August 18, 2025 • 32 mins
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Episode Transcript
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Speaker 1 (00:00):
Hey everybody, welcome to the Nerd Brand
Podcast, where we have come tokick butt and chew bubblegum and
we are all out of bubblegum.
So that's a famous line fromthe movie them I think it's
called them and it was.
Yeah, it's a great movie Ifanybody can ever go out there
and watch.
But anyways, we're going totalk about nostalgic marketing
(00:22):
and advertising.
This episode is brought to youby Michaela, so let's roll.
No pressure Michaela abouthosting the show, but it was
(00:55):
your idea, so I'll drive.
But you can take us down thepremise of the show and what
this one is on.
Speaker 2 (01:02):
So I don't know, we just needed some kind of idea
and I thought why not be fun and, uh, talk about nostalgic
brands.
I feel like that is all over myfor you page on not only tiktok
but also instagram, so it getsme in my feel.
So I thought you know why not,um?
And I thought it would beespecially kind of cool, since
(01:23):
you know there's a generationaldifference between you and I
that you know you dive into, youknow your nostalgic brands from
like and correct me if I'mwrong from like you know the 80s
and 90s and then myself,growing up in the early 2000s,
kind of dive into those littletidbits of memory, go down that
(01:43):
memory lane.
Yeah, my contribution would benokia the phones.
Okay, see, that was probablyone of my.
Actually no, and this is reallygonna turn back time.
Uh, do you remember the vonagephones?
yeah, I do oh, my, my dad.
(02:04):
This was for my birthday, myeighth birthday.
I got a stuffed possum, notlike taxidermy, like a stuffed
animal possum.
That I thought was the cutestthing.
And then there was a Vonagecell phone so I could make phone
calls to him because he wasliving out here and we were
still living in New Jersey.
(02:24):
So we do Sunday phone callswith him.
So I had my own phone to dothat and I was like, oh cool,
and I think that one eventuallydied.
And then I got an okia and was,and that's where my tetris
obsession began yeah, yeah, Imean, well, nostalgic branding
has been a thing.
Speaker 1 (02:44):
I mean, two years ago you had Pepsi kind of do a
throwback of their logo, andthen Burger King did the same
thing.
Speaker 2 (02:51):
I don't know if you remember that or not and the
brand standards, but it lookslike how it was back in.
I don't know, when you seeStranger Things, I think it's
season three, when they're inthe mall it's where you can see
(03:14):
the Burger King logo and itlooks just like that.
So it's like a time capsulealmost, with what they've done
to throw back.
What I don't understand withone fast food chain in
particular is McDonald's.
They have always been kind oflike the jungle gyms, the wacky
(03:35):
colors, the orange I'm sorry,the yellow and the red color
schemes applied all across therestaurant and, like my
generation, like in the early2000s, it was just very vibrant
and popping and wow.
And now it's transitioned intosomething so like modern looking
, that it just looks like acement block, like it looks like
(03:58):
going into a prison, almost.
So mcdonald's has transitionedinto from, like you know, jungle
gym uh, you know, free for all,have fun for kiddos to
corporate america sell block,sell kind of vibe yeah, yeah, it
has.
Speaker 1 (04:19):
It's uh, it's kind of changed a bit.
I want to see if I can try topull up here.
Um, yeah, here we go.
So I'm pulled my screen up and,um, these are some of the, the
ads that, um, like, we weretalking about pepsi.
Um, of course, I got it mutedbecause I don't want youtube to
like do it.
But then you can see how burgerking kind of did went backward.
(04:39):
And then you have all theseothers reebok, you know, bold,
like I don't remember that onewith Burger King, but it was
very, it's very interesting, youknow.
But you can see how Pepsi kindof went backward with their
stuff.
I mean, it's something thatgoing from that there and then
(05:00):
back and forth, and then, yeah,so they came up with this logo
design.
It's really interesting whenCSS started becoming a big deal
as far as what you could do withit, this entire logo was coded.
It wasn't an image, it wasn't avector art file, and so they
(05:20):
could actually write this withCSS code and it took forever
Because, as you can see, it'sjust based on circles and smiley
faces and stuff.
Speaker 2 (05:29):
That's probably the most engaging do's and don'ts
section of a brand guide I'veever seen.
Yeah, yeah.
Speaker 1 (05:36):
Could you imagine us asking Mitch hey, can you make
this look like that?
I mean, you know, and then yougot Microsoft here.
That you know.
They kind of went backward alittle bit.
I think too, but maybe yeah,but look, these are like these
are really cool looking designs.
I don't.
They're not doing it.
Now I bought some newer flavors.
I think they got coming out.
(05:57):
I actually bought wild cherry.
That's what I bought.
I bought wild cherry and I waslike, oh man, that's different.
So I started like I tried thatout because I wanted to try out
that flavor and uh, yeah, andit's gonna be interesting to see
.
Um, of course, you probably sawwhere they're going back to
like pure sugar cane and in theingredients.
(06:20):
Now I thought that was just forcoca-cola no, I think it's like
like well, pepsi was doing itfor pepsi and they did it for
mountain dew.
They were called throwbacks andso kind of playing off the
nostalgia thing.
I mean they wouldn't evenchange the ingredients because
before high fructose corn syrupthey were just using sugar cane.
So the pepsi throwbacks arereally good, um, but I think
(06:42):
they're seasonal when they comeout, and that's the other thing
is, too, is like live wire.
I don't know if you ever triedthat from mountain dew, but they
mountain dew.
Live wire is like an orangedrink and it's only available in
the summer I don't ever, andthis is such a weird thing.
Speaker 2 (06:54):
it was whenever I was a freshman in high school.
I was obsessed with dietmountain dew.
For some reason it was just mygo-to pop whenever I was first
starting high school and my momhad a really big bad polar pop
obsession.
So she'd always, you know, goget her a Diet Pepsi and I'd
(07:14):
usually ask for a Diet MountainDew and that was it.
But I never really got into anyof the individual flavors.
Same thing with like Pepsi orCoke.
I just like a cherry coke.
I'm simple, I'm easy, uh I'lltell you one.
Speaker 1 (07:30):
I'll tell you one that I miss um.
I miss pizza hut uh, you knowyeah, I mean I you'd go into a
pizza hut and I don't know ifyou still can do a sit down
dining experience, but a panpizza at pizza hut isn't like a
pan pizza that you order andhave delivered.
They don't taste the same,right, it's sort of like.
(07:51):
It's sort of like when youdrink a coke out of a bottle
versus a can or plastic, glassor cup, whatever, right, it's
sort of like that.
I remember pizza hut and goingthere and how that was an
experience and I remember I theads were like they even had
Donald Trump, like back in theday.
I mean it's really really old,but he was actually one that
(08:12):
actually did a lot ofcommercials for them, which is
funny.
It was with his first wife,ivanka no, not his daughter,
whoever it was.
Speaker 2 (08:21):
Anyway, I feel like he always has the same kind of
type.
It starts with the letter I yeah, um yeah, I used to have a
bunch of, uh, birthday partiesat pizza hut, so that this
experience especially resonateswith me because we would just,
you know, invite theneighborhood, the cousins,
(08:44):
everybody.
And it was just, you know,invite the neighborhood, the
cousins, everybody.
And it was just, you know, asimple thing for mom to do.
It was, you know, out of herhands.
They took care of the pizzasthey had.
I miss the salad bars.
I remember I watchedBenchwarmers a couple of months
back and I don't know if you'veever seen it, but the part where
David Spade is like I likesalad and the woman's refilling
(09:04):
the salad bar, I'm like I missthat.
I would love to have that.
There's a core memory that justpopped up in my head just
thinking about Pizza Hut.
I remember sitting in thebooths with like the really tall
Coca-Cola glasses, like so bigthat my little hands could not
pick up and I had to like overand then suck out of the straw
(09:30):
and then yeah, those were huge.
Like that is like a big gulpexactly, and I just am like
seven years old and I have babyhands, still have baby hands to
this day.
So I'm just like trying not tospill and I remember having such
a sugar rush off of probablylike a sprite, and I'm just
bouncing on the booth andthere's like stained glass.
(09:53):
Do you remember like thestained glass dividers that were
in between to the booths?
Speaker 1 (09:58):
yeah, I do yeah.
Speaker 2 (09:59):
I would like stare into that like I was in some
kind of other dimension with thesugar rush and I thought for
some reason in my mind, I'm likeif I had to ask the server for
something because I was juststarting school, I would raise
my hand to ask for something andI'd just be like, oh, oh, I
have a question, I needsomething, and my family would
(10:21):
just be like she's gone, she'sgone yeah, forget it, she's gone
, it's over.
Speaker 1 (10:30):
That's sugar yeah, I think that a lot of people
forget that branding is not justa logo, it's not colors, it's
not just that, it's theexperience you have, because it
creates memories like that.
And if your brand doesn'tcreate memories, I don't see how
you can think that it's goingto be memorable or have the lift
that it needs for everybody tokind of, even years later, to go
like yeah, I remember that andstill have all that equity with
(10:53):
it.
You know that can allow you tosell product or service.
Speaker 2 (10:56):
So yeah, it mentioned one memory one time that, like
the way he uh conveyed it, I waslike, oh my gosh, like that's
just you know, a screen or amemory of like anybody's
childhood memory whenever itinvolves ice cream.
And he was talking about youknow on, especially on hot
summer days, going to an icecream shop and like, as soon as
(11:19):
you walk in you're you're uhflashed with like all the cool
air and you're whacked with allof the sweetness, smells and the
swirls that are going on.
And just how he articulated it,it just made you feel like you
were standing in the shopreliving getting whatever
favorite your Baskin Robbins oryour Carvel or your Graters and
(11:42):
it's all about the experienceand remembering those little
sensations yeah, I think a lotof the um.
Speaker 1 (11:51):
It's almost like retro type logos.
Styling is sort of trying tomake a comeback.
You know it's sort of busy, butit's not.
It's very 1970 ish as far asyou know fonts and things that.
Speaker 2 (12:03):
You know what I wish they would bring back, like a
90s retro-esque, for thisrestaurant in particular.
Yeah, is Taco Bell with likethe wacky, like swirls and the
purples and the teals that werejust permeated all throughout
the restaurant.
Speaker 1 (12:23):
I tell you, I've been trying to look here on YouTube,
uh, like for, you know,nostalgia ads and brands that
aren't around anymore, thingslike that and um.
But now that you mentioned TacoBell, yeah, it's weird how
they're all pushing like whatthey're doing in their
advertising right now.
I mean, they're obviouslypushing like chicken, which is
weird.
Taco place does chicken.
(12:43):
It's like, yeah, ok, how aboutyou go back to tacos, make good
tacos?
Right, I've said that before onthe show, but yeah, they're.
You know, taco Bell like thelittle the dog, keto taco bell.
Like the little the the dog.
Like it's really funny, isn'tit, how all these places have
walked away from their back.
And you know, talking about adsto bring back nostalgia, I mean
(13:04):
all the mascots, they're gone.
Speaker 2 (13:06):
Right, I mean there's no ronald mcdonald there's no
ronald mcdonald and it's justlike.
Back to my point, it just lookslike a prison block cell.
When you roll up to a mcdonald's, the only color you see is the
mcdonald's m and it's likethere's no red in the branding
anymore and I'm just like no,and that's that's yeah, go ahead
(13:29):
sorry no, like back in the goodold days, like even the roofs,
like the structures of therestaurant, like where it had
kind of like the sloped top roofthat was always red.
You don't see those anymore.
Oh, I think.
Speaker 1 (13:44):
I may have found something here that might be
good.
Hold on a second, I'll bringthis up Um kind of pause that Uh
yeah, cause I just foundsomething that kind of leans
into what exactly what you'retalking about.
So, but yeah, this, yeah, so,yeah, so this, this, this, right
(14:07):
here, video why they changedtheir branding.
Um, you know, this is, this ismcdonald's, and then that's like
the old arches right there.
Right, this is the old style ifyou watch that movie with
michael keaton um founder or thefounder yeah, so they this,
(14:27):
this roof style, that they thatyou see in this video, not the
flashy, but that right there.
I don't know if I can get tothe posit, to where it's like
right, in the right timing ornot, but there we go like that.
That's how it get to the posit,to where it's like right in the
right timing or not, but, boop,there we go, like that, that's
how it is, that was the originalright.
And then you can see, like thelittle chef guy, I mean it's
yeah, mcdonald's has gotten awayfrom you know, poor there.
(14:48):
And then that's where you gotnow.
So that's what you're talkingabout.
Right, there is like thisboring you know where's the red,
where's all that color?
Go right.
Speaker 2 (14:56):
Then the LTOs, or not even the LTOs, but like just
the signage that and theMcDonald's are the only things
that provide color.
Speaker 1 (15:06):
Yeah, I mean, it's you know, and then remember this
.
Speaker 2 (15:10):
That's the one that I remember.
Speaker 1 (15:12):
Yeah, these were supposed to be fries, that's
what these are.
All of those things stripes onthe roof.
Yeah, the one in um.
What was it?
There was only one, one or twoleft.
There was one in proleisurepark and there was one in um,
near J town, or maybe it was inJ town, by the expressway.
They were the only ones thatwere left like this, but now
(15:33):
they've been remodeled.
Speaker 2 (15:35):
I know I'm like that and I guess I mean you can't
really.
I've always kind of thoughtthis in my head the rooftop kind
of reminds me of a Pizza Hutrooftop.
But like, are they really kindof I don't know that confusing
with mixing up the brands?
I don't know.
I just don't know why theypivoted to such a modern, bland
(15:59):
kind of a look to it and I'mlike how inviting.
Speaker 1 (16:04):
Yeah, I mean the movie the Founder does a really
good job of kind of explaininghow they make money, how they
came about with the entire brandand philosophy and they kind of
have gotten.
They have gotten away from that.
I mean, they they were doingburgers and fries and that was
their stick and now they do likeall this other stuff.
And now in fast foods, fastfood brands are like the ones
(16:27):
that we all talk about, like weare right here, that are
nostalgic to us, because weremember back then when they
were doing xyz.
Now they all kind of want totry to sell the same thing again
, you know, and Chick-fil-Aseems to be the only one that's
keeping course, you know, isstill.
They're still running the funnycows with, you know, just eat
chicken or mean they are.
(16:47):
But you know cause?
I mean, how often can you?
It's sort of like, um, oh, thecommercials like, uh, how do you
can avoid mayhem?
Like me, you know, uh, yeah,like, how many things can you
(17:08):
come up with before you make achange?
Uh, so, pretty soon those willbe nostalgic ads, um.
Speaker 2 (17:16):
So pretty soon those will be nostalgic ads, probably,
maybe within a year.
I would have bet Got to piffand try other things, even
though some things or somemascots like that are so
memorable.
But they were kind of, I feellike Geico did it best with,
like how they made it kind of aretro feel to it, like they
didn't utilize the the cavemanuh mascot for several years and
(17:42):
then they just kind of sprinkledthem into an ad, as well as
other little mascots thatthey've used over the years,
like the woodchucks, like howmuch would a woodchuck, a
woodchuck would, or whatever.
And it was a geico themed ad.
So like little mascots,sprinkles like that.
Um, I would like more brands todo like taco bell, to kind of
piggyback to that with thelittle chihuahua dog.
(18:04):
Imagine if they started thatone back up.
Speaker 1 (18:07):
That would be yeah, the cave, the caveman ads, um,
the apology, do you rememberthose?
It's like 14 years ago, butwhen they were doing the caveman
ads at Geico they would do anapology because they were
insulting cavemen.
So they did an ad.
They didn't really sellinsurance, they just they took
(18:27):
them out to dinner and put themin a dinner table.
They made an apology.
Like making fun of yourself,that doesn't really happen a
whole lot anymore.
You know, like making fun ofyourself, that didn't really
happen a whole lot anymore.
Um, you know, uh, I thinkrecently they tried to put the
cavemen in a commercial forgeico, just to kind of see.
Yeah, geico.
Speaker 2 (18:47):
It kind of gave me like a marvel universe of how
they did, how they uh told thethe the commercial, because they
had all of the individualmascots from, like I don't know,
the late 2000s to the early2010s and they had the pig, that
, the wee pig and the woodchucksand the geico gecko and then,
(19:10):
uh, the caveman.
So it kind of made me feel like, oh, it's a gecko universe or a
geico universe yeah, I meanadvertising.
Speaker 1 (19:20):
Has you know, mitch mitch has been pretty critical
on how it's gotten pretty blandum, is what he means and and it
has it's gotten pretty bland.
A lot of people afraid to takerisks.
And I know, as we're on theshow right now, everybody I
don't, I don't think everybodysays, I think it's a small
amount of the population that'supset about Sydney Sweeney's ad,
um, to be honest, but you know,that's sort of kind of sparked
(19:44):
a re, a Renaissance and thatkind of advertising.
Um, you know that, honestly, Iremember you talk about
nostalgic ads, cause everybodytalked about Sydney Sweeney.
The first thing I thought ofwas Cindy Crawford that's, by my
day, right and uh, theadvertising she did, brook
shields did, did some ads likethat as well, for jeans and, um,
it's that hometown, you know,back next door neighbor.
(20:07):
Uh, net girl next door typevibe is what they're shooting
for.
And the nostalgia because theyput like an old Mustang in it.
Kind of things like that thatcould trigger memories.
There was a song by oh I can'tremember the name of the guy now
, but it's like.
The lyrics are like the firstreal six string back in 69 and
(20:34):
Rick Springfield, jeff's girl.
Speaker 2 (20:39):
No, no, that's not cool.
Brian adams, uh, summer, thereyou go that's it.
Speaker 1 (20:43):
That's it.
Yep, I knew, I knew you'd getthere faster than me, brian
adams and 69, and it was reallyfunny.
I was watching a video, likesome of the people on there,
they thought they meantsomething else about it and they
didn't realize.
And I was watching a video,some of the people on there,
they thought they meantsomething else about it and they
didn't realize.
And then they kept watching thevideo and then they got into it
and they were like, oh, 1969.
I'll let our audience figureout where that was going.
(21:05):
So those people were thinkingsomething derogatory and I'm
like, oh man, he's talking aboutbeing in a garage band, his
best girl.
Being in a garage band is bestgirl and missing her.
And dah, dah, dah, dah dah.
It's kind of a cute song andit's like that kind of nostalgia
is worth.
Are tapping into with these adsis the memory Cause.
I mean, that is the most potentway to advertise.
Something really is nostalgiaIf you can really tap into it.
Speaker 2 (21:28):
Like, I mean anything that speaks to your emotions.
And, honestly, what speaks moreto your emotions than reminding
you of times that were so mucheasier when you were a kid,
where everything didn't feel sodamn serious?
Speaker 1 (21:44):
No, kidding, you know you could go back and, speaking
of serious, I was looking, I'mlooking at, like you know, you
got Tony the Tiger with Kelloggads they're great, you know and
then you had, um, oh yeah, andthen you would have, like you
know, the Kool-Aid guy bustingin one of the one of the ads
that I remember about theKool-Aid guy and it was so
(22:06):
hilarious and, um, as youbrought up Marvel was you know,
he would always one of the thevillains busts through the
courtroom wall and I swear togod, that was exactly where my
(22:26):
brain went when I was watchingthat oh yeah I just wanted to be
like somebody's got to takethat scene and take out the, the
actor that was the, the villain, and put in the kool-aid guy.
Speaker 2 (22:41):
I mean even the brand uh reference in Family Guy even
resonates as I grew up watchingit.
I wasn't really supposed to,but I was, and anytime I hear
the oh yeah, I justautomatically think of anytime
that they're in a courtroom andyou hear the gavel and they go.
Oh yeah, oh yeah.
Speaker 1 (23:02):
Well, yeah, and then you had God you know King of the
Hills coming back, and that'shappening.
So, yeah, I mean they're evendoing that now with streaming
services and entertainment.
They're bringing back old shows.
Speaker 2 (23:18):
A lot with my generation with.
Like, there was a show withSelena Gomez called Wizards of
Waverly Place.
They've been doing episodes ofthat.
Miley Cyrus was on a podcast acouple of weeks ago and has said
like you know, it's the 20thanniversary of Hannah Montana
and I'm like I freaking lovedHannah Montana.
(23:40):
If she announces a tour, I amspending all my money.
Speaker 1 (23:43):
I saw something where there was an ad where it was
just showing the wig that shewould wear the blonde wig and it
was kind of sitting on a littlemannequin head and it was just
uh, that was it, that was thepicture of it in the dressing
room and it said she's comingback so I don't know, I feel
like it may be ai kind of justkind of the word getting out
there and I don't know theauthenticity of it, but but if
(24:04):
it happens, I'm spending moneyto go and see it Because, oh my
gosh, talk about being a fan andbeing nostalgic.
Speaker 2 (24:14):
I remember I asked for this Hannah Montana
comforter one year and I was soexcited that I got it for my
birthday.
And it was the itchiestcomforter ever the fact that it
had the like the glitteredhannah montana logo on it.
I was like, oh, I treasure youforever.
Speaker 1 (24:32):
I wish I still had it I thought it was a cute show.
I mean, I understood thepremise of it.
It was like she was a superheroand she had a secret identity,
and you know that was a cuteshow.
Some of the stories she toldthat happened, though, were
horrid, but other than that Imean yeah.
Speaker 2 (24:49):
On the TV like, oh my gosh.
I won't get into too muchdetail on this, but the
Nickelodeon child stars doingthe untold documentaries was
just.
It ruined.
Part of my childhood, or alittle part of me died because
just hearing on some of thepeople that they allowed on set
and take advantage of these kids, or some of even the seniority
(25:12):
members just abusing the hellout of these kids, it just yeah,
yeah, I mean there's a darkerside to all of that.
Speaker 1 (25:20):
If you dive back into nostalgic stuff, we have this
thing of and it's proven that weremember things the way we like
to remember them.
We don't really remember them100 accurately, if at all.
We sort of rewrite history withthat.
You know, we look at ads andand his advertisers were like,
yeah, that rad really stuck, itdid well.
(25:40):
Why did it become a good ad?
Or why what made it a good adis really the question to dive
into.
But then you kind of look atthe topic of the ad and you're
like oof, you know, I meanthere's a lot of around.
I know again I'll keep bringingit up it's sydney, sweeney and
all that.
I don't think there's anythingin there at all with that.
I'm looking at the campaign andeverything.
I'm like I just that's lookingfor.
(26:00):
If you look hard enough forsomething you want to find a
problem with, you're going tofind a problem.
That's just the way it goes.
Speaker 2 (26:09):
There's a debate on it.
I don't know To your point.
I had to watch it multipletimes to catch the tidbits of
what is being accused as thequestionable content or the
messaging there.
I get it, but I don't know.
You kind of really have to.
Speaker 1 (26:31):
Yeah, and that's the, that's your trigger to go like,
okay, well, no, you know, ifyou're really looking that hard,
if you have to look that hard,then it's probably not the thing
that's there.
I mean, there's been, there'sbeen some very tasteless, I
guess, ads.
If you remember Paluton, was itPalutonia?
They did an ad where the womanwas exercising and you know, for
body image, I mean it was notgreat.
And then Ryan Reynolds had tocome in with his company and
(26:53):
they had to, like, rescue thebrand and within like 72 hours,
and then the coin term fastadvertising was created because
of that.
You know, if you have to dothat, that's not good and he's
done that a few times withbrands that have kind of made
some mistakes, a little bit tonedeaf Pepsi we looked at Pepsi
today They've had their fairshare more than once of
(27:15):
controversy.
I mean, if you do advertising,you're going to run into
controversy, but to be blatantlyand determined about it and
doing it that way, I don'tbelieve that it's anybody's ever
their intent.
Speaker 2 (27:24):
That's kind of a stretch for me, um, but anyhow,
um, but yeah, I'm glad you kindof wanted to take us down like
uh memory lane on some of thesethings I don't know if you got
any others you want to talkabout real quick I guess just to
kind of wrap up is like whatwould be some of your top
favorite, like snack foods thatare no longer around from when
(27:46):
you were a kid Do you know ofany off the top of your head
that are no longer with us?
Speaker 1 (27:52):
Well, no, not really.
I mean I think they've gottenlost in the variety of the
options that are out there.
You know to the point where,like Doritos I mean, there's so
many flavors now You're kind oflike I don't really remember
anything on them.
You know what I mean.
And candy bars I've always beena Snickers guy, I'm pretty
(28:13):
plain.
But also Butterfinger I like alot and I've not seen them too
much.
Speaker 2 (28:17):
No, I haven't either.
Speaker 1 (28:19):
Yeah, so maybe that there was a.
You know my dad would likecattails and cattails are
basically, uh, inside out is itcow tails or cat tails?
I don't know.
I mean, he was all he wascountry.
He would always mispronouncestuff.
I wonder where I get it from.
Uh, so probably that itprobably is true.
Speaker 2 (28:38):
Probably cow tails, like you said is it like a white
and yellow, or not yellow,orangeish, brown kind of color
to it?
Yeah, cattails.
Speaker 1 (28:50):
Yeah, yeah, so you have like old candies that are
like that.
Speaker 2 (28:55):
I loved.
I don't know if they still hadit, but I remember the baby
bottle pops.
I was obsessed with those.
It's where you had kind of likea baby bottle and it had like a
little binky thing on top of itand you had um kind of like fun
dip.
You dip it into some kind ofpowder and suck on.
It really pops like the candypush-ups.
(29:18):
Those are iconic.
Um, there's one in particularthat I miss so much.
It's the uh, it's calledstackers.
It's a gummy that kind of lookslike, you know, like the sheet
of paper that has kind of likewax paper that has usually like
(29:38):
the tack material on it and likeI don't know like maybe like a
six by 12 sheet.
Speaker 1 (29:43):
Uh, it's kind of like that but candy we should do a
trip to the uh candy store.
I think it's at ox, I can'tremember well, I think they're
both at oxmoor and saintmatthews, but one's bigger than
the other one.
One's got a lot of one's largerpops.
Yeah, lollipops should go tothat.
Um, we'll get somebody to filmus.
Um, for you know, we'll getdanielle on to come out hold the
(30:07):
camera while we're going downmemory lane with some of the
candies.
We might do that as an actualthing.
I think would be a good thing abit.
But but yeah, when you saidthat, that's what I thought of,
I was like, yeah, there's thatnostalgic section.
They got all the way in theback and make sure, how did they
get the inventory for that?
Speaker 2 (30:25):
They do international candies too.
It's from Japan, mexico,england.
They have a bunch of Cadburyvarieties Beyond just milk
chocolate.
They got almonds, they got darkchocolate, probably white
chocolate, salted caramel.
It's a mecca of candy.
Speaker 1 (30:47):
So what you're saying is, if we go out there, you me
and Danielle would likely walkout with like six pounds of
candy.
Speaker 2 (30:54):
Gummies are lethal for me.
I will always get a gummy candy.
Speaker 1 (31:01):
Alright, well, that's a free ad for lollipops.
If you want to like andsubscribe, go to the NerdBrand
podcast and nerdbrandagencycomslash podcast.
If you're on video watching usright now on YouTube, you can
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(31:21):
have an interesting businessthat would require this and this
would be a great medium,contact us and we'll help you
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It's a lot easier than youthink and a lot of people just
kind of overthink things, andwe're not about overthinking.
Overthinking is actually athing.
Mitch's Axiom number 75.
I guess it's 75.
I don't know how he numbersthose things.
Anyhow, we're going to get abunch of t-shirts printed up
with Mitch's axioms on it.
(31:42):
That's coming, that's in theworks.
We also have some other specialgifts and things that we're
working on as well.
And yeah, you know NerdBrand isplanting its flag in good old
J-Town, jefferson Town, kentucky.
So no, you cannot visit us atthat office, but if you make an
appointment, we'll meet youthere.
We'll go for coffee.
So we've got some excitingthings coming up.
We're shooting some commercialsfor some clients that we're
(32:03):
excited to work with Uh and uh.
You know, uh, you know.
We just sent out a newsletteragain about a new client we just
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So if you'd like to join thenewsletter, go to the NerdBrand
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Maybe that you could use theirservices.
You know that's the thing, right, so were working for and maybe
(32:26):
that you could use theirservices.
You know that's a thing, right.
So other than that, Nicala, yougot anything else you want to
add and throw in there.
I'm good, yeah, all righty.
Well, I guess that's the end ofthe show today.
Thanks for listening andremember keep your nerve branch
strong.
Hey everybody, welcome to the Nerd Brand
Podcast, where we have come tokick butt and chew bubblegum and
we are all out of bubblegum.
So that's a famous line fromthe movie them I think it's
called them and it was.
Yeah, it's a great movie Ifanybody can ever go out there
and watch.
But anyways, we're going totalk about nostalgic marketing
(00:22):
and advertising.
This episode is brought to youby Michaela, so let's roll.
No pressure Michaela abouthosting the show, but it was
(00:55):
your idea, so I'll drive.
But you can take us down thepremise of the show and what
this one is on.
Speaker 2 (01:02):
So I don't know, we just needed some kind of idea
and I thought why not be fun and, uh, talk about nostalgic
brands.
I feel like that is all over myfor you page on not only tiktok
but also instagram, so it getsme in my feel.
So I thought you know why not,um?
And I thought it would beespecially kind of cool, since
(01:23):
you know there's a generationaldifference between you and I
that you know you dive into, youknow your nostalgic brands from
like and correct me if I'mwrong from like you know the 80s
and 90s and then myself,growing up in the early 2000s,
kind of dive into those littletidbits of memory, go down that
(01:43):
memory lane.
Yeah, my contribution would benokia the phones.
Okay, see, that was probablyone of my.
Actually no, and this is reallygonna turn back time.
Uh, do you remember the vonagephones?
yeah, I do oh, my, my dad.
(02:04):
This was for my birthday, myeighth birthday.
I got a stuffed possum, notlike taxidermy, like a stuffed
animal possum.
That I thought was the cutestthing.
And then there was a Vonagecell phone so I could make phone
calls to him because he wasliving out here and we were
still living in New Jersey.
(02:24):
So we do Sunday phone callswith him.
So I had my own phone to dothat and I was like, oh cool,
and I think that one eventuallydied.
And then I got an okia and was,and that's where my tetris
obsession began yeah, yeah, Imean, well, nostalgic branding
has been a thing.
Speaker 1 (02:44):
I mean, two years ago you had Pepsi kind of do a
throwback of their logo, andthen Burger King did the same
thing.
Speaker 2 (02:51):
I don't know if you remember that or not and the
brand standards, but it lookslike how it was back in.
I don't know, when you seeStranger Things, I think it's
season three, when they're inthe mall it's where you can see
(03:14):
the Burger King logo and itlooks just like that.
So it's like a time capsulealmost, with what they've done
to throw back.
What I don't understand withone fast food chain in
particular is McDonald's.
They have always been kind oflike the jungle gyms, the wacky
(03:35):
colors, the orange I'm sorry,the yellow and the red color
schemes applied all across therestaurant and, like my
generation, like in the early2000s, it was just very vibrant
and popping and wow.
And now it's transitioned intosomething so like modern looking
, that it just looks like acement block, like it looks like
(03:58):
going into a prison, almost.
So mcdonald's has transitionedinto from, like you know, jungle
gym uh, you know, free for all,have fun for kiddos to
corporate america sell block,sell kind of vibe yeah, yeah, it
has.
Speaker 1 (04:19):
It's uh, it's kind of changed a bit.
I want to see if I can try topull up here.
Um, yeah, here we go.
So I'm pulled my screen up and,um, these are some of the, the
ads that, um, like, we weretalking about pepsi.
Um, of course, I got it mutedbecause I don't want youtube to
like do it.
But then you can see how burgerking kind of did went backward.
(04:39):
And then you have all theseothers reebok, you know, bold,
like I don't remember that onewith Burger King, but it was
very, it's very interesting, youknow.
But you can see how Pepsi kindof went backward with their
stuff.
I mean, it's something thatgoing from that there and then
(05:00):
back and forth, and then, yeah,so they came up with this logo
design.
It's really interesting whenCSS started becoming a big deal
as far as what you could do withit, this entire logo was coded.
It wasn't an image, it wasn't avector art file, and so they
(05:20):
could actually write this withCSS code and it took forever
Because, as you can see, it'sjust based on circles and smiley
faces and stuff.
Speaker 2 (05:29):
That's probably the most engaging do's and don'ts
section of a brand guide I'veever seen.
Yeah, yeah.
Speaker 1 (05:36):
Could you imagine us asking Mitch hey, can you make
this look like that?
I mean, you know, and then yougot Microsoft here.
That you know.
They kind of went backward alittle bit.
I think too, but maybe yeah,but look, these are like these
are really cool looking designs.
I don't.
They're not doing it.
Now I bought some newer flavors.
I think they got coming out.
(05:57):
I actually bought wild cherry.
That's what I bought.
I bought wild cherry and I waslike, oh man, that's different.
So I started like I tried thatout because I wanted to try out
that flavor and uh, yeah, andit's gonna be interesting to see
.
Um, of course, you probably sawwhere they're going back to
like pure sugar cane and in theingredients.
(06:20):
Now I thought that was just forcoca-cola no, I think it's like
like well, pepsi was doing itfor pepsi and they did it for
mountain dew.
They were called throwbacks andso kind of playing off the
nostalgia thing.
I mean they wouldn't evenchange the ingredients because
before high fructose corn syrupthey were just using sugar cane.
So the pepsi throwbacks arereally good, um, but I think
(06:42):
they're seasonal when they comeout, and that's the other thing
is, too, is like live wire.
I don't know if you ever triedthat from mountain dew, but they
mountain dew.
Live wire is like an orangedrink and it's only available in
the summer I don't ever, andthis is such a weird thing.
Speaker 2 (06:54):
it was whenever I was a freshman in high school.
I was obsessed with dietmountain dew.
For some reason it was just mygo-to pop whenever I was first
starting high school and my momhad a really big bad polar pop
obsession.
So she'd always, you know, goget her a Diet Pepsi and I'd
(07:14):
usually ask for a Diet MountainDew and that was it.
But I never really got into anyof the individual flavors.
Same thing with like Pepsi orCoke.
I just like a cherry coke.
I'm simple, I'm easy, uh I'lltell you one.
Speaker 1 (07:30):
I'll tell you one that I miss um.
I miss pizza hut uh, you knowyeah, I mean I you'd go into a
pizza hut and I don't know ifyou still can do a sit down
dining experience, but a panpizza at pizza hut isn't like a
pan pizza that you order andhave delivered.
They don't taste the same,right, it's sort of like.
(07:51):
It's sort of like when youdrink a coke out of a bottle
versus a can or plastic, glassor cup, whatever, right, it's
sort of like that.
I remember pizza hut and goingthere and how that was an
experience and I remember I theads were like they even had
Donald Trump, like back in theday.
I mean it's really really old,but he was actually one that
(08:12):
actually did a lot ofcommercials for them, which is
funny.
It was with his first wife,ivanka no, not his daughter,
whoever it was.
Speaker 2 (08:21):
Anyway, I feel like he always has the same kind of
type.
It starts with the letter I yeah, um yeah, I used to have a
bunch of, uh, birthday partiesat pizza hut, so that this
experience especially resonateswith me because we would just,
you know, invite theneighborhood, the cousins,
(08:44):
everybody.
And it was just, you know,invite the neighborhood, the
cousins, everybody.
And it was just, you know, asimple thing for mom to do.
It was, you know, out of herhands.
They took care of the pizzasthey had.
I miss the salad bars.
I remember I watchedBenchwarmers a couple of months
back and I don't know if you'veever seen it, but the part where
David Spade is like I likesalad and the woman's refilling
(09:04):
the salad bar, I'm like I missthat.
I would love to have that.
There's a core memory that justpopped up in my head just
thinking about Pizza Hut.
I remember sitting in thebooths with like the really tall
Coca-Cola glasses, like so bigthat my little hands could not
pick up and I had to like overand then suck out of the straw
(09:30):
and then yeah, those were huge.
Like that is like a big gulpexactly, and I just am like
seven years old and I have babyhands, still have baby hands to
this day.
So I'm just like trying not tospill and I remember having such
a sugar rush off of probablylike a sprite, and I'm just
bouncing on the booth andthere's like stained glass.
(09:53):
Do you remember like thestained glass dividers that were
in between to the booths?
Speaker 1 (09:58):
yeah, I do yeah.
Speaker 2 (09:59):
I would like stare into that like I was in some
kind of other dimension with thesugar rush and I thought for
some reason in my mind, I'm likeif I had to ask the server for
something because I was juststarting school, I would raise
my hand to ask for something andI'd just be like, oh, oh, I
have a question, I needsomething, and my family would
(10:21):
just be like she's gone, she'sgone yeah, forget it, she's gone
, it's over.
Speaker 1 (10:30):
That's sugar yeah, I think that a lot of people
forget that branding is not justa logo, it's not colors, it's
not just that, it's theexperience you have, because it
creates memories like that.
And if your brand doesn'tcreate memories, I don't see how
you can think that it's goingto be memorable or have the lift
that it needs for everybody tokind of, even years later, to go
like yeah, I remember that andstill have all that equity with
(10:53):
it.
You know that can allow you tosell product or service.
Speaker 2 (10:56):
So yeah, it mentioned one memory one time that, like
the way he uh conveyed it, I waslike, oh my gosh, like that's
just you know, a screen or amemory of like anybody's
childhood memory whenever itinvolves ice cream.
And he was talking about youknow on, especially on hot
summer days, going to an icecream shop and like, as soon as
(11:19):
you walk in you're you're uhflashed with like all the cool
air and you're whacked with allof the sweetness, smells and the
swirls that are going on.
And just how he articulated it,it just made you feel like you
were standing in the shopreliving getting whatever
favorite your Baskin Robbins oryour Carvel or your Graters and
(11:42):
it's all about the experienceand remembering those little
sensations yeah, I think a lotof the um.
Speaker 1 (11:51):
It's almost like retro type logos.
Styling is sort of trying tomake a comeback.
You know it's sort of busy, butit's not.
It's very 1970 ish as far asyou know fonts and things that.
Speaker 2 (12:03):
You know what I wish they would bring back, like a
90s retro-esque, for thisrestaurant in particular.
Yeah, is Taco Bell with likethe wacky, like swirls and the
purples and the teals that werejust permeated all throughout
the restaurant.
Speaker 1 (12:23):
I tell you, I've been trying to look here on YouTube,
uh, like for, you know,nostalgia ads and brands that
aren't around anymore, thingslike that and um.
But now that you mentioned TacoBell, yeah, it's weird how
they're all pushing like whatthey're doing in their
advertising right now.
I mean, they're obviouslypushing like chicken, which is
weird.
Taco place does chicken.
(12:43):
It's like, yeah, ok, how aboutyou go back to tacos, make good
tacos?
Right, I've said that before onthe show, but yeah, they're.
You know, taco Bell like thelittle the dog, keto taco bell.
Like the little the the dog.
Like it's really funny, isn'tit, how all these places have
walked away from their back.
And you know, talking about adsto bring back nostalgia, I mean
(13:04):
all the mascots, they're gone.
Speaker 2 (13:06):
Right, I mean there's no ronald mcdonald there's no
ronald mcdonald and it's justlike.
Back to my point, it just lookslike a prison block cell.
When you roll up to a mcdonald's, the only color you see is the
mcdonald's m and it's likethere's no red in the branding
anymore and I'm just like no,and that's that's yeah, go ahead
(13:29):
sorry no, like back in the goodold days, like even the roofs,
like the structures of therestaurant, like where it had
kind of like the sloped top roofthat was always red.
You don't see those anymore.
Oh, I think.
Speaker 1 (13:44):
I may have found something here that might be
good.
Hold on a second, I'll bringthis up Um kind of pause that Uh
yeah, cause I just foundsomething that kind of leans
into what exactly what you'retalking about.
So, but yeah, this, yeah, so,yeah, so this, this, this, right
(14:07):
here, video why they changedtheir branding.
Um, you know, this is, this ismcdonald's, and then that's like
the old arches right there.
Right, this is the old style ifyou watch that movie with
michael keaton um founder or thefounder yeah, so they this,
(14:27):
this roof style, that they thatyou see in this video, not the
flashy, but that right there.
I don't know if I can get tothe posit, to where it's like
right, in the right timing ornot, but there we go like that.
That's how it get to the posit,to where it's like right in the
right timing or not, but, boop,there we go, like that, that's
how it is, that was the originalright.
And then you can see, like thelittle chef guy, I mean it's
yeah, mcdonald's has gotten awayfrom you know, poor there.
(14:48):
And then that's where you gotnow.
So that's what you're talkingabout.
Right, there is like thisboring you know where's the red,
where's all that color?
Go right.
Speaker 2 (14:56):
Then the LTOs, or not even the LTOs, but like just
the signage that and theMcDonald's are the only things
that provide color.
Speaker 1 (15:06):
Yeah, I mean, it's you know, and then remember this
.
Speaker 2 (15:10):
That's the one that I remember.
Speaker 1 (15:12):
Yeah, these were supposed to be fries, that's
what these are.
All of those things stripes onthe roof.
Yeah, the one in um.
What was it?
There was only one, one or twoleft.
There was one in proleisurepark and there was one in um,
near J town, or maybe it was inJ town, by the expressway.
They were the only ones thatwere left like this, but now
(15:33):
they've been remodeled.
Speaker 2 (15:35):
I know I'm like that and I guess I mean you can't
really.
I've always kind of thoughtthis in my head the rooftop kind
of reminds me of a Pizza Hutrooftop.
But like, are they really kindof I don't know that confusing
with mixing up the brands?
I don't know.
I just don't know why theypivoted to such a modern, bland
(15:59):
kind of a look to it and I'mlike how inviting.
Speaker 1 (16:04):
Yeah, I mean the movie the Founder does a really
good job of kind of explaininghow they make money, how they
came about with the entire brandand philosophy and they kind of
have gotten.
They have gotten away from that.
I mean, they they were doingburgers and fries and that was
their stick and now they do likeall this other stuff.
And now in fast foods, fastfood brands are like the ones
(16:27):
that we all talk about, like weare right here, that are
nostalgic to us, because weremember back then when they
were doing xyz.
Now they all kind of want totry to sell the same thing again
, you know, and Chick-fil-Aseems to be the only one that's
keeping course, you know, isstill.
They're still running the funnycows with, you know, just eat
chicken or mean they are.
(16:47):
But you know cause?
I mean, how often can you?
It's sort of like, um, oh, thecommercials like, uh, how do you
can avoid mayhem?
Like me, you know, uh, yeah,like, how many things can you
(17:08):
come up with before you make achange?
Uh, so, pretty soon those willbe nostalgic ads, um.
Speaker 2 (17:16):
So pretty soon those will be nostalgic ads, probably,
maybe within a year.
I would have bet Got to piffand try other things, even
though some things or somemascots like that are so
memorable.
But they were kind of, I feellike Geico did it best with,
like how they made it kind of aretro feel to it, like they
didn't utilize the the cavemanuh mascot for several years and
(17:42):
then they just kind of sprinkledthem into an ad, as well as
other little mascots thatthey've used over the years,
like the woodchucks, like howmuch would a woodchuck, a
woodchuck would, or whatever.
And it was a geico themed ad.
So like little mascots,sprinkles like that.
Um, I would like more brands todo like taco bell, to kind of
piggyback to that with thelittle chihuahua dog.
(18:04):
Imagine if they started thatone back up.
Speaker 1 (18:07):
That would be yeah, the cave, the caveman ads, um,
the apology, do you rememberthose?
It's like 14 years ago, butwhen they were doing the caveman
ads at Geico they would do anapology because they were
insulting cavemen.
So they did an ad.
They didn't really sellinsurance, they just they took
(18:27):
them out to dinner and put themin a dinner table.
They made an apology.
Like making fun of yourself,that doesn't really happen a
whole lot anymore.
You know, like making fun ofyourself, that didn't really
happen a whole lot anymore.
Um, you know, uh, I thinkrecently they tried to put the
cavemen in a commercial forgeico, just to kind of see.
Yeah, geico.
Speaker 2 (18:47):
It kind of gave me like a marvel universe of how
they did, how they uh told thethe the commercial, because they
had all of the individualmascots from, like I don't know,
the late 2000s to the early2010s and they had the pig, that
, the wee pig and the woodchucksand the geico gecko and then,
(19:10):
uh, the caveman.
So it kind of made me feel like, oh, it's a gecko universe or a
geico universe yeah, I meanadvertising.
Speaker 1 (19:20):
Has you know, mitch mitch has been pretty critical
on how it's gotten pretty blandum, is what he means and and it
has it's gotten pretty bland.
A lot of people afraid to takerisks.
And I know, as we're on theshow right now, everybody I
don't, I don't think everybodysays, I think it's a small
amount of the population that'supset about Sydney Sweeney's ad,
um, to be honest, but you know,that's sort of kind of sparked
(19:44):
a re, a Renaissance and thatkind of advertising.
Um, you know that, honestly, Iremember you talk about
nostalgic ads, cause everybodytalked about Sydney Sweeney.
The first thing I thought ofwas Cindy Crawford that's, by my
day, right and uh, theadvertising she did, brook
shields did, did some ads likethat as well, for jeans and, um,
it's that hometown, you know,back next door neighbor.
(20:07):
Uh, net girl next door typevibe is what they're shooting
for.
And the nostalgia because theyput like an old Mustang in it.
Kind of things like that thatcould trigger memories.
There was a song by oh I can'tremember the name of the guy now
, but it's like.
The lyrics are like the firstreal six string back in 69 and
(20:34):
Rick Springfield, jeff's girl.
Speaker 2 (20:39):
No, no, that's not cool.
Brian adams, uh, summer, thereyou go that's it.
Speaker 1 (20:43):
That's it.
Yep, I knew, I knew you'd getthere faster than me, brian
adams and 69, and it was reallyfunny.
I was watching a video, likesome of the people on there,
they thought they meantsomething else about it and they
didn't realize.
And I was watching a video,some of the people on there,
they thought they meantsomething else about it and they
didn't realize.
And then they kept watching thevideo and then they got into it
and they were like, oh, 1969.
I'll let our audience figureout where that was going.
(21:05):
So those people were thinkingsomething derogatory and I'm
like, oh man, he's talking aboutbeing in a garage band, his
best girl.
Being in a garage band is bestgirl and missing her.
And dah, dah, dah, dah dah.
It's kind of a cute song andit's like that kind of nostalgia
is worth.
Are tapping into with these adsis the memory Cause.
I mean, that is the most potentway to advertise.
Something really is nostalgiaIf you can really tap into it.
Speaker 2 (21:28):
Like, I mean anything that speaks to your emotions.
And, honestly, what speaks moreto your emotions than reminding
you of times that were so mucheasier when you were a kid,
where everything didn't feel sodamn serious?
Speaker 1 (21:44):
No, kidding, you know you could go back and, speaking
of serious, I was looking, I'mlooking at, like you know, you
got Tony the Tiger with Kelloggads they're great, you know and
then you had, um, oh yeah, andthen you would have, like you
know, the Kool-Aid guy bustingin one of the one of the ads
that I remember about theKool-Aid guy and it was so
(22:06):
hilarious and, um, as youbrought up Marvel was you know,
he would always one of the thevillains busts through the
courtroom wall and I swear togod, that was exactly where my
(22:26):
brain went when I was watchingthat oh yeah I just wanted to be
like somebody's got to takethat scene and take out the, the
actor that was the, the villain, and put in the kool-aid guy.
Speaker 2 (22:41):
I mean even the brand uh reference in Family Guy even
resonates as I grew up watchingit.
I wasn't really supposed to,but I was, and anytime I hear
the oh yeah, I justautomatically think of anytime
that they're in a courtroom andyou hear the gavel and they go.
Oh yeah, oh yeah.
Speaker 1 (23:02):
Well, yeah, and then you had God you know King of the
Hills coming back, and that'shappening.
So, yeah, I mean they're evendoing that now with streaming
services and entertainment.
They're bringing back old shows.
Speaker 2 (23:18):
A lot with my generation with.
Like, there was a show withSelena Gomez called Wizards of
Waverly Place.
They've been doing episodes ofthat.
Miley Cyrus was on a podcast acouple of weeks ago and has said
like you know, it's the 20thanniversary of Hannah Montana
and I'm like I freaking lovedHannah Montana.
(23:40):
If she announces a tour, I amspending all my money.
Speaker 1 (23:43):
I saw something where there was an ad where it was
just showing the wig that shewould wear the blonde wig and it
was kind of sitting on a littlemannequin head and it was just
uh, that was it, that was thepicture of it in the dressing
room and it said she's comingback so I don't know, I feel
like it may be ai kind of justkind of the word getting out
there and I don't know theauthenticity of it, but but if
(24:04):
it happens, I'm spending moneyto go and see it Because, oh my
gosh, talk about being a fan andbeing nostalgic.
Speaker 2 (24:14):
I remember I asked for this Hannah Montana
comforter one year and I was soexcited that I got it for my
birthday.
And it was the itchiestcomforter ever the fact that it
had the like the glitteredhannah montana logo on it.
I was like, oh, I treasure youforever.
Speaker 1 (24:32):
I wish I still had it I thought it was a cute show.
I mean, I understood thepremise of it.
It was like she was a superheroand she had a secret identity,
and you know that was a cuteshow.
Some of the stories she toldthat happened, though, were
horrid, but other than that Imean yeah.
Speaker 2 (24:49):
On the TV like, oh my gosh.
I won't get into too muchdetail on this, but the
Nickelodeon child stars doingthe untold documentaries was
just.
It ruined.
Part of my childhood, or alittle part of me died because
just hearing on some of thepeople that they allowed on set
and take advantage of these kids, or some of even the seniority
(25:12):
members just abusing the hellout of these kids, it just yeah,
yeah, I mean there's a darkerside to all of that.
Speaker 1 (25:20):
If you dive back into nostalgic stuff, we have this
thing of and it's proven that weremember things the way we like
to remember them.
We don't really remember them100 accurately, if at all.
We sort of rewrite history withthat.
You know, we look at ads andand his advertisers were like,
yeah, that rad really stuck, itdid well.
(25:40):
Why did it become a good ad?
Or why what made it a good adis really the question to dive
into.
But then you kind of look atthe topic of the ad and you're
like oof, you know, I meanthere's a lot of around.
I know again I'll keep bringingit up it's sydney, sweeney and
all that.
I don't think there's anythingin there at all with that.
I'm looking at the campaign andeverything.
I'm like I just that's lookingfor.
(26:00):
If you look hard enough forsomething you want to find a
problem with, you're going tofind a problem.
That's just the way it goes.
Speaker 2 (26:09):
There's a debate on it.
I don't know To your point.
I had to watch it multipletimes to catch the tidbits of
what is being accused as thequestionable content or the
messaging there.
I get it, but I don't know.
You kind of really have to.
Speaker 1 (26:31):
Yeah, and that's the, that's your trigger to go like,
okay, well, no, you know, ifyou're really looking that hard,
if you have to look that hard,then it's probably not the thing
that's there.
I mean, there's been, there'sbeen some very tasteless, I
guess, ads.
If you remember Paluton, was itPalutonia?
They did an ad where the womanwas exercising and you know, for
body image, I mean it was notgreat.
And then Ryan Reynolds had tocome in with his company and
(26:53):
they had to, like, rescue thebrand and within like 72 hours,
and then the coin term fastadvertising was created because
of that.
You know, if you have to dothat, that's not good and he's
done that a few times withbrands that have kind of made
some mistakes, a little bit tonedeaf Pepsi we looked at Pepsi
today They've had their fairshare more than once of
(27:15):
controversy.
I mean, if you do advertising,you're going to run into
controversy, but to be blatantlyand determined about it and
doing it that way, I don'tbelieve that it's anybody's ever
their intent.
Speaker 2 (27:24):
That's kind of a stretch for me, um, but anyhow,
um, but yeah, I'm glad you kindof wanted to take us down like
uh memory lane on some of thesethings I don't know if you got
any others you want to talkabout real quick I guess just to
kind of wrap up is like whatwould be some of your top
favorite, like snack foods thatare no longer around from when
(27:46):
you were a kid Do you know ofany off the top of your head
that are no longer with us?
Speaker 1 (27:52):
Well, no, not really.
I mean I think they've gottenlost in the variety of the
options that are out there.
You know to the point where,like Doritos I mean, there's so
many flavors now You're kind oflike I don't really remember
anything on them.
You know what I mean.
And candy bars I've always beena Snickers guy, I'm pretty
(28:13):
plain.
But also Butterfinger I like alot and I've not seen them too
much.
Speaker 2 (28:17):
No, I haven't either.
Speaker 1 (28:19):
Yeah, so maybe that there was a.
You know my dad would likecattails and cattails are
basically, uh, inside out is itcow tails or cat tails?
I don't know.
I mean, he was all he wascountry.
He would always mispronouncestuff.
I wonder where I get it from.
Uh, so probably that itprobably is true.
Speaker 2 (28:38):
Probably cow tails, like you said is it like a white
and yellow, or not yellow,orangeish, brown kind of color
to it?
Yeah, cattails.
Speaker 1 (28:50):
Yeah, yeah, so you have like old candies that are
like that.
Speaker 2 (28:55):
I loved.
I don't know if they still hadit, but I remember the baby
bottle pops.
I was obsessed with those.
It's where you had kind of likea baby bottle and it had like a
little binky thing on top of itand you had um kind of like fun
dip.
You dip it into some kind ofpowder and suck on.
It really pops like the candypush-ups.
(29:18):
Those are iconic.
Um, there's one in particularthat I miss so much.
It's the uh, it's calledstackers.
It's a gummy that kind of lookslike, you know, like the sheet
of paper that has kind of likewax paper that has usually like
(29:38):
the tack material on it and likeI don't know like maybe like a
six by 12 sheet.
Speaker 1 (29:43):
Uh, it's kind of like that but candy we should do a
trip to the uh candy store.
I think it's at ox, I can'tremember well, I think they're
both at oxmoor and saintmatthews, but one's bigger than
the other one.
One's got a lot of one's largerpops.
Yeah, lollipops should go tothat.
Um, we'll get somebody to filmus.
Um, for you know, we'll getdanielle on to come out hold the
(30:07):
camera while we're going downmemory lane with some of the
candies.
We might do that as an actualthing.
I think would be a good thing abit.
But but yeah, when you saidthat, that's what I thought of,
I was like, yeah, there's thatnostalgic section.
They got all the way in theback and make sure, how did they
get the inventory for that?
Speaker 2 (30:25):
They do international candies too.
It's from Japan, mexico,england.
They have a bunch of Cadburyvarieties Beyond just milk
chocolate.
They got almonds, they got darkchocolate, probably white
chocolate, salted caramel.
It's a mecca of candy.
Speaker 1 (30:47):
So what you're saying is, if we go out there, you me
and Danielle would likely walkout with like six pounds of
candy.
Speaker 2 (30:54):
Gummies are lethal for me.
I will always get a gummy candy.
Speaker 1 (31:01):
Alright, well, that's a free ad for lollipops.
If you want to like andsubscribe, go to the NerdBrand
podcast and nerdbrandagencycomslash podcast.
If you're on video watching usright now on YouTube, you can
actually like.
See that below.
If you're curious aboutpodcasting and you want to do it
for your business and you gotsomething interesting or you
(31:21):
have an interesting businessthat would require this and this
would be a great medium,contact us and we'll help you
produce the show.
It's a lot easier than youthink and a lot of people just
kind of overthink things, andwe're not about overthinking.
Overthinking is actually athing.
Mitch's Axiom number 75.
I guess it's 75.
I don't know how he numbersthose things.
Anyhow, we're going to get abunch of t-shirts printed up
with Mitch's axioms on it.
(31:42):
That's coming, that's in theworks.
We also have some other specialgifts and things that we're
working on as well.
And yeah, you know NerdBrand isplanting its flag in good old
J-Town, jefferson Town, kentucky.
So no, you cannot visit us atthat office, but if you make an
appointment, we'll meet youthere.
We'll go for coffee.
So we've got some excitingthings coming up.
We're shooting some commercialsfor some clients that we're
(32:03):
excited to work with Uh and uh.
You know, uh, you know.
We just sent out a newsletteragain about a new client we just
onboarded.
So if you'd like to join thenewsletter, go to the NerdBrand
agency the link belownerdbrandagencycom slash podcast
and sign up for the newsletterto get updates and find out how
some of the people we're workingfor.
Maybe that you could use theirservices.
You know that's the thing, right, so were working for and maybe
(32:26):
that you could use theirservices.
You know that's a thing, right.
So other than that, Nicala, yougot anything else you want to
add and throw in there.
I'm good, yeah, all righty.
Well, I guess that's the end ofthe show today.
Thanks for listening andremember keep your nerve branch
strong.
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