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In this episode of the New England Endurance Podcast, we interview Emily Kwesell and Cody Whelan, co-founders of Treeline Outfitters in Portsmouth, New Hampshire. We explore the innovative concept of their outdoor gear shop that doubles as a taproom—an inviting space that brings endurance athletes and outdoor enthusiasts together.
Emily and Cody share the inspiration behind Treeline, tracing its roots back to their personal experiences in endurance sports. They discuss how they’ve built an inclusive community hub that aims to break down intimidation barriers often found in outdoor gear shopping. From hosting gravel rides and run meet-ups to tasting craft beers from local breweries, Treeline fosters authentic connections and a sense of belonging.
The conversation dives into the unique challenges and opportunities of balancing retail with community engagement, as well as the importance of selecting brands that align with their mission of accessibility and positive impact. Emily and Cody also discuss their vision for expanding the Treeline model to new communities and how New England’s rugged terrain shapes resilient athletes.
Key Takeaways:
- Treeline Outfitters seamlessly blends outdoor gear retail with a community taproom.
- The founders prioritize accessibility and inclusivity in endurance sports.
- Community events like group rides and runs foster connections among athletes of all ability levels.
- Treeline’s brand selection focuses on values-driven companies that share their passion for the outdoors.
- The business model is centered on creating a welcoming environment and breaking down barriers in outdoor activities.
- Local partnerships and craft beer selection enhance the authentic New England experience.
- The founders see potential to replicate their model in other communities, further enriching the endurance culture in the region.
Tune in to discover how Treeline Outfitters is reshaping the endurance community, one pint (and trail) at a time!
Art & Eric embark on a journey to showcase and celebrate the endurance sports community in New England.
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