Mikayla presents this: “It's quite an analogy. Puzzles are all about aligning the pieces to see the full picture. Scheduling is the same. You'...

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    C’mon ma FOCUS! On this episode of the NerdBrand podcast we’re focusing on how often we can say FOCUS!

    This week on the NerdBrand Podcast we’re with Chris Bonbright of Curiosity Consulting. Chris has a passion for learning and helping other businesses figure things out by finding the right information and making sense of it for them. 

    Before we discuss, or debate with Mitch about focus groups, one of the most memorable interactions I...

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    So here’s an episode that is totally on brand for us. When you have success with something. Can you duplicate that success again?

    We’re still here and nerdy. Can you capture lighting in a bottle again MITCH? 

    This is a jab at the attempt to repeat a success that was wildly popular.

  • How do you relate that to a brand? 
  • We’ll discuss strategy and how you can fall into that “let’s try that again” trap.
  • You got a website, ad, marketing?? Did...
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    This episode we have a guest Greg Mosley from Simpli.fi and Nick Sheppard from CinchIT.

    Welcome to the NerdBrand Podcast! In this episode it’s the bots! Allll the bots! 

    Thank you for listening in on the episode today. We’re talking with Greg Mosely from simpli.fi, a programmatic advertising firm. 

    Simpli.fi is a leader in programmatic advertising and agency management software delivering integrated omni-channel workflow that helps me...

    Mark as Played
    September 30, 2022 15 min

    Welcome to another episode of the NerdBrand podcast.

    I like to swallow skittles and then chase them down with a rootbeer. Too
    personal? Stay tuned as we talk about how brands need to personalize
    themselves for a better customer experience!

    People want to interact with brands in a more personal way.

    I’m tired of AI and bots too. I do prefer a personal touch to my account if I’m
    paying monthly for a high level service.

    1. How can brands do ...

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    Welcome to the NerdBrand Podcast! Do you have 12345 as your password? Well, I have a movie you need to watch.

    This episode has a passive aggressive title because it is dealing with awful passwords, and yes, 12345 was a password someone had once.

    I hear complaining about this all the time - but we are in an unprecedented time with internet security. Websites usually get hacked because of its owners. 59% of Americans use a person's...

    Mark as Played

    Welcome to the NerdBrand Podcast! Do you sell toothpaste? Well how am I supposed to know what you do!? Stay tuned as we discuss how some websites just confuse us with messaging.

    This episode is dealing with the first thing you see on a website! We have been to some confusing websites. It’s easy to see a DIY or lack of content when visiting these. 

  • Thin Content - Google hates content that says nothing of value, or not what should be b...
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    September 9, 2022 16 min

    Welcome to the NerdBrand podcast. We have Savannah Cherry back again from Slingshot.

    Let's share some hilarious TALES FROM MARKETING stories, and hide the names of the guilty and innocent while we are at it.

    What’s a business-first CMO? 

    CMO’s see what solutions and costs are needed to move a brand forward. These marketing professionals should have coffee with key company members to better understand priorities, because they are r...

    Mark as Played
    September 2, 2022 24 min

    On this episode of the NerdBrand Podcast we welcome Savannah Cherry back from Slingshot!

    Before we get into it, What do you get when you cast  Leslie Grace as Batgirl, alongside J. K. Simmons, Jacob Scipio, Brendan Fraser, and Michael Keaton?

    A HBOMax never to be seen in a Batgirl Film. WITH MICHAEL KEATON reprising as Batman!? WTF DC?

    When a brand is in crisis.

    You’ve probably heard in comics and movies “Crisis on Infinite Earths?” We...

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    On this episode of the NerdBrand Podcast we’re talking about ADA Compliance again for the web. Remember the web is for everyone.

    So this episode it’s a discussion about ADA compliance for the web, but we’re not talking about “code”, we’re talking colors. ADA for the web is a big world, so let’s start with what we all see before we read

    Why is design important? 

  • Color contrast
  • Font legibility
  • Images and Video (Closed Caption)
  • Let’s addres...

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    On this episode of the NerdBrand Podcast Mikayla Meek is driving!

    We turned over the hosting duties to Mikayla and on the spot she came up with this episode topic. Jason flat out out her on the spot, no notes, no prep.

    While we were at it, we found a friend with Kristen Frarey from The Chamber of Saint Matthews. We were after in there office recording this (Kristen photo bombed us on her social media).

    But anyway...

    Branding happens E...

    Mark as Played
    August 12, 2022 12 min

    On this episode of the NerdBrand Podcast we’re talking about that time we saw someone drop their brand, yes it’s a thing. 

    So listen in on this episode of the NerdBrand Podcast . On this episode we’re discussing brand launches and how it sounds fun. But it’s a ton of work. But a lot of fun.

    Think about event planning, or party planning. The things you’re paying for you do not see, because in the age of obsession of deliverables, it’s...

    Mark as Played
    August 5, 2022 14 min

    On this episode of the NerdBrand Podcast we’re discussing how you get to step one in branding. 

    Business owners are busy and consumed by to-do lists that have lists. Step one is lost all the time in the excitement of the pitch or sale.

    Examples: 

  • I need a website, can you help?
  • Do you do SEO?
  • Can you make an ad?
  • Can you make waffles? 
  • YES, and they are amazing waffles. 

    But tell us, why you think you need that one thing?

    What does that mean...

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    On this episode of the NerdBrand Podcast we welcome Mitch Pangallo from Forecastr, a local startup in Louisville Kentucky making waves. 

    Forecast your revenue, expenses, new hires, your exit, your runway with confidence. Be prepared to impress investors and grow faster.

    We met Mitch over a year ago telling us about startups, and then I passed out a bit cause he’s way smarter than me. 

    Listen as we discuss what’s a TOFU? 

    Moreover, a BO...

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    July 22, 2022 22 min

    Ask the internet, and you shall receive. I struggled with this episode. What to talk about…. Hmm…. then a news article came up.

    Google’s AI retained a lawyer.

    Yep, you read that right. On this episode of the NerdBrand Podcast we’re discussing how Google has succeeded in creating the terminator.  

    According to Google, 

    https://blog.google/technology/ai/lamda/

    We've always had a soft spot for language at Google. Early on, we set out t...

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