Next Level Supply Chain with GS1 US

Next Level Supply Chain with GS1 US

Take your supply chain game to the next level with GS1 US! Join our favorite supply chain experts, Reid and Liz, as they share secrets, stories, insights, and expertise on a broad spectrum of hot-button topics – from barcodes to artificial intelligence, and everything in between. Our hosts will answer questions like: What's next in supply chain automation and innovation? Will the next generation of 2D barcodes revolutionize commerce and machine learning? How does the simple concept of scanning at checkout contribute to the next level of transparency for consumers? How will intelligent automation – like, robots serving us cocktails for example - compete with our human intelligence? Take a deep dive with us in exploring these and other mind-bending topics about how the unique identification of everything makes anything possible.

Episodes

May 13, 2026 39 mins

Most people don't think twice about the spice jar on their shelf. But behind it is a supply chain that can pass through 20 different hands — and that's exactly where quality, safety, and accountability break down.

In this episode, Reid Jackson and Liz Sertl speak with Ori Zohar, co-founder and co-CEO of Burlap & Barrel, about how they're reshaping the spice industry by sourcing directly from smallholder fa...

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If a product is contaminated, it can now be traced and removed from shelves within days, not weeks—thanks to the advanced technology available today.

In this episode, Reid Jackson and Liz Sertl speak with Brian Schaneberg, Executive Director of the Institute for Food Safety and Health, about how modern traceability systems and innovations like 2D barcodes are improving food safety.

Brian explains how the ...

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NDC-12 might seem like a minor data change. But in practice, it affects far more than the code itself. 

In this episode, Reid Jackson and Liz Sertl speak with Rose Campasano, Principal Consultant of Global Compliance & Enterprise Systems at Criterion Consulting, about what companies need to do now to prepare for the NDC-12 transition.

Rose explains how NDC-12 impacts labeling, scanning, softwa...

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What happens when a single digit in your product data is wrong?

In this episode of Next Level Supply Chain, Steve Madsen, Founder and CEO of RxERP, joins hosts Reid Jackson and Liz Sertl to explore the critical role of master data in pharmaceutical logistics. When product information like GTINs, NDCs, and trading partner data don't align, entire warehouse operations can grind to a halt.

Steve ...

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Automation in supply chains often brings to mind robots and conveyor belts. But one of the most impactful forms of automation happens behind the scenes: labeling.

In this episode, Reid Jackson and Liz Sertl speak with Nick Recht, Director of Sales at TEKLYNX, about how labeling automation improves accuracy, reduces costly manual steps, and connects critical data across supply chain systems.

Ni...

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MSG has been labeled as the villain of the food world, but Jennifer Ko is rewriting the story and bringing it back with a bold new twist.

In this episode, Reid Jackson sits down with Jennifer Ko, the founder of Dime, a company that's reinventing how we think about MSG. Jennifer shares her personal connection to MSG, the cultural beliefs that shaped her family's avoidance of it, and how she's working to deb...

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The Universal Product Code (UPC) has powered retail for 50 years, but it was never designed to handle the data demands of today's complex supply chains and consumer expectations.

In this episode, Reid Jackson and Liz Sertl sit down with Ned Mears, Senior Director of Global Standards at GS1 US, to explore how 2D barcodes will revolutionize the retail landscape, starting with Sunrise 2027. Ned explains how 2D barcodes g...

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A hot sauce brand doesn't scale on taste alone. It scales on consistency, traceability, and trust.

Matt Pittaluga, Co-Founder of Hank Sauce, joins hosts Reid Jackson and Liz Sertl to share how a college project became a product sold in more than 5,000 stores. He breaks down the early hustle, the jump into retail, and what it takes to keep quality tight as demand grows.

You'll also hear how Ha...

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In this episode, Reid Jackson and Liz Sertl sit down with Bob Czechowicz and Nick Latwis from the  GS1 US Innovation Team. They discuss the most promising trends, the challenges businesses face when navigating new tech, and the critical role of pilots in testing the viability of these innovations. Gain actionable insights into how companies can successfully experiment with new technologies and drive meaningful change i...

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Resilience isn't just for small startups—it's vital for businesses of all sizes.

In this episode, Jonathan Biddle, author of Supply Chain for Startups, joins Reid Jackson to discuss how companies can build resilient supply chains using key metrics and smart strategies. Jonathan explains how early decisions about structure, visibility, and supplier engagement can set you up for long-term success. 

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Shoppers lose trust the moment they see that your data is inconsistent.

In this episode, Jon Gatrell of Loren Data Corp. joins Reid Jackson and Liz Sertl to discuss why product information must stay consistent across every channel. Jon explains how aligned data reduces friction between partners, supports accurate inventory management, and strengthens the experience for buyers and internal teams. 

This con...

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Behind every safe meal is someone who got the data right.

Brandon Ballew, Senior Product Information Analyst at Beaver Street Fisheries, joins hosts Liz Sertl and Reid Jackson to discuss how the seafood industry is preparing for FSMA Rule 204, and how GS1 standards like GLNs, GTINs, and 2D barcodes are helping ensure food safety from port to plate.

Brandon shares how his team uses data to impr...

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A single contamination can have serious consequences for vulnerable populations, such as students. Traceability is essential to ensure food safety from the farm to the school cafeteria.

In this episode, Jim White, President and Co-Founder of ENSESO4Food, and Candice Bevis, Farm Operations Manager at Spartanburg County School District 6, explain how digital traceability simplifies FSMA 204 compliance and st...

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Efficiency works when everything goes to plan. But as disruptions grow more frequent and complex, resilience and preparation are what set strong supply chains apart.

In this episode, logistics expert John Manners-Bell, founder and CEO of Transport Intelligence, joins hosts Reid Jackson and Liz Sertl to discuss what leaders need to know about supply chain risk, technology, and balance.

With ov...

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From Sunday suppers to 2,000 stores… and almost losing them all.

Andrew Arbogast turned his dad's cheese dip recipe into a fast-growing CPG brand, only to face the harsh realities of shelf life, co-packing, and retailer expectations.

In this episode, he joins Liz Sertl to share how he scaled Arbo's Cheese Dip, what nearly sank the business, and the turning point that gave him a second chance.

Listeners ...

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When food safety is on the line, every hour counts. The FDA's new FSMA 204 rule is raising the standard for traceability, with stronger requirements designed to track products faster and manage recalls more effectively. At stake is not just compliance, but the ability to protect both consumers and businesses when outbreaks occur.

In this episode, Angela Fields from the FDA joins hosts Reid Jackson and Liz...

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Carter's just pulled off what many retailers thought was impossible. 

In only three months, the iconic children's apparel brand rolled out RFID technology across 700 stores:  improving accuracy on every item and making life easier for both store teams and customers.

In this episode, Gina Maddaloni and Anna Marie Blackburn from Carter's join hosts Reid Jackson and Liz Sertl to discuss how RFID became ce...

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August 6, 2025 26 mins

The way cash moves through the supply chain is evolving. 

What was once a paper-heavy process is now embracing digital transformation.

In this episode, Robert Skitt, Senior Manager at Axiom Armored Transport, joins hosts Reid Jackson and Liz Sertl to discuss the shift from traditional, manual methods to more secure, efficient, and accountable digital solutions. 

Financial institut...

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The packaging around your product now matters just as much as the product itself.

For companies navigating Extended Producer Responsibility (EPR) laws, that's quickly becoming the reality. And it's reshaping how teams think about data, packaging, and compliance.

In this episode, Lindsay Savage, Senior Director of Data Governance and Business Platforms at Georgia-Pacific LLC, joins hosts Reid J...

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How are brands thinking about their supply chains five years after the COVID-19 crisis?

Companies are now leaning more heavily into innovation, from making their operations resilient to market changes to launching sustainability initiatives.

In this episode, Stephanie Mehta, CEO and Chief Content Officer at Mansueto Ventures, joins hosts Reid Jackson and Liz Sertl following her keynote at GS1 ...

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