Episode 7: How We Bottled Nicotine - The Drink Nobody Saw Coming

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In this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. Simply put, we bottled nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.

⚡ Why nicotine?
🧪 How we formulated it safely
🚀 The business and branding strategy
🥤 How it feels to drink it
💥 The reactions we're getting

If you're into branding, startups, product innovation, or just wild ideas that actually make it to market — this one’s for you.

🧠 We talk brand psychology, product risk, and how to break through the noise.
🎙️ Real stories, no fluff.

📌 Subscribe for more episodes on entrepreneurship, risk-taking, and using aviation to build brands:
https://youtube.com/@nicotineandjetfuel

🎧 Available on Apple, Spotify, and everywhere you get your podcasts.

#nicotine #startups #drinklaunch #entrepreneurship #founderstory #jetfuel #productdevelopment #beveragestartup #brandbuilding #legalnicotine

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The Nic and Jet Fuel Podcast is a production of Beach Weekend Management. All content is copyright 2025 and beyond. All rights reserved. Follow us on Instagram.

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