Kristan Servidad: Sales for the Modern Era

In this episode of Next-Gen GTM, Josh Ellars chats with Kristan Servidad from SalesSubs about her journey in sales and the innovative solutions her company offers. Kristan shares insights into her career from starting in retail sales to launching SalesSubs, a service designed to streamline and enhance outbound sales efforts.

Key Takeaways:

• Early Career and Experience: Kristan began her career at 19 with a retail startup, moving through various sales roles and gaining substantial experience in sales leadership and B2B SaaS tech. Her early exposure to sales and startups shaped her understanding of value propositions and customer engagement.
• SalesSubs Origin: Kristan founded SalesSubs to address the pain points she experienced in scaling sales operations. She identified challenges with traditional outsourcing methods, such as inflexible contracts and inexperienced reps, and aimed to create a more adaptable and efficient solution.
• Flexibility in SalesSubs: The core value of SalesSubs is its flexibility. Unlike traditional services, SalesSubs offers rapid ramp-up times and no long-term contracts, making it ideal for startups and high-growth companies that need immediate, scalable outbound activities.
• SalesSubs Offering: SalesSubs provides a monthly SaaS service for outbound sales, including targeted email and LinkedIn campaigns tailored to a client’s ideal customer profile (ICP). Kristan emphasizes the importance of high-quality, customized messaging to engage decision-makers effectively.
• Outbound Sales Tips: Kristan advises focusing on crafting engaging subject lines and clear value propositions. She stresses the importance of understanding the ICP’s pain points and keeping communication concise to improve open rates and engagement.
• Getting Started with SalesSubs: Companies interested in SalesSubs can explore various plans on their website, which offer different levels of outbound campaigns. Kristan is available for consultations through the website or LinkedIn to discuss how SalesSubs can support their sales needs.
• Ideal Customers: SalesSubs targets companies needing to scale outbound efforts without internal resource constraints. This includes SaaS companies, consulting firms, and pre-launch products, with a focus on those looking for flexible and efficient sales solutions.

Chapter Time Stamps:

[00:00] Introduction to Kristan and SalesSubs
[00:27] Kristan’s Background and Career Path
[01:08] The Motivation Behind Launching SalesSubs
[03:42] The Importance of Flexibility in SalesSubs
[06:21] Overview of SalesSubs Services and Offerings
[08:46] Tips for Effective Outbound Sales
[11:39] How to Get Started with SalesSubs
[12:53] Ideal Customer Profile for SalesSubs

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