We didn’t disrupt a category—we built one.
In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches. (https://leviebranding.com)
We talk about:
-How to create an entirely new product category (like functional nicotine beverages)
-Why design and brand strategy must start before your product hits the shelf
-How to own your lane instead of fighting over space in an oversaturated market
-Real examples of bold branding that sells
-This is not just theory. It's exactly how we're building our nicotine energy drink line — from scratch — with zero blueprint and massive upside.
If you're building something new, this episode will give you the tools, mindset, and strategy to make it unforgettable.
🔗 Learn more at: https://nicotineandjetfuel.com
🎧 Full episodes on Spotify, Apple, and YouTube
📍 Recorded on location at FORTH Hotel in Atlanta, Georgia
#NicotineAndJetfuel
#FunctionalBeverages
#CategoryCreation
#EntrepreneurPodcast
#ProductBranding
#LevieBranding
#StartupTips
#BuildYourBrand
#DesignThatSells
#DisruptTheMarket
#BusinessPodcast
#FounderStory
#NicotineEnergy
#BoldBrands
#MarketingStrategy
The Nic and Jet Fuel Podcast is a production of Beach Weekend Management. All content is copyright 2025 and beyond. All rights reserved. Follow us on Instagram.
https://www.instagram.com/nicandjetfuel/
https://www.nicandjetfuel.com/
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