About Mark Ryski: Mark Ryski is the Founder and CEO of HeadCount Corporation, a pioneering firm in store traffic and conversion analytics since 1994. He is a recognized industry authority and the author of three influential books, including Store Traffic Is a Gift and CONVERSION: The Last Great Retail Metric. Mark’s work has shaped how retailers worldwide measure and improve in-store performance, earning him media coverage in outlets like Forbes, Retail Dive, and The Globe & Mail. As a frequent contributor to RetailWire and other forums, he continues to advocate for smarter, data-informed retail strategies.
In this episode, Ryan and Mark Ryski discuss:
- The evolution and importance of retail store traffic analytics
- Challenges brick-and-mortar retailers face in a changing market
- The relationship between traffic, conversion rates, and sales performance
- Strategies for staffing, marketing, and operational decisions based on data
Key Takeaways
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