July 13, 2023 • 22 mins
When the incessant demands of social media algorithms clash with our innate desire to align with our Human Design, where do we turn? That's the question at the heart of our latest episode. I open up about some recent realizations on the pressure to constantly churn out posts, despite my Sacral Authority wooing me towards longer forms of content creation.
Together, we navigate this digital labyrinth, seeking a balance between the expectations of social media and our true creative desires.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
On this episode of New Paradigm Human.
We're talking about makingsocial media work for your human
design.
Hi everyone, I've been thinkingabout something over the past
(00:30):
few days, especially inspired bythe online business owners and
the three-month work life thatI've been working with.
If this topic is of interest toyou when you're listening to
this, that information will comearound again, probably in a
different format, so make sureyou're on my email list link
(00:51):
below.
But this is also a topic that Ihave been feeling a lot of
things about in my own life andI think it may just be something
that we're going throughcollectively a little bit right
now.
So I wanted to talk about it,and that is the, the shoulds and
pressures from social mediaalgorithms on how we should be
(01:13):
interacting with those or how wefeel we should, and we all know
that human design is aboutletting go of those shoulds and
allowing ourselves to live inalignment with our design and
actually honor what our innerauthority is telling us is
correct for us in that moment.
But I definitely saw a lot ofgenerator and MG business owners
(01:36):
and I absolutely fall into thiscategory feeling like, well,
I'm comfortable following myinner authority in all these
different areas of my life andespecially in my business.
But what about social media?
I mean, these algorithms saythat we should post five times a
week and three times a day onsome of them, and the algorithms
are constantly changing and Idefinitely am going through a
(01:58):
period where I'm just notfeeling moved at all by my inner
authority to share much onsocial media.
I've been feeling that for along time, for whatever reason.
Right now, it's just not thatinteresting to me.
It's not a place where I amgoing for information or
learning.
It's more something that isserving as entertainment, and
that's fine, and a lot of whatwe create is ultimately
(02:20):
entertainment.
But for me, whenever I thinkabout doing things that I used
to do and really enjoy like oh,I'll turn this into an Instagram
post or a real or a TikTok Ijust feel that it's like ugh,
contraction in the pit of mystomach as someone with a sacral
authority, and so I justhaven't been doing it.
Do I have things I could beposting there?
Yeah, a lot of things.
I've done, like three launchesthis year and like two of them I
(02:44):
barely posted on social media.
I made blog posts lately, I'vemade podcasts.
I've made a lot of differentthings and yet that, no, it's
just there in the pit of mystomach and my sacral.
And at first it was veryfrustrating and very confusing
because I was like why would Isuddenly feel this way?
Like I don't have any kind ofvendetta against social media, I
(03:04):
was finding TikTok really funand interesting for a while and
getting kind of excited to startposting on there more.
But I just noticed that theenergy wasn't there.
It wasn't feeling satisfied.
The whole thing was feelingfrustrating.
I was putting a lot of effortinto taking videos and then when
it came time to actually sitdown and edit and post them,
there was just no motivation,nothing there, no energy for it
(03:25):
and so many thoughts of should?
It's like well, you should justpost that, you already created
it, you should just give it atry, you should just make that
really quickly.
But I just couldn't do it and Iknew if I pushed myself I'd get
really drained and, honestly,probably the results just
wouldn't be good, because if myenergy isn't in it it doesn't
tend to yield very good results.
So I just haven't been doing itand when I go through periods
(03:46):
like this, a lot of fears canpop up, like how are you going
to grow your audience?
How are you going to sellthings?
You're really missing out on alot of opportunities.
But instead of focusing on that, I shifted my thinking to well,
where does your energy want togo right now?
It's always good to do a checkin on that.
I mean, sometimes we get likeburnt out or depressed and it's
(04:06):
important to see like is it justthat I have energy for doing
nothing, or is it I have energyfor doing something else?
And for me in this case, theanswer was I have energy for
things that go deeper.
For me right now, the trend ofsocial media being about very
quick videos or tweets or thingslike that.
It just wasn't going along withwhat I've been enjoying lately,
(04:27):
which I've been reading reallylong books, listening to long
podcasts, subscribing topeople's sub staff newsletters
and devouring those.
I mean, last year I wrote abook that comes out in the fall.
That was very long, and so it'slike well, obviously that is
what is of interest to me, andso why wouldn't I allow myself
(04:48):
to put my energy there, asopposed to creating very short
things?
Because that's just not ofinterest to me at the moment.
I definitely felt like weirdabout this for a second and I
felt like, well, how am I goingto survive in this current
landscape or these other things?
This short video, all thesedifferent things are becoming so
popular and I'm becomingoutdated.
(05:08):
Am I losing touch?
But the more I sat with it, Iwas like, no, there's absolutely
a place for this longer formmaterial.
I am obviously proving thatmyself by wanting to consume
that, and so why wouldn't I gowith that?
And I actually feel this wayabout Discord too.
This is where I've been hostingall of the three month or one
month programs I've been doingthis year, and it's so fun to
(05:31):
just be able to go deeper withthe community, go a little bit
deeper with people in a spacethat's just ours, and this is
something completely new for mybusiness that I've never really
done.
It's just been nice to havethis spaciousness of like weeks
or a month or months tointegrate these topics that
we're talking about, and itgives me so much to respond to,
(05:54):
and I'm sourcing all of my ideasfrom these groups of people,
these groups of generators andMGs that have joined, and it has
been so wonderful.
So, yeah, it got me thinking.
How do we still live in ourdesign, when we're being told by
the outside world that in orderto survive or thrive or make
money it's basically capitalismtalking to us we have to be
(06:14):
using our energy in thesecertain ways.
So I guess the last few monthshave been for me, as a one three
profile, a little bit of anexperiment on whether I could
continue to thrive financiallywithout honoring the demands of
the algorithm.
And the answer is that I guessfinancially I'm having the best
gear ever in my business.
(06:34):
That has to do with a lot ofdifferent things and obviously I
was posting all the time onsocial media and growing my
audience there for years and itwas wonderful.
I love social media as a tool.
I think it's incredible.
So it's not like I've neverparticipated in social media,
but I will say I've never reallypaid attention to the demands
(06:56):
of the algorithm that I feltexceeded what was natural for my
creative process and my energy.
So it's the way that I like totell people to go about it is
start with like the raw energyoutput, like what feels natural
to you, and then then you cantake advice about algorithms and
things and kind of tweak it andhelp you make what you've done
(07:22):
and what you've created assuccessful as possible.
For instance, maybe you're onlygoing to do two posts a week,
but you look up like what arethe best times to post, and that
can really matter.
Or you figure out an SEOstrategy if you're on YouTube,
whatever it is, and so that'sthe information about the
algorithms that I think isreally helpful, but I've never
really let it direct my creationand my creative schedule,
(07:46):
because as a generator, it'sjust never going to come off
very well, it's going to be awaste of my energy, it's not
going to uplift others andthere's really going to be no
point to it.
Ultimately, an important thingto remember is that these social
media platforms are dependenton us as people who create all
of their content for mostly free.
(08:08):
Some platforms obviously havecreator funds and maybe you get
a little bit of money back, butdefinitely you're not getting
back the amount of effort you'reputting into creating that
material for the most part, andso, of course, they're always
going to be pushing us to createmore, more, more.
They're also providing aservice to us, obviously, but I
(08:31):
thought it was reallyinteresting that I had been
feeling this way and thenInstagram released threads all
of a sudden one day.
It was so funny I'm usually likeright on top of all that stuff,
but I have been not plugged inat all and other people were
telling me about it.
I was like, wow, I can'tbelieve I didn't know about this
.
So I hopped on and it was justreally interesting to see
(08:52):
everybody really feelingrefreshed by a social media
platform that, basically, wassuper dialed down, much more
visually simple, not tons ofsounds and video and all of
these things in your face mostlytext a little bit more intimate
, a little bit more casual,undone.
(09:13):
A lot of people were feelinglike it was the way social media
used to be, where you just hopon and share your thoughts, and
it was just a nice way toconverse with people.
I guess I have a hard timebelieving that a company like
Meadow will exist without adsforever on this new platform
that they've created, becauseobviously that's how they make
their billions of dollars.
(09:33):
We'll have to see.
Maybe they'll just keep all ofthat with Instagram and Facebook
, but it really just confirmedsomething that I had already
been feeling, which is thatpeople are beginning to tire of
these algorithms and thesesystems and the pressure to
behave a certain way on theseplatforms just to keep your
business afloat or to keep yourcontent being seen by other
(09:54):
people, especially if it's yourlivelihood or tied to how you're
making your money, like maybecollectively, we've reached a
little bit of a limit in howmuch stimuli we can receive
online every day, and it feelslike a lot of people are seeking
for something to balance thatout a little bit.
For me, it's not, and for mostpeople that I see, it's not
(10:16):
about not being online or havingsomething against spending a
decent amount of your timeonline, because I love the
internet, it's like one of myfavorite things in the whole
world.
But maybe approaching it alittle bit differently, and I
guess the conclusion to all ofthis is that I really do feel
that we can fully exist andthrive in these systems without
(10:42):
going against our design.
There's always a way to make itwork in a way that feels good
for you.
For the last thing that Ilaunched in my business, which
is the one month mentalde-conditioning program, instead
of doing a lot of social mediaposting leading up to releasing
it which is something I usuallydo to get feedback from people
(11:03):
as I'm creating it or to gaugeinterest and see if it's
something that is what I want toput out at that moment, like if
it's the right moment for it.
I decided to just record acouple of podcasts because that
felt energizing to me at thattime, put a link to the waitlist
in the podcast and I was ableto get the amount of people that
(11:25):
I would have hoped to havegotten on a waitlist Honestly,
maybe exceeded it just by doingthat, and I was honestly
surprised.
I thought, well, people aremuch less likely to click on a
waitlist if they're in a podcastapp because they're not looking
at their phone while theylisten to the podcast maybe less
likely to do it than in anemail or an Instagram story.
(11:45):
But that did not end up beingtrue at all, and so that was a
really nice thing for me to see.
Like, no, you really can makesome pivots that actually align
with where your energy wants togo.
I just feel like the reality ofall the possibilities we have
to achieve something is so muchmore expansive than maybe what
(12:06):
we're fed.
Any kind of guru or evenalgorithm or a company that has
their own agenda because that'stheir business.
Instagram will always tell youInstagram is the best place to
grow.
Twitter will always tell youTwitter is the best place to
grow.
Someone selling an Instagramcourse will tell you that's the
best thing.
Someone selling a Twittercourse will tell you that's the
(12:26):
best thing.
But there's truly so manypossibilities.
One of my favorite places tolook in the human design chart
for how you might best interactwith social media and or grow a
business on social media isprofile.
We covered this in the firstmonth of the recent glow up and,
like I said, I will be sharingthis information again in some
(12:48):
form.
But when I was thinking aboutmy profile, I was like well,
obviously, all of this supershort form stuff isn't 100%
interesting for me at the moment, because I'm a first line
profile.
I like to go really deep inthings.
I like to be prepared.
I'm not going to be the typethat is going to just switch on
TikTok or Reels, record a quickvideo of me sharing something
(13:10):
off the cuff, because that'sjust not who I am.
I'm always going to want tohave that solid foundation and
preparation.
So I always say that firstlines do really well when we
start with a piece of long formmaterial, something that is a
little bit more in depth a longvideo for YouTube, a long blog
post, a podcast, a how to guide,whatever it is that we've
(13:34):
written down.
Then we can take that and maybeshare it in smaller pieces,
things that fit the differentalgorithms, and that's fine.
But we always typically want tostart with that deeper way of
engaging with a topic, and I'veeven noticed this about myself.
I actually really loveinteracting with groups, like we
are on my current discords, butI would never want to host a
(13:57):
group where we didn't have somematerial as the foundation.
I always love to have come withsomething that I've created
that everyone can immersethemselves in and then we can
talk about it.
I don't want to just talk topeople for the sake of talking,
because for me, there's nofoundation there.
If you're a second line, a lotof second lines really struggle
with social media because theyhave these hermit tendencies.
(14:19):
There are times where theydon't want to be seen and
honestly, I think that's fine.
These algorithms will tell youthat you always need to be
consistent, whatever that means.
I mean I love talking about theconcept of consistency and how
consistency just means that youdo something at a certain
cadence, which it does not meanevery day.
It could be once a week, itcould be once a month, it could
(14:40):
be once a year, but second linesneed that time away and that's
okay.
That's an important part ofyour process.
You have another profile line,either for five or six, that
will take you back out in tointeract with people, either
with your solutions, if you're afifth line, sharing whatever it
is that you've been working onor thinking about or just diving
into with your connections andcommunity and your circle, as a
(15:05):
fourth line, or sharing yourperspective as a sixth line, and
it's okay to take that time tohermit.
It's like you just won't besuccessful if you don't give
yourself that time and you canalways just let people see.
You don't have to frameanything, you don't have to
package yourself and put it upin a neat little box.
You can just show yourself inthat moment, just let people
(15:29):
watch a little bit, and that's avery low stakes way to share
yourself, even when you'refeeling a little bit like you're
in hermit mode.
Just let people see what you'redoing.
If you've got a third line, likeI do, you're probably going to
switch things up a lot.
You're going to be interestedin sharing in one way for a
while.
Switch to something else, trynew platform.
(15:50):
Try all of them, eventuallywhittle it down.
That's absolutely the processI've gone through.
But also, you don't have tohave everything figured out.
It's okay to just let peoplesee the experiments you're doing
.
That's a little bit what I'mdoing by recording this podcast.
We can feel like we shouldn'tlet people see something that
we're doing before it's allfinished and polished and we
(16:13):
figured it all out.
But generally, as a third line,you learn a lot as you go.
You sometimes learn throughteaching.
You have to try it in order tofigure it out.
With a lot of this, you mayjust have to jump in and give it
a go and then you'll be like,okay, I figured it out.
I really don't want to do that.
But at first you'll feel likeyou have the energy for it and
(16:34):
that's okay.
It's okay to quit, it's okay tomove on to something else.
When you find what seems towork best for you, then it's
okay to leave that behind whenyou want to try something new.
There are no rules.
If you're a fourth line, youjust don't have to be pushing
yourself to have some kind oflarge following on social media.
It's absolutely not necessaryfor your energy, and not only
(16:55):
that, but it can actually takeaway from how your energy is
most powerful.
If you're meant to connect withpeople and you have millions of
people who are vying for yourattention, or you're feeling the
pressure to serve millions ofpeople, that honestly just
delutes the power of dedicatingyourself to a limited circle of
(17:20):
reciprocal relationships.
For you to make the money thatyou need and to be successful,
you don't need to be a thirdline tons of people.
You don't need endless growth.
You just need people who are onthe same page as you, who are
interested in what you're doing,for you to nurture those actual
connections in just this likefriendly way.
(17:42):
If you're a fifth line, socialmedia can be natural for you
because you do well with alarger audience, but it does not
mean that your larger audiencehas to come through social media
.
Podcasts provide large audience, youtube provides large
audience, pinterest can having anewsletter.
These are all things that are abit different from something
(18:03):
that has an algorithm and allowsyou to focus on sharing your
message as opposed to like a lotof interaction, because, fifth
lines, it's more about comingstanding up on your soapbox,
putting it out there and thenletting the people deal with how
they're receiving that message.
You need interaction to thelevel that you can understand
(18:25):
the solutions that maybe areneeded into in the world and
allow your inner authority toguide you to which ones you want
to share, because you're hereto solve problems, and so you
need to know what the problemsare.
But you can let your otherprofile line help you with that.
If you're like a five one,you'll probably figure a lot of
it out through your own research, which can also involve people.
(18:46):
But it can, it doesn't have to.
If you're a second line, you'regoing to have a natural gift
that you're here to help peoplewith, and so you don't have to
look too far outside of yourself.
Just see what are the solutionsyou can offer naturally.
And if you're a third line, alot of the solutions that you
have to offer will come fromyour own experimentations.
(19:06):
And then, finally, if you're asixth line the sixth line is
another profile energy thatoften likes to take its time
survey the horizon, figure outwhat your perspective is before
you share.
You're not down there in themess, or if you are, it's not
for very long, it's just to geta taste of something.
And then you recede and thinkokay, what's my perspective on
(19:28):
this.
How can I integrate what I wantto say, what I'm seeing, into
my life and show that to people?
So, again, I also don't feelthat six lines are the type that
need to be constantly makingnoise on social media in order
to be successful.
You're here to be a little bitperfect.
It's okay to take time topolish something.
(19:48):
You could put out one amazing,long, perfect video a month.
You could put out one reallypolished post every week, and I
really do feel that whensomething is in alignment with
your energy, it has a way ofworking.
So that was just looking atprofile.
There are so many differentparts of your chart that you
could look at to figure out howto do best exist on social media
(20:10):
, especially if you have abusiness.
But I guess the conclusion ofeverything I wanted to share
today is don't let these outsidestructures or algorithms bully
you into doing something thatgoes against your energy.
There's absolutely a way to besuccessful in alignment with
what you want to do, andsometimes it just requires
(20:31):
taking a second to step back anduse your mind in the way it's
meant to be used, which is tonotice what has been really
energizing to me lately.
What has lit me up, what do Iactually feel is just like very
natural expression for me rightnow, and allow yourself to
double down on that there are nolimits, there are no rules.
Ultimately, it's okay to bewith where your energy wants to
(20:52):
flow in that moment, and if webelieve and are open to the
possibility that there is a wayto do it in a way that feels
good for you, then you'll startto really see those
opportunities.
So thank you everyone forlistening to my thoughts on
social media this week.
I think it's a very interestingtime and I'm so curious to see
how all of this shakes out overthe next few years, because
(21:13):
social media has just been thisbeast that has been growing
exponentially for the pastcouple of decades and, while it
is a fundamental way that humanshave interacted, are
interacting and will interact inthe future, I do feel that in
the next decade or so, it'll gothrough some interesting
evolutions, just because there'sa lot of it right now and I
(21:35):
think people aren't sure whereto put their energy.
So I think we'll see a lot ofchanges in how we're approaching
this moving forward.
Anyway, as always, thank youfor listening and I'll talk to
you soon.
On this episode of New Paradigm Human.
We're talking about makingsocial media work for your human
design.
Hi everyone, I've been thinkingabout something over the past
(00:30):
few days, especially inspired bythe online business owners and
the three-month work life thatI've been working with.
If this topic is of interest toyou when you're listening to
this, that information will comearound again, probably in a
different format, so make sureyou're on my email list link
(00:51):
below.
But this is also a topic that Ihave been feeling a lot of
things about in my own life andI think it may just be something
that we're going throughcollectively a little bit right
now.
So I wanted to talk about it,and that is the, the shoulds and
pressures from social mediaalgorithms on how we should be
(01:13):
interacting with those or how wefeel we should, and we all know
that human design is aboutletting go of those shoulds and
allowing ourselves to live inalignment with our design and
actually honor what our innerauthority is telling us is
correct for us in that moment.
But I definitely saw a lot ofgenerator and MG business owners
(01:36):
and I absolutely fall into thiscategory feeling like, well,
I'm comfortable following myinner authority in all these
different areas of my life andespecially in my business.
But what about social media?
I mean, these algorithms saythat we should post five times a
week and three times a day onsome of them, and the algorithms
are constantly changing and Idefinitely am going through a
(01:58):
period where I'm just notfeeling moved at all by my inner
authority to share much onsocial media.
I've been feeling that for along time, for whatever reason.
Right now, it's just not thatinteresting to me.
It's not a place where I amgoing for information or
learning.
It's more something that isserving as entertainment, and
that's fine, and a lot of whatwe create is ultimately
(02:20):
entertainment.
But for me, whenever I thinkabout doing things that I used
to do and really enjoy like oh,I'll turn this into an Instagram
post or a real or a TikTok Ijust feel that it's like ugh,
contraction in the pit of mystomach as someone with a sacral
authority, and so I justhaven't been doing it.
Do I have things I could beposting there?
Yeah, a lot of things.
I've done, like three launchesthis year and like two of them I
(02:44):
barely posted on social media.
I made blog posts lately, I'vemade podcasts.
I've made a lot of differentthings and yet that, no, it's
just there in the pit of mystomach and my sacral.
And at first it was veryfrustrating and very confusing
because I was like why would Isuddenly feel this way?
Like I don't have any kind ofvendetta against social media, I
(03:04):
was finding TikTok really funand interesting for a while and
getting kind of excited to startposting on there more.
But I just noticed that theenergy wasn't there.
It wasn't feeling satisfied.
The whole thing was feelingfrustrating.
I was putting a lot of effortinto taking videos and then when
it came time to actually sitdown and edit and post them,
there was just no motivation,nothing there, no energy for it
(03:25):
and so many thoughts of should?
It's like well, you should justpost that, you already created
it, you should just give it atry, you should just make that
really quickly.
But I just couldn't do it and Iknew if I pushed myself I'd get
really drained and, honestly,probably the results just
wouldn't be good, because if myenergy isn't in it it doesn't
tend to yield very good results.
So I just haven't been doing itand when I go through periods
(03:46):
like this, a lot of fears canpop up, like how are you going
to grow your audience?
How are you going to sellthings?
You're really missing out on alot of opportunities.
But instead of focusing on that, I shifted my thinking to well,
where does your energy want togo right now?
It's always good to do a checkin on that.
I mean, sometimes we get likeburnt out or depressed and it's
(04:06):
important to see like is it justthat I have energy for doing
nothing, or is it I have energyfor doing something else?
And for me in this case, theanswer was I have energy for
things that go deeper.
For me right now, the trend ofsocial media being about very
quick videos or tweets or thingslike that.
It just wasn't going along withwhat I've been enjoying lately,
(04:27):
which I've been reading reallylong books, listening to long
podcasts, subscribing topeople's sub staff newsletters
and devouring those.
I mean, last year I wrote abook that comes out in the fall.
That was very long, and so it'slike well, obviously that is
what is of interest to me, andso why wouldn't I allow myself
(04:48):
to put my energy there, asopposed to creating very short
things?
Because that's just not ofinterest to me at the moment.
I definitely felt like weirdabout this for a second and I
felt like, well, how am I goingto survive in this current
landscape or these other things?
This short video, all thesedifferent things are becoming so
popular and I'm becomingoutdated.
(05:08):
Am I losing touch?
But the more I sat with it, Iwas like, no, there's absolutely
a place for this longer formmaterial.
I am obviously proving thatmyself by wanting to consume
that, and so why wouldn't I gowith that?
And I actually feel this wayabout Discord too.
This is where I've been hostingall of the three month or one
month programs I've been doingthis year, and it's so fun to
(05:31):
just be able to go deeper withthe community, go a little bit
deeper with people in a spacethat's just ours, and this is
something completely new for mybusiness that I've never really
done.
It's just been nice to havethis spaciousness of like weeks
or a month or months tointegrate these topics that
we're talking about, and itgives me so much to respond to,
(05:54):
and I'm sourcing all of my ideasfrom these groups of people,
these groups of generators andMGs that have joined, and it has
been so wonderful.
So, yeah, it got me thinking.
How do we still live in ourdesign, when we're being told by
the outside world that in orderto survive or thrive or make
money it's basically capitalismtalking to us we have to be
(06:14):
using our energy in thesecertain ways.
So I guess the last few monthshave been for me, as a one three
profile, a little bit of anexperiment on whether I could
continue to thrive financiallywithout honoring the demands of
the algorithm.
And the answer is that I guessfinancially I'm having the best
gear ever in my business.
(06:34):
That has to do with a lot ofdifferent things and obviously I
was posting all the time onsocial media and growing my
audience there for years and itwas wonderful.
I love social media as a tool.
I think it's incredible.
So it's not like I've neverparticipated in social media,
but I will say I've never reallypaid attention to the demands
(06:56):
of the algorithm that I feltexceeded what was natural for my
creative process and my energy.
So it's the way that I like totell people to go about it is
start with like the raw energyoutput, like what feels natural
to you, and then then you cantake advice about algorithms and
things and kind of tweak it andhelp you make what you've done
(07:22):
and what you've created assuccessful as possible.
For instance, maybe you're onlygoing to do two posts a week,
but you look up like what arethe best times to post, and that
can really matter.
Or you figure out an SEOstrategy if you're on YouTube,
whatever it is, and so that'sthe information about the
algorithms that I think isreally helpful, but I've never
really let it direct my creationand my creative schedule,
(07:46):
because as a generator, it'sjust never going to come off
very well, it's going to be awaste of my energy, it's not
going to uplift others andthere's really going to be no
point to it.
Ultimately, an important thingto remember is that these social
media platforms are dependenton us as people who create all
of their content for mostly free.
(08:08):
Some platforms obviously havecreator funds and maybe you get
a little bit of money back, butdefinitely you're not getting
back the amount of effort you'reputting into creating that
material for the most part, andso, of course, they're always
going to be pushing us to createmore, more, more.
They're also providing aservice to us, obviously, but I
(08:31):
thought it was reallyinteresting that I had been
feeling this way and thenInstagram released threads all
of a sudden one day.
It was so funny I'm usually likeright on top of all that stuff,
but I have been not plugged inat all and other people were
telling me about it.
I was like, wow, I can'tbelieve I didn't know about this
.
So I hopped on and it was justreally interesting to see
(08:52):
everybody really feelingrefreshed by a social media
platform that, basically, wassuper dialed down, much more
visually simple, not tons ofsounds and video and all of
these things in your face mostlytext a little bit more intimate
, a little bit more casual,undone.
(09:13):
A lot of people were feelinglike it was the way social media
used to be, where you just hopon and share your thoughts, and
it was just a nice way toconverse with people.
I guess I have a hard timebelieving that a company like
Meadow will exist without adsforever on this new platform
that they've created, becauseobviously that's how they make
their billions of dollars.
(09:33):
We'll have to see.
Maybe they'll just keep all ofthat with Instagram and Facebook
, but it really just confirmedsomething that I had already
been feeling, which is thatpeople are beginning to tire of
these algorithms and thesesystems and the pressure to
behave a certain way on theseplatforms just to keep your
business afloat or to keep yourcontent being seen by other
(09:54):
people, especially if it's yourlivelihood or tied to how you're
making your money, like maybecollectively, we've reached a
little bit of a limit in howmuch stimuli we can receive
online every day, and it feelslike a lot of people are seeking
for something to balance thatout a little bit.
For me, it's not, and for mostpeople that I see, it's not
(10:16):
about not being online or havingsomething against spending a
decent amount of your timeonline, because I love the
internet, it's like one of myfavorite things in the whole
world.
But maybe approaching it alittle bit differently, and I
guess the conclusion to all ofthis is that I really do feel
that we can fully exist andthrive in these systems without
(10:42):
going against our design.
There's always a way to make itwork in a way that feels good
for you.
For the last thing that Ilaunched in my business, which
is the one month mentalde-conditioning program, instead
of doing a lot of social mediaposting leading up to releasing
it which is something I usuallydo to get feedback from people
(11:03):
as I'm creating it or to gaugeinterest and see if it's
something that is what I want toput out at that moment, like if
it's the right moment for it.
I decided to just record acouple of podcasts because that
felt energizing to me at thattime, put a link to the waitlist
in the podcast and I was ableto get the amount of people that
(11:25):
I would have hoped to havegotten on a waitlist Honestly,
maybe exceeded it just by doingthat, and I was honestly
surprised.
I thought, well, people aremuch less likely to click on a
waitlist if they're in a podcastapp because they're not looking
at their phone while theylisten to the podcast maybe less
likely to do it than in anemail or an Instagram story.
(11:45):
But that did not end up beingtrue at all, and so that was a
really nice thing for me to see.
Like, no, you really can makesome pivots that actually align
with where your energy wants togo.
I just feel like the reality ofall the possibilities we have
to achieve something is so muchmore expansive than maybe what
(12:06):
we're fed.
Any kind of guru or evenalgorithm or a company that has
their own agenda because that'stheir business.
Instagram will always tell youInstagram is the best place to
grow.
Twitter will always tell youTwitter is the best place to
grow.
Someone selling an Instagramcourse will tell you that's the
best thing.
Someone selling a Twittercourse will tell you that's the
(12:26):
best thing.
But there's truly so manypossibilities.
One of my favorite places tolook in the human design chart
for how you might best interactwith social media and or grow a
business on social media isprofile.
We covered this in the firstmonth of the recent glow up and,
like I said, I will be sharingthis information again in some
(12:48):
form.
But when I was thinking aboutmy profile, I was like well,
obviously, all of this supershort form stuff isn't 100%
interesting for me at the moment, because I'm a first line
profile.
I like to go really deep inthings.
I like to be prepared.
I'm not going to be the typethat is going to just switch on
TikTok or Reels, record a quickvideo of me sharing something
(13:10):
off the cuff, because that'sjust not who I am.
I'm always going to want tohave that solid foundation and
preparation.
So I always say that firstlines do really well when we
start with a piece of long formmaterial, something that is a
little bit more in depth a longvideo for YouTube, a long blog
post, a podcast, a how to guide,whatever it is that we've
(13:34):
written down.
Then we can take that and maybeshare it in smaller pieces,
things that fit the differentalgorithms, and that's fine.
But we always typically want tostart with that deeper way of
engaging with a topic, and I'veeven noticed this about myself.
I actually really loveinteracting with groups, like we
are on my current discords, butI would never want to host a
(13:57):
group where we didn't have somematerial as the foundation.
I always love to have come withsomething that I've created
that everyone can immersethemselves in and then we can
talk about it.
I don't want to just talk topeople for the sake of talking,
because for me, there's nofoundation there.
If you're a second line, a lotof second lines really struggle
with social media because theyhave these hermit tendencies.
(14:19):
There are times where theydon't want to be seen and
honestly, I think that's fine.
These algorithms will tell youthat you always need to be
consistent, whatever that means.
I mean I love talking about theconcept of consistency and how
consistency just means that youdo something at a certain
cadence, which it does not meanevery day.
It could be once a week, itcould be once a month, it could
(14:40):
be once a year, but second linesneed that time away and that's
okay.
That's an important part ofyour process.
You have another profile line,either for five or six, that
will take you back out in tointeract with people, either
with your solutions, if you're afifth line, sharing whatever it
is that you've been working onor thinking about or just diving
into with your connections andcommunity and your circle, as a
(15:05):
fourth line, or sharing yourperspective as a sixth line, and
it's okay to take that time tohermit.
It's like you just won't besuccessful if you don't give
yourself that time and you canalways just let people see.
You don't have to frameanything, you don't have to
package yourself and put it upin a neat little box.
You can just show yourself inthat moment, just let people
(15:29):
watch a little bit, and that's avery low stakes way to share
yourself, even when you'refeeling a little bit like you're
in hermit mode.
Just let people see what you'redoing.
If you've got a third line, likeI do, you're probably going to
switch things up a lot.
You're going to be interestedin sharing in one way for a
while.
Switch to something else, trynew platform.
(15:50):
Try all of them, eventuallywhittle it down.
That's absolutely the processI've gone through.
But also, you don't have tohave everything figured out.
It's okay to just let peoplesee the experiments you're doing
.
That's a little bit what I'mdoing by recording this podcast.
We can feel like we shouldn'tlet people see something that
we're doing before it's allfinished and polished and we
(16:13):
figured it all out.
But generally, as a third line,you learn a lot as you go.
You sometimes learn throughteaching.
You have to try it in order tofigure it out.
With a lot of this, you mayjust have to jump in and give it
a go and then you'll be like,okay, I figured it out.
I really don't want to do that.
But at first you'll feel likeyou have the energy for it and
(16:34):
that's okay.
It's okay to quit, it's okay tomove on to something else.
When you find what seems towork best for you, then it's
okay to leave that behind whenyou want to try something new.
There are no rules.
If you're a fourth line, youjust don't have to be pushing
yourself to have some kind oflarge following on social media.
It's absolutely not necessaryfor your energy, and not only
(16:55):
that, but it can actually takeaway from how your energy is
most powerful.
If you're meant to connect withpeople and you have millions of
people who are vying for yourattention, or you're feeling the
pressure to serve millions ofpeople, that honestly just
delutes the power of dedicatingyourself to a limited circle of
(17:20):
reciprocal relationships.
For you to make the money thatyou need and to be successful,
you don't need to be a thirdline tons of people.
You don't need endless growth.
You just need people who are onthe same page as you, who are
interested in what you're doing,for you to nurture those actual
connections in just this likefriendly way.
(17:42):
If you're a fifth line, socialmedia can be natural for you
because you do well with alarger audience, but it does not
mean that your larger audiencehas to come through social media
.
Podcasts provide large audience, youtube provides large
audience, pinterest can having anewsletter.
These are all things that are abit different from something
(18:03):
that has an algorithm and allowsyou to focus on sharing your
message as opposed to like a lotof interaction, because, fifth
lines, it's more about comingstanding up on your soapbox,
putting it out there and thenletting the people deal with how
they're receiving that message.
You need interaction to thelevel that you can understand
(18:25):
the solutions that maybe areneeded into in the world and
allow your inner authority toguide you to which ones you want
to share, because you're hereto solve problems, and so you
need to know what the problemsare.
But you can let your otherprofile line help you with that.
If you're like a five one,you'll probably figure a lot of
it out through your own research, which can also involve people.
(18:46):
But it can, it doesn't have to.
If you're a second line, you'regoing to have a natural gift
that you're here to help peoplewith, and so you don't have to
look too far outside of yourself.
Just see what are the solutionsyou can offer naturally.
And if you're a third line, alot of the solutions that you
have to offer will come fromyour own experimentations.
(19:06):
And then, finally, if you're asixth line the sixth line is
another profile energy thatoften likes to take its time
survey the horizon, figure outwhat your perspective is before
you share.
You're not down there in themess, or if you are, it's not
for very long, it's just to geta taste of something.
And then you recede and thinkokay, what's my perspective on
(19:28):
this.
How can I integrate what I wantto say, what I'm seeing, into
my life and show that to people?
So, again, I also don't feelthat six lines are the type that
need to be constantly makingnoise on social media in order
to be successful.
You're here to be a little bitperfect.
It's okay to take time topolish something.
(19:48):
You could put out one amazing,long, perfect video a month.
You could put out one reallypolished post every week, and I
really do feel that whensomething is in alignment with
your energy, it has a way ofworking.
So that was just looking atprofile.
There are so many differentparts of your chart that you
could look at to figure out howto do best exist on social media
(20:10):
, especially if you have abusiness.
But I guess the conclusion ofeverything I wanted to share
today is don't let these outsidestructures or algorithms bully
you into doing something thatgoes against your energy.
There's absolutely a way to besuccessful in alignment with
what you want to do, andsometimes it just requires
(20:31):
taking a second to step back anduse your mind in the way it's
meant to be used, which is tonotice what has been really
energizing to me lately.
What has lit me up, what do Iactually feel is just like very
natural expression for me rightnow, and allow yourself to
double down on that there are nolimits, there are no rules.
Ultimately, it's okay to bewith where your energy wants to
(20:52):
flow in that moment, and if webelieve and are open to the
possibility that there is a wayto do it in a way that feels
good for you, then you'll startto really see those
opportunities.
So thank you everyone forlistening to my thoughts on
social media this week.
I think it's a very interestingtime and I'm so curious to see
how all of this shakes out overthe next few years, because
(21:13):
social media has just been thisbeast that has been growing
exponentially for the pastcouple of decades and, while it
is a fundamental way that humanshave interacted, are
interacting and will interact inthe future, I do feel that in
the next decade or so, it'll gothrough some interesting
evolutions, just because there'sa lot of it right now and I
(21:35):
think people aren't sure whereto put their energy.
So I think we'll see a lot ofchanges in how we're approaching
this moving forward.
Anyway, as always, thank youfor listening and I'll talk to
you soon.
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