What Happens When Wildfire Relief Inspires Too Many Donations

When wildfires hit Los Angeles in January, people did what they always do in a crisis: They stepped in to help. And many of them donated clothes. Lots and lots of clothes. Volunteers were quickly overwhelmed as bags of clothes began piling up at relief centers.

“What happens is the help that's being offered actually clogs the ability for those cities and the community to help, because it's a mismatch of what the community and the city needs versus what's being offered,” says chief strategy officer Annie Gullingsrud at Trashie, an organization that worked to recirculate those donations and keep them from the landfill. “When these things happen, we just need to know that what we're offering is actual, informed help—not just perceived wishful thinking.”

As donation centers struggled to handle tens of thousands of pounds of clothing, sustainable fashion initiatives and recyclers stepped up. Their initiatives are part of a larger effort to ensure that reusable and recyclable clothing doesn't end up in landfills.

You can also read our Equitable Cities Reporting Fellow Maylin Tu's original Next City article on textile waste recycling after the L.A. wildfires here.