July 14, 2025 • 42 mins
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Episode Transcript
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Speaker 2 (00:21):
uh hi, mikayla, hi, how's it going?
Speaker 1 (00:33):
uh hi, mikayla hi, how's it going?
Okay, it's going good.
Um, you know it's thursday.
I am happy for thursday, but atthe same time, I'm also like
it's not friday.
Speaker 2 (00:38):
So, yeah, it's like thursdays, like ever since I was
a kid, because I don't know.
I feel like my mom always gaveme some leeway, staying up a
little bit later on Thursdaynights in comparison throughout
the week, like, ah, it'sThursday, it's Friday, why not
go crazy?
Speaker 1 (00:53):
So I've always liked Thursdays for that reason into
the interwebs and I'm going tosee, um, you know what, what are
?
What are people talking aboutin the marketing world?
Cause we've noticed everythingkind of travels in our industry,
(01:14):
like one time it's a website,the next it's social media, then
it's social media, then it'ssocial media, and my God, um,
and then, you know, no onethinks about really other
channels in marketing.
At least that's been my opinionand frustration.
It's like that one channel, youknow it's never going to go
away.
We've lamented about it for Idon't know what, 10 years, but
(01:39):
everybody still wants theirFacebook post done, which is,
you know, I get it, it'sawareness, their Facebook posts
done, which is you know, I getit, it's awareness.
But, being a Gen Z-er, what isyour thoughts on social media
and its current state?
I'm just kind of curious whatyour thoughts are.
Speaker 2 (01:56):
I don't know.
I like the way that you put it.
It is definitely awareness andjust putting things out there
Like I feel like if your contentis not engaging or if it's just
like something kind of static,it's not gonna be anything
really impactful.
People want to see you know thebehind the scenes stuff.
They want to see if it's aproduct or, I'm sorry, if it's a
(02:16):
service, like what service doesit look like?
Like do a walkthrough ofwhatever facility you're in or
whatever service you'reconducting, um or seeing
implementing how a certainproduct is used and like
influencer marketing and contentcreators has like boomed.
So that's really what I mean bythat, because you have those
(02:39):
collaborations with like a big,not a it doesn't have to be a
big brand, but a well knownbrand and you're showcasing it
for more people to buy and toconsume it.
So I just feel like that's mytake on it.
As far as, like a non marketingperspective, it's just people
sharing their life with peoplethat either are really close to
(03:00):
them or they don't see veryoften.
Like that's just my overarchingtake from a both professional
marketing step stature to apersonal note yeah, I mean, it's
it.
Speaker 1 (03:14):
It's always never a thing, you know and I have to be
careful here to not name namesbut sometimes, advice, like
people are looking for, um,advice on how to do this better,
like we all should, and I havecome across some really bad
advice and I can't say what itis Cause I'm worried that, you
(03:35):
know, people be like well, thatwas me, I said that, and, um,
it's really not, it's actuallypretty like the same.
I hear a lot.
So, um, you know, know, whenyou are thinking about, like,
how to reach an audience a lot,the shiny object is like always
the first thing that everybodygrabs onto, and it's like social
media has its time, and thenseo, and then podcasting, and
(03:57):
then websites.
Like I said, it's all cyclicaland, uh, you know, the one thing
that I don't think anyonethinks about is the attribution
angle, and so right now, I'mgoing through a lot of things
that we've done, because we comefrom how did we, you know,
track like the leads and howthey came in?
(04:27):
Because when you're doingmulti-channel marketing, like
you should be, like, instead ofjust social media, like social
media is a channel, you know,it's not a strategy, right?
So it's like, okay, was itsocial media?
What channel on social media?
Was it email marketing?
What was the segment?
(04:48):
There's all these things to kindof go through, that that uh
going through, and so one of thethings the articles that I
found online recently is talkingabout marketing attribution.
Um, to see how well thatmessage you're talking about, if
it actually resonates withanybody.
You know we have somebodyrecently that put out a message
that was completely just seemslike nobody's talking about it
and we pointed that out to ourclient.
We are not going to say who itis, but it's like doubled the
(05:11):
views and impressions and mostlyinteractions, which is good
with their account because ofthat message they were using,
because they switched themessage, meaning the words they
were posting and what thecontent was and what it was
talking about, flip script andyou could see it in the
analytics always good to seethose charts right where it
spikes up real big, and you'd belike, hey, look at that.
(05:31):
You maybe should talk about thatmore did a thing, did a good
thing yeah, yeah, this is whereyou go like, oh, found a nugget,
we should go after that.
What was they?
How did they come in?
And so, yeah, it was a littletedious because I had to go
through and just on facebookalone I had to literally find
out like, okay, what posts didthis?
Speaker 2 (05:52):
and see like go through your metrics or audit uh
through your uh profile yourbusiness profile and see which
ones perform the best, becausethose are your golden ticket
items right there.
Yeah, it hurts, but if you use,if you repeat too much, then
you're going to cause ad fatigue.
So you don't want it to be likeevery week, but maybe the
(06:13):
little content, content that'seither awareness or educational
you keep repeating it in a, in asense, each month, but you just
, you know, change the semanticsof it yeah, I mean what, um,
you know, I mean you're, you'reobviously you buy online
products and stuff like what.
Speaker 1 (06:35):
What makes you want to decide to buy something?
I mean, is it?
Speaker 2 (06:39):
honestly, nowadays, it's the affordability, like I
don't know.
I like I do say I love Alaniall the time, but I never buy
anything off of, uh, their webs,their website.
I only ever go to Kroger andlike get their deals because I'm
a budget girly and I like theirtwo for, or three for six, or
their two for five, whateverthey normally have there.
(07:02):
But, um, what entices me isthat, like you know, if I I
always like the reviews, if thereviews are there and if it's
not going to cost me an arm anda leg, that's usually what
entices me.
I'm trying to think of aspecific brand.
I usually just go to Amazonnowadays, like I needed a new
pair of sunglasses and I wasjust like, oh, these are the
(07:24):
style that I have.
I looked at the reviews like upthere.
You know they don't breakeasily, they're pretty durable
and, honestly, if I pay morethan $20 on a pair of sunglasses
, you need to just smack my handbecause it's one of those
things that you just you lose apair, why do I spend?
I'm not going to spend $200 onRay-Bans when I'm probably going
(07:46):
to lose them.
So I don't know.
That's just my position on liferight now is like I factor in
the affordability, theconvenience and, of course, the
reviews, like is this going tobe worthwhile to get or is it
just going to disintegrate themoment it gets to my house?
Whatever product?
Maybe you know what I mean.
Speaker 1 (08:07):
Yeah, oh, yeah, um yeah, everybody's budgeting,
everybody's decisions right nowis is based on budget.
But even though you do that, Imean you're still buying a
quality product.
I mean, otherwise, celsiuswouldn't have bottomed out for
like what?
4 billion.
Them out for like what?
Four billion.
So you know, I mean you stillgot something that's pretty well
(08:28):
known, it's established andthey put a ton of money into it.
To, you know, make that happen.
Um, the acquisition.
I mean they were bottled in prpwith pleasure ridge park in
louisville, kentucky, and, um, Idon't know if they'll continue
to be bottled.
There are canned, whatever youcall that.
I don't know if that'llcontinue.
But you know, yeah, I mean Ihave tried alani and it wasn't
(08:49):
for me.
I'm a red bull guy.
I always have been because I'mold, um, you know.
But at the end of the day it'slike, uh, the surge and ready to
drink and energy drinks and allof that has just gone.
Speaker 2 (09:01):
It's exploded over the last two years oh yeah,
because I've just moreinfluencers or celebrities who
that are kind of turning into aninfluencer with promoting all
kinds of different energy drinks.
I can't think of them off thetop of my head.
But uh, there's several thatI've come across and I'm like
I've never heard of you beforeand it's some person you know
(09:23):
I've seen in a movie or seen in,uh, some kind of reality tv
show and I'm like, oh, you'redoing this now.
Speaker 1 (09:31):
Okay yeah, I don't.
Speaker 2 (09:33):
I feel like there's also just it's kind of like
energy drinks are kind of likehow podcasts are.
There's just a little bit of anoversaturation and you just you
don't know which one to go withsometimes you know what I mean
like that kind of analogy I hadthat conversation recently with
somebody.
Speaker 1 (09:48):
They were asking about podcasting in relation to
um.
You know, elderly uh people, Iguess is the way to say.
I don't know.
My mom is 76 and it was likeshe just doesn't want to part
from her phone and as long asshe knows how the app is, she'll
listen right.
It's like once you introducethat new medium to that new um
demographic, now you got themand that's really what has to
(10:10):
happen.
A little harder to do thatbecause I literally had to
introduce her to it, but at theend of the day it's like it's
for all ages and it has grownand still grows, like right now.
And it's gone mainstream, ofcourse, um, in the recent like
because of the recent electionand everything that happened.
But it's like you said, everypodcast has got its thing and
(10:32):
it's like everybody wants tokind of jump in without planning
about what.
What is?
What is it you want to talkabout that people would want to
listen to.
If that's something you wouldwant to do, I want to kind of go
back to what?
The Superman thing, because itis nerd brand and you're going
to go see the movie and I don'twant to wrap the show up before
(10:52):
we talk about it because I mayapply.
I I'm not telling you itworking.
I may plan to see it Saturday.
Speaker 2 (10:57):
Oh, okay.
Speaker 1 (10:58):
Um, but how much do you think they've spent on
marketing on this thing?
Because I don't know if you'vepaid any attention to the
trailers or anything going onwith this brand, because it is
one that they've literallyrebranded and relaunched under
the DCU movie universe, whatever.
So it's kind of like what doyou think that they spent on
(11:20):
marketing on this?
Speaker 2 (11:25):
Let's see, I'm just like eyeballing off of what you
all talked about with ThorRagnarok.
It was only a couple hundredthousand what they contributed
for marketing.
And then, whenever the Batmanversus Superman came out, that
was like oh, correct me if I'mwrong.
It was like in the billions, itwas like 2.5 billion or million
.
Speaker 1 (11:43):
Well, I think that was like the yeah, that was like
the ticket sales.
Speaker 2 (11:48):
Oh, the ticket sales.
I thought that was really good.
Speaker 1 (11:52):
No, no, the marketing alone, marketing alone.
Budgets are kind of hard tofind, but you can find them on a
Reddit channel.
Can't remember the name of thethread, but it is.
Imdb too right, IMDB has ityeah yeah, you can try to
explore imdb and kind of seewhat they've done.
It's just, it's veryinteresting because so they're
always.
So if the movie is like 200million, you're probably going
(12:16):
to have half to that much of themarketing budget with it.
So you got a 400400 millionfilm.
You know, because marketing is$200 million, right.
So the Superman film theyreally pushed this hard.
I think we can say that for afact and mostly on online and
social media but it was $150million and exceeding that.
Speaker 2 (12:39):
Typically, probably, they think it got close to about
$200 million becausetechnically they're still
running campaigns's around whatI was gonna say because I was
like I was just eyeballing howit was for batman versus
superman and I'm like I'dprobably be about the same
ballpark there, but yeah, andthe opening weekend though.
Speaker 1 (12:58):
They said it's about 140 to 185 million.
So you know, megan movies isnot as sexy as people think.
I mean, we have a friend thatdoes it and has a studio in
Kentucky and it's like, yeah, Imean, you've got to.
Really the movie finance partof the business is wild.
It's wilder than trying to findan audience and make the film.
(13:19):
Everybody wants to watch thefilm and it's like, ooh,
celebrities.
And it's like that'scelebrities.
And it's like, nah, that'snothing.
Speaker 2 (13:24):
I was going to say it's wilder than Gene Wilder.
Speaker 1 (13:30):
And there you go, there's that old soul coming out
.
But anyways, opening weekend,it sounds like they've just
about made the money back on themarketing so far, but it's not
done.
I mean, you still have a globalcampaign to do.
It's like these are bigcampaigns.
That's why the numbers are solarge, but it seems like most of
it is on digital and you know,you still have your print
(13:54):
advertising for it, you stillhave your.
They still got to do thetrailers.
Somebody's got a marketingcompany cuts those and marketing
company cuts those, and so,yeah, all of that, uh,
everybody's kind of hoping thatit'll um you know, be fine, uh,
I'm not gonna get into thereviews.
Speaker 2 (14:11):
Have you noticed any cross promotions like I don't
know?
An example that just popped inmy head was when the new willy
wonka came out and they did likea cross collaboration with
ihHOP on certain like chocolate,purple looking pancakes to
promote the movie.
Has there been?
I haven't seen any noteworthy,or really not even noteworthy
(14:32):
like really any uh crosspromotions with this movie other
than like the widespreadaudience wise, it's not so much
um on the marketing side, sothey've been very specific about
.
Speaker 1 (14:52):
You know how they're marketing this, so no um, there
has been a cilinary revenue.
That is the next step, whichyou know.
That's the merch.
You know you've got a propertythat's going to have a lot of
toys and merch and so, becauseyou know DVDs are dead, I mean
tangible medium is kind ofcoming back.
(15:12):
People kind of want to ownmovies again.
But recently, what is it, whichis one of the big companies
quit making Blu-ray players,which is funny to say in 2025,
you would think that thathappened 10 years ago, but they
actually stopped this year, Ithink, and then another one last
year, and so if you've got aBlu-ray player, it's sort of
(15:33):
like um.
Speaker 2 (15:34):
An obsolete item.
That's just so.
Speaker 1 (15:36):
Yeah, I gotta, I gotta go into my closet and dig
mine out, because it's like whenyou get these films, like I
have actual films.
Now, here's the thing thosemediums are higher quality than
the streaming.
So you know, because it's like,with this, what we're doing
right here, you know we'rerecording over the internet and
quality is going to just bebased upon internet service
(15:56):
providers, whatever's going onand your router, my router,
million different things, and soyou know, you think about that.
When you're streaming onnetflix or you're streaming on
disney plus, like the qualitythat you're seeing it may not be
, may not be that they'll bufferit.
Still, they don't tell you thatthey do, and um, but if you
(16:17):
have a blu-ray player and youhave a 4k disc and you're got a
television that supports thatformat, that's what you're
watching and you have.
Also, the other important thingis the sound quality is better,
and so it's like I think, uh,actual tangible owning the
mediums will come back.
So I'll be very curious to seeif they you know, with superman,
I don't think they will.
I think the studio, I thinkthey they're one of the ones
(16:39):
that said like we're're notproducing DVDs or discs anymore,
because that's the other thing.
Not only has there been a stopin manufacturing and making
players, there's a stop inmanufacturing discs.
So I don't know.
Speaker 2 (16:52):
No, more $5 movie bin at Walmart.
Speaker 1 (16:54):
No, no, no, really.
That's absolutely what I'msaying.
It's like it's whatever's there.
Might want to go buy it.
It's whatever's there.
Might want to go buy it.
If you want to collect all ofthe Marvel MCU films on disc,
well, you probably won't get.
I think it wasn't Endgame, thatwas the last one.
It was maybe Marvel's, I don'tknow.
(17:15):
There was a couple of them,maybe that's it.
You're probably not going tofind Thunderbolts, thunderbolts,
thunderbird.
I don't know the new Avengersthat gonna find.
You're probably not gonna findthunderbolts, thunderbolts,
thunderbird.
I don't know the new avengers,that is not, in my opinion, the
avengers.
I'm sorry if that'scontroversial but that's just my
opinion.
Speaker 2 (17:34):
Um, so, yeah, yeah, no more five dollar ben.
I love crawling not literallycrawling, but like just digging
through those and having a nicelike movie night at home.
Speaker 1 (17:42):
Those were the good ones oh, I know, yeah, I want to
show.
I'm going to present this onehere.
See, here, share screen.
I don't know if this is the waythat I want to do this.
I didn't do this last time.
(18:03):
So, yeah, there we go.
So, um, how Superman marketingbalances mass appeal with fan
centricity I like how some ofthese words come out.
Uh, so it's the highlights andiconic visuals, and, you know,
they kind of got their likesynopsis here.
But, um, two audiences, sets ofexpectations, casual fans,
(18:26):
hardcore fans.
I'm not going to spend too muchtime on this.
There doesn't and no spoilershere, because neither one of us
have seen the film either, but,from just judging the trailers
and stuff, there does seem to bea little bit of fan service.
(18:48):
I honestly don't know, though,what's happening with some of
the characters.
I hope they have the JusticeGang, and that is Nathan Fillion
as Guy Gardner, as GreenLantern, and you got Hawkgirl,
which I was very pleased to seebecause, introducing the
(19:08):
Thanagarians, they're a separaterace of beings from another
planet.
And then you got Mr Terrific,who's just very smart, and so
I'm like, okay, so you got theguy that's smart and techie, you
got the guy that's the muscleand you got the girl.
That's the badass with thewhatever.
(19:28):
I hope to see something of that.
Um, but then I got to thinkingI was like wait a minute, it's a
Superman film.
It already seems overloadedwith um heroes.
That's the only apprehensionthat I have.
And so when you're doing a film, it's like there's just nothing
we can say about.
Um, not our gig, right, wedon't make movies.
But I don't think.
Do you think James Gunn hasmaybe made a misstep?
(19:50):
Are you expecting a good filmor not?
Speaker 2 (19:52):
I'm kind of expecting it, because I think he did
really well with peacemaker, thepeacemaker series, and made it,
you know, kind of like aserious undertone but with a
little bit of lightheartedgoofiness, you know what I mean.
But it has John Cena in it andhe just carries the show and you
get more laughs probably thananything.
(20:15):
But what I'm worried about,especially now that you
mentioned the hero cameos thatare going to be sprinkled into
the plot think that they shouldmaybe focus more on, like, the
backstory.
Maybe, you know, throw in loislane and, like, make it kind of
like that nostalgic, notoversaturated with all the other
(20:37):
characters, and then that's anopportunity for the sequel.
I don't you know what I mean ohyeah and I had another idea too,
but I don't know how it couldcross over into this.
But I was like, and that's anopportunity for the sequel.
You know what I mean?
Oh yeah, and I had another ideatoo, but I don't know how it
could cross over to this.
But I was like, oh my gosh, ifthey have something like with
Teen Titans, they do like thatkind of a crossover, because I
(20:58):
grew up watching and loving theanimation with Robin and
Starfire and Cyborg and Raven,so I'm wondering if they could
maybe take a take on that.
Speaker 1 (21:10):
I know they're going to introduce Batman, obviously,
cause he makes money and um,whether or not we get a Robin
ever again is really difficultto to put down, but I, I know
James Gunn, I think, hasmentioned the idea of there
being one coming and it's like,uh, he always does like the
obscure characters, like youknow.
For example, we've got thisposter that if I see it, I'll
(21:33):
buy it.
Um, but it's with crypto, um,and it kind of looks familiar.
If you look at behind me, I'vegot the super.
It kind of looks familiar.
If you look at behind me, I'vegot the super, the wonder woman
poster, and so it's kind ofdoing that.
Now, I, I'm not a judgy personwhen it comes to um, you know
these kinds of things because Idon't really know.
Like, I know there's people outthere They'd be like, oh, the
(21:56):
posters are, you know, andhere's one of Mr, and so, eh,
let's see, here we go, there.
It is Um, so, and there's onewith Mr Terrific, um, you know,
so you've got that.
(22:16):
Um, there's just, you know theposters.
That's kind of what I like.
Um, I'm going to share this.
Yeah, I'm going to share thisuh tab.
Um, I'm going to share this.
Yeah, I'm going to share thisuh tab that I got open, so where
these are coming from, um, butyou know it's, it's, it's this
one shot that I saw, uh, ofNathan filling in and there's
(22:39):
hot girl and then Mr Terrific,and when I saw that I was like,
oh, that's going to beinteresting to see.
But Maxwell Lord is like the.
You know, there's that guy andthen there's also Lex Luthor, so
you also have a very heavyvillain roster, which is weird,
makes me nervous.
(22:59):
But yeah, here's one of theposters I thought art posters
One of the billboards they putup in Los Angeles, art posters,
ha ha, one of the billboards, um, they put up in Los Angeles, um
, which I think is prettycreative on how they have him
holding up the date.
Right, it's always nice to seethat play with.
You know, out of home what wecall out of home, um advertising
(23:21):
, um so, and then you've got Iguess that's a statue of him.
They made that.
I mean, yeah, I think this isalso part of the marketing
campaign, right, like somebody'sgot to make the billboard,
somebody's got to make thisthing.
I don't even know what to callthis thing, but that's obviously
.
That is James Gunn in the photo.
That is not the star in there,that's like a full-size statue
(23:49):
that's got to go in anauditorium.
Speaker 2 (23:50):
I guess that's probably going to be a hot
ticket item auctioning off.
Speaker 1 (23:57):
Oh my god, yeah, somebody will be like I want
that.
And then, of course, you gotyour digital trailers.
We've seen all those Talk aboutthose.
This is another poster.
That is the Superman poster ofhim, and you know it's a yeah,
our girl.
Now I actually like that one.
I hope we get this kind of geta little bit of a story with her
(24:21):
.
I don't know.
Speaker 2 (24:22):
That's why I mean like backstories, I feel like
are a little like.
It's kind of like how marveldid that, because before the
avengers got together it wasvery much backstory backstory.
You're learning thor'sbackstory, you're learning iron
man's backstory.
I feel like that's somethingthat dc could take a lesson of,
is to really dive back into likethe beginning of it all, tell
(24:48):
that backstory and then save thecharacter, cross collaboration
until, like a couple movieslater yeah, yeah, I mean you got
like three heroes.
Speaker 1 (24:57):
I mean this first time we've ever seen guy gardner
, mr terrific and honker.
Speaker 2 (25:01):
Well, we've seen hawk right, you're gonna confuse
like the passive movie yeahwatchers.
You know what I mean.
Like you, probably you knowthem like off the top of your
head because you've read thecomics.
You're a big fan, whereas me, Imean I I do enjoy, uh, like
marvel universe, the dc universe, but as far as like backstory
(25:23):
and being like a super fan, Iwouldn't call myself that, so it
may confuse audience memberslike me, like who this guy?
Speaker 1 (25:30):
yeah, oh yeah yeah, and you don't have time to do
that in a two-hour feature.
Like you can't flash out.
Like why is guy gardner thegreen lantern?
I thought that that was haljordan and I was like, well,
yeah, there's more than one youcan't explain the backstory and
you're going to confuse peopleby just sprinkling to your point
(25:50):
.
Here's the Keebler stuff.
You were talking about earliercollaborations.
So Keebler did something.
That's all I know of that I'vebeen able to find they look like
red velvet cookies they do well.
Speaker 2 (26:06):
I'm taking that off the stage there so we can stop.
Why do I want to say?
Speaker 1 (26:08):
they look like red velvet cookies, they do.
Well, I'm taking that off thestage there so we can stop that
distracting Michaela.
Yeah, I did see.
So, to your point of fleshingout other characters, there is
going to be, so, one of thebrands that rebranded from Max
back to HBO, because HBO's got alot more brand equity than max,
(26:30):
so that streaming service hbomax is back.
And, uh, because, you know,discovery bought out warner
brothers and then they just Idon't know, it's like they're
rolling back the rebrand on thatbecause I think they found out
nobody wants it.
So, anyway, they are doing agreen lantern series.
This is what really isinteresting.
Um, it will be hal jordan, andit will be, um, uh, john stewart
(26:57):
, who's the marine, and so, uh,they've cast both actors for it
and it will be on.
Um, I don't know when it'sgoing to be on HBO Max, though.
Speaker 2 (27:09):
Jon Stewart from the Daily Show.
Speaker 1 (27:12):
No, that's just weird .
He just so happens to share thesame name.
What?
Speaker 2 (27:18):
No.
Speaker 1 (27:21):
See, that goes to the point of what you said about
this whole thing.
It's like your generation isn'tquite as familiar with some of
these characters.
But they exist.
So that's john stewart rightthere.
So the difference between andthat's kill a, kill a hog, I
think it's a yeah.
So anyways, um, how, jordan isobviously the first green
(27:43):
lantern.
We got him with ryan, with RyanReynolds that he hates and has
definitely made fun of himselfas that character over the years
.
But Hal Jordan was a Marine andis a Marine and his, I guess,
things that he makes with thering have never been very
imaginative, not as much as HalJordan's.
(28:04):
Like Hal Jordan will come upwith a locomotive, but during
the cartoon animation series ofthe Justice League, I mean,
honestly, jon Stewart was justlike a bunch of green glowing
fists and stuff.
It wasn't really.
That's the only thing that Idon't like about the character.
At least it's portrayed inanimation.
(28:26):
We'll see how this series doesand what they do with him.
So these are the actors thatare going to be playing them
Kyle Chandler and Aaron Pierreas Hal Jordan and Jon Stewart
respectively.
And so yeah it's.
You know, hal Jordan is, like Isaid, the original Green
(28:49):
Lantern and Jon Stewart came inafter him.
Um, because Hal Jordan became,I guess, got upgraded or
whatever he became a whitelantern, which there there's
different colors, like there's awhole universe to explore with
this.
Speaker 2 (29:05):
That's what I mean.
You need to dissect that alittle bit better.
I feel like, orcompartmentalized, rather than
just throwing a bunch ofcharacters into a movie plot
that we don't really quite knowthe backstory on.
And we would like to know thebackstory bond, because that
that creates the fandom once youpeel back those layers more and
you get more of an attachment.
Speaker 1 (29:25):
You know what I mean yep, and I hope that that's what
this is, because you can seethis shot he's got the ring on
his hand.
So this is actually aproduction shot that they've
shared.
So this is happening.
They asked the question will itbe connected to Superman?
I mean it will be smart if theydid.
I would think that that wouldbe very, very smart.
(29:45):
But, as we've learned that, Iwould think that that would be
very, very smart.
But, as we've learned that, youknow, the Batman Part 2 is not
connected.
So when you have a brand or aseries of brands like DC, it
would be beneficial to them toconnect them all and not try to
rush building this universe likethey did with Zack Snyder's
stuff, where it's like hurry,hurry, hurry, let's catch up to
Marvel, because when you havecompetition out there that's
(30:08):
putting out product like this Imean that's kind of what
happened it's like, oh no,here's this one, here's like
batman versus superman had fouracts and you had wonder woman
appear, which was great, but theway they kind of did all of
that, you never got anythinglike.
She was really a differentcharacter by the time you got to
her independent film and um.
So I hope that that's not whatwe see, where we see like this
(30:31):
kind of tonal, uh, disconnect.
But we could cause, you know,even though James Gunn and the
director of the Batman are arethey know each other uh, the
very different tones like thisone here is talking about it's
in the vein of true detective.
Now, I don't know if you'veseen true detective on hbo, have
(30:53):
you?
Or?
Speaker 2 (30:54):
I don't think so.
No, but it sounds vaguelyfamiliar yeah, there's a couple.
Speaker 1 (30:58):
There's, there's a few very famous scenes for very
um rated r reasons.
Um, I'll say that, and andparticularly in the first,
second season, I believe.
And yeah, it wasn't exactlylike it's not a lethal weapon
type thing.
There's not a lot of ha-ha'sgoing on in there, it's more
like hoo-ha's.
I'll leave it at that.
(31:19):
And so if you've got this goingto be in the vein of that I
mean, they say this stuff allthe time to get you pumped for
something.
This is a thing that's done inbrand messaging, where it's like
okay, we're going to associateit with a thing so that you go
out and get it, so that you kindof have an idea of what to
expect when you consume it.
It's fair, but is it?
(31:41):
If it's actually not?
You know, and I think that'swhere if and I think that's
where if you don't do that rightand it's not like that, then
you've lost your baseimmediately, before you even got
them right right so, butanyways, the Green Lantern Corps
is basically a cosmic policestate organization.
Lanterns will be a detectivestory in which Jordan and Stuart
investigate a murder inAmerican flyover country,
(32:02):
specifically Nebraska.
Now, I don't know why it's likemaybe we can't do kansas
because that's superman, butanyways, we're in nebraska this
time.
Um, though nothing else isconcrete dc co-chief peter
saffron and said in early 2023that it's very much in the vein
of true detective and variety,pointed out that he seemed the
(32:23):
most excited about lanterns ofall the upcoming DC shows.
So to your point, michaela,you're right, you're on track.
There's going to be separateshows where they will have to.
Probably they're going to haveto break these characters out
and flesh them out for people tobecome familiar.
Speaker 2 (32:39):
Yeah, and my question is since we had the rendition
with the Justice League in like2017 to 2018, like around that
time, I wonder, are they gonnareframe those characters and
have fresh faces, or are theygonna use those same characters?
That's my question too, becausethey did do the justice league
(33:01):
with the ben affleck, uh uh,batman and I can't remember who
played superman, but that's whatI mean.
Like there's been too manyfaces for the part.
You know what I mean, and itmight muddy the water.
So I wonder how they're goingto.
I think that help this new era.
Speaker 1 (33:18):
Being true rebranding ?
The answer is no, they're notconnected in any way, because I
think that would definitely likedefeat the purpose of the
rebrand, which is really what.
This is right, because the thestory that they're using as
inspiration is one thing, butit's I don't see it.
I only see it in the logo onhis chest as the reference to it
(33:42):
, but in the comics, but at theend of the day, this is like a
brand new story and character.
So I'm actually more interestedto see who they're going to
replace for wonder woman than Iam batman, to be honest with you
like you, you're thinking whatI'm thinking like who all are
going to be the new faces ofthese, these characters?
yeah, because I mean, you,you've always had like the
(34:04):
lanterns are great.
You've always had like theLanterns are great, but you know
they're not.
They've never been like theforerunners of the Justice
League.
It's always been what we callthe Trinity, and that's Batman,
superman and Wonder Woman and,which is funny, it's like you
know, wonder Woman's had twofilms.
That's it.
How?
Speaker 2 (34:28):
many we had of Batman and Superman right, I can't
keep track who played the parts,or and honestly, they all kind
of look the same to me.
They have blue eyes and blackhair right.
Speaker 1 (34:38):
So the guy that plays Jack Reacher has been rumored
to be Batman, which would be agreat casting.
He was actually in a movie withHenry Cavill recently the
former Superman, in a movie withhenry cavill recently.
Uh, the former superman, uh,within a guy richie film and so,
um, gentlemanly warfare orsomething like that and uh.
(34:59):
So it's like, yeah, he could be.
He's about he's a little tallerthan henry cavill, so he's he's
really close to like six, eight, eight or something, I think.
So he would be a definitely abig menacing form in that suit,
um.
But here's the problem when youhave a character that like that,
that's got such a presence onscreen, how does that stack up
(35:21):
against this Superman?
Um, when you see them together,who are people going to pay
attention to more?
Who are they going to want tosee more?
And then, if you've got him asBatman, this guy is playing
Superman, who looks like ayounger Cavill.
Whoever you pick as WonderWoman is just going to fade into
the background, in my opinion.
So the casting on this has gotto be right.
(35:44):
I don't know.
I think on the Lantern series,from what we just saw.
I think on the Lantern series,from what we just saw.
I think they got it, I thinkthey nailed that.
But I don't know.
About the Superman casting,I'll just be honest and I'm
probably going to becontroversial for that one.
Yeah, so it's kind of likepicking a mascot for your brand,
right, kind of like what wetalked about in the last episode
.
It was like do you need one?
With what you do?
(36:05):
I kind of feel like there'salready been a just a slight
misstep, a bit yeah, I can seethat yeah, not to poop on these
expectations if they haven'tseen them I can't wait to come
back and talk about fantasticfour oh my god, that one is hot
during that one I'm gonna skipthat one.
(36:25):
I watched um uh, it's alreadyleaked online the end scene of
fantastic four.
Speaker 2 (36:33):
Don't tell me I'm going.
We already got our tickets forthat one.
We're going to go to the worldbecause you know, I love Pedro
Pascal.
Speaker 1 (36:40):
Okay.
You're going to want to it's ait's.
It's weird and it's verylengthy, so I don't know when it
plays.
As far as before credits, aftercredits, mid-credits, I don't
have any idea.
Stick around, watch it, comeback, be like what the?
Or maybe you'll be like oh, Idon't know.
(37:01):
Kind of like.
Speaker 2 (37:04):
Have you seen Thunderbolts right?
Speaker 1 (37:06):
Actually no, but I'm not.
You know, I'm not one of thosethat the last film and I know
there's a particular person outthere that I know is gonna he
hates me for this because I wentand seen doctor strange 2 in
the theater.
That was the last one I saw inthe theater and I was bored.
About 20 minutes in I wasthinking about where to get a
burger.
I swear to god, I've never hadthat happen but you know, I'm,
(37:30):
I'm grandma now.
Speaker 2 (37:31):
Whenever it comes to, like you know, staying on the
couch past 9 pm, I just get epand yeah, but I just wasn't in,
I wasn't engaged at all.
Speaker 1 (37:41):
So right, I mean, and that's the thing.
It's like you build a brand up,you build up a product and
everything, and then people kindof snooze at it and you're like
what happened?
And it's sort of what I've beenpreaching for years Content is
king.
And it's not coming from me, Ididn't invent that.
But it's like what you read,what you're looking at, what
(38:04):
you're watching if it's a video,matters, what you're looking at
, what you're watching, if it'sa video, matters and the quality
matters.
And if you're just, a lot ofpeople are really happy to kind
of do what you said save themoney.
And we're going to wrap up withthis, because this is an
important thing, especially forbusiness owners.
If you're just starting out andyou're less than three years old
, it's totally understandablethe corners you have to cut, the
(38:24):
tools you need to use in orderto do things.
But Canva is not a professionaldesigner tool.
I've never met a professionaldesigner who uses it, unless
they just don't care whatthey're delivering, because they
just got to get it done,because they do actually have a
professional client that needssomething professional made.
But after looking at theseposters, if they were done in
(38:45):
Canva, it would really shock me.
But I don't think so and um, soyou know it's sort of, uh, it's
like, okay, on the cheap we canget Canva pays 50 bucks a month
for this or whatever, and youcan do your do things.
And now you're, it's just, it'severything looks the same.
Nothing is differentiated fromsomething else.
(39:06):
It all just kind of looks thesame.
You got the same kind oftreatment for typography in a
graphic, the same kind oftreatment of a background image
in a graphic.
It's just like the slashes hereor there, where they're at, or
how the masking is done.
We know these are templated andpeople are putting them out
there on social en masse and themessage is getting lost and so
(39:27):
that's content.
And it's like watching a filmthat has bad content.
You know you get disengagedfrom it very quickly because
you're like this is boring,right, show me something new to
look at that I like looking at.
And you know, I think that thatis where that you've got to
really invest in your creativemoving forward, especially in
(39:51):
the age of AI, because AI willgenerate this or that, even copy
, but if you want somethingunique that's going to stand out
, you're still going to have tohave a human do it and as an
agency, we have several humans,but at the end of the day, it's
like we get it.
You want to save money.
However, you're not going tohave the impact as much as you
think.
It's just not going to happen.
I think ai is slowing down anda lot of people like, oh no,
(40:15):
it's not slowing down.
I think it is because how farcan we go after this?
Like, we've already seen itproduce videos, but I've never
seen an ai film that I look atand go yeah, I want to watch
that.
Speaker 2 (40:28):
I still it's.
There's flaws, it's.
I always say it's a tool, not areplacement.
Speaker 1 (40:35):
Right, you know, cause you still have a uncanny
Valley, like right here, youknow, under the nose, and the
eyeballs don't really look great, and then sometimes it messes
with fingers and digits so it'slike, well, no, that's not going
to happen.
Um, I can imagine like somebodydoing an AI only feature film
and there's a love scene withtwo main characters and it's
just like, like you know, likethere's no way that's happening
(41:00):
to each other.
Yeah, there's, there was a sceneand it was an Al Pacino film
and, uh, with, there was a sceneand it was an Al Pacino film,
and with Keanu Reeves, oh,devil's advocate.
And there was a scene and theyall just kind of blended
together and it was like areally cool effect.
And I'm thinking like that'swhat you're going to see with AI
love scenes, if they filmedthem or they use them.
So it's like all right, youknow, because there's only like
(41:22):
so many ways that the engine isgoing to be like okay, well,
that's what a nipple looks like.
And yes, I said that on apodcast.
Um, and it's just sort of like,you know, boring.
I mean, how far does that?
How far do you go before you'relike, yeah, this is like
watching, you know, a cartoon.
Um, at the end of the day, um,you can go to nerdbrandagencycom
(41:42):
slash podcast If you want tolike, subscribe to this thing
and share the love.
Um, you know we'll talk about,uh, maybe coming up on a future
episode with our creativedirector, about, you know, have
comics died?
What's happened?
And I say this because I wentto a Barnes and Noble and I saw
the graphic novel uh section,and it was a small section with
(42:03):
a few shelves, but, oh my Lord,there was a huge part of the
entire store.
That was just the manga is whatit is, and that was nuts.
I mean, it was everywhere.
So obviously there's been acultural shift away from comics.
So are comic books going to die?
What's going to happen, youknow?
So, anyways, that's justsomething I'm putting out there
(42:25):
to see if there's an interestthere.
Anything.
Closing remarks that you got.
Speaker 2 (42:29):
No, just keep your nerd brand strong.
That's all I got to say, and Ihope I didn't take the words out
of your mouth, nope.
Speaker 1 (42:37):
I think we're going to end on that.
So do like she said.
Everybody, Do what I say.
uh hi, mikayla, hi, how's it going?
Speaker 1 (00:33):
uh hi, mikayla hi, how's it going?
Okay, it's going good.
Um, you know it's thursday.
I am happy for thursday, but atthe same time, I'm also like
it's not friday.
Speaker 2 (00:38):
So, yeah, it's like thursdays, like ever since I was
a kid, because I don't know.
I feel like my mom always gaveme some leeway, staying up a
little bit later on Thursdaynights in comparison throughout
the week, like, ah, it'sThursday, it's Friday, why not
go crazy?
Speaker 1 (00:53):
So I've always liked Thursdays for that reason into
the interwebs and I'm going tosee, um, you know what, what are
?
What are people talking aboutin the marketing world?
Cause we've noticed everythingkind of travels in our industry,
(01:14):
like one time it's a website,the next it's social media, then
it's social media, then it'ssocial media, and my God, um,
and then, you know, no onethinks about really other
channels in marketing.
At least that's been my opinionand frustration.
It's like that one channel, youknow it's never going to go
away.
We've lamented about it for Idon't know what, 10 years, but
(01:39):
everybody still wants theirFacebook post done, which is,
you know, I get it, it'sawareness, their Facebook posts
done, which is you know, I getit, it's awareness.
But, being a Gen Z-er, what isyour thoughts on social media
and its current state?
I'm just kind of curious whatyour thoughts are.
Speaker 2 (01:56):
I don't know.
I like the way that you put it.
It is definitely awareness andjust putting things out there
Like I feel like if your contentis not engaging or if it's just
like something kind of static,it's not gonna be anything
really impactful.
People want to see you know thebehind the scenes stuff.
They want to see if it's aproduct or, I'm sorry, if it's a
(02:16):
service, like what service doesit look like?
Like do a walkthrough ofwhatever facility you're in or
whatever service you'reconducting, um or seeing
implementing how a certainproduct is used and like
influencer marketing and contentcreators has like boomed.
So that's really what I mean bythat, because you have those
(02:39):
collaborations with like a big,not a it doesn't have to be a
big brand, but a well knownbrand and you're showcasing it
for more people to buy and toconsume it.
So I just feel like that's mytake on it.
As far as, like a non marketingperspective, it's just people
sharing their life with peoplethat either are really close to
(03:00):
them or they don't see veryoften.
Like that's just my overarchingtake from a both professional
marketing step stature to apersonal note yeah, I mean, it's
it.
Speaker 1 (03:14):
It's always never a thing, you know and I have to be
careful here to not name namesbut sometimes, advice, like
people are looking for, um,advice on how to do this better,
like we all should, and I havecome across some really bad
advice and I can't say what itis Cause I'm worried that, you
(03:35):
know, people be like well, thatwas me, I said that, and, um,
it's really not, it's actuallypretty like the same.
I hear a lot.
So, um, you know, know, whenyou are thinking about, like,
how to reach an audience a lot,the shiny object is like always
the first thing that everybodygrabs onto, and it's like social
media has its time, and thenseo, and then podcasting, and
(03:57):
then websites.
Like I said, it's all cyclicaland, uh, you know, the one thing
that I don't think anyonethinks about is the attribution
angle, and so right now, I'mgoing through a lot of things
that we've done, because we comefrom how did we, you know,
track like the leads and howthey came in?
(04:27):
Because when you're doingmulti-channel marketing, like
you should be, like, instead ofjust social media, like social
media is a channel, you know,it's not a strategy, right?
So it's like, okay, was itsocial media?
What channel on social media?
Was it email marketing?
What was the segment?
(04:48):
There's all these things to kindof go through, that that uh
going through, and so one of thethings the articles that I
found online recently is talkingabout marketing attribution.
Um, to see how well thatmessage you're talking about, if
it actually resonates withanybody.
You know we have somebodyrecently that put out a message
that was completely just seemslike nobody's talking about it
and we pointed that out to ourclient.
We are not going to say who itis, but it's like doubled the
(05:11):
views and impressions and mostlyinteractions, which is good
with their account because ofthat message they were using,
because they switched themessage, meaning the words they
were posting and what thecontent was and what it was
talking about, flip script andyou could see it in the
analytics always good to seethose charts right where it
spikes up real big, and you'd belike, hey, look at that.
(05:31):
You maybe should talk about thatmore did a thing, did a good
thing yeah, yeah, this is whereyou go like, oh, found a nugget,
we should go after that.
What was they?
How did they come in?
And so, yeah, it was a littletedious because I had to go
through and just on facebookalone I had to literally find
out like, okay, what posts didthis?
Speaker 2 (05:52):
and see like go through your metrics or audit uh
through your uh profile yourbusiness profile and see which
ones perform the best, becausethose are your golden ticket
items right there.
Yeah, it hurts, but if you use,if you repeat too much, then
you're going to cause ad fatigue.
So you don't want it to be likeevery week, but maybe the
(06:13):
little content, content that'seither awareness or educational
you keep repeating it in a, in asense, each month, but you just
, you know, change the semanticsof it yeah, I mean what, um,
you know, I mean you're, you'reobviously you buy online
products and stuff like what.
Speaker 1 (06:35):
What makes you want to decide to buy something?
I mean, is it?
Speaker 2 (06:39):
honestly, nowadays, it's the affordability, like I
don't know.
I like I do say I love Alaniall the time, but I never buy
anything off of, uh, their webs,their website.
I only ever go to Kroger andlike get their deals because I'm
a budget girly and I like theirtwo for, or three for six, or
their two for five, whateverthey normally have there.
(07:02):
But, um, what entices me isthat, like you know, if I I
always like the reviews, if thereviews are there and if it's
not going to cost me an arm anda leg, that's usually what
entices me.
I'm trying to think of aspecific brand.
I usually just go to Amazonnowadays, like I needed a new
pair of sunglasses and I wasjust like, oh, these are the
(07:24):
style that I have.
I looked at the reviews like upthere.
You know they don't breakeasily, they're pretty durable
and, honestly, if I pay morethan $20 on a pair of sunglasses
, you need to just smack my handbecause it's one of those
things that you just you lose apair, why do I spend?
I'm not going to spend $200 onRay-Bans when I'm probably going
(07:46):
to lose them.
So I don't know.
That's just my position on liferight now is like I factor in
the affordability, theconvenience and, of course, the
reviews, like is this going tobe worthwhile to get or is it
just going to disintegrate themoment it gets to my house?
Whatever product?
Maybe you know what I mean.
Speaker 1 (08:07):
Yeah, oh, yeah, um yeah, everybody's budgeting,
everybody's decisions right nowis is based on budget.
But even though you do that, Imean you're still buying a
quality product.
I mean, otherwise, celsiuswouldn't have bottomed out for
like what?
4 billion.
Them out for like what?
Four billion.
So you know, I mean you stillgot something that's pretty well
(08:28):
known, it's established andthey put a ton of money into it.
To, you know, make that happen.
Um, the acquisition.
I mean they were bottled in prpwith pleasure ridge park in
louisville, kentucky, and, um, Idon't know if they'll continue
to be bottled.
There are canned, whatever youcall that.
I don't know if that'llcontinue.
But you know, yeah, I mean Ihave tried alani and it wasn't
(08:49):
for me.
I'm a red bull guy.
I always have been because I'mold, um, you know.
But at the end of the day it'slike, uh, the surge and ready to
drink and energy drinks and allof that has just gone.
Speaker 2 (09:01):
It's exploded over the last two years oh yeah,
because I've just moreinfluencers or celebrities who
that are kind of turning into aninfluencer with promoting all
kinds of different energy drinks.
I can't think of them off thetop of my head.
But uh, there's several thatI've come across and I'm like
I've never heard of you beforeand it's some person you know
(09:23):
I've seen in a movie or seen in,uh, some kind of reality tv
show and I'm like, oh, you'redoing this now.
Speaker 1 (09:31):
Okay yeah, I don't.
Speaker 2 (09:33):
I feel like there's also just it's kind of like
energy drinks are kind of likehow podcasts are.
There's just a little bit of anoversaturation and you just you
don't know which one to go withsometimes you know what I mean
like that kind of analogy I hadthat conversation recently with
somebody.
Speaker 1 (09:48):
They were asking about podcasting in relation to
um.
You know, elderly uh people, Iguess is the way to say.
I don't know.
My mom is 76 and it was likeshe just doesn't want to part
from her phone and as long asshe knows how the app is, she'll
listen right.
It's like once you introducethat new medium to that new um
demographic, now you got themand that's really what has to
(10:10):
happen.
A little harder to do thatbecause I literally had to
introduce her to it, but at theend of the day it's like it's
for all ages and it has grownand still grows, like right now.
And it's gone mainstream, ofcourse, um, in the recent like
because of the recent electionand everything that happened.
But it's like you said, everypodcast has got its thing and
(10:32):
it's like everybody wants tokind of jump in without planning
about what.
What is?
What is it you want to talkabout that people would want to
listen to.
If that's something you wouldwant to do, I want to kind of go
back to what?
The Superman thing, because itis nerd brand and you're going
to go see the movie and I don'twant to wrap the show up before
(10:52):
we talk about it because I mayapply.
I I'm not telling you itworking.
I may plan to see it Saturday.
Speaker 2 (10:57):
Oh, okay.
Speaker 1 (10:58):
Um, but how much do you think they've spent on
marketing on this thing?
Because I don't know if you'vepaid any attention to the
trailers or anything going onwith this brand, because it is
one that they've literallyrebranded and relaunched under
the DCU movie universe, whatever.
So it's kind of like what doyou think that they spent on
(11:20):
marketing on this?
Speaker 2 (11:25):
Let's see, I'm just like eyeballing off of what you
all talked about with ThorRagnarok.
It was only a couple hundredthousand what they contributed
for marketing.
And then, whenever the Batmanversus Superman came out, that
was like oh, correct me if I'mwrong.
It was like in the billions, itwas like 2.5 billion or million
.
Speaker 1 (11:43):
Well, I think that was like the yeah, that was like
the ticket sales.
Speaker 2 (11:48):
Oh, the ticket sales.
I thought that was really good.
Speaker 1 (11:52):
No, no, the marketing alone, marketing alone.
Budgets are kind of hard tofind, but you can find them on a
Reddit channel.
Can't remember the name of thethread, but it is.
Imdb too right, IMDB has ityeah yeah, you can try to
explore imdb and kind of seewhat they've done.
It's just, it's veryinteresting because so they're
always.
So if the movie is like 200million, you're probably going
(12:16):
to have half to that much of themarketing budget with it.
So you got a 400400 millionfilm.
You know, because marketing is$200 million, right.
So the Superman film theyreally pushed this hard.
I think we can say that for afact and mostly on online and
social media but it was $150million and exceeding that.
Speaker 2 (12:39):
Typically, probably, they think it got close to about
$200 million becausetechnically they're still
running campaigns's around whatI was gonna say because I was
like I was just eyeballing howit was for batman versus
superman and I'm like I'dprobably be about the same
ballpark there, but yeah, andthe opening weekend though.
Speaker 1 (12:58):
They said it's about 140 to 185 million.
So you know, megan movies isnot as sexy as people think.
I mean, we have a friend thatdoes it and has a studio in
Kentucky and it's like, yeah, Imean, you've got to.
Really the movie finance partof the business is wild.
It's wilder than trying to findan audience and make the film.
(13:19):
Everybody wants to watch thefilm and it's like, ooh,
celebrities.
And it's like that'scelebrities.
And it's like, nah, that'snothing.
Speaker 2 (13:24):
I was going to say it's wilder than Gene Wilder.
Speaker 1 (13:30):
And there you go, there's that old soul coming out
.
But anyways, opening weekend,it sounds like they've just
about made the money back on themarketing so far, but it's not
done.
I mean, you still have a globalcampaign to do.
It's like these are bigcampaigns.
That's why the numbers are solarge, but it seems like most of
it is on digital and you know,you still have your print
(13:54):
advertising for it, you stillhave your.
They still got to do thetrailers.
Somebody's got a marketingcompany cuts those and marketing
company cuts those, and so,yeah, all of that, uh,
everybody's kind of hoping thatit'll um you know, be fine, uh,
I'm not gonna get into thereviews.
Speaker 2 (14:11):
Have you noticed any cross promotions like I don't
know?
An example that just popped inmy head was when the new willy
wonka came out and they did likea cross collaboration with
ihHOP on certain like chocolate,purple looking pancakes to
promote the movie.
Has there been?
I haven't seen any noteworthy,or really not even noteworthy
(14:32):
like really any uh crosspromotions with this movie other
than like the widespreadaudience wise, it's not so much
um on the marketing side, sothey've been very specific about
.
Speaker 1 (14:52):
You know how they're marketing this, so no um, there
has been a cilinary revenue.
That is the next step, whichyou know.
That's the merch.
You know you've got a propertythat's going to have a lot of
toys and merch and so, becauseyou know DVDs are dead, I mean
tangible medium is kind ofcoming back.
(15:12):
People kind of want to ownmovies again.
But recently, what is it, whichis one of the big companies
quit making Blu-ray players,which is funny to say in 2025,
you would think that thathappened 10 years ago, but they
actually stopped this year, Ithink, and then another one last
year, and so if you've got aBlu-ray player, it's sort of
(15:33):
like um.
Speaker 2 (15:34):
An obsolete item.
That's just so.
Speaker 1 (15:36):
Yeah, I gotta, I gotta go into my closet and dig
mine out, because it's like whenyou get these films, like I
have actual films.
Now, here's the thing thosemediums are higher quality than
the streaming.
So you know, because it's like,with this, what we're doing
right here, you know we'rerecording over the internet and
quality is going to just bebased upon internet service
(15:56):
providers, whatever's going onand your router, my router,
million different things, and soyou know, you think about that.
When you're streaming onnetflix or you're streaming on
disney plus, like the qualitythat you're seeing it may not be
, may not be that they'll bufferit.
Still, they don't tell you thatthey do, and um, but if you
(16:17):
have a blu-ray player and youhave a 4k disc and you're got a
television that supports thatformat, that's what you're
watching and you have.
Also, the other important thingis the sound quality is better,
and so it's like I think, uh,actual tangible owning the
mediums will come back.
So I'll be very curious to seeif they you know, with superman,
I don't think they will.
I think the studio, I thinkthey they're one of the ones
(16:39):
that said like we're're notproducing DVDs or discs anymore,
because that's the other thing.
Not only has there been a stopin manufacturing and making
players, there's a stop inmanufacturing discs.
So I don't know.
Speaker 2 (16:52):
No, more $5 movie bin at Walmart.
Speaker 1 (16:54):
No, no, no, really.
That's absolutely what I'msaying.
It's like it's whatever's there.
Might want to go buy it.
It's whatever's there.
Might want to go buy it.
If you want to collect all ofthe Marvel MCU films on disc,
well, you probably won't get.
I think it wasn't Endgame, thatwas the last one.
It was maybe Marvel's, I don'tknow.
(17:15):
There was a couple of them,maybe that's it.
You're probably not going tofind Thunderbolts, thunderbolts,
thunderbird.
I don't know the new Avengersthat gonna find.
You're probably not gonna findthunderbolts, thunderbolts,
thunderbird.
I don't know the new avengers,that is not, in my opinion, the
avengers.
I'm sorry if that'scontroversial but that's just my
opinion.
Speaker 2 (17:34):
Um, so, yeah, yeah, no more five dollar ben.
I love crawling not literallycrawling, but like just digging
through those and having a nicelike movie night at home.
Speaker 1 (17:42):
Those were the good ones oh, I know, yeah, I want to
show.
I'm going to present this onehere.
See, here, share screen.
I don't know if this is the waythat I want to do this.
I didn't do this last time.
(18:03):
So, yeah, there we go.
So, um, how Superman marketingbalances mass appeal with fan
centricity I like how some ofthese words come out.
Uh, so it's the highlights andiconic visuals, and, you know,
they kind of got their likesynopsis here.
But, um, two audiences, sets ofexpectations, casual fans,
(18:26):
hardcore fans.
I'm not going to spend too muchtime on this.
There doesn't and no spoilershere, because neither one of us
have seen the film either, but,from just judging the trailers
and stuff, there does seem to bea little bit of fan service.
(18:48):
I honestly don't know, though,what's happening with some of
the characters.
I hope they have the JusticeGang, and that is Nathan Fillion
as Guy Gardner, as GreenLantern, and you got Hawkgirl,
which I was very pleased to seebecause, introducing the
(19:08):
Thanagarians, they're a separaterace of beings from another
planet.
And then you got Mr Terrific,who's just very smart, and so
I'm like, okay, so you got theguy that's smart and techie, you
got the guy that's the muscleand you got the girl.
That's the badass with thewhatever.
(19:28):
I hope to see something of that.
Um, but then I got to thinkingI was like wait a minute, it's a
Superman film.
It already seems overloadedwith um heroes.
That's the only apprehensionthat I have.
And so when you're doing a film, it's like there's just nothing
we can say about.
Um, not our gig, right, wedon't make movies.
But I don't think.
Do you think James Gunn hasmaybe made a misstep?
(19:50):
Are you expecting a good filmor not?
Speaker 2 (19:52):
I'm kind of expecting it, because I think he did
really well with peacemaker, thepeacemaker series, and made it,
you know, kind of like aserious undertone but with a
little bit of lightheartedgoofiness, you know what I mean.
But it has John Cena in it andhe just carries the show and you
get more laughs probably thananything.
(20:15):
But what I'm worried about,especially now that you
mentioned the hero cameos thatare going to be sprinkled into
the plot think that they shouldmaybe focus more on, like, the
backstory.
Maybe, you know, throw in loislane and, like, make it kind of
like that nostalgic, notoversaturated with all the other
(20:37):
characters, and then that's anopportunity for the sequel.
I don't you know what I mean ohyeah and I had another idea too,
but I don't know how it couldcross over into this.
But I was like, and that's anopportunity for the sequel.
You know what I mean?
Oh yeah, and I had another ideatoo, but I don't know how it
could cross over to this.
But I was like, oh my gosh, ifthey have something like with
Teen Titans, they do like thatkind of a crossover, because I
(20:58):
grew up watching and loving theanimation with Robin and
Starfire and Cyborg and Raven,so I'm wondering if they could
maybe take a take on that.
Speaker 1 (21:10):
I know they're going to introduce Batman, obviously,
cause he makes money and um,whether or not we get a Robin
ever again is really difficultto to put down, but I, I know
James Gunn, I think, hasmentioned the idea of there
being one coming and it's like,uh, he always does like the
obscure characters, like youknow.
For example, we've got thisposter that if I see it, I'll
(21:33):
buy it.
Um, but it's with crypto, um,and it kind of looks familiar.
If you look at behind me, I'vegot the super.
It kind of looks familiar.
If you look at behind me, I'vegot the super, the wonder woman
poster, and so it's kind ofdoing that.
Now, I, I'm not a judgy personwhen it comes to um, you know
these kinds of things because Idon't really know.
Like, I know there's people outthere They'd be like, oh, the
(21:56):
posters are, you know, andhere's one of Mr, and so, eh,
let's see, here we go, there.
It is Um, so, and there's onewith Mr Terrific, um, you know,
so you've got that.
(22:16):
Um, there's just, you know theposters.
That's kind of what I like.
Um, I'm going to share this.
Yeah, I'm going to share thisuh tab.
Um, I'm going to share this.
Yeah, I'm going to share thisuh tab that I got open, so where
these are coming from, um, butyou know it's, it's, it's this
one shot that I saw, uh, ofNathan filling in and there's
(22:39):
hot girl and then Mr Terrific,and when I saw that I was like,
oh, that's going to beinteresting to see.
But Maxwell Lord is like the.
You know, there's that guy andthen there's also Lex Luthor, so
you also have a very heavyvillain roster, which is weird,
makes me nervous.
(22:59):
But yeah, here's one of theposters I thought art posters
One of the billboards they putup in Los Angeles, art posters,
ha ha, one of the billboards, um, they put up in Los Angeles, um
, which I think is prettycreative on how they have him
holding up the date.
Right, it's always nice to seethat play with.
You know, out of home what wecall out of home, um advertising
(23:21):
, um so, and then you've got Iguess that's a statue of him.
They made that.
I mean, yeah, I think this isalso part of the marketing
campaign, right, like somebody'sgot to make the billboard,
somebody's got to make thisthing.
I don't even know what to callthis thing, but that's obviously
.
That is James Gunn in the photo.
That is not the star in there,that's like a full-size statue
(23:49):
that's got to go in anauditorium.
Speaker 2 (23:50):
I guess that's probably going to be a hot
ticket item auctioning off.
Speaker 1 (23:57):
Oh my god, yeah, somebody will be like I want
that.
And then, of course, you gotyour digital trailers.
We've seen all those Talk aboutthose.
This is another poster.
That is the Superman poster ofhim, and you know it's a yeah,
our girl.
Now I actually like that one.
I hope we get this kind of geta little bit of a story with her
(24:21):
.
I don't know.
Speaker 2 (24:22):
That's why I mean like backstories, I feel like
are a little like.
It's kind of like how marveldid that, because before the
avengers got together it wasvery much backstory backstory.
You're learning thor'sbackstory, you're learning iron
man's backstory.
I feel like that's somethingthat dc could take a lesson of,
is to really dive back into likethe beginning of it all, tell
(24:48):
that backstory and then save thecharacter, cross collaboration
until, like a couple movieslater yeah, yeah, I mean you got
like three heroes.
Speaker 1 (24:57):
I mean this first time we've ever seen guy gardner
, mr terrific and honker.
Speaker 2 (25:01):
Well, we've seen hawk right, you're gonna confuse
like the passive movie yeahwatchers.
You know what I mean.
Like you, probably you knowthem like off the top of your
head because you've read thecomics.
You're a big fan, whereas me, Imean I I do enjoy, uh, like
marvel universe, the dc universe, but as far as like backstory
(25:23):
and being like a super fan, Iwouldn't call myself that, so it
may confuse audience memberslike me, like who this guy?
Speaker 1 (25:30):
yeah, oh yeah yeah, and you don't have time to do
that in a two-hour feature.
Like you can't flash out.
Like why is guy gardner thegreen lantern?
I thought that that was haljordan and I was like, well,
yeah, there's more than one youcan't explain the backstory and
you're going to confuse peopleby just sprinkling to your point
(25:50):
.
Here's the Keebler stuff.
You were talking about earliercollaborations.
So Keebler did something.
That's all I know of that I'vebeen able to find they look like
red velvet cookies they do well.
Speaker 2 (26:06):
I'm taking that off the stage there so we can stop.
Why do I want to say?
Speaker 1 (26:08):
they look like red velvet cookies, they do.
Well, I'm taking that off thestage there so we can stop that
distracting Michaela.
Yeah, I did see.
So, to your point of fleshingout other characters, there is
going to be, so, one of thebrands that rebranded from Max
back to HBO, because HBO's got alot more brand equity than max,
(26:30):
so that streaming service hbomax is back.
And, uh, because, you know,discovery bought out warner
brothers and then they just Idon't know, it's like they're
rolling back the rebrand on thatbecause I think they found out
nobody wants it.
So, anyway, they are doing agreen lantern series.
This is what really isinteresting.
Um, it will be hal jordan, andit will be, um, uh, john stewart
(26:57):
, who's the marine, and so, uh,they've cast both actors for it
and it will be on.
Um, I don't know when it'sgoing to be on HBO Max, though.
Speaker 2 (27:09):
Jon Stewart from the Daily Show.
Speaker 1 (27:12):
No, that's just weird .
He just so happens to share thesame name.
What?
Speaker 2 (27:18):
No.
Speaker 1 (27:21):
See, that goes to the point of what you said about
this whole thing.
It's like your generation isn'tquite as familiar with some of
these characters.
But they exist.
So that's john stewart rightthere.
So the difference between andthat's kill a, kill a hog, I
think it's a yeah.
So anyways, um, how, jordan isobviously the first green
(27:43):
lantern.
We got him with ryan, with RyanReynolds that he hates and has
definitely made fun of himselfas that character over the years
.
But Hal Jordan was a Marine andis a Marine and his, I guess,
things that he makes with thering have never been very
imaginative, not as much as HalJordan's.
(28:04):
Like Hal Jordan will come upwith a locomotive, but during
the cartoon animation series ofthe Justice League, I mean,
honestly, jon Stewart was justlike a bunch of green glowing
fists and stuff.
It wasn't really.
That's the only thing that Idon't like about the character.
At least it's portrayed inanimation.
(28:26):
We'll see how this series doesand what they do with him.
So these are the actors thatare going to be playing them
Kyle Chandler and Aaron Pierreas Hal Jordan and Jon Stewart
respectively.
And so yeah it's.
You know, hal Jordan is, like Isaid, the original Green
(28:49):
Lantern and Jon Stewart came inafter him.
Um, because Hal Jordan became,I guess, got upgraded or
whatever he became a whitelantern, which there there's
different colors, like there's awhole universe to explore with
this.
Speaker 2 (29:05):
That's what I mean.
You need to dissect that alittle bit better.
I feel like, orcompartmentalized, rather than
just throwing a bunch ofcharacters into a movie plot
that we don't really quite knowthe backstory on.
And we would like to know thebackstory bond, because that
that creates the fandom once youpeel back those layers more and
you get more of an attachment.
Speaker 1 (29:25):
You know what I mean yep, and I hope that that's what
this is, because you can seethis shot he's got the ring on
his hand.
So this is actually aproduction shot that they've
shared.
So this is happening.
They asked the question will itbe connected to Superman?
I mean it will be smart if theydid.
I would think that that wouldbe very, very smart.
(29:45):
But, as we've learned that, Iwould think that that would be
very, very smart.
But, as we've learned that, youknow, the Batman Part 2 is not
connected.
So when you have a brand or aseries of brands like DC, it
would be beneficial to them toconnect them all and not try to
rush building this universe likethey did with Zack Snyder's
stuff, where it's like hurry,hurry, hurry, let's catch up to
Marvel, because when you havecompetition out there that's
(30:08):
putting out product like this Imean that's kind of what
happened it's like, oh no,here's this one, here's like
batman versus superman had fouracts and you had wonder woman
appear, which was great, but theway they kind of did all of
that, you never got anythinglike.
She was really a differentcharacter by the time you got to
her independent film and um.
So I hope that that's not whatwe see, where we see like this
(30:31):
kind of tonal, uh, disconnect.
But we could cause, you know,even though James Gunn and the
director of the Batman are arethey know each other uh, the
very different tones like thisone here is talking about it's
in the vein of true detective.
Now, I don't know if you'veseen true detective on hbo, have
(30:53):
you?
Or?
Speaker 2 (30:54):
I don't think so.
No, but it sounds vaguelyfamiliar yeah, there's a couple.
Speaker 1 (30:58):
There's, there's a few very famous scenes for very
um rated r reasons.
Um, I'll say that, and andparticularly in the first,
second season, I believe.
And yeah, it wasn't exactlylike it's not a lethal weapon
type thing.
There's not a lot of ha-ha'sgoing on in there, it's more
like hoo-ha's.
I'll leave it at that.
(31:19):
And so if you've got this goingto be in the vein of that I
mean, they say this stuff allthe time to get you pumped for
something.
This is a thing that's done inbrand messaging, where it's like
okay, we're going to associateit with a thing so that you go
out and get it, so that you kindof have an idea of what to
expect when you consume it.
It's fair, but is it?
(31:41):
If it's actually not?
You know, and I think that'swhere if and I think that's
where if you don't do that rightand it's not like that, then
you've lost your baseimmediately, before you even got
them right right so, butanyways, the Green Lantern Corps
is basically a cosmic policestate organization.
Lanterns will be a detectivestory in which Jordan and Stuart
investigate a murder inAmerican flyover country,
(32:02):
specifically Nebraska.
Now, I don't know why it's likemaybe we can't do kansas
because that's superman, butanyways, we're in nebraska this
time.
Um, though nothing else isconcrete dc co-chief peter
saffron and said in early 2023that it's very much in the vein
of true detective and variety,pointed out that he seemed the
(32:23):
most excited about lanterns ofall the upcoming DC shows.
So to your point, michaela,you're right, you're on track.
There's going to be separateshows where they will have to.
Probably they're going to haveto break these characters out
and flesh them out for people tobecome familiar.
Speaker 2 (32:39):
Yeah, and my question is since we had the rendition
with the Justice League in like2017 to 2018, like around that
time, I wonder, are they gonnareframe those characters and
have fresh faces, or are theygonna use those same characters?
That's my question too, becausethey did do the justice league
(33:01):
with the ben affleck, uh uh,batman and I can't remember who
played superman, but that's whatI mean.
Like there's been too manyfaces for the part.
You know what I mean, and itmight muddy the water.
So I wonder how they're goingto.
I think that help this new era.
Speaker 1 (33:18):
Being true rebranding ?
The answer is no, they're notconnected in any way, because I
think that would definitely likedefeat the purpose of the
rebrand, which is really what.
This is right, because the thestory that they're using as
inspiration is one thing, butit's I don't see it.
I only see it in the logo onhis chest as the reference to it
(33:42):
, but in the comics, but at theend of the day, this is like a
brand new story and character.
So I'm actually more interestedto see who they're going to
replace for wonder woman than Iam batman, to be honest with you
like you, you're thinking whatI'm thinking like who all are
going to be the new faces ofthese, these characters?
yeah, because I mean, you,you've always had like the
(34:04):
lanterns are great.
You've always had like theLanterns are great, but you know
they're not.
They've never been like theforerunners of the Justice
League.
It's always been what we callthe Trinity, and that's Batman,
superman and Wonder Woman and,which is funny, it's like you
know, wonder Woman's had twofilms.
That's it.
How?
Speaker 2 (34:28):
many we had of Batman and Superman right, I can't
keep track who played the parts,or and honestly, they all kind
of look the same to me.
They have blue eyes and blackhair right.
Speaker 1 (34:38):
So the guy that plays Jack Reacher has been rumored
to be Batman, which would be agreat casting.
He was actually in a movie withHenry Cavill recently the
former Superman, in a movie withhenry cavill recently.
Uh, the former superman, uh,within a guy richie film and so,
um, gentlemanly warfare orsomething like that and uh.
(34:59):
So it's like, yeah, he could be.
He's about he's a little tallerthan henry cavill, so he's he's
really close to like six, eight, eight or something, I think.
So he would be a definitely abig menacing form in that suit,
um.
But here's the problem when youhave a character that like that,
that's got such a presence onscreen, how does that stack up
(35:21):
against this Superman?
Um, when you see them together,who are people going to pay
attention to more?
Who are they going to want tosee more?
And then, if you've got him asBatman, this guy is playing
Superman, who looks like ayounger Cavill.
Whoever you pick as WonderWoman is just going to fade into
the background, in my opinion.
So the casting on this has gotto be right.
(35:44):
I don't know.
I think on the Lantern series,from what we just saw.
I think on the Lantern series,from what we just saw.
I think they got it, I thinkthey nailed that.
But I don't know.
About the Superman casting,I'll just be honest and I'm
probably going to becontroversial for that one.
Yeah, so it's kind of likepicking a mascot for your brand,
right, kind of like what wetalked about in the last episode
.
It was like do you need one?
With what you do?
(36:05):
I kind of feel like there'salready been a just a slight
misstep, a bit yeah, I can seethat yeah, not to poop on these
expectations if they haven'tseen them I can't wait to come
back and talk about fantasticfour oh my god, that one is hot
during that one I'm gonna skipthat one.
(36:25):
I watched um uh, it's alreadyleaked online the end scene of
fantastic four.
Speaker 2 (36:33):
Don't tell me I'm going.
We already got our tickets forthat one.
We're going to go to the worldbecause you know, I love Pedro
Pascal.
Speaker 1 (36:40):
Okay.
You're going to want to it's ait's.
It's weird and it's verylengthy, so I don't know when it
plays.
As far as before credits, aftercredits, mid-credits, I don't
have any idea.
Stick around, watch it, comeback, be like what the?
Or maybe you'll be like oh, Idon't know.
(37:01):
Kind of like.
Speaker 2 (37:04):
Have you seen Thunderbolts right?
Speaker 1 (37:06):
Actually no, but I'm not.
You know, I'm not one of thosethat the last film and I know
there's a particular person outthere that I know is gonna he
hates me for this because I wentand seen doctor strange 2 in
the theater.
That was the last one I saw inthe theater and I was bored.
About 20 minutes in I wasthinking about where to get a
burger.
I swear to god, I've never hadthat happen but you know, I'm,
(37:30):
I'm grandma now.
Speaker 2 (37:31):
Whenever it comes to, like you know, staying on the
couch past 9 pm, I just get epand yeah, but I just wasn't in,
I wasn't engaged at all.
Speaker 1 (37:41):
So right, I mean, and that's the thing.
It's like you build a brand up,you build up a product and
everything, and then people kindof snooze at it and you're like
what happened?
And it's sort of what I've beenpreaching for years Content is
king.
And it's not coming from me, Ididn't invent that.
But it's like what you read,what you're looking at, what
(38:04):
you're watching if it's a video,matters, what you're looking at
, what you're watching, if it'sa video, matters and the quality
matters.
And if you're just, a lot ofpeople are really happy to kind
of do what you said save themoney.
And we're going to wrap up withthis, because this is an
important thing, especially forbusiness owners.
If you're just starting out andyou're less than three years old
, it's totally understandablethe corners you have to cut, the
(38:24):
tools you need to use in orderto do things.
But Canva is not a professionaldesigner tool.
I've never met a professionaldesigner who uses it, unless
they just don't care whatthey're delivering, because they
just got to get it done,because they do actually have a
professional client that needssomething professional made.
But after looking at theseposters, if they were done in
(38:45):
Canva, it would really shock me.
But I don't think so and um, soyou know it's sort of, uh, it's
like, okay, on the cheap we canget Canva pays 50 bucks a month
for this or whatever, and youcan do your do things.
And now you're, it's just, it'severything looks the same.
Nothing is differentiated fromsomething else.
(39:06):
It all just kind of looks thesame.
You got the same kind oftreatment for typography in a
graphic, the same kind oftreatment of a background image
in a graphic.
It's just like the slashes hereor there, where they're at, or
how the masking is done.
We know these are templated andpeople are putting them out
there on social en masse and themessage is getting lost and so
(39:27):
that's content.
And it's like watching a filmthat has bad content.
You know you get disengagedfrom it very quickly because
you're like this is boring,right, show me something new to
look at that I like looking at.
And you know, I think that thatis where that you've got to
really invest in your creativemoving forward, especially in
(39:51):
the age of AI, because AI willgenerate this or that, even copy
, but if you want somethingunique that's going to stand out
, you're still going to have tohave a human do it and as an
agency, we have several humans,but at the end of the day, it's
like we get it.
You want to save money.
However, you're not going tohave the impact as much as you
think.
It's just not going to happen.
I think ai is slowing down anda lot of people like, oh no,
(40:15):
it's not slowing down.
I think it is because how farcan we go after this?
Like, we've already seen itproduce videos, but I've never
seen an ai film that I look atand go yeah, I want to watch
that.
Speaker 2 (40:28):
I still it's.
There's flaws, it's.
I always say it's a tool, not areplacement.
Speaker 1 (40:35):
Right, you know, cause you still have a uncanny
Valley, like right here, youknow, under the nose, and the
eyeballs don't really look great, and then sometimes it messes
with fingers and digits so it'slike, well, no, that's not going
to happen.
Um, I can imagine like somebodydoing an AI only feature film
and there's a love scene withtwo main characters and it's
just like, like you know, likethere's no way that's happening
(41:00):
to each other.
Yeah, there's, there was a sceneand it was an Al Pacino film
and, uh, with, there was a sceneand it was an Al Pacino film,
and with Keanu Reeves, oh,devil's advocate.
And there was a scene and theyall just kind of blended
together and it was like areally cool effect.
And I'm thinking like that'swhat you're going to see with AI
love scenes, if they filmedthem or they use them.
So it's like all right, youknow, because there's only like
(41:22):
so many ways that the engine isgoing to be like okay, well,
that's what a nipple looks like.
And yes, I said that on apodcast.
Um, and it's just sort of like,you know, boring.
I mean, how far does that?
How far do you go before you'relike, yeah, this is like
watching, you know, a cartoon.
Um, at the end of the day, um,you can go to nerdbrandagencycom
(41:42):
slash podcast If you want tolike, subscribe to this thing
and share the love.
Um, you know we'll talk about,uh, maybe coming up on a future
episode with our creativedirector, about, you know, have
comics died?
What's happened?
And I say this because I wentto a Barnes and Noble and I saw
the graphic novel uh section,and it was a small section with
(42:03):
a few shelves, but, oh my Lord,there was a huge part of the
entire store.
That was just the manga is whatit is, and that was nuts.
I mean, it was everywhere.
So obviously there's been acultural shift away from comics.
So are comic books going to die?
What's going to happen, youknow?
So, anyways, that's justsomething I'm putting out there
(42:25):
to see if there's an interestthere.
Anything.
Closing remarks that you got.
Speaker 2 (42:29):
No, just keep your nerd brand strong.
That's all I got to say, and Ihope I didn't take the words out
of your mouth, nope.
Speaker 1 (42:37):
I think we're going to end on that.
So do like she said.
Everybody, Do what I say.
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