Josh Ramsey: Fractional CMO and Strategic Marketing

About Josh Ramsey: Joshua Ramsey, owner and operator of both JRcmo and a full-stack marketing agency, has developed principles and strategies for businesses since 2001. During this time, Joshua has successfully created and executed more than 80,000 successful campaigns across the US.

Joshua is a Fractional Chief Marketing Officer, author, and highly regarded speaker. As someone with experience in speaking since 2005, Joshua teaches executives and business owners exactly how to cut costs and improve their current business so they can continue to grow. As a true Fractional Chief Marketing Officer, Joshua gives business owners unique executive experience, along with a fresh perspective, without having to pay the high salary of a full-time employee. He helps them develop new strategies for growing their brand, increasing customer acquisition, and generating new sales.

In this episode, Ryan and Josh Ramsey discuss:

• The gap between marketing execution and strategy
• How perception influences brand effectiveness
• Misalignment in marketing partnerships
• Data-driven decision-making in advertising efforts

Key Takeaways:

• Without a structured transition plan and historical marketing analysis, switching agencies causes a full reset in strategy, data tracking, and momentum, ultimately costing businesses valuable time and lost sales opportunities.
• Driving traffic to a website is ineffective unless the messaging and visuals immediately align with the expectations of the intended audience, especially when selling premium services or targeting specific buyer personas.
• Many businesses unknowingly waste marketing budget because agencies often pitch and execute what they’re good at, rather than what serves the broader strategic needs of the company, resulting in fragmented and misaligned efforts.
• A website’s time-on-site metric is a key indicator of conversion potential, and by increasing user engagement through targeted messaging and design, businesses can dramatically improve lead quality and overall marketing ROI. 

"It’s not what you say, not how you say it—it’s what’s perceived by your audience." — Josh Ramsey

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