April 26, 2025 • 15 mins
The delicate balance between gut instinct and data analysis takes center stage in this illuminating exploration of modern marketing strategy. As business owners protect their "babies," they must navigate a complex landscape where numbers tell only part of the story. Audience behaviors, social trends, and market shifts demand awareness beyond what analytics alone can provide.
Through candid observations about ready-to-drink beverage brands that burst onto the scene only to quickly fade, we see how visibility doesn't guarantee longevity. The changing consumption habits of Gen Z—moving away from traditional alcoholic beverages entirely or shifting to alternatives—further illustrates why adaptability trumps rigid data adherence.
Marketing success requires understanding multiple data streams: traffic patterns revealing how users find you, keyword research for content optimization, backlinks serving as digital "thumbs up," competitor insights exposing market opportunities, and content metrics preventing "thin" pages. Yet technical SEO shouldn't overshadow what truly matters—meaningful communication with your audience through proper tone, voice, and excellent user experience. When your content speaks "derp-a-derp," even perfect SEO can't save you.
Ultimately, conversion rates reveal where improvements are needed, reminding us that "free" organic marketing actually demands significant expertise and effort. Your marketing team deserves recognition for navigating these complex waters. Remember: it takes a village to raise a brand, balancing analytical insights with the human intuition that drives successful business decisions.
Visit nerdbrandagency.com/podcast to subscribe, share with friends, and keep your brand strategy strong in an increasingly data-driven world.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everybody, welcome to this episode of the
NerdBrand podcast, where I posta podcast late.
You know why?
Because we have been busy andso let's get to it.
Let's see what we're going totalk about today.
Hey everybody, welcome to thisepisode of the NerdBrand Podcast
(00:40):
, where it's number 200, episode245, 4, 6.
I don't know, I've lost count.
Anyways, I'm working on gettingsome of the nerds to come back
on because they've been busy.
We've got a lot of projects,got a lot of stuff going on, and
I usually don't talk about it,mostly because I don't remember
(01:02):
very well and everything hasbeen a blur.
What year is it?
Is it 2025 or 2026?
Yeah, I don't know.
Anyways, data, data, data.
There's always a decision thatneeds to be made using data, but
I would argue there is meritfor using your gut.
There's just some times whereyou look at the data and
(01:25):
everything is good and great,but your gut tells you something
else, and I use a little bit ofa both, a bit of a both, and
I'll say it that way.
Well, it's a matter of being abusiness owner and you're kind
of protecting your baby, right?
I think many can relate.
(01:45):
So you do have to be aware ofcircumstances, to be aware of
people, personalities, socialtrends, political trends.
You just kind of have to watchthings in order to make a
decision that is best for yourbusiness because you want it to
have a future.
So let's go over some data.
And I know we talk a lot aboutSEO, or at least I talk about
(02:07):
SEO a lot lately.
I would also encourage anyonethat is focused and
hyper-focused on SEO do notforget the power of UX, User
experience, design is rightthere with it.
You know you have to have both,just like you have to have an
organic strategy and a paidstrategy when it comes to your
brand and its awareness, becauseyou want to keep that lift, you
(02:30):
want to be top of mind, right.
We've kind of gotten away fromthat, I think, because we've
gotten so far into data andanalytics and AI and we kind of
forget we're advertising topeople, you're talking to people
, you're helping people, you'reservicing, you know people.
Uh, if you're in a, you know abusiness model of that sort.
So you kind of got to getrealizing that that you can't
(02:53):
predict sometimes some behaviorsyou can predict, but others you
can't.
So I watched the journey of alot of these ready to drink
brands over the years and I'mgoing to try to avoid naming
names because I don't know ifthat would cause problems or not
.
I'm sure they wouldn't care.
It's a small podcast that youknow, not that many probably
listen.
So whatever.
(03:15):
However, I will say a certaindrink that mixes, you know, tea
and vodka, um, and I'll let youfigure out who we're talking
about.
But they kind of bursted ontothe scene.
They were the cool kids, youknow.
They were like the underdogs,but they had the celebrity
endorsements and I don't know ifit's worked out for them, since
I haven't heard much from themsince that era, and this was
(03:39):
probably late 2023.
And so it was just.
They were everywhere.
They were even here in myhometown here, and I met one of
their regional reps and greatguy, you know.
But then again, all of a sudden, he moves on to something else.
I mean, I even brought the guyto a nice nonprofit um breakfast
to meet a lot of otherinfluential people and um, quite
(04:01):
often, and I find that when Ido that, I'm hoping that they
can buzz around the room andmake some connections and go
like hey, jason, thanks a lot.
We appreciate that.
I didn't really get a whole lotof that um, afterward Cause I
don't think they really met alot of people because I think
they figured they were punchingabove their weight perhaps,
maybe, um, so it's a, it's a bitof a, it's a bit of a shock,
like a lot of these RTD brands.
(04:21):
I mean they're really, they'refighting now.
I mean it's, it's, yeah, Iwon't, I wouldn't say it's going
to replace bourbon, butdefinitely up there I see a lot
of younger people going towardsthese brands, drinking bourbon
less.
Perhaps there's been a bigarticle, there's a lot of
articles out there about how GenZ is like moving away from that
and not drinking at all, evenyou know.
So that puts a crimp in a lotof things when it comes to
people that kind of built theirbusiness around wine, spirits
(04:44):
and bourbon.
But also don't forget theenergy drinks.
There's a certain energy drinkthat was bottled here in
Louisville, kentucky, that wassold in, I think it's billions
of dollars B as in boy, andthey're already starting to
revamp their brand.
So the name recognition to theproduct and everything else.
I'm fairly certain that organicSEO is probably the last on
(05:07):
their list to think about, andthe reason is it's a fair reason
if it is because when you havebrand awareness and you're
putting content out there thatpeople like and you have a good
brand with a good reputation,it's recognizable.
The graphics, the logo,everything about it visibly is
professionally clean and goodlooking, then you know SEO is
(05:31):
sort of like the reward you get.
You know, when we were kids, ifyou didn't cause mom a problem
going to the store, she mightbuy you that thing in the aisle
that's that impulse aisle.
You might get a little bit ofsomething there and not a
problem.
Otherwise you're just kind ofthrowing a tantrum in the middle
of the aisle while mom is threeaisles over trying to figure
(05:52):
out.
You know, does she want theQuaker Oats, traditional or
regular?
Like you know, at least that'show I remember moms, anyways,
moving on.
So I want to think about that.
So what types of data areimportant?
Well, you know, first of allhave a strategy, because you can
start to look at the data andyou kind of get lost in it.
(06:14):
You know you get lost.
I learned all these things andI see all this stuff and I see
all these verticals, but at theend of the day you don't really
have any idea how it will evencorrelate to what either the
brand is about.
Maybe you're finding data thatdoesn't match the brand's
purpose.
That's a bad one, especially ifyou're like, oh my God, all
these people are in their teensand twenties and I'm selling B2B
(06:36):
services to people in theirforties and fifties and this is
the crowd I'm attracting Maybeneed to reevaluate my brand
strategy and whatever else I'mdoing.
Right, because you know youcould have a lot of traffic data
.
You got all the keywords, yougot all the backlinks, but then
you're like, oh crap, it's notthe audience that I need and
that's a really a big red flag.
And so traffic data is organictraffic, direct traffic,
(06:59):
referral traffic and paidtraffic.
Those are the three, those arethe traffics.
Got all the traffic there?
No-transcript.
(07:20):
You might want to work on yourbrand awareness more.
That's your key.
So and that is not a signal toquit the other this is, I can't
stress enough For some reason,business owners usually take the
one thing and they run withthat one thing, and I'm like
it's usually about 10 thingsthat you need to pay attention
to.
And you know your marketingmanager, your marketing
directors, that's that's theirjob is to work with an agency,
(07:46):
kind of know one calledNerdbrand.
You can reach us atnerdbrandagencycom.
See how I did that.
And yeah, it takes a village toraise a brand.
So that's sort of what'srequired.
Keyword research data Everybodystill gets into keywords.
It's kind of funny to me.
It's important Terms andphrases that people use to find
your website.
That's important.
It's critical when you'rethinking about content planning
(08:06):
and on-page optimization.
You've got to use the phrasesand the keywords in there.
But as a brand agency, you'vegot to have the right tone and
voice and vibe for that audienceso that it's relatable.
Otherwise, you're saying abunch of things and they just
hear derp-a-derp and they don'tknow what you're saying or what
you mean.
So you've got to think aboutthat.
They just hear derp-a-derp andthey don't know what you're
(08:27):
saying or what you mean, so yougot to think about that.
Backlink data is really good.
I see a lot of backlink data.
That seems it's okay.
Some brands that we monitorhave toxic ones and we go in and
disavow.
But it's like yeah, these arelinks from other websites to
yours.
Is what these are, and thesearch engine will consider them
a sign of trust and authority,like a thumbs up.
We've heard this before where,hey, I like that guy.
(08:51):
He cut my hair and he didn'tmake me look like an idiot.
Thumbs up and go to that barber.
It's literally what thebacklinks will do if they're
good ones.
Then you have your competitordata.
Did you know that you could seeyour competitor's performance
and strategies?
Did you know that you couldeven probably find out in the
same geographical area howthey're doing with their ads?
You just never know what's outthere.
(09:11):
If you really want to spend themoney and if it's in a certain
sector because other sectorsit's just private you just ain't
going to find that.
But at the end of the day, ithelps you identify opportunities
or maybe a threat in the areayou're in.
So competitor data is important.
And then you have content data.
You know that's the informationthat your website's content,
your images, your videos, thewords on the page.
(09:34):
It's not great, meaning thatthe word count is thin, like we
need a paragraph of about 300 or500 words, minimum-ish, and you
think, well, is that the key?
I need to make sure every pagehas that, not really?
No, that's not what I'm saying.
I'm just saying if you got liketwo images, that's sort of the
minimum you want to go to, ifthat's all you got to show
(09:55):
people when they go to yourwebpage, um, and so you don't
want thin website pages.
That's, thin pages are bad.
But uh, you know, readabilityis another one.
So I'm not a copywriter, but Iknow that when a copy for a web
page is written and I put it in,and I look at Yoast and I look
at another SEO tool and it'slike the readability of this is
(10:17):
like that of a 12th grader.
Well, that doesn't necessarilymean it's bad.
But if it's got a lot ofproblems with the grammar, if
it's using a lot of sentencestructures that just don't make
sense or are complex, if thesentences are more than 20 words
, let's say, or anything likethat, like really long, probably
going to get dinged on that.
Hire a copywriter.
Because what will happen isyou'll pop that stuff in and
you'll go like, oh my God, thatsentence makes so much sense
(10:39):
when I read it back.
Because if you read yourselfout loud, you will find you'll
probably be a little bitembarrassed about what you wrote
.
I am every time, trust me,moving on User behavior.
This is a big one.
User behavior.
Do people like red shirts, blueshirts, short sleeve, long
sleeve?
Don't really know.
Maybe I should not sell longsleeve.
(10:59):
People like short sleeves,right, it's sort of that.
It's just kind of looks at yourbounce rate and session
duration and you know, this iswhere I get into the content and
effectiveness and whether ornot if it's like a good piece of
content, like if you're tryingto put stuff out there.
I think the last podcast Italked about topics.
If it's a topic that yoursite's not familiar with, you're
(11:19):
going to attract a differentaudience and you're going to
kind of, you know, make thecurrent one.
You've already spent all thetime and money getting go away.
Um, because now they're likewell, I guess they're on that
and not that it's fair, but youdon't want, you don't want to do
that.
Audiences are very, very fickle.
So you want to pay attention toyour user behavior.
Um, some people say like, oh,pay attention to the bounce rate
.
Well, maybe they found whatthey found and that was it.
(11:41):
Found what they found and thatwas it.
Maybe you have one of thosesites or businesses where it's
like informational they foundwhat they found, they got the
number, they got the name, theygot the address, they're good to
go Bang, they're off.
Okay, yeah, okay, there's otherways to figure out the
attrition whether or not.
If that's the case, I'massuming, but I would say, if
that's the case, if that's anexample, then yes, you should
have other metrics that areavailable for you to see if
that's true.
(12:02):
But you know, never, ever, ever,forget that with behavioral
data, as you're gathering it andworking with it, user
experience is very important,aka UX, and so this is where
data and SEO and UX collide, andso make sure you got a website
that's easy to use, easy tounderstand, easy to fill out,
straightforward.
Don't hide things.
(12:24):
Understand Easy to fill out,straightforward.
Don't hide things.
Hiding content is bad, bad, bad, bad.
You get a D if you do that.
So technical SEO data Now thisis the one where everybody hears
technical SEO and they go oohand it's like well, hold on a
minute, pump the brakes.
This is giving informationthat's on your site its
performance, page load speed,mobile friendliness.
(12:44):
This is stuff the search enginesees and the search engine
likes.
I do not recommend you movethis to the top of the list.
It is something you shouldthink about, but if you put it
at the top of the list, it couldbecome such a block on you
focusing on what is it you'rewanting to communicate through
your site or your content thatyou want people to engage with,
(13:05):
because visibility and rankingare not necessarily the same.
So, especially if you startcomparing yourself to
competitors, who's going toappear first?
It's not necessarily a rankingthing, it could be just the fact
is, maybe locationally you'recloser, or it could be some
other thing.
Look up visibility when resultsto SEO.
(13:26):
Read up on that.
You'll find some amazing stuffand all of a sudden you'll
realize maybe it doesn't reallymatter that my site doesn't have
as big of a score on thetechnical side as I want it to,
because I got this backlink data, competitor data, content data.
I've got all this other stufftraffic, keywords.
Technical is a small portion ofit, and if you're doing really
(13:48):
good on that, you're great.
It's the other stuff that youmight be deficient on.
It's causing problems, and thenyou have the big one.
This is the big one.
All right, we're going to wrapup with this Conversion rate.
Conversion rate data Based onyour desired outcomes.
Conversion rate tells you whereyou need to improve and how you
can optimize for better results, because, at the end of the day
(14:09):
, you're spending money on paidcampaigns and you're spending
money on organic.
Even though organic we oftenthink free, it's not.
Somebody is going through blood, sweat and tears.
Walk past your director ofmarketing's office and if they
look like they're about to bangtheir head into the table, take
them to lunch Because, wow, it'sa thing I mean.
(14:30):
They're doing their best tomake this work, to get the best
outcome, because they're lookingat conversion rate, and so help
them out.
Anyways, that's this for thisepisode of the NerdBrand podcast
.
If you enjoy it, go tonerdbrandagencycom like,
subscribe, do the things.
You'll see that page there.
On nerdbrandagencycom slashpodcast.
Find your favorite podcast app,download it, tell your friends
(14:51):
about it.
Tell your friends about it andif you see me on the street, say
hey, jason Nerdbrand, and Iwill probably freak out because
I'll be like there's no way thatperson heard me.
So, surprise me, be safe outthere as everybody's doing the
derby things.
And you know, remember, keepyour nerdbrand strong.
Hey everybody, welcome to this episode of the
NerdBrand podcast, where I posta podcast late.
You know why?
Because we have been busy andso let's get to it.
Let's see what we're going totalk about today.
Hey everybody, welcome to thisepisode of the NerdBrand Podcast
(00:40):
, where it's number 200, episode245, 4, 6.
I don't know, I've lost count.
Anyways, I'm working on gettingsome of the nerds to come back
on because they've been busy.
We've got a lot of projects,got a lot of stuff going on, and
I usually don't talk about it,mostly because I don't remember
(01:02):
very well and everything hasbeen a blur.
What year is it?
Is it 2025 or 2026?
Yeah, I don't know.
Anyways, data, data, data.
There's always a decision thatneeds to be made using data, but
I would argue there is meritfor using your gut.
There's just some times whereyou look at the data and
(01:25):
everything is good and great,but your gut tells you something
else, and I use a little bit ofa both, a bit of a both, and
I'll say it that way.
Well, it's a matter of being abusiness owner and you're kind
of protecting your baby, right?
I think many can relate.
(01:45):
So you do have to be aware ofcircumstances, to be aware of
people, personalities, socialtrends, political trends.
You just kind of have to watchthings in order to make a
decision that is best for yourbusiness because you want it to
have a future.
So let's go over some data.
And I know we talk a lot aboutSEO, or at least I talk about
(02:07):
SEO a lot lately.
I would also encourage anyonethat is focused and
hyper-focused on SEO do notforget the power of UX, User
experience, design is rightthere with it.
You know you have to have both,just like you have to have an
organic strategy and a paidstrategy when it comes to your
brand and its awareness, becauseyou want to keep that lift, you
(02:30):
want to be top of mind, right.
We've kind of gotten away fromthat, I think, because we've
gotten so far into data andanalytics and AI and we kind of
forget we're advertising topeople, you're talking to people
, you're helping people, you'reservicing, you know people.
Uh, if you're in a, you know abusiness model of that sort.
So you kind of got to getrealizing that that you can't
(02:53):
predict sometimes some behaviorsyou can predict, but others you
can't.
So I watched the journey of alot of these ready to drink
brands over the years and I'mgoing to try to avoid naming
names because I don't know ifthat would cause problems or not
.
I'm sure they wouldn't care.
It's a small podcast that youknow, not that many probably
listen.
So whatever.
(03:15):
However, I will say a certaindrink that mixes, you know, tea
and vodka, um, and I'll let youfigure out who we're talking
about.
But they kind of bursted ontothe scene.
They were the cool kids, youknow.
They were like the underdogs,but they had the celebrity
endorsements and I don't know ifit's worked out for them, since
I haven't heard much from themsince that era, and this was
(03:39):
probably late 2023.
And so it was just.
They were everywhere.
They were even here in myhometown here, and I met one of
their regional reps and greatguy, you know.
But then again, all of a sudden, he moves on to something else.
I mean, I even brought the guyto a nice nonprofit um breakfast
to meet a lot of otherinfluential people and um, quite
(04:01):
often, and I find that when Ido that, I'm hoping that they
can buzz around the room andmake some connections and go
like hey, jason, thanks a lot.
We appreciate that.
I didn't really get a whole lotof that um, afterward Cause I
don't think they really met alot of people because I think
they figured they were punchingabove their weight perhaps,
maybe, um, so it's a, it's a bitof a, it's a bit of a shock,
like a lot of these RTD brands.
(04:21):
I mean they're really, they'refighting now.
I mean it's, it's, yeah, Iwon't, I wouldn't say it's going
to replace bourbon, butdefinitely up there I see a lot
of younger people going towardsthese brands, drinking bourbon
less.
Perhaps there's been a bigarticle, there's a lot of
articles out there about how GenZ is like moving away from that
and not drinking at all, evenyou know.
So that puts a crimp in a lotof things when it comes to
people that kind of built theirbusiness around wine, spirits
(04:44):
and bourbon.
But also don't forget theenergy drinks.
There's a certain energy drinkthat was bottled here in
Louisville, kentucky, that wassold in, I think it's billions
of dollars B as in boy, andthey're already starting to
revamp their brand.
So the name recognition to theproduct and everything else.
I'm fairly certain that organicSEO is probably the last on
(05:07):
their list to think about, andthe reason is it's a fair reason
if it is because when you havebrand awareness and you're
putting content out there thatpeople like and you have a good
brand with a good reputation,it's recognizable.
The graphics, the logo,everything about it visibly is
professionally clean and goodlooking, then you know SEO is
(05:31):
sort of like the reward you get.
You know, when we were kids, ifyou didn't cause mom a problem
going to the store, she mightbuy you that thing in the aisle
that's that impulse aisle.
You might get a little bit ofsomething there and not a
problem.
Otherwise you're just kind ofthrowing a tantrum in the middle
of the aisle while mom is threeaisles over trying to figure
(05:52):
out.
You know, does she want theQuaker Oats, traditional or
regular?
Like you know, at least that'show I remember moms, anyways,
moving on.
So I want to think about that.
So what types of data areimportant?
Well, you know, first of allhave a strategy, because you can
start to look at the data andyou kind of get lost in it.
(06:14):
You know you get lost.
I learned all these things andI see all this stuff and I see
all these verticals, but at theend of the day you don't really
have any idea how it will evencorrelate to what either the
brand is about.
Maybe you're finding data thatdoesn't match the brand's
purpose.
That's a bad one, especially ifyou're like, oh my God, all
these people are in their teensand twenties and I'm selling B2B
(06:36):
services to people in theirforties and fifties and this is
the crowd I'm attracting Maybeneed to reevaluate my brand
strategy and whatever else I'mdoing.
Right, because you know youcould have a lot of traffic data
.
You got all the keywords, yougot all the backlinks, but then
you're like, oh crap, it's notthe audience that I need and
that's a really a big red flag.
And so traffic data is organictraffic, direct traffic,
(06:59):
referral traffic and paidtraffic.
Those are the three, those arethe traffics.
Got all the traffic there?
No-transcript.
(07:20):
You might want to work on yourbrand awareness more.
That's your key.
So and that is not a signal toquit the other this is, I can't
stress enough For some reason,business owners usually take the
one thing and they run withthat one thing, and I'm like
it's usually about 10 thingsthat you need to pay attention
to.
And you know your marketingmanager, your marketing
directors, that's that's theirjob is to work with an agency,
(07:46):
kind of know one calledNerdbrand.
You can reach us atnerdbrandagencycom.
See how I did that.
And yeah, it takes a village toraise a brand.
So that's sort of what'srequired.
Keyword research data Everybodystill gets into keywords.
It's kind of funny to me.
It's important Terms andphrases that people use to find
your website.
That's important.
It's critical when you'rethinking about content planning
(08:06):
and on-page optimization.
You've got to use the phrasesand the keywords in there.
But as a brand agency, you'vegot to have the right tone and
voice and vibe for that audienceso that it's relatable.
Otherwise, you're saying abunch of things and they just
hear derp-a-derp and they don'tknow what you're saying or what
you mean.
So you've got to think aboutthat.
They just hear derp-a-derp andthey don't know what you're
(08:27):
saying or what you mean, so yougot to think about that.
Backlink data is really good.
I see a lot of backlink data.
That seems it's okay.
Some brands that we monitorhave toxic ones and we go in and
disavow.
But it's like yeah, these arelinks from other websites to
yours.
Is what these are, and thesearch engine will consider them
a sign of trust and authority,like a thumbs up.
We've heard this before where,hey, I like that guy.
(08:51):
He cut my hair and he didn'tmake me look like an idiot.
Thumbs up and go to that barber.
It's literally what thebacklinks will do if they're
good ones.
Then you have your competitordata.
Did you know that you could seeyour competitor's performance
and strategies?
Did you know that you couldeven probably find out in the
same geographical area howthey're doing with their ads?
You just never know what's outthere.
(09:11):
If you really want to spend themoney and if it's in a certain
sector because other sectorsit's just private you just ain't
going to find that.
But at the end of the day, ithelps you identify opportunities
or maybe a threat in the areayou're in.
So competitor data is important.
And then you have content data.
You know that's the informationthat your website's content,
your images, your videos, thewords on the page.
(09:34):
It's not great, meaning thatthe word count is thin, like we
need a paragraph of about 300 or500 words, minimum-ish, and you
think, well, is that the key?
I need to make sure every pagehas that, not really?
No, that's not what I'm saying.
I'm just saying if you got liketwo images, that's sort of the
minimum you want to go to, ifthat's all you got to show
(09:55):
people when they go to yourwebpage, um, and so you don't
want thin website pages.
That's, thin pages are bad.
But uh, you know, readabilityis another one.
So I'm not a copywriter, but Iknow that when a copy for a web
page is written and I put it in,and I look at Yoast and I look
at another SEO tool and it'slike the readability of this is
(10:17):
like that of a 12th grader.
Well, that doesn't necessarilymean it's bad.
But if it's got a lot ofproblems with the grammar, if
it's using a lot of sentencestructures that just don't make
sense or are complex, if thesentences are more than 20 words
, let's say, or anything likethat, like really long, probably
going to get dinged on that.
Hire a copywriter.
Because what will happen isyou'll pop that stuff in and
you'll go like, oh my God, thatsentence makes so much sense
(10:39):
when I read it back.
Because if you read yourselfout loud, you will find you'll
probably be a little bitembarrassed about what you wrote
.
I am every time, trust me,moving on User behavior.
This is a big one.
User behavior.
Do people like red shirts, blueshirts, short sleeve, long
sleeve?
Don't really know.
Maybe I should not sell longsleeve.
(10:59):
People like short sleeves,right, it's sort of that.
It's just kind of looks at yourbounce rate and session
duration and you know, this iswhere I get into the content and
effectiveness and whether ornot if it's like a good piece of
content, like if you're tryingto put stuff out there.
I think the last podcast Italked about topics.
If it's a topic that yoursite's not familiar with, you're
(11:19):
going to attract a differentaudience and you're going to
kind of, you know, make thecurrent one.
You've already spent all thetime and money getting go away.
Um, because now they're likewell, I guess they're on that
and not that it's fair, but youdon't want, you don't want to do
that.
Audiences are very, very fickle.
So you want to pay attention toyour user behavior.
Um, some people say like, oh,pay attention to the bounce rate
.
Well, maybe they found whatthey found and that was it.
(11:41):
Found what they found and thatwas it.
Maybe you have one of thosesites or businesses where it's
like informational they foundwhat they found, they got the
number, they got the name, theygot the address, they're good to
go Bang, they're off.
Okay, yeah, okay, there's otherways to figure out the
attrition whether or not.
If that's the case, I'massuming, but I would say, if
that's the case, if that's anexample, then yes, you should
have other metrics that areavailable for you to see if
that's true.
(12:02):
But you know, never, ever, ever,forget that with behavioral
data, as you're gathering it andworking with it, user
experience is very important,aka UX, and so this is where
data and SEO and UX collide, andso make sure you got a website
that's easy to use, easy tounderstand, easy to fill out,
straightforward.
Don't hide things.
(12:24):
Understand Easy to fill out,straightforward.
Don't hide things.
Hiding content is bad, bad, bad, bad.
You get a D if you do that.
So technical SEO data Now thisis the one where everybody hears
technical SEO and they go oohand it's like well, hold on a
minute, pump the brakes.
This is giving informationthat's on your site its
performance, page load speed,mobile friendliness.
(12:44):
This is stuff the search enginesees and the search engine
likes.
I do not recommend you movethis to the top of the list.
It is something you shouldthink about, but if you put it
at the top of the list, it couldbecome such a block on you
focusing on what is it you'rewanting to communicate through
your site or your content thatyou want people to engage with,
(13:05):
because visibility and rankingare not necessarily the same.
So, especially if you startcomparing yourself to
competitors, who's going toappear first?
It's not necessarily a rankingthing, it could be just the fact
is, maybe locationally you'recloser, or it could be some
other thing.
Look up visibility when resultsto SEO.
(13:26):
Read up on that.
You'll find some amazing stuffand all of a sudden you'll
realize maybe it doesn't reallymatter that my site doesn't have
as big of a score on thetechnical side as I want it to,
because I got this backlink data, competitor data, content data.
I've got all this other stufftraffic, keywords.
Technical is a small portion ofit, and if you're doing really
(13:48):
good on that, you're great.
It's the other stuff that youmight be deficient on.
It's causing problems, and thenyou have the big one.
This is the big one.
All right, we're going to wrapup with this Conversion rate.
Conversion rate data Based onyour desired outcomes.
Conversion rate tells you whereyou need to improve and how you
can optimize for better results, because, at the end of the day
(14:09):
, you're spending money on paidcampaigns and you're spending
money on organic.
Even though organic we oftenthink free, it's not.
Somebody is going through blood, sweat and tears.
Walk past your director ofmarketing's office and if they
look like they're about to bangtheir head into the table, take
them to lunch Because, wow, it'sa thing I mean.
(14:30):
They're doing their best tomake this work, to get the best
outcome, because they're lookingat conversion rate, and so help
them out.
Anyways, that's this for thisepisode of the NerdBrand podcast
.
If you enjoy it, go tonerdbrandagencycom like,
subscribe, do the things.
You'll see that page there.
On nerdbrandagencycom slashpodcast.
Find your favorite podcast app,download it, tell your friends
(14:51):
about it.
Tell your friends about it andif you see me on the street, say
hey, jason Nerdbrand, and Iwill probably freak out because
I'll be like there's no way thatperson heard me.
So, surprise me, be safe outthere as everybody's doing the
derby things.
And you know, remember, keepyour nerdbrand strong.
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