June 20, 2025 • 29 mins
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Episode Transcript
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Speaker 1 (00:00):
Anyways, up next on this episode of the Nerd Brand
Podcast.
We are talking aboutadvertising that has definitely
impressed us, and then we'regoing to play the music and
(00:36):
we're back.
So last week we talked aboutGoogle AI summaries and how
they're available in audioformat.
So hopefully my internet holdsup here and we'll see how the
streaming turns out, but they'reavailable in audio format.
So hopefully my internet holdsup here and we'll see how the
streaming turns out, but they'reavailable in audio format.
So instead of reading yoursearch results, you can now
listen to them.
Now research has come out.
I have to add this, because Isaw this last night that AI is
(01:01):
not making us more inquisitiveand it's not making us better.
It's making us actually, Iguess, worse cognitively,
because we're not.
Speaker 2 (01:10):
I've heard that as well.
Yeah, You're not using certainfactors of your brain, You're
only I guess I don't know thespecific terminology but you're
only using, like the inquirypart of your brain versus like
using the creative part of yourbrain.
Speaker 1 (01:24):
If using the creative part of your brain, if that
makes sense yeah, it's like it'sall like, hey, tell me about
this and do to do, listen to it,but then you don't have an
engagement where you're able tomore accurately like divulge
that without that tool.
And so it's almost like somepeople try to make the
comparison to a calculator, toback in the day when we just did
(01:46):
all the math, the only thing isbut the paper never, like in
the calculator, never gave youthe answer, though.
That's the thing.
You never.
You never asked the calculator,or you had to know what to
input, so you became more orless an operator of the device.
Now it's like there's really nooperation to AI, it's just
(02:08):
question and answer, like youand me right now.
Speaker 2 (02:11):
Right, unless you use it for certain.
I don't know idea generation,because I feel like there's
times like that or to condensestuff.
I use it for doctoring.
It's never a replacement tool,it's a resource is what I have
always saw it as.
Speaker 1 (02:27):
Oh, you go down the WebMD hole.
Is that what you do?
Speaker 2 (02:32):
No, not that I don't know.
That's just my philosophy thatI've accrued over the past
couple of years when it's beenat our exposure.
Speaker 1 (02:40):
Ah, okay, I was just like wait, don't do that,
michaela, don't WebMD, you'llhave cancer every time no, I'm
not becoming a hypochondriac.
Speaker 2 (02:49):
I promise there's only one room for one person in
my life that has that yeah, yeah, you always leave that one
thing to them.
Speaker 1 (02:56):
It's like no, you own that, that's fine.
I don't, I can't do the stress,so anyways.
So let's talk about some brands.
We're going to talk aboutcharmin, liberty mutual and the
us army.
So, um, charmin, starting withthat, I feel like they're
amazing, because talking aboutpoop wasn't a thing like it
(03:18):
always has been a thing withguys.
But let's talk.
Let's think about Star Trek,like 1950s or 60s, when the show
came 60s.
Speaker 2 (03:27):
Yeah, yeah, 60s would be great.
Speaker 1 (03:29):
Yeah, predates both of us by far Be more or less my
parents.
I don't even know if it'd beyour mom.
Speaker 2 (03:37):
Yeah, my parents were born in the early 60s, so yeah.
Speaker 1 (03:40):
Okay, so anyways, no bathroom.
Like that ship all the way upto Next Generation in the 90s.
And now it's like where's thebathroom?
Nobody's ever really, I recall,said I'm going to go to the
bathroom.
Like they didn't introduce ashower until the motion picture.
And so when the motion picturecame out, then you saw a shower
(04:03):
and then they explained it waslike some kind of hypersonic.
I don't know hyp, hypersonic, Idon't know why I said that.
Uh, it's sort of like a I don'tknow sound type shower to
generate uh stuff to washyourself.
Anyways, go watch the motionpicture if you do makes me think
of uh psycho yeah, well, if youdo go watch that, it's got a
vibe to.
Well, the character in there hadthe same haircut as as that
because they did the.
(04:23):
Uh, the lady that was theVulcan on that show?
I think.
No, she wasn't a Vulcan, shewas something else, she was
bald-headed actually.
Anyways, if you want to watchthe motion pictures of Star Trek
out there, be warmed and filledand on your way, and do so,
because you'll just be bored.
But lots of shots of the ship,so didn't have a bathroom.
(04:44):
Then they put out schematics,you know, because nerds like to
know like where is thingsactually at on a ship like that.
And the schematics come out andit's like, oh, there's like one
bathroom and they stuck it overin a corner and I'm just like,
really you had to like get awhole disc and you had to put it
way over there it's like threedecks and then go over like so
many yards and just to go pee.
So that's funny.
(05:08):
But Charmin comes out and theydo what they do and it's like,
oh, it's cool again, so it's nota problem.
So I want to bring up theirYouTube page.
So yeah, I mean they literallywe all know everybody goes.
Why not enjoy the go.
I mean, you know what?
(05:30):
Where have you seen this inadvertising in years and they've
done this really well wherethey have made advertising about
pooping a thing and, you know,getting really down to like
without showing somebody doingthe act and clean.
Speaker 2 (05:45):
Right.
Speaker 1 (05:47):
They not wiping butt, Right.
They've even gone that far.
I mean you got a bear likeriding a toilet.
I mean this doesn't get.
It's just funny to me.
And now we all know they'rebears, so what's the joke?
Speaker 2 (06:06):
Oh man, I didn't even connect those dots until just
now.
That's funny.
Speaker 1 (06:10):
Yeah, so you got a bear even talking about little
stuff on the bum when you wipe,and it didn't come all the way
off.
I know everybody knows what I'mtalking about because oh, gosh,
that makes me think of my dad.
Speaker 2 (06:21):
He used to.
It was the Eddie Murphy jokethat he would recite oh man,
funny, fun stuff.
Speaker 1 (06:30):
Yeah, but you know this is a company that is like
they just said.
You know what?
We're not going to lean into it, we are going to own it.
And then you know they foundways to advertise like how it's
perforated now and how thatavoids tearing.
When you tear off something, Ithink a lot of people they wad
and then it's made to fold, soyou can I don't know.
Speaker 2 (06:54):
Everyone's got a method and it's kind of like how
you fold laundry.
Everyone's like what's the wayto do it?
And I'm like I really who's tosay?
Speaker 1 (07:02):
Yeah, yeah, it's just yeah.
But you never heard Kirk saygive the command to Spock, say
you have the con because I gotto go to the bathroom and so
yeah, it's.
You know, all these years laterand you have a brand here that
is.
You know this is their thingand they do.
(07:22):
You know short videos on it.
I don't think it's YouTube'sattempt to try to deal with
TikTok, but they cut theirvideos to where they could be
used in these shorts.
As far as I know, tiktok isstill on.
Today was actually the cutoffday for it, believe it or not.
It was extended, so we stillhave TikTok as of June 20th.
(07:45):
So we'll see what happens.
But yeah, if our listeners outthere are interested in Charmin,
go to youtubecom, slash Charminand subscribe to their stuff
and, I don't know, enjoy thebears talking about the go.
So there's that.
What's your thoughts about thisone about liberty mutual,
(08:07):
because I know you've seen Ijust their jingle, I don't know.
Speaker 2 (08:11):
It has given me a certain level of fatigue, like
can we change, can we pivot?
Already, because I feel likethe limu and this is just me,
just my opinion, my opinion onlyuh, the limu emu, I feel like
has become a little exhausted,and I don't know if you feel the
same way, I don't know, but Ifeel like has become a little
exhausted, and I don't know ifyou feel the same way, I don't
know, but I feel like certainthings like that have become
iconic for certain viewers.
It's kind of like the geico adsand how they.
(08:33):
But I like how versatile geicogoes, like that.
You know they had the cavemanand then they had the geico
gecko.
Like it's certain littlefeatures like that and they use
them interchangeably.
I feel like limuo Emu.
Every time I hear the jingle,I'm just like and I disassociate
.
Speaker 1 (08:51):
Yeah, the latest one is the golf one, where they're
out golfing and they got a wholeseries of those like we have on
our screen here if you'rewatching us on YouTube or on
video.
But it's like, yeah, the LemoEmu.
So obviously Liberty MutualL-i-m-u.
Um, you got limo there andthat's literally where I believe
(09:11):
the name comes from.
So I would imagine they weresitting in a marketing meeting
and we're like, all right, well,okay, well, that's neat.
What rhymes with limo, you know, and oh, and emo does, oh, okay
, you know, because this isbecause both of these brands are
very mascot-driven.
Speaker 2 (09:28):
Yes.
Speaker 1 (09:29):
Yeah.
Speaker 2 (09:30):
And most people probably wouldn't even know what
an emu was Like.
Oh, what's that ostrich doingon the screen there?
Speaker 1 (09:38):
Well, to be fair, I would mistake it for one.
I wouldn't know the difference,but yeah, it's definitely a
brand that.
And then have you seen the oneswith the baby, and it took me a
while to figure this one out.
They were doing a lot of these.
They call them truth tellers.
(09:58):
I don't know why they're calledtruth tellers, so if anybody
out there knows, I'd like toknow why they're called truth
tellers.
Speaker 2 (10:04):
Oh, because it's the fella that's like the other.
I think that's kind of kind oflike back to my point with geico
and how they use like differentinterchangeable focus points
within their ads.
I think this is the other onewhere it's the guy that's
wearing the leather jacket andhe, like, drops these truth
bombs to people who are justsitting on that bench there.
Speaker 1 (10:28):
Oh, so he's actually a character Kind of like a cameo
yeah.
Speaker 2 (10:31):
Like a commercial cameo, if you will.
Speaker 1 (10:34):
Okay, now I understand.
See, this is what happens whenyou're over the age of 45.
You see this stuff and you'relike I have no idea why is this
guy in there and why is this athing.
And you just explained it.
So, thank you, michaela, now Iget it.
Speaker 2 (10:47):
You're welcome.
If it weren't for YouTube TVads, I probably wouldn't know
anything.
Because I use Spotify, I dodgeads.
I know I'm bad.
I work for an ad agency and Iskip all the ads.
I'm an impatient girl.
Speaker 1 (11:02):
Well, the thing is, yeah, but you're our project
manager.
You're not like Mitch, acreative director or you know,
yeah, you're.
You can get away with that andbe like I don't know, I just
make sure the projects get doneon time.
Speaker 2 (11:17):
Whatever you want to say.
Speaker 1 (11:18):
You know, by the way, for the record for everybody
out there, she does way morethan that, but still.
But yeah, that makes sense now,for the record for everybody
out there, she does way morethan that, but still, um, but
yeah, that makes sense now.
And you know, they do theBibberti thing to get.
I don't know what they're, what, what, what was the original
like, where that came from, Idon't know.
Um, I would assume it's because, you know, babies talk cute, so
(11:46):
liberty.
Maybe they have problems withthe l's and the b's, I guess so.
But yeah, that's, that's beentheir thing.
Um, worked out, it's worked outpretty well.
I don't know how long it's beengoing.
Um, you know their channel.
They've got tons and tons ofvideos.
I mean, at least on the limuemu, doug and the doug is funny,
but yeah and doug, I meanthere's just certain names and
words that are humorous, likestand-up comedians will say this
(12:08):
like Aaron, doug, steve, maybenot Aaron, but still.
AA Ron yeah, it's because ofthat.
The AA Ron is why I rememberJohn Aaron.
But yeah, steve, for sure Steveis a funny name.
It's like thanks, steve, andeverybody will laugh you done,
messed is a funny name it's likethanks, steve, and everybody
laughs.
You don't mess up AA Ron.
Yeah, yeah, you don't mess upAA Ron.
(12:29):
Yeah, I love.
Speaker 2 (12:31):
Keegan-Michael Key.
Sorry, I just had to.
Speaker 1 (12:35):
But you've noticed, they're very specific about
their banners.
Two things I want to notice,especially for our video viewers
notice where the icons are inthe banners.
Look at how centralized theyare between the two.
So you've got a nice adaptivething where you've got the
avatar and then you've got the,the banner at the top of the
(12:56):
channel, and for both of them Imean very well done, very well
laid out, um.
So props to them for that.
Uh, and of course I'm viewingon a desktop, so mobile, uh,
would probably look.
Let's see if I can pull off amobile view um, yeah yeah it'll.
It kind of does the job um.
Speaker 2 (13:18):
I don't think it just kind of cinches everything up a
little bit yeah, I'm not surethat that's actually what you
know.
Speaker 1 (13:24):
It looks like on an iphone.
But uh, we're gonna say that.
Yeah, we'll just say like, okay, you get a pass.
Anyways, those are those twobrands.
Um, just out of curiosity, notto put you on the spot, not to
make you kind of have to thinkhard or anything, but you got a
brand that you like.
Speaker 2 (13:40):
I can just google it right now um well, we know, like
you know what, what makes menot go like charmin, but you
know what makes me go likeenergy wise, celsius and alani.
You know I'm a big advocate forsome energy drink brands yeah,
let's see um, I'm probably gonnaswitch with the spelling.
Speaker 1 (14:00):
There it is let's see what they got so alani was
purchased um not too long ago umfor celsius yeah, for a lot of
money.
Yeah, by celsius, uh, and youknow celsius story of their
branding, their product and whatit looks like is absolutely
(14:23):
amazing because oh, yeah, uh,you know they put that out there
and they're like, look, it'sgot to look this way other than
otherwise.
It just didn't, it didn't sell.
It's a great.
I'll never forget.
Speaker 2 (14:35):
Oh, I'm sorry.
Finish your point.
I'm sorry.
Okay, I was walking around.
I was in Chicago.
What was it?
Yeah, it was in the wintertime,it was January and they had it
was in Millennium Park.
We were just waiting.
We were walking around becausewe were waiting for our brunch
spot to open up, a spot for us.
So, we put our name in and wewere waiting.
We were walking aroundMillennium Park and like right
(14:55):
off on one of the shoulders,there was a Celsius car and I
was like oh, that's cool.
I wonder what they're doing.
They're just handing out randomCelsius and I'm like you know
what.
That's such a great way to putyour name out there, cause I
didn't know, lonnie didsomething similar at like a
fitness event that I went to acouple years back, where, you
know, they were just handing outfree samples and I don't know.
(15:17):
I I have a certain, uh, passionfor caffeine because it just,
you know, gives me the energy Ineed, makes me the person I want
to be for the day.
So, exactly, yeah, you canlaugh at it.
Um, so it's okay, um, but butyeah, like that, I thought you
know, that's a great way, youknow, sample the product yeah,
(15:40):
this is something I'm noticing,like I'm going through.
Speaker 1 (15:44):
I mean, there doesn't seem to be a face, a youtube
page and they, they are runningan ad, uh, here, sponsored, at
the top.
So, uh, anybody out there wantsto contact us about doing this
kind of stuff?
Uh, yeah, this is what we do.
There's always people alwayslike, what do you do?
It's like this.
Uh, it's always good to showvideo on these things, to be
like, yeah, that, right there,we just have to shoot the video,
which is what we do.
(16:04):
And therefore, you know, on andon and on, the madness goes.
But it takes you to, uh, d to cand um, you know, this stuff,
this, this drink, was bottled inPleasure Ridge Park, louisville
, kentucky, yep, so, but yeah, Ithink it was $4 billion was the
acquisition for it.
So, yeah, it's got a heck of astory in regards to that.
(16:28):
I want to get it to the US Army, not because of the 250th
anniversary or the recent parade, it's what.
So, essentially, the parade andall that stuff, that's, it's
all marketing.
The whole thing is marketing,even even though I know a lot of
the Trump stuff was around it.
But forty five million, that'sthe marketing for that.
So let's talk about themarketing budget of last year,
(16:50):
though, and how that worked out.
Oh my word, everybody was soupset about the 45 million for
the you know the parade.
Let's talk about the 100million last year spent for
recruiting and how that didn'twork out.
And, uh, this, this informationand this story I have to give
(17:11):
credit, it's brought to you byfat electrician because I watch
his show a lot and love it, sothis is where I'm getting some
of the information.
He kind of does a fullbreakdown on one of his videos
on YouTube, so I recommendchecking him out.
But you know, the United StatesArmy is always like any other
Corps, and you know you've gotyour brother who's in the
service.
What branch is he in?
Speaker 2 (17:31):
He's in Air Force and my dad was in Navy.
Speaker 1 (17:35):
Yeah, so what branch is he in?
He's in Air Force and my dadwas in Navy.
Yeah, so they don't like Army.
Speaker 2 (17:37):
No, they don't.
They love to jab at each other.
You know, chair Force for mybrother and then Squid for my
dad.
Speaker 1 (17:49):
Chair Force.
Yeah, I've heard that a lot Ofcourse.
Yeah, I've heard that a lot.
Yeah, you go into that Not tooffend any.
Speaker 2 (17:54):
You know people who are serving, but you know just
some familiar jabbing.
That it always happens, youknow, at every Thanksgiving
Christmas.
Speaker 1 (18:02):
You never know.
Hey, they're.
All those jobs are important.
We'll say that, like we will.
Yes, well, you would know morethan me.
I don't have anybody, I don'thave any family in there, but
anyways, 100 million was used,so let's talk about the first
$11 million.
Did you read this?
Speaker 2 (18:18):
I did not.
Speaker 1 (18:20):
Yeah, so the first $11 million was given to Dwayne
Johnson of Rock and he had to dofive Facebook, no, no, five
Instagram posts, and that was it.
He had to promote the Army fiveInstagram posts, whatever that
was, reels, I don't know.
It was kind of an influencercampaign.
That was $5 million out of the$11 million.
(18:41):
The remaining $6 million wasgiven to oh gosh, what's it
called.
It's not UFC, ufl, it's sort oflike an amalgamation between
the XFL and some other leagueand he bought it and he owned
UFL, and so there was that spent, and so he only did two
Facebook posts.
(19:02):
He only did two Instagram posts.
He didn't do the full five, hejust did the two, so he owes
three.
As far as I know, this is todate, and the campaign short
story is that it generated anegative 38 results.
How do you do that?
Well, basically, when you signup or get people to enlist, then
(19:25):
they go through a qualification.
Okay, these people actually canbe qualified candidates.
They're still not taking the.
They still not taking the oath.
They still aren't in, you know.
So they're still not taking theoath.
They still not taking the oath.
They still aren't in, you know.
So they're in their.
Speaker 2 (19:38):
I guess you could call sales funnel, but they're
not through it, right, rightbecause when you do the oath
that's literally, you know,that's like the closing of the
sale, because then you know, saygoodbye to your family, you hop
on a plane and then you're offto boot.
Camp is essentially how thatall goes.
Um, but yeah, like the steppingstones.
For that is, you know, you ofcourse engage interest in a
(19:59):
recruiter and then you know, ifyou haven't already taken an
ASVAB, which you know generatesit's kind of, it's like an SAT,
but military, think of like amilitary SAT, but it categorizes
, you know, your skills andattributes that can be utilized
in whichever branch you go in.
So my brother, you know he tookthe ASVAB and he, you know, is
(20:20):
more he's upon taking that, aswhenever that categorized him to
, you know, oh, work inmaintenance, You're going to
work on the parachutes and allthe flight equipment.
Make sure it's all up to par.
So that way you know,paratroopers, pilots, you know
they're ready to go in case theyhave to deploy from their plane
or anything like that.
Paratroopers always needparachutes from jumping out of
(20:41):
the plane.
So make sure that those badboys deploy is what my brother
does.
So, once you have the ASVAB,and then as far as like the
middle funnel of it all?
I'm not sure.
Speaker 1 (21:00):
But then you know you eventually get to the oath and
that's when you know your wholejourney begins.
Yeah, yeah.
So by the time they got to thatprocess, uh, they actually had
38 people drop out.
There was like it wasn't even,it wasn't zero, it was negative
38.
They lost people that enlistedfrom this.
That's Now.
We haven't even talked aboutthe other 88 million.
Right, that was a 100 millioncampaign.
That was just 11 million.
So let's talk about the 88.
(21:23):
Where did it go and what did itgenerate?
What do you think?
What do you think it generated?
88 million.
By the way, it was NASCAR.
Dale Earnhardt's car wascompletely covered and they ran
that for the thing.
So it was all the NASCAR.
Woo, guys.
What do you think that campaigngenerated in enlistments and or
leads and then qualifiedcandidates.
Speaker 2 (21:46):
Oh man, I couldn't tell you it was how much the
other one bombed.
I'm kind of afraid to give outa number.
Speaker 1 (21:52):
Just take a guess it this is going to be fun I'll say
like 500.
That's what a lot of peoplethink it actually generated
24,800 leads.
Speaker 2 (22:03):
Oh, okay, well, better than the other one but.
Speaker 1 (22:06):
but there's a big but .
Speaker 2 (22:08):
Oh God.
Speaker 1 (22:09):
Only 20 of them were qualified.
Oh boy, 20.
20.
And so how many do you thinkout of that were qualified?
Oh boy, 20.
And so how many do you thinkout of that were recruited?
Speaker 2 (22:21):
I would want to say five to 10.
Speaker 1 (22:24):
That is so nice of you, but zero.
No it's complete goose egg Dang.
Speaker 2 (22:31):
How do you not get qualified?
Because I feel like, as long asyou're, you know you're a high
school graduate, you do theASVAB and you know you're not,
you know you're not a criminal,or you know have any not
criminal, but like you know, anychronic yeah, yeah, chronic
problems.
Speaker 1 (22:46):
You don't have a rap sheet, you don't like all the
good things, I don't know yeah,uh, I just as soon as I hear any
sort of ad campaign that'ssponsored by a celebrity or
anything like that, I mean somework.
But I just don't think we're inthat age anymore where it's a
good, good idea to have to graba celebrity name and use that as
(23:07):
a you know, your mascot, if youwill.
I mean cameo yeah Some cameos.
Speaker 2 (23:15):
It's kind of like it's like what we suggest for
our clients, like not everyoneneeds, you know, a TikTok page.
It's relevant to your brand andI feel like some brands divert
to cameos and I'm like, well,does it make sense, or are you
just trying to be like, oh, lookat me.
Speaker 1 (23:31):
Yeah, so you know, if it's a brand, it's looking for
an avatar.
I mean, obviously the U S armydoesn't need an avatar.
I mean, they got a pretty solidbrand and presence and their,
their strategy now is very, verydifferent, obviously.
I think that it's a lot better,in my opinion.
Uh, because they're, they're,they're using the actual, uh,
(23:52):
the war fighters.
They're actually showing, um,here's the hardware.
I call it hardware porn.
Um, it was a thing in theeighties and nineties with, you
know, knight Rider and Airwolfand all of that you know, you
have, you have an attackhelicopter, you have a car,
there's all this.
Those kinds of shows ontelevision don't really exist.
I just call it hardware pornbecause that's just the way
(24:13):
television shows in the 80s were.
If you haven't watched any ofthose, I recommend you go back
and dive into that, especiallyAirwolf.
Airwolf probably didn't agevery well, but it was pretty
neat.
I would like for them to try tomaybe bring that back.
That'd be interesting.
But anyways, at the end of theday, yeah, they're showing the
hardware and capabilities andstuff, and so it's sort of not
as a blind, you know thinganymore when it comes to like,
(24:36):
well, what am I stepping intomore.
So it's more transparent inthat way.
But yeah, Charmin has got somecartoon CGI bears wiping their
butts and, uh, you got a birdover in you know Liberty mutual.
So it's like you know there's alot of things you can do.
Maybe you don't need to do anyof that.
Speaker 2 (24:54):
I don't know.
It's just like uh, it's findingsomething that makes a little
bit sense, but also it'sengaging and it's all about how
your metrics are.
If it's something that reallytakes off, then you find the
success in it.
Then keep doing that until youknow people get tired of it yeah
(25:14):
, yeah, I mean that's it.
Speaker 1 (25:16):
I mean it's, it's never a thing, that's going to
be a thing forever.
I mean coca-cola.
They bring out their bears,like you know, once a year um
christmas time the puffins, Ithe puffins, I love the puffins.
Yeah.
So it's just you got to knowyour brand and you got to know
your audience, and so atNerdBrand, that's what we do you
sit and consult with you, tryto figure that out.
It's a lot of working meetingsthat we are charging for, but
(25:40):
you know that consulting phaseis invaluable before you start
writing a social post or startshooting a video or put a
website up.
I mean we do all of thosethings, but at the end of the
day, it's like what do we wantto put on that that actually
resonates with the audience,that makes them want to convert
or call you, to work with you?
Because you can have a logo anda sign and a company and a car
(26:00):
or whatever.
That doesn't mean you're goingto get customers.
That's just not how it works.
And so our job is to sort offind that thing that makes
people want to like, rememberyou.
And so if you're sitting aroundand you're trying to figure out
what is that thing, well, it'slike what we've been saying.
It's like our job is to helpyou figure out that one thing
that you're just not too sureabout.
So, just like, if you go to ourwebsite at
nerdbrandagencycomcom, you'llfind, uh, all that messaging
(26:24):
there um, our job is to help youfigure out stuff.
I mean, you know, there's acertain something you're just
trying to figure out and you'retrying to trying to put a name
on it.
You're trying like that's,that's our job, so you can hire
us for that.
Um, get that off your plate, sothat stress goes away, so
you're not just like feelinglike you're wandering around.
So there's our ad for the show.
(26:45):
Um, anyways, uh, specialannouncements are we're going to
try to keep doing these showsmore video wise, like this, and
we're going to start doing somemore live streaming.
Uh, so, uh, I haven't decidedon facebook or youtube, and also
it matters on quality ofinternet connection for right
for that, because this is verydependent upon that.
(27:06):
I may have to upgrade mine orwe may have to find a solution
for that, but it is nice to kindof get back on video and we
have the equipment.
We're just finding a space.
Speaker 2 (27:16):
It's still a problem.
Speaker 1 (27:19):
I am upgrading the studio here at my house for
those watching.
That's where I'm at.
I have two chairs coming, twobrand new chairs, comfy ones,
and I'm going to buy a table and, uh, I'm going to start
outfitting this place and sowe'll be able to do these things
in person and have a couple ofcameras on us and kind of go
down that route.
But uh, anyways, if you likethis episode, go to nerve and
(27:40):
adccom slash podcast likesubscribe, sign up for
newsletters.
We are doing that.
If you want to know what topicsare and talk to us, I mean,
just hit us up on social media.
Uh, you know, those of you thatwere wondering, like, where's
Michaela?
There she is.
Speaker 2 (27:55):
Hi, I'm here.
Speaker 1 (27:59):
Mitch is out.
He is with family right now, um, and we are, uh, you know,
wrapping up a pretty solid weekin a good way.
I'm pretty excited.
I don't know you got anyannouncements or anything you
want to share with anybody.
Speaker 2 (28:14):
Nope, just grinding away, just chilling.
Speaker 1 (28:18):
Just chilling and grinding away.
That's something Michaela likesto do.
She likes to do the work.
Your role was account managerin other places and now you're
kind of you're an inside cat, Iguess is the way to say it.
Speaker 2 (28:31):
I don't know Meow, yes, but yeah, the project
management suits me a lot better.
I've always been an organizednut and just suits me.
Speaker 1 (28:44):
Yeah, so you know, if you guys got a project out
there, this is who you're goingto interact with, um, as well as
me, and mitch is, of course,but you know this is who's going
to be got got their hands onyour heart during the operation
on the table, I guess, um, butuh, it's not not to intimidate
you, michaela, just you know itis it?
Speaker 2 (29:01):
is mean, I was never really good at operations, so
we'll see.
Yeah, damn it.
Speaker 1 (29:08):
Those that remember that.
Anyways, we thank everybody forlistening and tuning in and we
will see you next week.
Speaker 2 (29:15):
And remember keep your nerd brand strong.
Anyways, up next on this episode of the Nerd Brand
Podcast.
We are talking aboutadvertising that has definitely
impressed us, and then we'regoing to play the music and
(00:36):
we're back.
So last week we talked aboutGoogle AI summaries and how
they're available in audioformat.
So hopefully my internet holdsup here and we'll see how the
streaming turns out, but they'reavailable in audio format.
So hopefully my internet holdsup here and we'll see how the
streaming turns out, but they'reavailable in audio format.
So instead of reading yoursearch results, you can now
listen to them.
Now research has come out.
I have to add this, because Isaw this last night that AI is
(01:01):
not making us more inquisitiveand it's not making us better.
It's making us actually, Iguess, worse cognitively,
because we're not.
Speaker 2 (01:10):
I've heard that as well.
Yeah, You're not using certainfactors of your brain, You're
only I guess I don't know thespecific terminology but you're
only using, like the inquirypart of your brain versus like
using the creative part of yourbrain.
Speaker 1 (01:24):
If using the creative part of your brain, if that
makes sense yeah, it's like it'sall like, hey, tell me about
this and do to do, listen to it,but then you don't have an
engagement where you're able tomore accurately like divulge
that without that tool.
And so it's almost like somepeople try to make the
comparison to a calculator, toback in the day when we just did
(01:46):
all the math, the only thing isbut the paper never, like in
the calculator, never gave youthe answer, though.
That's the thing.
You never.
You never asked the calculator,or you had to know what to
input, so you became more orless an operator of the device.
Now it's like there's really nooperation to AI, it's just
(02:08):
question and answer, like youand me right now.
Speaker 2 (02:11):
Right, unless you use it for certain.
I don't know idea generation,because I feel like there's
times like that or to condensestuff.
I use it for doctoring.
It's never a replacement tool,it's a resource is what I have
always saw it as.
Speaker 1 (02:27):
Oh, you go down the WebMD hole.
Is that what you do?
Speaker 2 (02:32):
No, not that I don't know.
That's just my philosophy thatI've accrued over the past
couple of years when it's beenat our exposure.
Speaker 1 (02:40):
Ah, okay, I was just like wait, don't do that,
michaela, don't WebMD, you'llhave cancer every time no, I'm
not becoming a hypochondriac.
Speaker 2 (02:49):
I promise there's only one room for one person in
my life that has that yeah, yeah, you always leave that one
thing to them.
Speaker 1 (02:56):
It's like no, you own that, that's fine.
I don't, I can't do the stress,so anyways.
So let's talk about some brands.
We're going to talk aboutcharmin, liberty mutual and the
us army.
So, um, charmin, starting withthat, I feel like they're
amazing, because talking aboutpoop wasn't a thing like it
(03:18):
always has been a thing withguys.
But let's talk.
Let's think about Star Trek,like 1950s or 60s, when the show
came 60s.
Speaker 2 (03:27):
Yeah, yeah, 60s would be great.
Speaker 1 (03:29):
Yeah, predates both of us by far Be more or less my
parents.
I don't even know if it'd beyour mom.
Speaker 2 (03:37):
Yeah, my parents were born in the early 60s, so yeah.
Speaker 1 (03:40):
Okay, so anyways, no bathroom.
Like that ship all the way upto Next Generation in the 90s.
And now it's like where's thebathroom?
Nobody's ever really, I recall,said I'm going to go to the
bathroom.
Like they didn't introduce ashower until the motion picture.
And so when the motion picturecame out, then you saw a shower
(04:03):
and then they explained it waslike some kind of hypersonic.
I don't know hyp, hypersonic, Idon't know why I said that.
Uh, it's sort of like a I don'tknow sound type shower to
generate uh stuff to washyourself.
Anyways, go watch the motionpicture if you do makes me think
of uh psycho yeah, well, if youdo go watch that, it's got a
vibe to.
Well, the character in there hadthe same haircut as as that
because they did the.
(04:23):
Uh, the lady that was theVulcan on that show?
I think.
No, she wasn't a Vulcan, shewas something else, she was
bald-headed actually.
Anyways, if you want to watchthe motion pictures of Star Trek
out there, be warmed and filledand on your way, and do so,
because you'll just be bored.
But lots of shots of the ship,so didn't have a bathroom.
(04:44):
Then they put out schematics,you know, because nerds like to
know like where is thingsactually at on a ship like that.
And the schematics come out andit's like, oh, there's like one
bathroom and they stuck it overin a corner and I'm just like,
really you had to like get awhole disc and you had to put it
way over there it's like threedecks and then go over like so
many yards and just to go pee.
So that's funny.
(05:08):
But Charmin comes out and theydo what they do and it's like,
oh, it's cool again, so it's nota problem.
So I want to bring up theirYouTube page.
So yeah, I mean they literallywe all know everybody goes.
Why not enjoy the go.
I mean, you know what?
(05:30):
Where have you seen this inadvertising in years and they've
done this really well wherethey have made advertising about
pooping a thing and, you know,getting really down to like
without showing somebody doingthe act and clean.
Speaker 2 (05:45):
Right.
Speaker 1 (05:47):
They not wiping butt, Right.
They've even gone that far.
I mean you got a bear likeriding a toilet.
I mean this doesn't get.
It's just funny to me.
And now we all know they'rebears, so what's the joke?
Speaker 2 (06:06):
Oh man, I didn't even connect those dots until just
now.
That's funny.
Speaker 1 (06:10):
Yeah, so you got a bear even talking about little
stuff on the bum when you wipe,and it didn't come all the way
off.
I know everybody knows what I'mtalking about because oh, gosh,
that makes me think of my dad.
Speaker 2 (06:21):
He used to.
It was the Eddie Murphy jokethat he would recite oh man,
funny, fun stuff.
Speaker 1 (06:30):
Yeah, but you know this is a company that is like
they just said.
You know what?
We're not going to lean into it, we are going to own it.
And then you know they foundways to advertise like how it's
perforated now and how thatavoids tearing.
When you tear off something, Ithink a lot of people they wad
and then it's made to fold, soyou can I don't know.
Speaker 2 (06:54):
Everyone's got a method and it's kind of like how
you fold laundry.
Everyone's like what's the wayto do it?
And I'm like I really who's tosay?
Speaker 1 (07:02):
Yeah, yeah, it's just yeah.
But you never heard Kirk saygive the command to Spock, say
you have the con because I gotto go to the bathroom and so
yeah, it's.
You know, all these years laterand you have a brand here that
is.
You know this is their thingand they do.
(07:22):
You know short videos on it.
I don't think it's YouTube'sattempt to try to deal with
TikTok, but they cut theirvideos to where they could be
used in these shorts.
As far as I know, tiktok isstill on.
Today was actually the cutoffday for it, believe it or not.
It was extended, so we stillhave TikTok as of June 20th.
(07:45):
So we'll see what happens.
But yeah, if our listeners outthere are interested in Charmin,
go to youtubecom, slash Charminand subscribe to their stuff
and, I don't know, enjoy thebears talking about the go.
So there's that.
What's your thoughts about thisone about liberty mutual,
(08:07):
because I know you've seen Ijust their jingle, I don't know.
Speaker 2 (08:11):
It has given me a certain level of fatigue, like
can we change, can we pivot?
Already, because I feel likethe limu and this is just me,
just my opinion, my opinion onlyuh, the limu emu, I feel like
has become a little exhausted,and I don't know if you feel the
same way, I don't know, but Ifeel like has become a little
exhausted, and I don't know ifyou feel the same way, I don't
know, but I feel like certainthings like that have become
iconic for certain viewers.
It's kind of like the geico adsand how they.
(08:33):
But I like how versatile geicogoes, like that.
You know they had the cavemanand then they had the geico
gecko.
Like it's certain littlefeatures like that and they use
them interchangeably.
I feel like limuo Emu.
Every time I hear the jingle,I'm just like and I disassociate
.
Speaker 1 (08:51):
Yeah, the latest one is the golf one, where they're
out golfing and they got a wholeseries of those like we have on
our screen here if you'rewatching us on YouTube or on
video.
But it's like, yeah, the LemoEmu.
So obviously Liberty MutualL-i-m-u.
Um, you got limo there andthat's literally where I believe
(09:11):
the name comes from.
So I would imagine they weresitting in a marketing meeting
and we're like, all right, well,okay, well, that's neat.
What rhymes with limo, you know, and oh, and emo does, oh, okay
, you know, because this isbecause both of these brands are
very mascot-driven.
Speaker 2 (09:28):
Yes.
Speaker 1 (09:29):
Yeah.
Speaker 2 (09:30):
And most people probably wouldn't even know what
an emu was Like.
Oh, what's that ostrich doingon the screen there?
Speaker 1 (09:38):
Well, to be fair, I would mistake it for one.
I wouldn't know the difference,but yeah, it's definitely a
brand that.
And then have you seen the oneswith the baby, and it took me a
while to figure this one out.
They were doing a lot of these.
They call them truth tellers.
(09:58):
I don't know why they're calledtruth tellers, so if anybody
out there knows, I'd like toknow why they're called truth
tellers.
Speaker 2 (10:04):
Oh, because it's the fella that's like the other.
I think that's kind of kind oflike back to my point with geico
and how they use like differentinterchangeable focus points
within their ads.
I think this is the other onewhere it's the guy that's
wearing the leather jacket andhe, like, drops these truth
bombs to people who are justsitting on that bench there.
Speaker 1 (10:28):
Oh, so he's actually a character Kind of like a cameo
yeah.
Speaker 2 (10:31):
Like a commercial cameo, if you will.
Speaker 1 (10:34):
Okay, now I understand.
See, this is what happens whenyou're over the age of 45.
You see this stuff and you'relike I have no idea why is this
guy in there and why is this athing.
And you just explained it.
So, thank you, michaela, now Iget it.
Speaker 2 (10:47):
You're welcome.
If it weren't for YouTube TVads, I probably wouldn't know
anything.
Because I use Spotify, I dodgeads.
I know I'm bad.
I work for an ad agency and Iskip all the ads.
I'm an impatient girl.
Speaker 1 (11:02):
Well, the thing is, yeah, but you're our project
manager.
You're not like Mitch, acreative director or you know,
yeah, you're.
You can get away with that andbe like I don't know, I just
make sure the projects get doneon time.
Speaker 2 (11:17):
Whatever you want to say.
Speaker 1 (11:18):
You know, by the way, for the record for everybody
out there, she does way morethan that, but still.
But yeah, that makes sense now,for the record for everybody
out there, she does way morethan that, but still, um, but
yeah, that makes sense now.
And you know, they do theBibberti thing to get.
I don't know what they're, what, what, what was the original
like, where that came from, Idon't know.
Um, I would assume it's because, you know, babies talk cute, so
(11:46):
liberty.
Maybe they have problems withthe l's and the b's, I guess so.
But yeah, that's, that's beentheir thing.
Um, worked out, it's worked outpretty well.
I don't know how long it's beengoing.
Um, you know their channel.
They've got tons and tons ofvideos.
I mean, at least on the limuemu, doug and the doug is funny,
but yeah and doug, I meanthere's just certain names and
words that are humorous, likestand-up comedians will say this
(12:08):
like Aaron, doug, steve, maybenot Aaron, but still.
AA Ron yeah, it's because ofthat.
The AA Ron is why I rememberJohn Aaron.
But yeah, steve, for sure Steveis a funny name.
It's like thanks, steve, andeverybody will laugh you done,
messed is a funny name it's likethanks, steve, and everybody
laughs.
You don't mess up AA Ron.
Yeah, yeah, you don't mess upAA Ron.
(12:29):
Yeah, I love.
Speaker 2 (12:31):
Keegan-Michael Key.
Sorry, I just had to.
Speaker 1 (12:35):
But you've noticed, they're very specific about
their banners.
Two things I want to notice,especially for our video viewers
notice where the icons are inthe banners.
Look at how centralized theyare between the two.
So you've got a nice adaptivething where you've got the
avatar and then you've got the,the banner at the top of the
(12:56):
channel, and for both of them Imean very well done, very well
laid out, um.
So props to them for that.
Uh, and of course I'm viewingon a desktop, so mobile, uh,
would probably look.
Let's see if I can pull off amobile view um, yeah yeah it'll.
It kind of does the job um.
Speaker 2 (13:18):
I don't think it just kind of cinches everything up a
little bit yeah, I'm not surethat that's actually what you
know.
Speaker 1 (13:24):
It looks like on an iphone.
But uh, we're gonna say that.
Yeah, we'll just say like, okay, you get a pass.
Anyways, those are those twobrands.
Um, just out of curiosity, notto put you on the spot, not to
make you kind of have to thinkhard or anything, but you got a
brand that you like.
Speaker 2 (13:40):
I can just google it right now um well, we know, like
you know what, what makes menot go like charmin, but you
know what makes me go likeenergy wise, celsius and alani.
You know I'm a big advocate forsome energy drink brands yeah,
let's see um, I'm probably gonnaswitch with the spelling.
Speaker 1 (14:00):
There it is let's see what they got so alani was
purchased um not too long ago umfor celsius yeah, for a lot of
money.
Yeah, by celsius, uh, and youknow celsius story of their
branding, their product and whatit looks like is absolutely
(14:23):
amazing because oh, yeah, uh,you know they put that out there
and they're like, look, it'sgot to look this way other than
otherwise.
It just didn't, it didn't sell.
It's a great.
I'll never forget.
Speaker 2 (14:35):
Oh, I'm sorry.
Finish your point.
I'm sorry.
Okay, I was walking around.
I was in Chicago.
What was it?
Yeah, it was in the wintertime,it was January and they had it
was in Millennium Park.
We were just waiting.
We were walking around becausewe were waiting for our brunch
spot to open up, a spot for us.
So, we put our name in and wewere waiting.
We were walking aroundMillennium Park and like right
(14:55):
off on one of the shoulders,there was a Celsius car and I
was like oh, that's cool.
I wonder what they're doing.
They're just handing out randomCelsius and I'm like you know
what.
That's such a great way to putyour name out there, cause I
didn't know, lonnie didsomething similar at like a
fitness event that I went to acouple years back, where, you
know, they were just handing outfree samples and I don't know.
(15:17):
I I have a certain, uh, passionfor caffeine because it just,
you know, gives me the energy Ineed, makes me the person I want
to be for the day.
So, exactly, yeah, you canlaugh at it.
Um, so it's okay, um, but butyeah, like that, I thought you
know, that's a great way, youknow, sample the product yeah,
(15:40):
this is something I'm noticing,like I'm going through.
Speaker 1 (15:44):
I mean, there doesn't seem to be a face, a youtube
page and they, they are runningan ad, uh, here, sponsored, at
the top.
So, uh, anybody out there wantsto contact us about doing this
kind of stuff?
Uh, yeah, this is what we do.
There's always people alwayslike, what do you do?
It's like this.
Uh, it's always good to showvideo on these things, to be
like, yeah, that, right there,we just have to shoot the video,
which is what we do.
(16:04):
And therefore, you know, on andon and on, the madness goes.
But it takes you to, uh, d to cand um, you know, this stuff,
this, this drink, was bottled inPleasure Ridge Park, louisville
, kentucky, yep, so, but yeah, Ithink it was $4 billion was the
acquisition for it.
So, yeah, it's got a heck of astory in regards to that.
(16:28):
I want to get it to the US Army, not because of the 250th
anniversary or the recent parade, it's what.
So, essentially, the parade andall that stuff, that's, it's
all marketing.
The whole thing is marketing,even even though I know a lot of
the Trump stuff was around it.
But forty five million, that'sthe marketing for that.
So let's talk about themarketing budget of last year,
(16:50):
though, and how that worked out.
Oh my word, everybody was soupset about the 45 million for
the you know the parade.
Let's talk about the 100million last year spent for
recruiting and how that didn'twork out.
And, uh, this, this informationand this story I have to give
(17:11):
credit, it's brought to you byfat electrician because I watch
his show a lot and love it, sothis is where I'm getting some
of the information.
He kind of does a fullbreakdown on one of his videos
on YouTube, so I recommendchecking him out.
But you know, the United StatesArmy is always like any other
Corps, and you know you've gotyour brother who's in the
service.
What branch is he in?
Speaker 2 (17:31):
He's in Air Force and my dad was in Navy.
Speaker 1 (17:35):
Yeah, so what branch is he in?
He's in Air Force and my dadwas in Navy.
Yeah, so they don't like Army.
Speaker 2 (17:37):
No, they don't.
They love to jab at each other.
You know, chair Force for mybrother and then Squid for my
dad.
Speaker 1 (17:49):
Chair Force.
Yeah, I've heard that a lot Ofcourse.
Yeah, I've heard that a lot.
Yeah, you go into that Not tooffend any.
Speaker 2 (17:54):
You know people who are serving, but you know just
some familiar jabbing.
That it always happens, youknow, at every Thanksgiving
Christmas.
Speaker 1 (18:02):
You never know.
Hey, they're.
All those jobs are important.
We'll say that, like we will.
Yes, well, you would know morethan me.
I don't have anybody, I don'thave any family in there, but
anyways, 100 million was used,so let's talk about the first
$11 million.
Did you read this?
Speaker 2 (18:18):
I did not.
Speaker 1 (18:20):
Yeah, so the first $11 million was given to Dwayne
Johnson of Rock and he had to dofive Facebook, no, no, five
Instagram posts, and that was it.
He had to promote the Army fiveInstagram posts, whatever that
was, reels, I don't know.
It was kind of an influencercampaign.
That was $5 million out of the$11 million.
(18:41):
The remaining $6 million wasgiven to oh gosh, what's it
called.
It's not UFC, ufl, it's sort oflike an amalgamation between
the XFL and some other leagueand he bought it and he owned
UFL, and so there was that spent, and so he only did two
Facebook posts.
(19:02):
He only did two Instagram posts.
He didn't do the full five, hejust did the two, so he owes
three.
As far as I know, this is todate, and the campaign short
story is that it generated anegative 38 results.
How do you do that?
Well, basically, when you signup or get people to enlist, then
(19:25):
they go through a qualification.
Okay, these people actually canbe qualified candidates.
They're still not taking the.
They still not taking the oath.
They still aren't in, you know.
So they're still not taking theoath.
They still not taking the oath.
They still aren't in, you know.
So they're in their.
Speaker 2 (19:38):
I guess you could call sales funnel, but they're
not through it, right, rightbecause when you do the oath
that's literally, you know,that's like the closing of the
sale, because then you know, saygoodbye to your family, you hop
on a plane and then you're offto boot.
Camp is essentially how thatall goes.
Um, but yeah, like the steppingstones.
For that is, you know, you ofcourse engage interest in a
(19:59):
recruiter and then you know, ifyou haven't already taken an
ASVAB, which you know generatesit's kind of, it's like an SAT,
but military, think of like amilitary SAT, but it categorizes
, you know, your skills andattributes that can be utilized
in whichever branch you go in.
So my brother, you know he tookthe ASVAB and he, you know, is
(20:20):
more he's upon taking that, aswhenever that categorized him to
, you know, oh, work inmaintenance, You're going to
work on the parachutes and allthe flight equipment.
Make sure it's all up to par.
So that way you know,paratroopers, pilots, you know
they're ready to go in case theyhave to deploy from their plane
or anything like that.
Paratroopers always needparachutes from jumping out of
(20:41):
the plane.
So make sure that those badboys deploy is what my brother
does.
So, once you have the ASVAB,and then as far as like the
middle funnel of it all?
I'm not sure.
Speaker 1 (21:00):
But then you know you eventually get to the oath and
that's when you know your wholejourney begins.
Yeah, yeah.
So by the time they got to thatprocess, uh, they actually had
38 people drop out.
There was like it wasn't even,it wasn't zero, it was negative
38.
They lost people that enlistedfrom this.
That's Now.
We haven't even talked aboutthe other 88 million.
Right, that was a 100 millioncampaign.
That was just 11 million.
So let's talk about the 88.
(21:23):
Where did it go and what did itgenerate?
What do you think?
What do you think it generated?
88 million.
By the way, it was NASCAR.
Dale Earnhardt's car wascompletely covered and they ran
that for the thing.
So it was all the NASCAR.
Woo, guys.
What do you think that campaigngenerated in enlistments and or
leads and then qualifiedcandidates.
Speaker 2 (21:46):
Oh man, I couldn't tell you it was how much the
other one bombed.
I'm kind of afraid to give outa number.
Speaker 1 (21:52):
Just take a guess it this is going to be fun I'll say
like 500.
That's what a lot of peoplethink it actually generated
24,800 leads.
Speaker 2 (22:03):
Oh, okay, well, better than the other one but.
Speaker 1 (22:06):
but there's a big but .
Speaker 2 (22:08):
Oh God.
Speaker 1 (22:09):
Only 20 of them were qualified.
Oh boy, 20.
20.
And so how many do you thinkout of that were qualified?
Oh boy, 20.
And so how many do you thinkout of that were recruited?
Speaker 2 (22:21):
I would want to say five to 10.
Speaker 1 (22:24):
That is so nice of you, but zero.
No it's complete goose egg Dang.
Speaker 2 (22:31):
How do you not get qualified?
Because I feel like, as long asyou're, you know you're a high
school graduate, you do theASVAB and you know you're not,
you know you're not a criminal,or you know have any not
criminal, but like you know, anychronic yeah, yeah, chronic
problems.
Speaker 1 (22:46):
You don't have a rap sheet, you don't like all the
good things, I don't know yeah,uh, I just as soon as I hear any
sort of ad campaign that'ssponsored by a celebrity or
anything like that, I mean somework.
But I just don't think we're inthat age anymore where it's a
good, good idea to have to graba celebrity name and use that as
(23:07):
a you know, your mascot, if youwill.
I mean cameo yeah Some cameos.
Speaker 2 (23:15):
It's kind of like it's like what we suggest for
our clients, like not everyoneneeds, you know, a TikTok page.
It's relevant to your brand andI feel like some brands divert
to cameos and I'm like, well,does it make sense, or are you
just trying to be like, oh, lookat me.
Speaker 1 (23:31):
Yeah, so you know, if it's a brand, it's looking for
an avatar.
I mean, obviously the U S armydoesn't need an avatar.
I mean, they got a pretty solidbrand and presence and their,
their strategy now is very, verydifferent, obviously.
I think that it's a lot better,in my opinion.
Uh, because they're, they're,they're using the actual, uh,
(23:52):
the war fighters.
They're actually showing, um,here's the hardware.
I call it hardware porn.
Um, it was a thing in theeighties and nineties with, you
know, knight Rider and Airwolfand all of that you know, you
have, you have an attackhelicopter, you have a car,
there's all this.
Those kinds of shows ontelevision don't really exist.
I just call it hardware pornbecause that's just the way
(24:13):
television shows in the 80s were.
If you haven't watched any ofthose, I recommend you go back
and dive into that, especiallyAirwolf.
Airwolf probably didn't agevery well, but it was pretty
neat.
I would like for them to try tomaybe bring that back.
That'd be interesting.
But anyways, at the end of theday, yeah, they're showing the
hardware and capabilities andstuff, and so it's sort of not
as a blind, you know thinganymore when it comes to like,
(24:36):
well, what am I stepping intomore.
So it's more transparent inthat way.
But yeah, Charmin has got somecartoon CGI bears wiping their
butts and, uh, you got a birdover in you know Liberty mutual.
So it's like you know there's alot of things you can do.
Maybe you don't need to do anyof that.
Speaker 2 (24:54):
I don't know.
It's just like uh, it's findingsomething that makes a little
bit sense, but also it'sengaging and it's all about how
your metrics are.
If it's something that reallytakes off, then you find the
success in it.
Then keep doing that until youknow people get tired of it yeah
(25:14):
, yeah, I mean that's it.
Speaker 1 (25:16):
I mean it's, it's never a thing, that's going to
be a thing forever.
I mean coca-cola.
They bring out their bears,like you know, once a year um
christmas time the puffins, Ithe puffins, I love the puffins.
Yeah.
So it's just you got to knowyour brand and you got to know
your audience, and so atNerdBrand, that's what we do you
sit and consult with you, tryto figure that out.
It's a lot of working meetingsthat we are charging for, but
(25:40):
you know that consulting phaseis invaluable before you start
writing a social post or startshooting a video or put a
website up.
I mean we do all of thosethings, but at the end of the
day, it's like what do we wantto put on that that actually
resonates with the audience,that makes them want to convert
or call you, to work with you?
Because you can have a logo anda sign and a company and a car
(26:00):
or whatever.
That doesn't mean you're goingto get customers.
That's just not how it works.
And so our job is to sort offind that thing that makes
people want to like, rememberyou.
And so if you're sitting aroundand you're trying to figure out
what is that thing, well, it'slike what we've been saying.
It's like our job is to helpyou figure out that one thing
that you're just not too sureabout.
So, just like, if you go to ourwebsite at
nerdbrandagencycomcom, you'llfind, uh, all that messaging
(26:24):
there um, our job is to help youfigure out stuff.
I mean, you know, there's acertain something you're just
trying to figure out and you'retrying to trying to put a name
on it.
You're trying like that's,that's our job, so you can hire
us for that.
Um, get that off your plate, sothat stress goes away, so
you're not just like feelinglike you're wandering around.
So there's our ad for the show.
(26:45):
Um, anyways, uh, specialannouncements are we're going to
try to keep doing these showsmore video wise, like this, and
we're going to start doing somemore live streaming.
Uh, so, uh, I haven't decidedon facebook or youtube, and also
it matters on quality ofinternet connection for right
for that, because this is verydependent upon that.
(27:06):
I may have to upgrade mine orwe may have to find a solution
for that, but it is nice to kindof get back on video and we
have the equipment.
We're just finding a space.
Speaker 2 (27:16):
It's still a problem.
Speaker 1 (27:19):
I am upgrading the studio here at my house for
those watching.
That's where I'm at.
I have two chairs coming, twobrand new chairs, comfy ones,
and I'm going to buy a table and, uh, I'm going to start
outfitting this place and sowe'll be able to do these things
in person and have a couple ofcameras on us and kind of go
down that route.
But uh, anyways, if you likethis episode, go to nerve and
(27:40):
adccom slash podcast likesubscribe, sign up for
newsletters.
We are doing that.
If you want to know what topicsare and talk to us, I mean,
just hit us up on social media.
Uh, you know, those of you thatwere wondering, like, where's
Michaela?
There she is.
Speaker 2 (27:55):
Hi, I'm here.
Speaker 1 (27:59):
Mitch is out.
He is with family right now, um, and we are, uh, you know,
wrapping up a pretty solid weekin a good way.
I'm pretty excited.
I don't know you got anyannouncements or anything you
want to share with anybody.
Speaker 2 (28:14):
Nope, just grinding away, just chilling.
Speaker 1 (28:18):
Just chilling and grinding away.
That's something Michaela likesto do.
She likes to do the work.
Your role was account managerin other places and now you're
kind of you're an inside cat, Iguess is the way to say it.
Speaker 2 (28:31):
I don't know Meow, yes, but yeah, the project
management suits me a lot better.
I've always been an organizednut and just suits me.
Speaker 1 (28:44):
Yeah, so you know, if you guys got a project out
there, this is who you're goingto interact with, um, as well as
me, and mitch is, of course,but you know this is who's going
to be got got their hands onyour heart during the operation
on the table, I guess, um, butuh, it's not not to intimidate
you, michaela, just you know itis it?
Speaker 2 (29:01):
is mean, I was never really good at operations, so
we'll see.
Yeah, damn it.
Speaker 1 (29:08):
Those that remember that.
Anyways, we thank everybody forlistening and tuning in and we
will see you next week.
Speaker 2 (29:15):
And remember keep your nerd brand strong.
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