April 18, 2025 • 13 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to this episode of the NerdBrand Podcast
, everybody, where we're goingto be talking about LinkedIn.
Woo, everybody's favoritesocial media network, isn't it?
I know I can hear yourexcitement.
I can hear it.
It's palpable.
Hey everybody, welcome to thisepisode of the Nerd Brand
(00:39):
Podcast.
We're talking about LinkedInand I thought something would be
interesting to start off withis a new study.
That was 577,000 LinkedIn postschallenges common marketing
advice.
It finds that posts with linksget 13.5% more interactions and
4.9% more views than postswithout links.
What do you know?
(00:59):
What do you know it used to be?
When you put a link in aLinkedIn post, it was like a
death nail.
That thing wasn't going nowhere.
So now they're saying okay,this is sort of like that whole
thing about eggs.
You know it's like don't eateggs, they're bad for you,
cholesterol and they're likeprotein, eat eggs, they're good
(01:19):
for you.
And so you know that's theworld we live in.
So you know, wait untiltomorrow.
Linkedin will be like yeah, youknow about that link thing.
Sorry, we didn't really meanthat.
So, anyhow, in the same articlethat I read, this research says
that's wrong.
So the data shows about 31% ofLinkedIn posts contain links to
(01:41):
other websites.
These posts consistently didbetter with posts than without
links.
So what do you do?
Do you link or do you not link?
Um, it's just one of thosethings where, if you're going to
make a post in LinkedIn, youknow I need to read it.
Is it important?
Is it relevant to what you do?
I don't really post a whole lot, uh, kind of busy Uh, but at
(02:05):
the end of the day, you knowit's like, well, and I speak
about, uh, personal accounts,okay.
So if you have a businessaccount and you're trying to
figure out how to grow that,you're going to need to do
really some heavier tactics withcontent sharing, getting other
people involved in yourcommunity.
Social media is not somethingyou can just post from a
business page and hope everyonesees it, because 99% of the time
, they probably are not going to.
(02:26):
It's just something that I'veseen happen both on Facebook and
LinkedIn.
So you have to tell people thatit's there and they have to
follow it, and then they'regoing to be able to see it.
Share, like, subscribe.
You know all the fun things youwant people to do Other than
that.
Your personal one, though.
However, now that's different.
So Facebook is basically abackyard barbecue.
(02:46):
Post what you want.
It's yours personal.
But if you run a business, payattention to what you post,
because you're the personalityof that business.
So if you complain a lot, ifyou get political, if you get
religious, if you get all thesethings, it will affect your
audience and who buys from youand who wants to do business
with you.
It's just a fact.
It's the times we live in, sobe aware of that.
(03:09):
Now you may say, like, well,maybe I don't want to do a
business with those other people.
Well, I would say to you, likeyou know, those other people
have money and if you need toeat, who cares, as long as
you're not breaking the law?
But that's just my opinion.
So I would say on Facebook,yeah, do what you want, you know
, but just kind of be mindful ofthe PR and angle of that.
(03:29):
But on your LinkedIn, that isyour resume, that's your online
resume.
It's where you've been, whatyou know how to do, your
profession, your topical stuff,that you're a professional at
that you're the actual authorityof.
These are things you definitely, definitely want to steer away
from the Facebook-y type posts.
And I've seen a lot ofFacebook-y type posts on
LinkedIn.
That's made me wonder what inthe world's going on, and I
(03:50):
would like for it to stop.
If you're out there because youknow I'm good reading stuff on
LinkedIn that's, you know,newsworthy as regards to finance
, or what's going on in business, or what other business owners
are doing or achievements theyhave, or people changing jobs,
(04:10):
people looking, you know all ofanything related to that but man
, I don't really need to seethat emoji too much.
I really don't.
I mean, it's something that youknow.
Again, the messaging on the twoneed to be different.
So if you're copy pastpastingfrom one to the other, just
careful, it's just not going tomaybe translate as well,
especially if you're going fromFacebook to LinkedIn.
(04:31):
Anyhow, moving on Document postscarousels, these work really
well for engagement.
So about 45% of any is theengagement rate.
Any format.
People on LinkedIn are willingto spend time clicking through
multiple slides.
So, yeah, do it.
If you got something worthshowing off, go for it.
I think it's good Polls.
(04:54):
I think they're a missedopportunity, mostly because I
think there are a lot of them.
I ask dumb questions, but if youcould find a way to use them,
uh, you could pretty much.
Uh, you know, you probably geta lot of engagement out of that.
That's kind of what you want,right?
So, and then text only, uhposts.
These are posts that do notcontain an image and they don't
contain links.
They're just uh, you know, theyperform the worst.
(05:16):
I mean, I remember when theywere good, you know, because
it's a text link, so you're notasking for anything.
You're not, you know, askinganybody to like, click a link,
for example, or call no, call toaction, right, so now it's got
the fewest interactions.
So, those posts you're writingthat are a paragraph long or
pages, use a blog because it'sgoing to perform better there.
(05:40):
Use a blog because it's goingto perform better there.
Let people know on LinkedIn youhave that and then put your
thoughts into your blog and thendirect them to that and
according to this, it should bethe best thing to do.
But also find an image that'srelevant to it.
And you know, nobody wants toscream out into the ether.
So, you know, just keep itpositive, keep it positive.
There's a lot of negativitygoing on, so we don't need more
(06:03):
of it.
Um, linkedin video contentactually grew about 53% and
engagement went up about 87.
So that is faster than TikTokand YouTube, ladies and
gentlemen.
Uh, good for LinkedIn.
If I was near the button forthe board that I have with the
applause, I would press it andyou would hear people applauding
like we're in a studio, becauseI'm nerdy that way.
(06:23):
But we'll just leave it alone.
The report states video postingmay have increased 13.77%, but
the real story is in the rise ofimpressions at 73.39% and views
at 52.17%.
Users are engaging more withvideo content, which indicates
that LinkedIn is prioritizingthis format in its algorithm.
We've heard this before and it'snot new.
See, just because you got avideo doesn't mean people are
(06:46):
going to interact with it.
So let me pause on that for aminute, because I think a lot of
people think and hear videocontent and go, pull your phone
out, take a video of me eatingmy potatoes at lunch.
You know you really need toplan your video content where
it's going to go.
You need to kind of think aboutthat.
But also you need to thinkabout, like, what do you want to
(07:06):
show?
Like it comes down to likewriting an article.
What do you want to talk about?
What do you want to share?
You know this podcast is beingrecorded and I'm sharing about
LinkedIn because why not?
It's fun.
I think that I haven't talkedabout it in a while.
But, um, you know, while Istruggle with allergies and
Kentucky gunk.
So when, um, you take yourphone out of your pocket and
(07:31):
you're going to do video, takethe video, maybe edit later,
post it so or have somebody doit for you and on that note, you
can go to nerdbrandagencycomand ask us about that.
We will help you with that.
But you know, strategy needs tobe in place before you just go
out and do a thing.
You know, because I know we allwant everything to go viral,
(07:52):
but not everything will.
Sometimes things just land flat.
So it's always good to have astrategy.
Know thy audience,Industry-specific insights on
this.
They broke down the performanceby industry.
So you're probably wonderinglike, well, yeah, who does
better education or retail?
Yeah, you know manufacturingutilities, that kind of thing.
(08:13):
You know it's not really foryou, it just has fewer followers
, your engagement, I mean.
But look, if you're amanufacturer and you make stuff
and you have a process, youcould probably do a long form
video and put it on YouTube andit's sort of one of those
satisfying videos, if y'all knowwhat I'm talking about where
you watch people do stuff andyou're like that's neat and it
(08:34):
just kind of relaxes you in acalm way and you have no idea
why Do that?
If you're in manufacturing orutilities utilities Like
watching somebody, like I don'tknow, lay bricks or whatever.
I don't have any idea what I'msaying here, but you know what I
mean.
It's just one of those.
Go onto YouTube, look it up,you'll find it.
You'll know what I mean.
However, on education, retailcompanies you got a product, you
got unboxing.
(08:55):
You got the use of the product.
You got people talking about it.
You know faces, places, things.
That sort of strategy works.
So you know.
But you know having morefollowers doesn't mean you're
going to get better results.
Okay, you still got to havethat whole thing branding all
worked out and then yourstrategy with marketing.
So yeah, so don't avoid links.
(09:17):
Include them when they addvalue.
Can't stress that enough.
If you're going to add links toyour LinkedIn posts, do it when
they only add value.
If they help they're going tohurt, don't do it.
So if you're writing a longform content, maybe not a link,
because you want people to stickaround and read and, let's be
honest, we all read the firstsentence and just nothing.
(09:38):
So don't do that.
Mix up your content.
It'll, you know you'll get alittle crazy with it.
You know, go a little nuts, geta little Michael Keaton.
You know Jack Nicholson, batman, 1989 nuts and uh, mix up stuff
.
You know more carousels polls,image posts, you know that kind
of thing.
No-transcript links go away andwe're all just getting answers
(10:16):
and nobody's visiting a website.
Linkedin may be your boy, maybethe one where you want to go to
get that website traffic.
So and I did not say ads,that's a whole other animal Not
talking about that today becausethey expensive Anyhow.
Realistic about your followergrowth.
You got to be realistic.
Keep it real 17.68% of accountsgain followers in 2024.
(10:38):
So growing a LinkedIn followingis harder than any platform.
It just is.
So keep that in mind that ifyou're starting out, you're
going to be at it for a longtime.
It's going to take a long.
This is a long game and that'skind of how everything's playing
out.
It's the old adage of trying toget rich quick.
If that's your strategy andmarketing branding your business
(11:01):
not going to work for you.
You're going to think it does,but your burn rate is going to
be way up and you're going toend up out of business.
So think long term, look ahead.
Ok, it's the fundamentalmarketing beliefs is in the data
.
For at least for us, anyways,the most useful finding is, like
(11:22):
for SEO and content marketers,adding links, you know, helps
and rather than hurt the posts.
So you know, there's the follow, there's that bot that will
follow and they probably won'tfollow from LinkedIn to your
site and you probably shouldn'thave LinkedIn posts that are
posted on your site go the otherway.
But you know it does index yourwebsite, it does index your
LinkedIn page.
(11:42):
Just saying Marketers, test it,test, test, test.
So you know, I think that whathappens and works now everyone
needs to keep in mind.
Again, it's kind of like eggsthey were good for you, they
were bad for you, they're goodfor you, they're bad for you.
So this is just where we aretoday.
Are we going to stay there?
(12:03):
Is that going to be the thing?
Your guess is as good as mine.
You know TikTok has made changesrecently.
You know X has these communitynotes and TikTok now launches
what it calls footnotes.
And yeah, it's all about factchecking.
You know there's a really goodfact checker.
You just look it up.
Stop letting other people tellyou what is facts.
(12:27):
Just go go read it yourself, golook it up.
Come on, now y'all can do this,um, and then you know, when you
have a linkedin profile, yourfirst uh degree contacts should
help you get introductions tothe second ones that you want,
or the third.
Use that, but use it in a goodway.
Don't send messages that arejust aimless in the messenger.
(12:48):
That's not working, I can tellyou.
I get them all the time.
And if you send a message totell somebody you're going to
help them get more leads, likedon't Just stop, just stop.
Like that's not probably theproblem.
Yeah, everybody needs moreleads, everybody needs more
customers.
That's just a.
That's a, that's an aspiration.
It's not a goal, it's not a KPIthat I can go like hey, yeah,
(13:08):
you know, I mean I could, youknow, spend a lot of money on it
and ads, but at the end of theday, it's like you know, there's
gotta be some brand awarenessblah.
Contact us atnerdbrandagencycom and if you
like this podcast, you can go tonerdbrandagencycom slash
podcast and listen to the latestepisode.
(13:30):
You can find it on yourfavorite podcasting app.
I don't care where you go, it'syour phone, not mine.
So at the end of the day.
We hope you enjoyed thispodcast and remember, keep your
nerd brand strong.
Welcome to this episode of the NerdBrand Podcast
, everybody, where we're goingto be talking about LinkedIn.
Woo, everybody's favoritesocial media network, isn't it?
I know I can hear yourexcitement.
I can hear it.
It's palpable.
Hey everybody, welcome to thisepisode of the Nerd Brand
(00:39):
Podcast.
We're talking about LinkedInand I thought something would be
interesting to start off withis a new study.
That was 577,000 LinkedIn postschallenges common marketing
advice.
It finds that posts with linksget 13.5% more interactions and
4.9% more views than postswithout links.
What do you know?
(00:59):
What do you know it used to be?
When you put a link in aLinkedIn post, it was like a
death nail.
That thing wasn't going nowhere.
So now they're saying okay,this is sort of like that whole
thing about eggs.
You know it's like don't eateggs, they're bad for you,
cholesterol and they're likeprotein, eat eggs, they're good
(01:19):
for you.
And so you know that's theworld we live in.
So you know, wait untiltomorrow.
Linkedin will be like yeah, youknow about that link thing.
Sorry, we didn't really meanthat.
So, anyhow, in the same articlethat I read, this research says
that's wrong.
So the data shows about 31% ofLinkedIn posts contain links to
(01:41):
other websites.
These posts consistently didbetter with posts than without
links.
So what do you do?
Do you link or do you not link?
Um, it's just one of thosethings where, if you're going to
make a post in LinkedIn, youknow I need to read it.
Is it important?
Is it relevant to what you do?
I don't really post a whole lot, uh, kind of busy Uh, but at
(02:05):
the end of the day, you knowit's like, well, and I speak
about, uh, personal accounts,okay.
So if you have a businessaccount and you're trying to
figure out how to grow that,you're going to need to do
really some heavier tactics withcontent sharing, getting other
people involved in yourcommunity.
Social media is not somethingyou can just post from a
business page and hope everyonesees it, because 99% of the time
, they probably are not going to.
(02:26):
It's just something that I'veseen happen both on Facebook and
LinkedIn.
So you have to tell people thatit's there and they have to
follow it, and then they'regoing to be able to see it.
Share, like, subscribe.
You know all the fun things youwant people to do Other than
that.
Your personal one, though.
However, now that's different.
So Facebook is basically abackyard barbecue.
(02:46):
Post what you want.
It's yours personal.
But if you run a business, payattention to what you post,
because you're the personalityof that business.
So if you complain a lot, ifyou get political, if you get
religious, if you get all thesethings, it will affect your
audience and who buys from youand who wants to do business
with you.
It's just a fact.
It's the times we live in, sobe aware of that.
(03:09):
Now you may say, like, well,maybe I don't want to do a
business with those other people.
Well, I would say to you, likeyou know, those other people
have money and if you need toeat, who cares, as long as
you're not breaking the law?
But that's just my opinion.
So I would say on Facebook,yeah, do what you want, you know
, but just kind of be mindful ofthe PR and angle of that.
(03:29):
But on your LinkedIn, that isyour resume, that's your online
resume.
It's where you've been, whatyou know how to do, your
profession, your topical stuff,that you're a professional at
that you're the actual authorityof.
These are things you definitely, definitely want to steer away
from the Facebook-y type posts.
And I've seen a lot ofFacebook-y type posts on
LinkedIn.
That's made me wonder what inthe world's going on, and I
(03:50):
would like for it to stop.
If you're out there because youknow I'm good reading stuff on
LinkedIn that's, you know,newsworthy as regards to finance
, or what's going on in business, or what other business owners
are doing or achievements theyhave, or people changing jobs,
(04:10):
people looking, you know all ofanything related to that but man
, I don't really need to seethat emoji too much.
I really don't.
I mean, it's something that youknow.
Again, the messaging on the twoneed to be different.
So if you're copy pastpastingfrom one to the other, just
careful, it's just not going tomaybe translate as well,
especially if you're going fromFacebook to LinkedIn.
(04:31):
Anyhow, moving on Document postscarousels, these work really
well for engagement.
So about 45% of any is theengagement rate.
Any format.
People on LinkedIn are willingto spend time clicking through
multiple slides.
So, yeah, do it.
If you got something worthshowing off, go for it.
I think it's good Polls.
(04:54):
I think they're a missedopportunity, mostly because I
think there are a lot of them.
I ask dumb questions, but if youcould find a way to use them,
uh, you could pretty much.
Uh, you know, you probably geta lot of engagement out of that.
That's kind of what you want,right?
So, and then text only, uhposts.
These are posts that do notcontain an image and they don't
contain links.
They're just uh, you know, theyperform the worst.
(05:16):
I mean, I remember when theywere good, you know, because
it's a text link, so you're notasking for anything.
You're not, you know, askinganybody to like, click a link,
for example, or call no, call toaction, right, so now it's got
the fewest interactions.
So, those posts you're writingthat are a paragraph long or
pages, use a blog because it'sgoing to perform better there.
(05:40):
Use a blog because it's goingto perform better there.
Let people know on LinkedIn youhave that and then put your
thoughts into your blog and thendirect them to that and
according to this, it should bethe best thing to do.
But also find an image that'srelevant to it.
And you know, nobody wants toscream out into the ether.
So, you know, just keep itpositive, keep it positive.
There's a lot of negativitygoing on, so we don't need more
(06:03):
of it.
Um, linkedin video contentactually grew about 53% and
engagement went up about 87.
So that is faster than TikTokand YouTube, ladies and
gentlemen.
Uh, good for LinkedIn.
If I was near the button forthe board that I have with the
applause, I would press it andyou would hear people applauding
like we're in a studio, becauseI'm nerdy that way.
(06:23):
But we'll just leave it alone.
The report states video postingmay have increased 13.77%, but
the real story is in the rise ofimpressions at 73.39% and views
at 52.17%.
Users are engaging more withvideo content, which indicates
that LinkedIn is prioritizingthis format in its algorithm.
We've heard this before and it'snot new.
See, just because you got avideo doesn't mean people are
(06:46):
going to interact with it.
So let me pause on that for aminute, because I think a lot of
people think and hear videocontent and go, pull your phone
out, take a video of me eatingmy potatoes at lunch.
You know you really need toplan your video content where
it's going to go.
You need to kind of think aboutthat.
But also you need to thinkabout, like, what do you want to
(07:06):
show?
Like it comes down to likewriting an article.
What do you want to talk about?
What do you want to share?
You know this podcast is beingrecorded and I'm sharing about
LinkedIn because why not?
It's fun.
I think that I haven't talkedabout it in a while.
But, um, you know, while Istruggle with allergies and
Kentucky gunk.
So when, um, you take yourphone out of your pocket and
(07:31):
you're going to do video, takethe video, maybe edit later,
post it so or have somebody doit for you and on that note, you
can go to nerdbrandagencycomand ask us about that.
We will help you with that.
But you know, strategy needs tobe in place before you just go
out and do a thing.
You know, because I know we allwant everything to go viral,
(07:52):
but not everything will.
Sometimes things just land flat.
So it's always good to have astrategy.
Know thy audience,Industry-specific insights on
this.
They broke down the performanceby industry.
So you're probably wonderinglike, well, yeah, who does
better education or retail?
Yeah, you know manufacturingutilities, that kind of thing.
(08:13):
You know it's not really foryou, it just has fewer followers
, your engagement, I mean.
But look, if you're amanufacturer and you make stuff
and you have a process, youcould probably do a long form
video and put it on YouTube andit's sort of one of those
satisfying videos, if y'all knowwhat I'm talking about where
you watch people do stuff andyou're like that's neat and it
(08:34):
just kind of relaxes you in acalm way and you have no idea
why Do that?
If you're in manufacturing orutilities utilities Like
watching somebody, like I don'tknow, lay bricks or whatever.
I don't have any idea what I'msaying here, but you know what I
mean.
It's just one of those.
Go onto YouTube, look it up,you'll find it.
You'll know what I mean.
However, on education, retailcompanies you got a product, you
got unboxing.
(08:55):
You got the use of the product.
You got people talking about it.
You know faces, places, things.
That sort of strategy works.
So you know.
But you know having morefollowers doesn't mean you're
going to get better results.
Okay, you still got to havethat whole thing branding all
worked out and then yourstrategy with marketing.
So yeah, so don't avoid links.
(09:17):
Include them when they addvalue.
Can't stress that enough.
If you're going to add links toyour LinkedIn posts, do it when
they only add value.
If they help they're going tohurt, don't do it.
So if you're writing a longform content, maybe not a link,
because you want people to stickaround and read and, let's be
honest, we all read the firstsentence and just nothing.
(09:38):
So don't do that.
Mix up your content.
It'll, you know you'll get alittle crazy with it.
You know, go a little nuts, geta little Michael Keaton.
You know Jack Nicholson, batman, 1989 nuts and uh, mix up stuff
.
You know more carousels polls,image posts, you know that kind
of thing.
No-transcript links go away andwe're all just getting answers
(10:16):
and nobody's visiting a website.
Linkedin may be your boy, maybethe one where you want to go to
get that website traffic.
So and I did not say ads,that's a whole other animal Not
talking about that today becausethey expensive Anyhow.
Realistic about your followergrowth.
You got to be realistic.
Keep it real 17.68% of accountsgain followers in 2024.
(10:38):
So growing a LinkedIn followingis harder than any platform.
It just is.
So keep that in mind that ifyou're starting out, you're
going to be at it for a longtime.
It's going to take a long.
This is a long game and that'skind of how everything's playing
out.
It's the old adage of trying toget rich quick.
If that's your strategy andmarketing branding your business
(11:01):
not going to work for you.
You're going to think it does,but your burn rate is going to
be way up and you're going toend up out of business.
So think long term, look ahead.
Ok, it's the fundamentalmarketing beliefs is in the data
.
For at least for us, anyways,the most useful finding is, like
(11:22):
for SEO and content marketers,adding links, you know, helps
and rather than hurt the posts.
So you know, there's the follow, there's that bot that will
follow and they probably won'tfollow from LinkedIn to your
site and you probably shouldn'thave LinkedIn posts that are
posted on your site go the otherway.
But you know it does index yourwebsite, it does index your
LinkedIn page.
(11:42):
Just saying Marketers, test it,test, test, test.
So you know, I think that whathappens and works now everyone
needs to keep in mind.
Again, it's kind of like eggsthey were good for you, they
were bad for you, they're goodfor you, they're bad for you.
So this is just where we aretoday.
Are we going to stay there?
(12:03):
Is that going to be the thing?
Your guess is as good as mine.
You know TikTok has made changesrecently.
You know X has these communitynotes and TikTok now launches
what it calls footnotes.
And yeah, it's all about factchecking.
You know there's a really goodfact checker.
You just look it up.
Stop letting other people tellyou what is facts.
(12:27):
Just go go read it yourself, golook it up.
Come on, now y'all can do this,um, and then you know, when you
have a linkedin profile, yourfirst uh degree contacts should
help you get introductions tothe second ones that you want,
or the third.
Use that, but use it in a goodway.
Don't send messages that arejust aimless in the messenger.
(12:48):
That's not working, I can tellyou.
I get them all the time.
And if you send a message totell somebody you're going to
help them get more leads, likedon't Just stop, just stop.
Like that's not probably theproblem.
Yeah, everybody needs moreleads, everybody needs more
customers.
That's just a.
That's a, that's an aspiration.
It's not a goal, it's not a KPIthat I can go like hey, yeah,
(13:08):
you know, I mean I could, youknow, spend a lot of money on it
and ads, but at the end of theday, it's like you know, there's
gotta be some brand awarenessblah.
Contact us atnerdbrandagencycom and if you
like this podcast, you can go tonerdbrandagencycom slash
podcast and listen to the latestepisode.
(13:30):
You can find it on yourfavorite podcasting app.
I don't care where you go, it'syour phone, not mine.
So at the end of the day.
We hope you enjoyed thispodcast and remember, keep your
nerd brand strong.
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