In this episode of New Depths , we tackle marketing fundamentals for pool pros with Brett Abbott. A regular presenter at The Pool & Spa Show, Brett has focused his consulting business exclusively in the pool and spa industry for over 15 years. Brett shares insights on the essentials you need in your marketing program to position your company for long-term success. Dominick and Brett talk about how to determine what your company’s story is and how to communicate that to your current customers and potential customers.
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