Next Level Supply Chain with GS1 US

Agentic commerce is changing not only where consumers shop, but who may be doing the shopping for them. As AI agents take on more of the discovery, comparison, and purchasing process, brands and retailers need to rethink how products are found and understood by both people and machines.

In this episode, Liz Sertl chats with Kristen Rodgers, Director of Brand, Retail, Marketing and Advertising, and Spo...

FSMA 204 brings new record-keeping requirements to foods on the FDA Food Traceability List, but the path to readiness is broader than a single compliance project.

In this episode, Liz Sertl chats with Hilary Thesmar, Chief Science Officer and Senior Vice President, Food Safety, at FMI. Hilary explains how critical tracking events (CTEs) and key data elements (KDEs) fit into the rule, why each supply c...

Where did an item go, what happened to it along the way, and is it still in the condition a customer expects?

In this episode, Reid Jackson chats with Amir Khoshniyati, Vice President at Wiliot. Amir explains how Wiliot describes physical AI for everyday assets: battery-free tags can give products and containers a digital identity, while Bluetooth Low Energy connections capture signals such as locatio...

The National Drug Code (NDC) is a critical identifier used throughout the healthcare supply chain, supporting product identification across manufacturers, distributors, pharmacies, providers, payers, and data systems.

In this episode, Reid Jackson and Liz Sertl chat with Ullrich Mayeski, Community Engagement Director - Healthcare at GS1 US. He explains the FDA's transition from the current 10-digit ND...

Behind every piece of fresh produce is a complex supply chain working to ensure food reaches store shelves safely, and new traceability requirements are changing how that work gets done.

In this episode, Reid Jackson and Liz Sertl chat with Christina Herrick, Produce Editor at The Packer, to discuss the realities of food traceability, the impact of FSMA 204 on the fresh produce industry, and why compl...

Supply chain transformation is no longer just about efficiency. It is about resilience, intelligence, and trust across every layer of the system.

In this episode, Reid Jackson and Liz Sertl were at GS1 Connect. Melanie Hilton sat down with Miguel Rodriguez Garcia from MIT, Frederik Bohn from Plug and Play Tech Center, and Lisa Morales-Hellebo from REFASHIOND Ventures to explore what supply chains coul...

Carter's has achieved a milestone that many retailers considered out of reach.

In only three months, Carter's implemented RFID technology in 700 stores, boosting inventory accuracy at the item level while simplifying operations for store associates and improving the customer experience.

In this episode, hosts Reid Jackson and Liz Sertl sit down with Gina Maddaloni of Carter's , and Anna Mar...

Data might be abundant, but turning it into actionable insights is far more complex than it seems.

In this episode, Reid Jackson and Liz Sertl chat with Russ Hawkins, President and CEO of Agilence Inc., about how retailers, restaurants, and hotels are using operational analytics to improve revenue, control costs, and maintain compliance.

Russ discusses how organizations can leverage real-...

Most people don't think twice about the spice jar on their shelf. But behind it is a supply chain that can pass through 20 different hands — and that's exactly where quality, safety, and accountability break down.

In this episode, Reid Jackson and Liz Sertl speak with Ori Zohar, co-founder and co-CEO of Burlap & Barrel, about how they're reshaping the spice industry by sourcing directly from smal...

If a product is contaminated, it can now be traced and removed from shelves within days, not weeks—thanks to the advanced technology available today.

In this episode, Reid Jackson and Liz Sertl speak with Brian Schaneberg, Executive Director of the Institute for Food Safety and Health, about how modern traceability systems and innovations like 2D barcodes are improving food safety.

Brian exp...

NDC-12 might seem like a minor data change. But in practice, it affects far more than the code itself. 

In this episode, Reid Jackson and Liz Sertl speak with Rose Campasano, Principal Consultant of Global Compliance & Enterprise Systems at Criterion Consulting, about what companies need to do now to prepare for the NDC-12 transition.

Rose explains how NDC-12 impacts labeling, scannin...

What happens when a single digit in your product data is wrong?

In this episode of Next Level Supply Chain, Steve Madsen, Founder and CEO of RxERP, joins hosts Reid Jackson and Liz Sertl to explore the critical role of master data in pharmaceutical logistics. When product information like GTINs, NDCs, and trading partner data don't align, entire warehouse operations can grind to a halt.

Steve ...

Automation in supply chains often brings to mind robots and conveyor belts. But one of the most impactful forms of automation happens behind the scenes: labeling.

In this episode, Reid Jackson and Liz Sertl speak with Nick Recht, Director of Sales at TEKLYNX, about how labeling automation improves accuracy, reduces costly manual steps, and connects critical data across supply chain systems.

Ni...

MSG has been labeled as the villain of the food world, but Jennifer Ko is rewriting the story and bringing it back with a bold new twist.

In this episode, Reid Jackson sits down with Jennifer Ko, the founder of Dime, a company that's reinventing how we think about MSG. Jennifer shares her personal connection to MSG, the cultural beliefs that shaped her family's avoidance of it, and how she's working to deb...

The Universal Product Code (UPC) has powered retail for 50 years, but it was never designed to handle the data demands of today's complex supply chains and consumer expectations.

In this episode, Reid Jackson and Liz Sertl sit down with Ned Mears, Senior Director of Global Standards at GS1 US, to explore how 2D barcodes will revolutionize the retail landscape, starting with Sunrise 2027. Ned explains how 2D ba...

A hot sauce brand doesn't scale on taste alone. It scales on consistency, traceability, and trust.

Matt Pittaluga, Co-Founder of Hank Sauce, joins hosts Reid Jackson and Liz Sertl to share how a college project became a product sold in more than 5,000 stores. He breaks down the early hustle, the jump into retail, and what it takes to keep quality tight as demand grows.

You'll also hear how Ha...

In this episode, Reid Jackson and Liz Sertl sit down with Bob Czechowicz and Nick Latwis from the  GS1 US Innovation Team. They discuss the most promising trends, the challenges businesses face when navigating new tech, and the critical role of pilots in testing the viability of these innovations. Gain actionable insights into how companies can successfully experiment with new technologies and drive meaningful cha...

Resilience isn't just for small startups—it's vital for businesses of all sizes.

In this episode, Jonathan Biddle, author of Supply Chain for Startups, joins Reid Jackson to discuss how companies can build resilient supply chains using key metrics and smart strategies. Jonathan explains how early decisions about structure, visibility, and supplier engagement can set you up for long-term success. ...

Shoppers lose trust the moment they see that your data is inconsistent.

In this episode, Jon Gatrell of Loren Data Corp. joins Reid Jackson and Liz Sertl to discuss why product information must stay consistent across every channel. Jon explains how aligned data reduces friction between partners, supports accurate inventory management, and strengthens the experience for buyers and internal teams. 

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