Next in Media and Sean Downey of Google discuss YouTube's evolving role in connecting brands with creators, highlighting new platforms like Brand Connect and "Peak Points" to foster authentic partnerships and drive full-funnel outcomes for advertisers. They also touch on YouTube's expansion into live events like the NFL's global broadcast and the growing potential of shoppable content across all formats.
๐กTakeaways:
๐ Guest: Sean Downey
๐ค Host: Mike Shields
๐บ Sponsor: VuePlanner
๐ฌ Producer: FEL Creative
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