October 2, 2025 • 2 mins
Pride Holdings Group, a leader in LGBTQ+ hospitality and entertainment, has acquired Lips Chicago and will rebrand it as Divas DDD. The company aims for a 25 percent revenue increase by this move, solidifying its position in the LGBTQ+ hospitality industry. CEO Mike Barrett emphasizes the strategic importance of this acquisition for expanding the company's reach and revenue base.
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