My Taiao - Business or Kaupapa?

Based in Kaikohe, Te Tai Tokerau, My Taiao specialise in Reo and Mātauranga Māori inspired clothing.

Konei general manager Ra, sat down with 1/2 of the brand - Tamati Rakena, to kōrero. They speak on the brands beginnings when taiao began coming back to life as an effect of the Covid lockdowns, and how they incorporate matauranga Māori into their kakahu, by drawing inspiration from the lifestyle of many Māori who live by the sea and bush

https://www.mytaiao.co.nz/

https://www.instagram.com/mytaiao/