June 27, 2025 • 12 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome everyone to this episode of the NerdBrand
Podcast.
And I'm using a default camera.
Well, that's interesting.
I know y'all like to know thebehind-the-scenes things that I
do, the equipment that I use,blah, blah, blah.
But that's what I'm doing now.
Anyway, today we'll talk aboutSEO again, some interesting
(00:21):
things, because there's a lotgoing on in SEO.
I was up last night, got analert.
It's like hey, unstable searchranking stuff, google's making
some changes.
So here we go, have some fun.
All right, everybody, welcomeback to this episode of the
(00:58):
Mirror Brand Podcast.
So let's talk about searchengine stuff.
So it's going to be fun.
We talked about ai summaries andin the last episode, me and
michaela went over some brands.
Then mascots do you use them?
Do you not use them?
How does it work out?
How does the messaging?
Like, we talked about sharman.
If you're a dude, hear the wordpoop, you're probably all in,
(01:20):
so I don't have to convince you.
Um, so at the end of the day,uh, I'm here and I'm recording
again by myself, because I'mlike you know what?
I don't want to get woken up.
A search engine notice is likegoogle's making some changes.
Like thank you, google, thankyou, thank you very, very much.
Um, how does this affect people?
Well, um, so ranking welldoesn't guarantee clicks.
(01:43):
Let's just start with this.
In that idea of SEO, everybodygoes I want to rank number one
for XYZ service.
Look, if there's a lot ofpeople in your city, you're not
the only one doing that service.
I hate to burst your bubble,but that's going to be really
competitive for you.
So you're going to really haveto work on with the budget.
(02:04):
You have some other effectivestrategies, and that's just
being blunt and as you all knowme to be blunt.
So, um, you know, everybody'ssort of facing um, this thing
where it's like, okay, I want torank number one.
Is it still possible?
Yes and no, uh, yes, becausebecause you can't be just
(02:25):
focused on optimizing web pages,you need visibility across
every part of the search engineresult pages.
So that's every stage of yourfunnel.
And if you don't know what yourfunnel is, it's hard to go and
step into SEO.
So, do you know the first pagepeople land on?
Do you know the next click?
Do you know what converts?
(02:45):
Is it hopefully a form or what?
Do you know what your funnelsare?
And if you have a lot offunnels, then that's really
taking people down a very, verylong journey on your site.
So you want to keep yourvisibility up and high by having
a very small, funnel, very leanwebsite and don't make people
click to try to figure out whatto do, where to go, when they've
already come to you for aservice or pain point they need
(03:06):
to solve, because now they'vegot to figure out your stuff in
order to figure out how to gettheir stuff fixed.
Hopefully that makes sense.
Thank God this is on video andrecorded so you can just wind
that nugget back if you want tolisten to it again.
So in the business of drivingtraffic, that's not a siloed
approach of optimization.
It can be a siloed approach ofoptimization but it's not a bad
(03:29):
idea because that is how you'regoing to get brand awareness.
You're going to get a lot oftraffic.
How am I going to get moretraffic to my site?
Well, you're going to need torun multiple channels.
In marketing, you're going togo from paid advertising to
organic.
Those are major two ones, right, but within organic, you're
going to have to look at socialmedia posts.
Now if you're going to say andwhat you're delivering and how
(03:58):
you're trying to help theaudience or help your prospects
in order to click through to goto your website, and this is
important when they get to yourwebsite and how well it's
optimized.
It's not about necessarilyabout coding as much anymore as
it is about the content and howthe content's arranged what's
visible, what's easy to searchfor, what's easy to find on your
website.
You know, if I gotta go throughfive clicks to figure out, oh,
(04:19):
I'm gonna order a pizza, well,I'm not going five clicks in to
get that.
So how has it changed and haveyou changed?
Ai generated summaries arebasically what I would call, in
my generation, the cliff notesof the internet.
So as you're looking at thecliff notes of the internet, you
have to keep in mind that, well, if that's what people are
doing, then you need to probablywork on your website so that
(04:43):
you're taking advantage of thesesummaries and that you are
going through every nook andcranny of your website.
You're going to have to hiresomebody.
I'm sorry, this can't be a DIYthing.
If you're going to do a DIY jobwith this, either your business
is too small or you can'tafford a professional.
But at the end of the day,negotiate.
Just ask them, ask us Happy togo through your site, see what
(05:03):
needs to be improved, what needsto be cut, what needs to be
leaned out, because actually,any improvement you make to the
website, any changes you make tothe website, should ping Google
and say, hey, something'shappening over here.
But it's also important toremember that how these
summaries are working, and kindof Google things for yourself
and pay attention to thosesummaries.
Do not try to Google people inyour own industry.
(05:24):
Just Google stuff that youthink you would need.
I'm looking for an ottoman.
I hate furniture shopping.
I gotta go get one.
I know it's weird, welcome tomy world but that's what I'm
looking for.
Am I looking for an ottomanwith a Batman logo on it?
No, just an ottoman, it's justsomething small.
And you believe that, oh, justgo on Amazon, jason, and get one
(05:45):
.
No, you get a lid for anottoman, but you don't get the
whole ottoman.
It's a weird time in oureconomy right now.
So, at the end of the day,that's what it feels like
browsing a website that's notvery well organized.
You don't really get the resultyou're looking for.
You get part of it and soyou're kind of like, but where's
the rest of it?
So there's something toconsider in hiring a
(06:05):
professional to take a look atyour site and make sure that you
know if they come onto yoursite to order an ottoman, they
don't get just the lid.
And if you're wondering if thisis a true story, yes, it is.
Yes, it is Lesson learned nomore Amazon shopping for
furniture.
So when you're thinking aboutSEO traffic I know this this
podcast just changes your liferight.
Try to figure out what theopportunities are to optimize
(06:28):
for.
So if you're a service-basedindustry, kind of, pay attention
to things that are going onaround you, like if you're in
the homeowner, like if it'shome-based in services.
Well, what are homeownerslooking for right now?
Are they kind of like, hmm, notready yet, okay, makes sense,
but you can't be like, hmm, ifyou do it now.
The interest rates there's alot of ways to counter the
(06:51):
objections to not engage inservices with you at the moment.
It could be just an issue ofyou needing to be better at
negotiating prices and rates.
That's it.
Everybody's very careful aboutwhat they want to spend their
money on, and justifiably so.
There is a way that you can cuttoo deep, so you need to know
your price matrix in order tofigure out what you can charge
and what you can take a break onfor margins.
(07:12):
But at the end of the day, thebottom line is it's a strategy
that's very.
You've got to have a baselinestrategy just to start search
engine optimization.
And remember, remember, rememberyou're dealing with people.
People either will like whatthey read about you or they
won't.
You cannot really make aperson's mind up.
(07:33):
I don't think that we're inthat age.
I remember going through schooland it was like, uh, sure, I'm
going to make somebody's mind up, I'm going to, we're going to
do a debate team.
I think that's what they calledit.
Um, now it's more like yellingat one another.
I don't think anybody debatesanymore.
So, uh, you know, when you'reputting together something, I
mean everybody is, everybodymakes the best pizza.
You know, I heard this a longtime ago and it's very true.
(07:55):
And, um, you know, you don'treally want to kind of run over
competition because you neverknow if you need them or not.
But uh, I couldn't imagine ifyou did.
But at the end of the day, it'ssimple, as you do what you do
really well and you focus onthat and you just kind of not
dismiss, like whatever yourprospect is saying about the
other person, but at the end ofthe day, it's like well, what is
(08:15):
it about them that you likethat you're not?
Maybe hearing what I'm saying,because maybe I'm saying it
differently, would be a greatway to kind of level out that
conversation, because whensomebody asked me about SEO,
that's what I have to domajority of the time.
You know what does SEO mean toyou, what do you think it is and
what would you expect to comefrom it if you actually engaged
(08:37):
with search engine optimizationservices?
So those are fair questions toask because, honestly, if your
site's designed poorly, if youhave a poorly designed logo, if
it's not a vector file, that'sgoing to be a problem.
You have to also think aboutimage search.
You know all the photos on yourwebsite need to be professional
and they need to be unique.
Um, on theme for the brand, andbecause Google is going to scan
(08:59):
those and look at those and go,that's you Okay.
Now you're on image search,which everybody neglects.
It's hilarious.
Um, do you need to blog?
Well, yes and no, it dependshow many times, how many blog
posts can you write about thetopic of the industry that
you're in?
What's the strategy forblogging that you're trying to
(09:21):
practice and initiate or execute.
So there's a lot with that.
Now, this podcast is everythingfrom some tips like this to just
, you know, telling stories andhaving other nerds on here, like
you know, the nerds here likeMichaela and Mitch and talking
about whatever we've seen in popculture and how that's been
marketed.
I mean, ads this week have beeninteresting.
(09:44):
Um, I'm seeing Home Depot adsagain.
So that's good.
It's always good to see HomeDepot ads because now you know,
like people making stuff, um,but at the end of the day, it's
always good to see home depotads because now you know, like
people making stuff, um, but atthe end of the day, it's sort of
, uh, you know, watching theweek go by and the events go by.
I would be curious how much ofthat influences people's
decisions into what service theywant, because it's always
(10:06):
seasonal beginning of the year,middle and you know, I need a
website, I need, I need socialmedia, any marketing, I need seo
.
It's like you actually need allof it.
So you might as well likenegotiate a 12-month retainer,
because something of each ofthose things is going to come up
and it's better to kind of workthat scope out at the beginning
, so that you know exactly whenyou're going to need to do what
(10:28):
and pivot as a business.
Just a free advice if you to us.
That's how we would like towork with you.
So, on that note, this is a veryshort podcast.
It's only around 10 minutesmaybe or so.
But if you would go tonerdbrandagencycom and let me
show you something so you can,you know, go to our website.
(10:49):
You can click the menu tab uphere and you and you can pick
one of the fabulous things thatwe have to offer.
The first four are our majorpillars, our portfolio and our
contact.
If you really want to talk to us, but you can go through our
pillars and check out, oh well,maybe I just need consulting or
maybe I need to work on myidentity, or maybe you just want
(11:09):
to go ahead and click thatlittle slide out right there and
talk to Michaela.
But you know, down at thebottom, in the footer of our
site, you also have otheradditional specialties, like
geofencing.
We'd love to talk to you aboutthat, because how we do it and
how people are selling it andnot the same.
I promise I can prove it.
Seo we just had that onePhotography.
You need that one Websitemanagement.
(11:30):
Yep, we do monthly websitemanagement, maintenance and
video production.
Now, what does that mean?
We'd have to talk about thatlike asking how much is a car,
but at the end of the day, wecan actually do everything from
small social media stuff to thebig stuff, so it's really kind
of up to you.
So, at the end of the day,please subscribe to the nerd
(11:52):
brand podcast.
Go to nerdbrandagencycom slashpodcast.
Sign up for it.
We will be onboarding someguests here.
This year it's been slowbecause we've been busy, so, um,
but we hope you enjoy thisepisode and you'll tune in next
week and remember, keep yournerd brand strong.
Welcome everyone to this episode of the NerdBrand
Podcast.
And I'm using a default camera.
Well, that's interesting.
I know y'all like to know thebehind-the-scenes things that I
do, the equipment that I use,blah, blah, blah.
But that's what I'm doing now.
Anyway, today we'll talk aboutSEO again, some interesting
(00:21):
things, because there's a lotgoing on in SEO.
I was up last night, got analert.
It's like hey, unstable searchranking stuff, google's making
some changes.
So here we go, have some fun.
All right, everybody, welcomeback to this episode of the
(00:58):
Mirror Brand Podcast.
So let's talk about searchengine stuff.
So it's going to be fun.
We talked about ai summaries andin the last episode, me and
michaela went over some brands.
Then mascots do you use them?
Do you not use them?
How does it work out?
How does the messaging?
Like, we talked about sharman.
If you're a dude, hear the wordpoop, you're probably all in,
(01:20):
so I don't have to convince you.
Um, so at the end of the day,uh, I'm here and I'm recording
again by myself, because I'mlike you know what?
I don't want to get woken up.
A search engine notice is likegoogle's making some changes.
Like thank you, google, thankyou, thank you very, very much.
Um, how does this affect people?
Well, um, so ranking welldoesn't guarantee clicks.
(01:43):
Let's just start with this.
In that idea of SEO, everybodygoes I want to rank number one
for XYZ service.
Look, if there's a lot ofpeople in your city, you're not
the only one doing that service.
I hate to burst your bubble,but that's going to be really
competitive for you.
So you're going to really haveto work on with the budget.
(02:04):
You have some other effectivestrategies, and that's just
being blunt and as you all knowme to be blunt.
So, um, you know, everybody'ssort of facing um, this thing
where it's like, okay, I want torank number one.
Is it still possible?
Yes and no, uh, yes, becausebecause you can't be just
(02:25):
focused on optimizing web pages,you need visibility across
every part of the search engineresult pages.
So that's every stage of yourfunnel.
And if you don't know what yourfunnel is, it's hard to go and
step into SEO.
So, do you know the first pagepeople land on?
Do you know the next click?
Do you know what converts?
(02:45):
Is it hopefully a form or what?
Do you know what your funnelsare?
And if you have a lot offunnels, then that's really
taking people down a very, verylong journey on your site.
So you want to keep yourvisibility up and high by having
a very small, funnel, very leanwebsite and don't make people
click to try to figure out whatto do, where to go, when they've
already come to you for aservice or pain point they need
(03:06):
to solve, because now they'vegot to figure out your stuff in
order to figure out how to gettheir stuff fixed.
Hopefully that makes sense.
Thank God this is on video andrecorded so you can just wind
that nugget back if you want tolisten to it again.
So in the business of drivingtraffic, that's not a siloed
approach of optimization.
It can be a siloed approach ofoptimization but it's not a bad
(03:29):
idea because that is how you'regoing to get brand awareness.
You're going to get a lot oftraffic.
How am I going to get moretraffic to my site?
Well, you're going to need torun multiple channels.
In marketing, you're going togo from paid advertising to
organic.
Those are major two ones, right, but within organic, you're
going to have to look at socialmedia posts.
Now if you're going to say andwhat you're delivering and how
(03:58):
you're trying to help theaudience or help your prospects
in order to click through to goto your website, and this is
important when they get to yourwebsite and how well it's
optimized.
It's not about necessarilyabout coding as much anymore as
it is about the content and howthe content's arranged what's
visible, what's easy to searchfor, what's easy to find on your
website.
You know, if I gotta go throughfive clicks to figure out, oh,
(04:19):
I'm gonna order a pizza, well,I'm not going five clicks in to
get that.
So how has it changed and haveyou changed?
Ai generated summaries arebasically what I would call, in
my generation, the cliff notesof the internet.
So as you're looking at thecliff notes of the internet, you
have to keep in mind that, well, if that's what people are
doing, then you need to probablywork on your website so that
(04:43):
you're taking advantage of thesesummaries and that you are
going through every nook andcranny of your website.
You're going to have to hiresomebody.
I'm sorry, this can't be a DIYthing.
If you're going to do a DIY jobwith this, either your business
is too small or you can'tafford a professional.
But at the end of the day,negotiate.
Just ask them, ask us Happy togo through your site, see what
(05:03):
needs to be improved, what needsto be cut, what needs to be
leaned out, because actually,any improvement you make to the
website, any changes you make tothe website, should ping Google
and say, hey, something'shappening over here.
But it's also important toremember that how these
summaries are working, and kindof Google things for yourself
and pay attention to thosesummaries.
Do not try to Google people inyour own industry.
(05:24):
Just Google stuff that youthink you would need.
I'm looking for an ottoman.
I hate furniture shopping.
I gotta go get one.
I know it's weird, welcome tomy world but that's what I'm
looking for.
Am I looking for an ottomanwith a Batman logo on it?
No, just an ottoman, it's justsomething small.
And you believe that, oh, justgo on Amazon, jason, and get one
(05:45):
.
No, you get a lid for anottoman, but you don't get the
whole ottoman.
It's a weird time in oureconomy right now.
So, at the end of the day,that's what it feels like
browsing a website that's notvery well organized.
You don't really get the resultyou're looking for.
You get part of it and soyou're kind of like, but where's
the rest of it?
So there's something toconsider in hiring a
(06:05):
professional to take a look atyour site and make sure that you
know if they come onto yoursite to order an ottoman, they
don't get just the lid.
And if you're wondering if thisis a true story, yes, it is.
Yes, it is Lesson learned nomore Amazon shopping for
furniture.
So when you're thinking aboutSEO traffic I know this this
podcast just changes your liferight.
Try to figure out what theopportunities are to optimize
(06:28):
for.
So if you're a service-basedindustry, kind of, pay attention
to things that are going onaround you, like if you're in
the homeowner, like if it'shome-based in services.
Well, what are homeownerslooking for right now?
Are they kind of like, hmm, notready yet, okay, makes sense,
but you can't be like, hmm, ifyou do it now.
The interest rates there's alot of ways to counter the
(06:51):
objections to not engage inservices with you at the moment.
It could be just an issue ofyou needing to be better at
negotiating prices and rates.
That's it.
Everybody's very careful aboutwhat they want to spend their
money on, and justifiably so.
There is a way that you can cuttoo deep, so you need to know
your price matrix in order tofigure out what you can charge
and what you can take a break onfor margins.
(07:12):
But at the end of the day, thebottom line is it's a strategy
that's very.
You've got to have a baselinestrategy just to start search
engine optimization.
And remember, remember, rememberyou're dealing with people.
People either will like whatthey read about you or they
won't.
You cannot really make aperson's mind up.
(07:33):
I don't think that we're inthat age.
I remember going through schooland it was like, uh, sure, I'm
going to make somebody's mind up, I'm going to, we're going to
do a debate team.
I think that's what they calledit.
Um, now it's more like yellingat one another.
I don't think anybody debatesanymore.
So, uh, you know, when you'reputting together something, I
mean everybody is, everybodymakes the best pizza.
You know, I heard this a longtime ago and it's very true.
(07:55):
And, um, you know, you don'treally want to kind of run over
competition because you neverknow if you need them or not.
But uh, I couldn't imagine ifyou did.
But at the end of the day, it'ssimple, as you do what you do
really well and you focus onthat and you just kind of not
dismiss, like whatever yourprospect is saying about the
other person, but at the end ofthe day, it's like well, what is
(08:15):
it about them that you likethat you're not?
Maybe hearing what I'm saying,because maybe I'm saying it
differently, would be a greatway to kind of level out that
conversation, because whensomebody asked me about SEO,
that's what I have to domajority of the time.
You know what does SEO mean toyou, what do you think it is and
what would you expect to comefrom it if you actually engaged
(08:37):
with search engine optimizationservices?
So those are fair questions toask because, honestly, if your
site's designed poorly, if youhave a poorly designed logo, if
it's not a vector file, that'sgoing to be a problem.
You have to also think aboutimage search.
You know all the photos on yourwebsite need to be professional
and they need to be unique.
Um, on theme for the brand, andbecause Google is going to scan
(08:59):
those and look at those and go,that's you Okay.
Now you're on image search,which everybody neglects.
It's hilarious.
Um, do you need to blog?
Well, yes and no, it dependshow many times, how many blog
posts can you write about thetopic of the industry that
you're in?
What's the strategy forblogging that you're trying to
(09:21):
practice and initiate or execute.
So there's a lot with that.
Now, this podcast is everythingfrom some tips like this to just
, you know, telling stories andhaving other nerds on here, like
you know, the nerds here likeMichaela and Mitch and talking
about whatever we've seen in popculture and how that's been
marketed.
I mean, ads this week have beeninteresting.
(09:44):
Um, I'm seeing Home Depot adsagain.
So that's good.
It's always good to see HomeDepot ads because now you know,
like people making stuff, um,but at the end of the day, it's
always good to see home depotads because now you know, like
people making stuff, um, but atthe end of the day, it's sort of
, uh, you know, watching theweek go by and the events go by.
I would be curious how much ofthat influences people's
decisions into what service theywant, because it's always
(10:06):
seasonal beginning of the year,middle and you know, I need a
website, I need, I need socialmedia, any marketing, I need seo
.
It's like you actually need allof it.
So you might as well likenegotiate a 12-month retainer,
because something of each ofthose things is going to come up
and it's better to kind of workthat scope out at the beginning
, so that you know exactly whenyou're going to need to do what
(10:28):
and pivot as a business.
Just a free advice if you to us.
That's how we would like towork with you.
So, on that note, this is a veryshort podcast.
It's only around 10 minutesmaybe or so.
But if you would go tonerdbrandagencycom and let me
show you something so you can,you know, go to our website.
(10:49):
You can click the menu tab uphere and you and you can pick
one of the fabulous things thatwe have to offer.
The first four are our majorpillars, our portfolio and our
contact.
If you really want to talk to us, but you can go through our
pillars and check out, oh well,maybe I just need consulting or
maybe I need to work on myidentity, or maybe you just want
(11:09):
to go ahead and click thatlittle slide out right there and
talk to Michaela.
But you know, down at thebottom, in the footer of our
site, you also have otheradditional specialties, like
geofencing.
We'd love to talk to you aboutthat, because how we do it and
how people are selling it andnot the same.
I promise I can prove it.
Seo we just had that onePhotography.
You need that one Websitemanagement.
(11:30):
Yep, we do monthly websitemanagement, maintenance and
video production.
Now, what does that mean?
We'd have to talk about thatlike asking how much is a car,
but at the end of the day, wecan actually do everything from
small social media stuff to thebig stuff, so it's really kind
of up to you.
So, at the end of the day,please subscribe to the nerd
(11:52):
brand podcast.
Go to nerdbrandagencycom slashpodcast.
Sign up for it.
We will be onboarding someguests here.
This year it's been slowbecause we've been busy, so, um,
but we hope you enjoy thisepisode and you'll tune in next
week and remember, keep yournerd brand strong.
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